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Rebadging
Badge
Badge
engineering, sometimes called rebadging, is the practice of applying a different badge or trademark (brand, logo or manufacturer's name/make/marque) to an existing product (e.g., an automobile) and subsequently marketing the variant as a distinct product.[1][2] Due to the high cost of designing and engineering a new model or establishing a brand (which may take many years to gain acceptance), economies of scale make it less expensive[3] to rebadge a product once or multiple times than to cre
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Holden Monaro
The Holden
Holden
Monaro (/məˈnɑːroʊ/ mə-NAH-roh) is a rear wheel drive coupé that was produced by Holden
Holden
between 1968 and 1977 and between 2001 and 2005
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GMC (automobile)
GMC ( General Motors
General Motors
Truck
Truck
Company), formally the GMC Division of General Motors
General Motors
LLC, is a division of the American automobile manufacturer General Motors
General Motors
(GM) that primarily focuses on trucks and utility vehicles. GMC sells pickup and commercial trucks, buses, vans, military vehicles, and sport utility vehicles marketed worldwide by General Motors.Contents1 History 2 Similarity to Chevrolet 3 GMC models3.1 Light-duty trucks 3.2 Medium-duty trucks 3.3 Heavy-duty trucks 3.4 Buses 3.5 Vans 3.6 SUVs 3.7 Motorhomes 3.8 Military vehicles 3.9 Saloon Cars 3.10 Gallery4 See also 5 References 6 External linksHistory[edit]Model 25 One ton chain drive - 1915GMC truck, from a 1919 advertisement General Motors
General Motors
was founded by William C. Durant
William C

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William Morris, 1st Viscount Nuffield
William Richard Morris, 1st Viscount Nuffield
Viscount Nuffield
GBE CH FRS[1] (10 October 1877 – 22 August 1963) was an English motor manufacturer and philanthropist. He was the founder of Morris Motors
Morris Motors
Limited and is remembered as the founder of the Nuffield Foundation, the Nuffield Trust and Nuffield College, Oxford. He took his title from the village of Nuffield in Oxfordshire, where he lived.Contents1 Background 2 Career2.1 Before motor car manufacture 2.2 Motor car manufacture 2.3 World War II 2.4 Post-war3 Honours 4 Personal life and philanthropy4.1 Attempted kidnap5 See also 6 References 7 Sources 8 External links8.1 Early products 8.2 Nuffield Trust and Foundation websitesBackground[edit] Morris was born in 1877 at 47 Comer Gardens, a terraced house in the Comer Gardens area of Worcester, about 2 miles (3 km) northwest of the centre of Worcester, England
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World War I
Allied victoryCentral Powers' victory on the Eastern Front nullified by defeat on the Western Front Fall of the German, Russian, Ottoman, and Austro-Hungarian empires Russian Civil War
Russian Civil War
and foundation of the Soviet Union Formation of new countries in Europe
Europe
and the Middle East Transfer of German colonies
German colonies
and regions of the former Ottoman Empire to other powers Establishment of the League of Nations
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Austin Motor Company
The Austin Motor Company
Austin Motor Company
Limited was a British manufacturer of motor vehicles, founded in 1905 by Herbert Austin. In 1952 it was merged with Morris Motors
Morris Motors
Limited in the new holding company British Motor Corporation (BMC) Limited, keeping its separate identity. The marque Austin was used until 1987
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Nuffield Organisation
Nuffield Organization
Nuffield Organization
was the unincorporated umbrella-name or promotional name used for the charitable and commercial interests of owner and donor, William Morris, 1st Viscount Nuffield. The name was assumed following Nuffield's gift made to form his Nuffield Foundation in 1943, it linked his business interests to his existing very generous philanthropy
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Morris (car)
W. R. Morris (1912–1952) BMC (1952–1968) British Leyland
British Leyland
(1968–1986) Rover Group
Rover Group
(1986–1988) BAe (1988–1994) BMW
BMW
(1994–2000) MG Rover Group
Rover Group
(2000–2005) NAC (2005–2007) Morris Motors
Morris Motors
Limited was a British privately owned motor vehicle manufacturing company formed in 1919 to take over the assets of William Morris's WRM Motors Limited and continue production of the same vehicles. By 1926 its production represented 42 per cent of British car manufacture — a remarkable expansion rate attributed to William Morris's practice of buying in major as well as minor components and assembling them in his own factory
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British Motor Corporation
The British Motor Corporation
British Motor Corporation
Limited (BMC) was a UK-based vehicle manufacturer, formed in early 1952 to give effect to an agreed merger of the Morris and Austin businesses.[1] BMC acquired the shares in Morris Motors
Morris Motors
and the Austin M
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Rationalization (economics)
