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Signage
Signage is the design or use of signs and symbols to communicate a message. A signage also means signs ''collectively'' or being considered as a group. The term ''signage'' is documented to have been popularized in 1975 to 1980. Signs are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of wayfinding information in places such as streets or on the inside and outside buildings. Signs vary in form and size based on location and intent, from more expansive banners, billboards, and murals, to smaller street signs, street name signs, sandwich boards and lawn signs. Newer signs may also use digital or electronic displays. The main purpose of signs is to communicate, to convey information designed to assist the receiver with decision-making based on the information provided. Alternatively, promotional signage may be designed to persuade receivers of the merits of a given product or service. Signage is d ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Signage
Digital signage is a segment of electronic signage. Digital displays use technologies such as LCD, LED, projection and e-paper to display digital images, video, web pages, weather data, restaurant menus, or text. They can be found in public spaces, transportation systems, museums, stadiums, retail stores, hotels, restaurants and corporate buildings etc., to provide wayfinding, exhibitions, marketing and outdoor advertising. They are used as a network of electronic displays that are centrally managed and individually addressable for the display of text, animated or video messages for advertising, information, entertainment and merchandising to targeted audiences. Roles and function The many different uses of digital signage allow a business to accomplish a variety of goals. Some of the most common applications include: *Public information – news, weather, traffic and local (location specific) information, such as building directory with a map, fire exits and trav ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Sign
Traffic signs or road signs are signs erected at the side of or above roads to give instructions or provide information to road users. The earliest signs were simple wooden or stone milestones. Later, signs with directional arms were introduced, for example the fingerposts in the United Kingdom and their wooden counterparts in Saxony. With traffic volumes increasing since the 1930s, many countries have adopted pictorial signs or otherwise simplified and standardized their signs to overcome language barriers, and enhance traffic safety. Such pictorial signs use symbols (often silhouettes) in place of words and are usually based on international protocols. Such signs were first developed in Europe, and have been adopted by most countries to varying degrees. International conventions Various international conventions have helped to achieve a degree of uniformity in Traffic Signing in various countries. Categories Traffic signs can be grouped into several types. For example ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Electronic Sign
Electronic signage (also called electronic signs or electronic displays) are illuminant advertising media in the signage industry. Major electronic signage include fluorescent signs, HID ( high intensity displays), incandescent signs, LED signs, and neon signs. Besides, LED signs and HID are so-called digital signage. Status Electronic signs may be used indoors or outdoors. The display technologies are varied and changing quickly. Because of new display technologies, electronic signs are able to present more clear, colorful, and vivid images. Animated electronic signs gradually replace traditional static signs and increasingly take signage market share. Average percentage of various signs usage Regulation (USA) It is not difficult to have an electronic sign for your business; however, it is not simple to get a permit to install an electronic sign. There are two terms for the advertising industry, off-premises advertising device and on-premises advertising device. Usually, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sign
A sign is an object, quality, event, or entity whose presence or occurrence indicates the probable presence or occurrence of something else. A natural sign bears a causal relation to its object—for instance, thunder is a sign of storm, or medical symptoms a sign of disease. A conventional sign signifies by agreement, as a full stop signifies the end of a sentence; similarly the words and expressions of a language, as well as bodily gestures, can be regarded as signs, expressing particular meanings. The physical objects most commonly referred to as signs (notices, road signs, etc., collectively known as signage) generally inform or instruct using written text, symbols, pictures or a combination of these. The philosophical study of signs and symbols is called semiotics; this includes the study of semiosis, which is the way in which signs (in the semiotic sense) operate. Nature Semiotics, epistemology, logic, and philosophy of language are concerned about the nature ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
French Language
French ( or ) is a Romance languages, Romance language of the Indo-European languages, Indo-European family. It descended from the Vulgar Latin of the Roman Empire, as did all Romance languages. French evolved from Gallo-Romance, the Latin spoken in Gaul, and more specifically in Northern Gaul. Its closest relatives are the other langues d'oïl—languages historically spoken in northern France and in southern Belgium, which French (Francien) largely supplanted. French was also substratum, influenced by native Celtic languages of Northern Roman Gaul like Gallia Belgica and by the (Germanic languages, Germanic) Frankish language of the post-Roman Franks, Frankish invaders. Today, owing to France's French colonial empire, past overseas expansion, there are numerous French-based creole languages, most notably Haitian Creole language, Haitian Creole. A French-speaking person or nation may be referred to as Francophone in both English and French. French is an official language in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Label
