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Sweeps
Nielsen ratings are the audience measurement systems operated by Nielsen Media Research that seek to determine the audience size and composition of television programming in the United States. Nielsen Media Research was founded by Arthur C. Nielsen, a market analyst whose career had begun in the 1920s with brand advertising analysis and had expanded into radio market analysis during the 1930s, culminating in Nielsen ratings of radio programming, which was meant to provide statistics as to the markets of radio shows. The first Nielsen ratings for radio programs were released the first week of December 1947. They measured the top 20 programs in four areas: total audience, average audience, cumulative audience and homes per dollar spent for time and talent. In 1950, Nielsen moved to television, developing a ratings system using the methods he and his company had developed for radio
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Audience Measurement
Audience measurement measures how many people are in an audience, usually in relation to radio listenership and television viewership, but also in relation to newspaper and magazine readership and, increasingly, web traffic on websites. Sometimes, the term is used as pertaining to practices which help broadcasters and advertisers determine who is listening rather than just how many people are listening. In some parts of the world, the resulting relative numbers are referred to as audience share, while in other places the broader term market share is used
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Dormitory
In United States usage, the word dormitory means a building primarily providing sleeping and residential quarters for large numbers of people, often boarding school, college or university students. In the US it is common for residents (typically two) to share a bedroom
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Les Moonves
Leslie Roy "Les" Moonves (/ˈmnvɛz/; born October 6, 1949) is Chairman of the Board, President, and Chief Executive Officer of CBS Corporation. Moonves served as Co-President and Co-Chief Operating Officer of Viacom, Inc., the predecessor to CBS Corporation, from 2004 until the company split on December 31, 2005
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Eastern United States
The Eastern United States, commonly referred to as the American East or simply the East, is a region roughly coinciding with the boundaries of the United States established in the 1783 Treaty of Paris, which bounded the new country to the west along the Mississippi River. It is geographically diverse, spanning the Northeast and Southeast as well as the eastern part of the Central United States. In 2011 the 26 states east of the Mississippi (in addition to Washington, D.C. but not including the small portions of Louisiana and Minnesota east of the river) had an estimated population of 179,948,346 or 58.28% of the total U.S
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Smartphone
Smartphones are a class of mobile phones and of multi-purpose mobile computing devices. They are distinguished from feature phones by their stronger hardware capabilities and extensive mobile operating systems, which facilitate wider software, internet (including web browsing over mobile broadband), and multimedia functionality (including music, video, cameras, and gaming), alongside core phone functions such as voice calls and text messaging
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Tablet Computers
A tablet computer, commonly shortened to tablet, is a portable personal computer, typically with a mobile operating system and LCD touchscreen display processing circuitry, and a rechargeable battery in a single thin, flat package. Tablets, being computers, do what other personal computers do, but lack some I/O capabilities that others have. Modern tablets largely resemble modern smartphones, the only differences being that tablets are relatively larger than smartphones, with screens 7 inches (18 cm) or larger, measured diagonally, and may not support access to a cellular network. The touchscreen display is operated by gestures executed by finger or stylus instead of the mouse, trackpad, and keyboard of larger computers. Portable computers can be classified according to the presence and appearance of physical keyboards
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Internet
The Internet (portmanteau of interconnected network) is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide. It is a network of networks that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries a vast range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail, telephony, and file sharing
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Response Bias
Response bias is a general term for a wide range of cognitive biases that influence the responses of participants away from an accurate or truthful response. These biases are most prevalent in the types of studies and research that involve participant self-report, such as structured interviews or surveys. Response biases can have a large impact on the validity of questionnaires or surveys. Response bias can be induced or caused by a number of factors, all relating to the idea that human subjects do not respond passively to stimuli, but rather actively integrate multiple sources of information to generate a response in a given situation. Because of this, almost any aspect of an experimental condition may potentially bias a respondent
