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Superbrands
The Superbrands organization publishes surveys related to brands. The organization also publishes a series of brand-focused books and publications. Superbrands has offices in 90 countries. Background Superbrands was founded in 1994 by Marcel Knobil. Through The Centre for Brand Analysis, it compiles and publishes "Business" and "Consumer" lists, which include companies that are said to meet the organisation's definition of a "superbrand": "A rand thathas established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise." Superbrands charges companies which meet its criteria to be included in Superbrands publications and to be able to use the Superbrands recognition for marketing purposes. In Singapore in 2004, the fee was US$7,000 () annually. In each country that Superbrands operates in, it elects a "Superbrands Council" which selects brands and awards them the title of " ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Superbrands Bookcover
The Superbrands organization publishes surveys related to brands. The organization also publishes a series of brand-focused books and publications. Superbrands has offices in 90 countries. Background Superbrands was founded in 1994 by Marcel Knobil. Through The Centre for Brand Analysis, it compiles and publishes "Business" and "Consumer" lists, which include companies that are said to meet the organisation's definition of a "superbrand": "A rand thathas established the finest reputation in its field. It offers customers significant emotional and/or tangible advantages over its competitors, which customers want and recognise." Superbrands charges companies which meet its criteria to be included in Superbrands publications and to be able to use the Superbrands recognition for marketing purposes. In Singapore in 2004, the fee was US$7,000 () annually. In each country that Superbrands operates in, it elects a "Superbrands Council" which selects brands and awards them the title of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marcel Knobil
Marcel may refer to: People * Marcel (given name), people with the given name Marcel * Marcel (footballer, born August 1981), Marcel Silva Andrade, Brazilian midfielder * Marcel (footballer, born November 1981), Marcel Augusto Ortolan, Brazilian striker * Marcel (footballer, born 1983), Marcel Silva Cardoso, Brazilian left back * Marcel (footballer, born 1992), Marcel Henrique Garcia Alves Pereira, Brazilian midfielder * Marcel (singer), American country music singer * Étienne Marcel (died 1358), provost of merchants of Paris * Gabriel Marcel (1889–1973), French philosopher, Christian existentialist and playwright * Jean Marcel (died 1980), Madagascan Anglican bishop * Jean-Jacques Marcel (1931–2014), French football player * Rosie Marcel (born 1977), English actor * Sylvain Marcel (born 1974), Canadian actor * Terry Marcel (born 1942), British film director * Claude Marcel (1793-1876), French diplomat and applied linguist Other uses * Marcel (''Friends''), a fictional mon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand
A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create and store value as brand equity for the object identified, to the benefit of the brand's customers, its owners and shareholders. Brand names are sometimes distinguished from generic or store brands. The practice of branding - in the original literal sense of marking by burning - is thought to have begun with the ancient Egyptians, who are known to have engaged in livestock branding as early as 2,700 BCE. Branding was used to differentiate one person's cattle from another's by means of a distinctive symbol burned into the animal's skin with a hot branding iron. If a person stole any of the cattle, anyone else who saw the symbol could deduce the actual owner. The term has been extended to mean a strategic personality for a product or c ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Publications
To publish is to make content available to the general public.Berne Convention, article 3(3) URL last accessed 2010-05-10.Universal Copyright Convention, Geneva text (1952), article VI . URL last accessed 2010-05-10. While specific use of the term may vary among countries, it is usually applied to text, images, or other audio-visual content, including paper ( |
Business Superbrands Bookcover
Business is the practice of making one's living or making money by producing or buying and selling products (such as goods and services). It is also "any activity or enterprise entered into for profit." Having a business name does not separate the business entity from the owner, which means that the owner of the business is responsible and liable for debts incurred by the business. If the business acquires debts, the creditors can go after the owner's personal possessions. A business structure does not allow for corporate tax rates. The proprietor is personally taxed on all income from the business. The term is also often used colloquially (but not by lawyers or by public officials) to refer to a company, such as a corporation or cooperative. Corporations, in contrast with sole proprietors and partnerships, are a separate legal entity and provide limited liability for their owners/members, as well as being subject to corporate tax rates. A corporation is more complicated an ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
CoolBrands (branding Initiative) , a sanitation company which is using the former CoolBrands International public stock listing through a reverse takeover.
