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Umbrella Brand
Umbrella branding (also known as family branding) is a marketing practice involving the use of a single brand name for the sale of two or more related products. Umbrella branding is mainly used by companies with a positive brand equity (value of a brand in a certain marketplace). All products use the same means of identification and lack additional brand names or symbols etc. This marketing practice differs from brand extension in that umbrella branding involves the marketing of similar products, rather than differentiated products, under one brand name. Hence, umbrella branding may be considered as a type of brand extension. The practice of umbrella branding does not disallow a firm to implement different branding approaches for different product lines (e.g
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Brand Equity
'Brand equity' is a phrase used in the marketing industry which describes the value of having a well-known brand name, based on the idea that the owner of a well-known brand name can generate more revenue simply from brand recognition; that is from products with that brand name than from products with a less well known name, as consumers believe that a product with a well-known name is better than products with less well-known names. Brand equity refers to the value of a brand. In the research literature, brand equity has been studied from two different perspectives: cognitive psychology and information economics. According to cognitive psychology, brand equity lies in consumer’s awareness of brand features and associations, which drive attribute perceptions
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Macintosh
The Macintosh (/ˈmækɪnˌtɒʃ/ MAK-in-tosh; branded as Mac since 1998) is a family of personal computers designed, manufactured, and sold by Apple Inc. since January 1984. The original Macintosh was the company's first mass-market personal computer that featured a graphical user interface, built-in screen and mouse. Apple sold the Macintosh alongside its popular Apple II family of computers for almost ten years before the latter was cancelled in 1993. Early Macintosh models were expensive, hindering its competitiveness in a market already dominated by the Commodore 64 for consumers, as well as the IBM Personal Computer and its accompanying clone market for businesses. Macintosh systems still found success in education and desktop publishing and kept Apple as the second-largest PC manufacturer for the next decade
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Virgin Mobile
Virgin Mobile is a wireless communications brand used by eight independent brand-licensees worldwide. Virgin Mobile branded wireless communications services are available in Australia, Colombia, the United Kingdom, Ireland, Canada, Chile, France, Saudi Arabia, United Arab Emirates, Poland, South Africa, México, and the United States. Virgin Mobile branded services used to be offered in Singapore, India and Qatar. Each Virgin Mobile branded entity acts independently from the others, thus the handsets, service plans and network radio interfaces vary from country to country
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Pampers
Pampers is an American name brand of baby and toddler products marketed by Procter & Gamble.

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Oral-B
Oral-B is a brand of oral hygiene products, including toothbrushes, toothpastes, electric toothbrushes, mouthwashes and dental floss. The business has been around since the invention of the Hutson toothbrush in 1950
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Gillette (brand)
Gillette is a brand of men's and women's safety razors and other personal care products including shaving supplies, owned by the multi-national corporation Procter & Gamble (P&G). Based in Boston, Massachusetts, United States, it was owned by The Gillette Company, a supplier of products under various brands until that company merged into P&G in 2005. The Gillette Company was founded by King C. Gillette in 1901 as a safety razor manufacturer. Under the leadership of Colman M. Mockler Jr. as CEO from 1975–91, the company was the target of three takeover attempts, from Ronald Perelman and Coniston Partners. On October 1, 2005, Procter & Gamble finalized its merger with the Gillette Company. The Gillette Company's assets were incorporated into a P&G unit known internally as "Global Gillette"
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Vicks
Vicks is an American brand of over-the-counter medications owned by the American company Procter & Gamble. Vicks manufactures NyQuil and its sister medication, DayQuil. The Vicks brand also produces Formula 44 cough medicines, cough drops, Vicks VapoRub, and a number of inhaled breathing treatments. For much of its history, Vicks products were manufactured by the family-owned company Richardson-Vicks, Inc., based in Greensboro, North Carolina
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Axe (brand)
Axe or Lynx is a brand of male grooming products, owned by the Anglo-Dutch company Unilever and marketed towards the young male demographic. It is known as Lynx in Britain, Ireland, Australia, New Zealand and China. In other countries it is known as Axe
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Dove (toiletries)

Dove is a personal care brand owned by Unilever originating in the United Kingdom. Dove products are manufactured in Argentina, Australia, Brazil, Canada, China, Egypt, Germany, India, Indonesia, Israel, Ireland, Japan, Mexico, Netherlands, Pakistan, Philippines, Poland, South Africa, Thailand, Turkey, and United States. The products are sold in more than 80 countries and are offered for both women and men. Dove's logo is a silhouette profile of the brand's namesake bird
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Ben & Jerry's
Ben & Jerry's Homemade Holdings Inc, trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. It was founded in 1978 in Burlington, Vermont, and sold in 2000 to Anglo-Dutch conglomerate Unilever. Today it operates globally as a fully owned subsidiary of Unilever
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IPhone
iPhone (/ˈfn/ EYE-fohn) is a line of smartphones designed and marketed by Apple Inc. They run Apple's iOS mobile operating system. The first-generation iPhone was released on June 29, 2007, and there have been multiple new hardware iterations with new iOS releases since. The user interface is built around the device's multi-touch screen, including a virtual keyboard. The iPhone has Wi-Fi and can connect to cellular networks. An iPhone can shoot video (though this was not a standard feature until the iPhone 3GS), take photos, play music, send and receive email, browse the web, send and receive text messages, follow GPS navigation, record notes, perform mathematical calculations, and receive visual voicemail. Other functionality, such as video games, reference works, and social networking, can be enabled by downloading mobile apps
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Virgin Money
Virgin Money is a financial services brand used by three independent brand-licensees worldwide. Virgin Money branded services are currently available in Australia, South Africa and the United Kingdom
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IPad
iPad (/ˈpæd/ EYE-pad) is a line of tablet computers designed, developed and marketed by Apple Inc., which run the iOS mobile operating system. The first iPad was released on April 3, 2010; the most recent iPad models are the iPad (2018), released on March 27, 2018, the 10.5-inch (270 mm) and 12.9-inch (330 mm) 2G iPad Pro released on June 13, 2017. The user interface is built around the device's multi-touch screen, including a virtual keyboard. All iPads can connect via Wi-Fi; some models also have cellular connectivity. As of January 2015, Apple had sold more than 250 million iPads, though sales peaked in 2013 and it is now the second-most popular kind of tablet computer, by sales, after Android-based types. An iPad can shoot video, take photos, play music, and perform Internet functions such as web-browsing and emailing
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IPod
The iPod is a line of portable media players and multi-purpose pocket computers designed and marketed by Apple Inc. The first version was released on October 23, 2001, about ​8 1--->⁄2 months after the Macintosh version of iTunes was released. As of July 27, 2017, only the iPod Touch remains in production. Like other digital music players, iPods can serve as external data storage devices. Apple's iTunes software (and other alternative software) can be used to transfer music, photos, videos, games, contact information, e-mail settings, Web bookmarks, and calendars, to the devices supporting these features from computers using certain versions of Apple Macintosh and Microsoft Windows operating systems. Before the release of iOS 5, the iPod branding was used for the media player included with the iPhone and iPad, a combination of the Music and Videos apps on the iPod Touch
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