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Media Market
A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media such as newspapers and internet content. They can coincide or overlap with one or more metropolitan areas, though rural regions with few significant population centers can also be designated as markets. Conversely, very large metropolitan areas can sometimes be subdivided into multiple segments. Market regions may overlap, meaning that people residing on the edge of one media market may be able to receive content from other nearby markets. They are widely used in audience measurements, which are compiled in the United States by Nielsen Media Research. Nielsen measures both television and radio audiences since its acquisition of Arbitron, which was completed in September 2013. Markets are identified by the largest ...
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Population
Population typically refers to the number of people in a single area, whether it be a city or town, region, country, continent, or the world. Governments typically quantify the size of the resident population within their jurisdiction using a census, a process of collecting, analysing, compiling, and publishing data regarding a population. Perspectives of various disciplines Social sciences In sociology and population geography, population refers to a group of human beings with some predefined criterion in common, such as location, Race (human categorization), race, ethnicity, nationality, or religion. Demography is a social science which entails the statistical study of populations. Ecology In ecology, a population is a group of organisms of the same species who inhabit the same particular geographical area and are capable of Sexual reproduction, interbreeding. The area of a sexual population is the area where interbreeding, inter-breeding is possible between any pai ...
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Troy, New York
Troy is a city in the U.S. state of New York and the county seat of Rensselaer County. The city is located on the western edge of Rensselaer County and on the eastern bank of the Hudson River. Troy has close ties to the nearby cities of Albany and Schenectady, forming a region popularly called the Capital District. The city is one of the three major centers for the Albany metropolitan statistical area, which has a population of 1,170,483. At the 2020 census, the population of Troy was 51,401. Troy's motto is ''Ilium fuit, Troja est'', which means "Ilium was, Troy is". Today, Troy is home to Rensselaer Polytechnic Institute, the oldest private engineering and technical university in the US, founded in 1824. It is also home to Emma Willard School, an all-girls high school started by Emma Willard, a women's education activist, who sought to create a school for girls equal to their male counterparts. Due to the confluence of major waterways and a geography that supported water p ...
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Ethnic Group
An ethnic group or an ethnicity is a grouping of people who identify with each other on the basis of shared attributes that distinguish them from other groups. Those attributes can include common sets of traditions, ancestry, language, history, society, culture, nation, religion, or social treatment within their residing area. The term ethnicity is often times used interchangeably with the term nation, particularly in cases of ethnic nationalism, and is separate from the related concept of races. Ethnicity may be construed as an inherited or as a societally imposed construct. Ethnic membership tends to be defined by a shared cultural heritage, ancestry, origin myth, history, homeland, language, or dialect, symbolic systems such as religion, mythology and ritual, cuisine, dressing style, art, or physical appearance. Ethnic groups may share a narrow or broad spectrum of genetic ancestry, depending on group identification, with many groups having mixed genetic ancestry. E ...
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Gender
Gender is the range of characteristics pertaining to femininity and masculinity and differentiating between them. Depending on the context, this may include sex-based social structures (i.e. gender roles) and gender identity. Most cultures use a gender binary, in which gender is divided into two categories, and people are considered part of one or the other ( boys/men and girls/ women);Kevin L. Nadal, ''The SAGE Encyclopedia of Psychology and Gender'' (2017, ), page 401: "Most cultures currently construct their societies based on the understanding of gender binary—the two gender categorizations (male and female). Such societies divide their population based on biological sex assigned to individuals at birth to begin the process of gender socialization." those who are outside these groups may fall under the umbrella term ''non-binary''. Some societies have specific genders besides "man" and "woman", such as the hijras of South Asia; these are often referred to as '' third g ...
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Ageing
Ageing ( BE) or aging ( AE) is the process of becoming older. The term refers mainly to humans, many other animals, and fungi, whereas for example, bacteria, perennial plants and some simple animals are potentially biologically immortal. In a broader sense, ageing can refer to single cells within an organism which have ceased dividing, or to the population of a species. In humans, ageing represents the accumulation of changes in a human being over time and can encompass physical, psychological, and social changes. Reaction time, for example, may slow with age, while memories and general knowledge typically increase. Ageing increases the risk of human diseases such as cancer, Alzheimer's disease, diabetes, cardiovascular disease, stroke and many more. Of the roughly 150,000 people who die each day across the globe, about two-thirds die from age-related causes. Current ageing theories are assigned to the damage concept, whereby the accumulation of damage (such as DNA ...
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Demographics
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the labo ...
