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Mass Media
The MASS MEDIA is a diversified collection of media technologies that reach a large audience via mass communication . The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically, via such media as film , radio , recorded music, or television . Digital media comprises both Internet
Internet
and mobile mass communication. Internet
Internet
media comprise such services as email , social media sites, websites , and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website
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Public Speaking
PUBLIC SPEAKING (also called ORATORY or ORATION) is the process or act of performing a speech to a live audience . This type of speech is deliberately structured with three general purposes: to inform, to persuade and to entertain. Public speaking is commonly understood as formal, face-to-face speaking of a single person to a group of listeners. CONTENTS * 1 Overview * 2 History * 3 Tools * 4 National and organizations * 4.1 Intercollegiate * 4.2 High school * 5 See also * 6 References * 7 External links OVERVIEWThere are five basic elements of public speaking that are described in Lasswell\'s model of communication : the communicator, message, medium, audience and effect. In short, the speaker should be answering the question "who says what in which channel to whom with what effect?" Public speaking can serve the purpose of transmitting information, telling a story, motivating people to act or some combination of those
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Computer Games
PC GAMES, also known as COMPUTER GAMES or PERSONAL COMPUTER GAMES, are video games played on a personal computer rather than a dedicated video game console or arcade machine . Their defining characteristics include a more diverse and user determined gaming hardware and software, and a generally greater capacity in input, processing, and video output. Home computer
Home computer
games became popular following the video game crash of 1983 leading to the era of the "bedroom coder". In the 1990s, PC games lost mass-market traction to console games before enjoying a resurgence in the mid-2000s through digital distribution . Newzoo, reports that the PC gaming sector is the third largest (and estimated in decline), with the consoles second largest, and across all platforms as of 2016, 2.2 billion gamers generate US$101.1 billion in revenue (i.e
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MMORPG
MASSIVELY MULTIPLAYER ONLINE ROLE-PLAYING GAMES (MMORPGS) are a combination of role-playing video games and massively multiplayer online games in which a very large number of players interact with one another within a virtual world . As in all RPGs , the player assumes the role of a character (often in a fantasy world or science-fiction world) and takes control over many of that character's actions. MMORPGs are distinguished from single-player or small multi-player online RPGs by the number of players able to interact together, and by the game's persistent world (usually hosted by the game's publisher ), which continues to exist and evolve while the player is offline and away from the game. MMORPGs are played throughout the world. Worldwide revenues for MMORPGs exceeded half a billion dollars in 2005, and Western revenues exceeded a billion dollars in 2006. In 2008, the spending on subscription MMORPGs by consumers in North American and Europe grew to $1.4 billion
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Pamphlet
A PAMPHLET is an unbound booklet (that is, without a hard cover or binding ). It may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths, called a leaflet, or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book. For the "International Standardization of Statistics Relating to Book Production and Periodicals", UNESCO
UNESCO
defines a pamphlet as "a non-periodical printed publication of at least 5 but not more than 48 pages, exclusive of the cover pages, published in a particular country and made available to the public" and a book as "a non-periodical printed publication of at least 49 pages, exclusive of the cover pages"
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Newspaper
A NEWSPAPER is a periodical publication containing written information about current events . Newspapers
Newspapers
can cover wide variety of fields such as politics, business, sport and art and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries , birth notices, crosswords , editorial cartoons , comic strips , and advice columns. Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand sales , and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers. Newspapers
Newspapers
have traditionally been published in print (usually on cheap, low-grade paper called newsprint ). However, today most newspapers are also published on websites as online newspapers , and some have even abandoned their print versions entirely
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Book
A BOOK is a series of pages assembled for easy portability and reading, as well as the composition contained in it. The most common modern form of book is a codex volume consisting of rectangular paper pages bound on one side, with a heavier cover and spine, so that it can fan open for reading. Books have taken other forms, such as scrolls , leaves on a string, or strips tied together; and the pages have been of parchment , vellum , papyrus , bamboo slips , palm leaves , silk , wood , and other materials. The contents of books are also called books, as are other compositions of that length. For instance, Aristotle
Aristotle
's Physics , the constituent sections of the Bible , and even the Egyptian Book
Book
of the Dead are called books independently of their physical form. Conversely, some long literary compositions are divided into books of varying sizes , which typically do not correspond to physically bound units
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Blog
A BLOG (a truncation of the expression "WEBLOG") is a discussion or informational website published on the World Wide Web
World Wide Web
consisting of discrete, often informal diary -style text entries ("posts"). Posts are typically displayed in reverse chronological order, so that the most recent post appears first, at the top of the web page. Until 2009, blogs were usually the work of a single individual, occasionally of a small group, and often covered a single subject or topic. In the 2010s, "multi-author blogs" (MABs) have developed, with posts written by large numbers of authors and sometimes professionally edited. MABs from newspapers , other media outlets, universities , think tanks , advocacy groups , and similar institutions account for an increasing quantity of blog traffic. The rise of Twitter
Twitter