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CoolBrands may refer to: * CoolBrands International, a former Canadian frozen foods and desserts manufacturer. * Swisher Hygiene Swisher Hygiene Inc. is a sanitation company in the United States which until 2015 traded on the NASDAQ. Originally a janitorial service company, two-thirds of its revenue are now generated by selling cleaning and sanitizing chemicals. History ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Financial Times
The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and published digitally that focuses on business and economic current affairs. Based in London, England, the paper is owned by a Japanese holding company, Nikkei, with core editorial offices across Britain, the United States and continental Europe. In July 2015, Pearson sold the publication to Nikkei for £844 million ( US$1.32 billion) after owning it since 1957. In 2019, it reported one million paying subscriptions, three-quarters of which were digital subscriptions. The newspaper has a prominent focus on financial journalism and economic analysis over generalist reporting, drawing both criticism and acclaim. The daily sponsors an annual book award and publishes a " Person of the Year" feature. The paper was founded in January 1888 as the ''London Financial Guide'' before rebranding a month later as the ''Financial Times''. It was first circulated around metropolitan London by James Sher ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Times
''The Times'' is a British daily national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its current name on 1 January 1788. ''The Times'' and its sister paper '' The Sunday Times'' (founded in 1821) are published by Times Newspapers, since 1981 a subsidiary of News UK, in turn wholly owned by News Corp. ''The Times'' and ''The Sunday Times'', which do not share editorial staff, were founded independently and have only had common ownership since 1966. In general, the political position of ''The Times'' is considered to be centre-right. ''The Times'' is the first newspaper to have borne that name, lending it to numerous other papers around the world, such as '' The Times of India'', ''The New York Times'', and more recently, digital-first publications such as TheTimesBlog.com (Since 2017). In countries where these other titles are popular, the newspaper is often referred to as , or as , although the newspaper is of nati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Michelin Guide
The Michelin Guides ( ) are a series of guide books that have been published by the French tyre company Michelin since 1900. The Guide awards up to three Michelin stars for excellence to a select few establishments. The acquisition or loss of a star or stars can have dramatic effects on the success of a restaurant. Michelin also publishes the Green Guides, a series of general guides to cities, regions, and countries. History In 1900, there were fewer than 3,000 cars on the roads of France. To increase the demand for cars and, accordingly, car tyres, car tyre manufacturers and brothers Édouard and André Michelin published a guide for French motorists, the Michelin Guide. Nearly 35,000 copies of this first, free edition of the guide were distributed. It provided information to motorists, such as maps, tyre repair and replacement instructions, car mechanics listings, hotels, and petrol stations throughout France. In 1904, the brothers published a guide for Belgium similar to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Book Publishing Companies Of The United Kingdom
A book is a medium for recording information in the form of writing or images, typically composed of many pages (made of papyrus, parchment, vellum, or paper) bound together and protected by a cover. The technical term for this physical arrangement is '' codex'' (plural, ''codices''). In the history of hand-held physical supports for extended written compositions or records, the codex replaces its predecessor, the scroll. A single sheet in a codex is a leaf and each side of a leaf is a page. As an intellectual object, a book is prototypically a composition of such great length that it takes a considerable investment of time to compose and still considered as an investment of time to read. In a restricted sense, a book is a self-sufficient section or part of a longer composition, a usage reflecting that, in antiquity, long works had to be written on several scrolls and each scroll had to be identified by the book it contained. Each part of Aristotle's ''Physics'' is called ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Management
In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is perceived as planned and secures its objectives. Developing a good relationship with target markets is essential for brand management. Tangible elements of brand management include the product itself; its look, price, and packaging, etc. The intangible elements are the experiences that the target markets share with the brand, and also the relationships they have with the brand. A brand manager would oversee all aspects of the consumer's brand association as well as relationships with members of the supply chain. Definitions In 2001, Hislop defined branding as "the process of creating a relationship or a connection between a company's product and emotional perception of the customer for the purpose of generating segregation among competit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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