A label (as distinct from signage) is a piece of paper, plastic film, cloth, metal, or other material affixed to a container or product, on which is written or printed information or symbols about the product or item. Information printed directly on a container or article can also be considered labelling. Labels have many uses, including promotion and providing information on a product's origin, the manufacturer (e.g., brand name), use, safety, shelf-life and disposal, some or all of which may be governed by legislation such as that for food in the UK or United States. Methods of production and attachment to packaging are many and various and may also be subject to internationally recognised standards. In many countries, hazardous products such as poisons or flammable liquids must have a warning label. Uses Labels may be used for any combination of identification, information, warning, instructions for use, environmental advice or advertising. They may be stickers, pe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sandwich Board
A sandwich board is a type of advertisement tool composed of two boards with a message or graphic on it and being either carried by a person, with one board in front and one behind in a triangle shape, hinged along the top, creating a "sandwich" effect; or set up next to a store advertising its goods. In this way, the advertising message can be read on both sides interchangeably. History The increased competition for poster space and the inconveniences of an advertising tax led the advertisers to generate a type of advertisement that moves a handy sales tool to promote sales. The term " sandwich man" was coined by Charles Dickens. He described these advertisers as "a piece of human flesh between two slices of paste board". Sandwich boards were most popular in the 19th century, and have largely been supplanted by billboards, which are more effective in advertising to passers-by who are now likely to be in automobiles, rather than traveling by foot. However, they are still frequ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertisement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Street Name Sign
A street name sign is a type of traffic sign used to identify named roads, generally those that do not qualify as expressways or highways. Street name signs are most often found posted at intersections; sometimes, especially in the United States, in perpendicularly oriented pairs identifying each of the crossing streets. Description Modern street name signs may be mounted in various ways, such as attached to walls or on utility poles or smaller purpose-made sign poles posted on a streetcorner, or hung over intersections from overhead supports like wires or pylons. When attached to poles, they may be stacked onto each other in alternating directions or mounted perpendicular to each other, with each sign facing the street it represents. Until around 1900 in the USA, however, street name signs were often mounted on the corners of buildings, or even chiseled into the masonry, and many of those signs still exist in older neighborhoods. They are commonly used in France and the Un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mural
A mural is any piece of graphic artwork that is painted or applied directly to a wall, ceiling or other permanent substrate. Mural techniques include fresco, mosaic, graffiti and marouflage. Word mural in art The word ''mural'' is a Spanish adjective that is used to refer to what is attached to a wall. The term ''mural'' later became a noun. In art, the word mural began to be used at the beginning of the 20th century. In 1906, Dr. Atl issued a manifesto calling for the development of a monumental public art movement in Mexico; he named it in Spanish ''pintura mural'' (English: ''wall painting''). In ancient Roman times, a mural crown was given to the fighter who was first to scale the wall of a besieged town. "Mural" comes from the Latin ''muralis'', meaning "wall painting". History Antique art Murals of sorts date to Upper Paleolithic times such as the cave paintings in the Lubang Jeriji Saléh cave in Borneo (40,000-52,000 BP), Chauvet Cave in Ardèche departmen ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rock (geology)
In geology, rock (or stone) is any naturally occurring solid mass or aggregate of minerals or mineraloid matter. It is categorized by the minerals included, its chemical composition, and the way in which it is formed. Rocks form the Earth's outer solid layer, the crust, and most of its interior, except for the liquid outer core and pockets of magma in the asthenosphere. The study of rocks involves multiple subdisciplines of geology, including petrology and mineralogy. It may be limited to rocks found on Earth, or it may include planetary geology that studies the rocks of other celestial objects. Rocks are usually grouped into three main groups: igneous rocks, sedimentary rocks and metamorphic rocks. Igneous rocks are formed when magma cools in the Earth's crust, or lava cools on the ground surface or the seabed. Sedimentary rocks are formed by diagenesis and lithification of sediments, which in turn are formed by the weathering, transport, and deposition of exis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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