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Margin Of Error
The margin of error is a statistic expressing the amount of random sampling error in a survey's results. The larger the margin of error, the less confidence one should have that the poll's reported results are close to the "true" figures; that is, the figures for the whole population
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Timeshifting
In broadcasting, time shifting is the recording of programming to a storage medium to be viewed or listened to after the live broadcasting. Typically, this refers to TV programming but can also refer to radio shows via podcasts. In recent years, the advent of the digital video recorder (DVR) has made time shifting easier, by using an electronic program guide (EPG) and recording shows onto a hard disk. Some DVRs have other possible time shifting methods, such as being able to start watching the recorded show from the beginning even if the recording is not yet complete
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Hulu
Hulu (/ˈhl/) is a U.S.-based subscription video on demand service fully controlled and majority-owned by Walt Disney Direct-to-Consumer & International, a business segment of The Walt Disney Company, with NBCUniversal, owned by Comcast, as an equity stakeholder. The service was initially established as a joint venture between News Corporation and NBC Universal, Providence Equity Partners, and later The Walt Disney Company, serving as an aggregation of recent episodes of television series from their respective television networks. In 2010, Hulu launched a subscription service, initially branded as Hulu Plus, which featured full seasons of programs from the companies and other partners, and undelayed access to new episodes. In 2017, the company launched Hulu with Live TV—an over-the-top IPTV service featuring linear television channels. Time Warner (now WarnerMedia) later held a stake in the service
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Bar
A bar (also known as a saloon or a tavern or sometimes a pub or club, referring to the actual establishment, as in pub bar or savage club etc.) is a retail business establishment that serves alcoholic beverages, such as beer, wine, liquor, cocktails, and other beverages such as mineral water and soft drinks and often sell snack foods such as crisps (potato chips) or peanuts, for consumption on premises. Some types of bars, such as pubs, may also serve food from a restaurant menu. The term "bar" also refers to the countertop and area where drinks are served. The term "bar" is also derived from the metal or wooden bar that is often located at feet along the length of the "bar". Bars provide stools or chairs that are placed at tables or counters for their patrons. Bars that offer entertainment or live music are often referred to as music bars, live venues, or nightclubs
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CBS Corporation
CBS Corporation is an American soon-to-be defunct multinational media conglomerate with interests primarily in commercial broadcasting, publishing, and television production which was formed as the legal successor to the original Viacom on January 1, 2006. It is one of two companies which succeeded the original Viacom, alongside the second incarnation of Viacom; both are controlled by National Amusements, a theater company controlled by billionaire Sumner Redstone. The spin-off was structured so that CBS Corporation would be the legal successor to the old Viacom, with the new Viacom being an entirely new company. CBS Corporation comprises the over-the-air television (CBS and The CW) broadcasting, television production and distribution, publishing, pay-cable, basic cable, and recording assets that were previously owned by old Viacom
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Prison
A prison, also known as a correctional facility, jail, gaol (dated, British English), penitentiary (American English), detention center (American English) or remand center is a facility in which inmates are forcibly confined and denied a variety of freedoms under the authority of the state. Prisons are most commonly used within a criminal justice system: people charged with crimes may be imprisoned until they are brought to trial; those pleading or being found guilty of crimes at trial may be sentenced to a specified period of imprisonment. Besides their use for punishing crimes, jails and prisons are frequently used by authoritarian regimes against perceived opponents. In American English, prison and jail are often treated as having separate definitions
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ITunes
iTunes (/ˈtjnz/ or /ˈtnz/) is a media player, media library, Internet radio broadcaster, and mobile device management application developed by Apple Inc. It was announced on January 9, 2001. It is used to play, download, and organize digital multimedia files, including music and video, on personal computers running the macOS and Windows operating systems. Content must be purchased through the iTunes Store, whereas iTunes is the software letting users manage their purchases. The original and main focus of iTunes is music, with a library offering organization, collection, and storage of users' music collections. It can be used to rip songs from CDs, as well as play content with the use of dynamic, smart playlists. Options for sound optimizations exist, as well as ways to wirelessly share the iTunes library
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