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Research
Research is " creative and systematic work undertaken to increase the stock of knowledge". It involves the collection, organization and analysis of evidence to increase understanding of a topic, characterized by a particular attentiveness to controlling sources of bias and error. These activities are characterized by accounting and controlling for biases. A research project may be an expansion on past work in the field. To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole. The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, and the research and development (R&D) of methods and systems for the advancement of human knowledge. Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences. There are several forms of research: scientific, humanities, artistic, e ...
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Cable Television
Cable television is a system of delivering television programming to consumers via radio frequency (RF) signals transmitted through coaxial cables, or in more recent systems, light pulses through fibre-optic cables. This contrasts with broadcast television (also known as terrestrial television), in which the television signal is transmitted over-the-air by radio waves and received by a television antenna attached to the television; or satellite television, in which the television signal is transmitted over-the-air by radio waves from a communications satellite orbiting the Earth, and received by a satellite dish antenna on the roof. FM radio programming, high-speed Internet, telephone services, and similar non-television services may also be provided through these cables. Analog television was standard in the 20th century, but since the 2000s, cable systems have been upgraded to digital cable operation. A "cable channel" (sometimes known as a "cable network") is a ...
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Terrestrial Television
Terrestrial television or over-the-air television (OTA) is a type of television broadcasting in which the signal transmission occurs via radio waves from the terrestrial (Earth-based) transmitter of a TV station to a TV receiver having an antenna. The term ''terrestrial'' is more common in Europe and Latin America, while in Canada and the United States it is called ''over-the-air'' or simply ''broadcast''. This type of TV broadcast is distinguished from newer technologies, such as satellite television (direct broadcast satellite or DBS television), in which the signal is transmitted to the receiver from an overhead satellite; cable television, in which the signal is carried to the receiver through a cable; and Internet Protocol television, in which the signal is received over an Internet stream or on a network utilizing the Internet Protocol. Terrestrial television stations broadcast on television channels with frequencies between about 52 and 600 MHz in the VHF and UHF ...
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FM Broadcast Band
The FM broadcast band is a range of radio frequencies used for FM broadcasting by radio stations. The range of frequencies used differs between different parts of the world. In Europe and Africa (defined as International Telecommunication Union (ITU) region 1) and in Australia and New Zealand, it spans from 87.5 to 108 megahertz (MHz) - also known as VHF Band II - while in the Americas (ITU region 2) it ranges from 88 to 108 MHz. The FM broadcast band in Japan uses 76 to 95 MHz, and in Brazil, 76 to 108 MHz. The International Radio and Television Organisation (OIRT) band in Eastern Europe is from 65.9 to 74.0 MHz, although these countries now primarily use the 87.5 to 108 MHz band, as in the case of Russia. Some other countries have already discontinued the OIRT band and have changed to the 87.5 to 108 MHz band. Frequency modulation radio originated in the United States during the 1930s; the system was developed by the American electrical engineer ...
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Medium Wave
Medium wave (MW) is the part of the medium frequency (MF) radio band used mainly for AM radio broadcasting. The spectrum provides about 120 channels with more limited sound quality than FM stations on the FM broadcast band. During the daytime, reception is usually limited to more local stations, though this is dependent on the signal conditions and quality of radio receiver used. Improved signal propagation at night allows the reception of much longer distance signals (within a range of about 2,000 km or 1,200 miles). This can cause increased interference because on most channels multiple transmitters operate simultaneously worldwide. In addition, amplitude modulation (AM) is often more prone to interference by various electronic devices, especially power supplies and computers. Strong transmitters cover larger areas than on the FM broadcast band but require more energy and longer antennas. Digital modes are possible but have not reached momentum yet. MW was the main radio ...
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York, Pennsylvania
York (Pennsylvania Dutch: ''Yarrick''), known as the White Rose City (after the symbol of the House of York), is the county seat of York County, Pennsylvania, United States. It is located in the south-central region of the state. The population within York's city limits was 43,718 at the 2010 census, a 7.0% increase from the 2000 census count of 40,862. When combined with the adjacent boroughs of West York and North York and surrounding Spring Garden, West Manchester, and Springettsbury townships, the population of Greater York was 108,386. York is the 11th largest city in Pennsylvania. History 18th century York, also known as Yorktown in the mid 18th to early 19th centuries, was founded in 1741 by settlers from the Philadelphia region and named for the English city of the same name. By 1777, most of the area residents were of either German or Scots-Irish descent. York was incorporated as a borough on September 24, 1787, and as a city on January 11, 1887. York served ...
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