In economics, rationalization is an attempt to change a pre-existing ad hoc workflow into one that is based on a set of published rules. There is a tendency in modern times to quantify experience, knowledge, and work. Means–end (goal-oriented) rationality is used to precisely calculate that which is necessary to attain a goal. Its effectiveness varies with the enthusiasm of the workers for the changes being made, the skill with which management applies the rules, and the degree to which the rules fit the job. Rationalization aims at an efficiency increase by better use of existing possibilities: A same effect can with fewer means, or with same means to be obtained. In the industry thereby frequently the replacement of manpower is designated by machines (rationalization investment)
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General Motors Corporation
General Motors
General Motors
Company,[1] commonly abbreviated as GM, is an American multinational corporation headquartered in Detroit
Detroit
that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services. With global headquarters in Detroit's Renaissance Center, GM manufactures cars and trucks in 35 countries. In 2008, 8.35 million[6] GM cars and trucks were sold globally under various brands. GM reached the milestone of selling 10 million vehicles in 2016.[7] Current auto brands are Buick, Cadillac, Chevrolet, GMC, Holden, and Wuling. Former GM automotive brands include Daewoo, McLaughlin, Oakland, Oldsmobile, Pontiac, Hummer, Saab, Saturn, as well as Vauxhall and Opel, which were bought by Groupe PSA
Groupe PSA
in 2017. The company was founded by William C. Durant
William C. Durant
on September 16, 1908 as a holding company
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Chevrolet
Chevrolet
Chevrolet
(/ʃɛvrəˈleɪ/ shev-rə-LAY), colloquially referred to as Chevy and formally the Chevrolet
Chevrolet
Division of General Motors
General Motors
Company, is an American automobile division of the American manufacturer General Motors
General Motors
(GM). Louis Chevrolet
Louis Chevrolet
and ousted General Motors
General Motors
founder William C. Durant
William C. Durant
started the company on November 3, 1911 [2] as the Chevrolet
Chevrolet
Motor Car Company. Durant used the Chevrolet
Chevrolet
Motor Car Company to acquire a controlling stake in General Motors
General Motors
with a reverse merger occurring on May 2, 1918 and propelled himself back to the GM presidency
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Cadillac
Cadillac
Cadillac
/ˈkædɪlæk/, formally the Cadillac
Cadillac
Motor Car Division, is a division of the U.S.-based General Motors
General Motors
(GM) that markets luxury vehicles worldwide. Its primary markets are the United States, Canada, and China, but Cadillac-branded vehicles are distributed in 34 additional markets worldwide. Historically, Cadillac
Cadillac
automobiles have always held a place at the top of the luxury field within the United States.[2] In 2017, Cadillac's U.S. sales were 156,440 vehicles and its global sales were 356,467 vehicles.[3] Cadillac
Cadillac
is among the oldest automobile brands in the world, second in America only to fellow GM marque Buick. The firm was founded from the remnants of the Henry Ford Company
Henry Ford Company
in 1902.[4] It was named after Antoine de la Mothe Cadillac, who founded Detroit, Michigan
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List Of GM Platforms
This List of GM platforms
List of GM platforms
contains automobile platform used both at present and historically by General Motors. Originally, GM used a Latin alphabet
Latin alphabet
letter scheme to name its platforms, which were aimed at vehicle families in similar market niches. For example, the E platform Oldsmobile Toronado
Oldsmobile Toronado
personal luxury coupe was redesigned significantly through four generations from 1966 through 1992, but retained the same letter designation throughout that time. During that span the vehicle grew from its original 211" as large as 220" then shrank to 188", and shifted from traditional body-on-frame construction to unibody, with the platform changing but not its designation. In some cases an entirely new platform was developed but given the name of an existing one for marketing reasons, with the original being assigned a new designation
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General Motors
General Motors
General Motors
Company,[1] commonly abbreviated as GM, is an American multinational corporation headquartered in Detroit
Detroit
that designs, manufactures, markets, and distributes vehicles and vehicle parts, and sells financial services. With global headquarters in Detroit's Renaissance Center, GM manufactures cars and trucks in 35 countries. In 2008, 8.35 million[6] GM cars and trucks were sold globally under various brands. GM reached the milestone of selling 10 million vehicles in 2016.[7] Current auto brands are Buick, Cadillac, Chevrolet, GMC, Holden, and Wuling. Former GM automotive brands include Daewoo, McLaughlin, Oakland, Oldsmobile, Pontiac, Hummer, Saab, Saturn, as well as Vauxhall and Opel, which were bought by Groupe PSA
Groupe PSA
in 2017. The company was founded by William C. Durant
William C. Durant
on September 16, 1908 as a holding company
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United States
Coordinates: 40°N 100°W / 40°N 100°W / 40; -100 United States
United States
of AmericaFlagGreat SealMotto:  "In God
God
We Trust"[1][fn 1]Other traditional mottos  "E pluribus unum" (Latin)
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