and other "microblogging " systems helps integrate MABs and single-author blogs into the news media
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Video Games
A VIDEO GAME is an electronic game that involves interaction with a user interface to generate visual feedback on a video device such as a TV screen or computer monitor . The word video in video game traditionally referred to a raster display device, but as of the 2000s, it implies any type of display device that can produce two- or three-dimensional images . Some theorists categorize video games as an art form , but this designation is controversial. The electronic systems used to play video games are known as platforms ; examples of these are personal computers and video game consoles . These platforms range from large mainframe computers to small handheld computing devices
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Printing
PRINTING is a process for reproducing text and images using a master form or template. The earliest non-paper products involving printing include cylinder seals and objects such as the Cyrus Cylinder
Cyrus Cylinder
and the Cylinders of Nabonidus . The earliest known form of printing as applied to paper was woodblock printing , which appeared in China before 220 A.D. Later developments in printing technology include the movable type invented by Bi Sheng around 1040 AD and the printing press invented by Johannes Gutenberg
Johannes Gutenberg
in the 15th century. The technology of printing played a key role in the development of the Renaissance
Renaissance
and the scientific revolution , and laid the material basis for the modern knowledge-based economy and the spread of learning to the masses
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Stereo-Pak
The MUNTZ STEREO-PAK, commonly known as the 4-TRACK CARTRIDGE, is a magnetic tape sound recording cartridge technology. The in-car tape player that played the Stereo-Pak cartridges was called the AUTOSTEREO, but it was generally marketed under the common Stereo-Pak trade name. The Stereo-Pak cartridge was inspired by the Fidelipac 3-track tape cartridge system invented by George Eash in 1954 and used by radio broadcasters for commercials and jingles beginning in 1959. The Stereo-Pak was adapted from the basic Fidelipac cartridge design by Earl "Madman" Muntz in 1963 with Muntz partnering with Eash, as a way to play prerecorded tapes in cars. The tape is arranged in an infinite loop which traverses a central hub and crosses a tape head, usually over a pressure pad to assure proper tape contact
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CD
COMPACT DISC (CD) is a digital optical disc data storage format that was co-developed by Philips
Philips
and Sony
Sony
and released in 1982. The format was originally developed to store and play only sound recordings but was later adapted for storage of data ( CD-ROM
CD-ROM
). Several other formats were further derived from these, including write-once audio and data storage ( CD-R ), rewritable media ( CD-RW
CD-RW
), Video Compact Disc ( VCD ), Super Video Compact Disc (S VCD ), Photo CD , PictureCD, CD-i , and Enhanced Music CD . The first commercially available Audio CD player , the Sony
Sony
CDP-101 , was released October 1982 in Japan
Japan

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DVD
DVD
DVD
(an abbreviation of "DIGITAL VIDEO DISC" or "DIGITAL VERSATILE DISC" ) is a digital optical disc storage format invented and developed by Philips
Philips
and Sony
Sony
in 1995. The medium can store any kind of digital data and is widely used for software and other computer files as well as video programs watched using DVD
DVD
players . DVDs offer higher storage capacity than compact discs while having the same dimensions. Prerecorded DVDs are mass-produced using molding machines that physically stamp data onto the DVD. Such discs are a form of DVD-ROM because data can only be read and not written or erased. Blank recordable DVD
DVD
discs ( DVD-R and DVD+R ) can be recorded once using a DVD recorder and then function as a DVD-ROM
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Compact Cassette
The COMPACT CASSETTE or MUSICASSETTE (MC), also commonly called CASSETTE TAPE, AUDIO CASSETTE, or simply TAPE or CASSETTE, is an analog magnetic tape recording format for audio recording and playback . It was released by Philips
Philips
in 1962, having been developed in Hasselt , Belgium
Belgium
. Compact cassettes come in two forms, either already containing content as a pre-recorded cassette, or as a fully recordable "blank" cassette. Both forms are reversible by the user. The compact cassette technology was originally designed for dictation machines , but improvements in fidelity led the Compact Cassette
Compact Cassette
to supplant the Stereo 8-track cartridge and reel-to-reel tape recording in most non-professional applications. Its uses ranged from portable audio to home recording to data storage for early microcomputers
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Magnetic Tape
MAGNETIC TAPE is a medium for magnetic recording , made of a thin, magnetizable coating on a long, narrow strip of plastic film . It was developed in Germany
Germany
, based on magnetic wire recording . Devices that record and play back audio and video using magnetic tape are tape recorders and video tape recorders . A device that stores computer data on magnetic tape is a tape drive (tape unit, streamer). Magnetic tape
Magnetic tape
revolutionized broadcast and recording. When all radio was live, it allowed programming to be recorded. At a time when gramophone records were recorded in one take, it allowed recordings to be made in multiple parts, which were then mixed and edited with tolerable loss in quality. It was a key technology in early computer development, allowing unparalleled amounts of data to be mechanically created, stored for long periods, and to be rapidly accessed
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Sound Recording And Reproduction
SOUND RECORDING AND REPRODUCTION is an electrical , mechanical , electronic, or digital inscription and re-creation of sound waves, such as spoken voice, singing, instrumental music , or sound effects. The two main classes of sound recording technology are analog recording and digital recording . Prior to the development of sound recording, there were mechanical systems for encoding and reproducing instrumental music, such as wind-up music boxes and, later, player pianos . Acoustic analog recording is achieved by a microphone diaphragm that can detect and sense the changes in atmospheric pressure caused by acoustic sound waves and record them as a mechanical representation of the sound waves on a medium such as a phonograph record (in which a stylus cuts grooves on a record)
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