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Mass Media
The MASS MEDIA is a diversified collection of media technologies that reach a large audience via mass communication . The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit information electronically, via such media as film , radio , recorded music, or television . Digital media comprises both Internet and mobile mass communication. Internet media comprise such services as email , social media sites, websites , and Internet-based radio and television. Many other mass media outlets have an additional presence on the web, by such means as linking to or running TV ads online, or distributing QR Codes in outdoor or print media to direct mobile users to a website. In this way, they can utilise the easy accessibility and outreach capabilities the Internet affords, as thereby easily broadcast information throughout many different regions of the world simultaneously and cost-efficiently. OUTDOOR MEDIA transmit information via such media as AR advertising ; billboards ; blimps ; flying billboards (signs in tow of airplanes); placards or kiosks placed inside and outside of buses, commercial buildings, shops, sports stadiums, subway cars, or trains; signs; or skywriting . PRINT MEDIA transmit information via physical objects, such as books , comics , magazines , newspapers , or pamphlets . Event organizing and public speaking can also be considered forms of mass media
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Mass Media Inc.
MASS MEDIA, INC. is an American independent game developer located in Moorpark, California . The current focus of the company is to develop original material for the Sony platforms. CONTENTS * 1 History * 2 Games * 3 References * 4 External links HISTORYMass Media began in the 1980s at Cinemaware . In 1991, they formed a production unit called Philips P.O.V. Entertainment Group. Mass Media left Philips in 1995 and the company became an exclusive developer for Time Warner Interactive . After Time Warner halted their interactive division, Mass Media became an independent developer. It was acquired by THQ in February 2007 who closed the studio in November 2008. The company started back up immediately, focusing on developing for the Sony platforms, including the PlayStation 3 . On the PlayStation 3, they developed content and spaces for its social gaming network PlayStation Home including the games _The Midway_, _The Midway 2_, and _The Midway 3_ which were three game spaces with ten mini-games in each with ten rewards per mini-game. The Green Ticket, used to play the games in the three _Midways_, was consistently the best selling item in PS Home. Mass Media has also continued to develop game engine technology for PlayStation 3 and other platforms
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Media (communication)
MEDIA is the collective communication outlets or tools that are used to store and deliver information or data . It is either associated with COMMUNICATION MEDIA, or the specialized mass media communication businesses such as print media and the press , photography , advertising , cinema , broadcasting (radio and television) and publishing . CONTENTS* 1 Evolution * 1.1 Electronic media * 1.2 Social impacts * 2 See also * 3 References * 4 Further reading EVOLUTIONThe word media is defined as "one of the means or channels of general communication in society, as newspapers, radio, television etc.." The beginning of human communication through designed channels, i.e. not vocalization or gestures, dates back to ancient cave paintings , drawn maps , and writing . The Persian Empire (centred on present-day Iran
Iran
) played an important role in the field of communication. It has the first real mail or postal system , which is said to have been developed by the Persian emperor Cyrus the Great
Cyrus the Great
(c. 550 BC) after his conquest of Media . The role of the system as an intelligence gathering apparatus is well documented, and the service was (later) called angariae, a term that in time turned to indicate a tax system
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Technology
TECHNOLOGY ("science of craft", from Greek τέχνη, _techne_, "art, skill, cunning of hand"; and -λογία, _-logia_ ) is the collection of techniques , skills , methods and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation . Technology can be the knowledge of techniques, processes, and the like, or it can be embedded in machines which can be operated without detailed knowledge of their workings. The simplest form of technology is the development and use of basic tools . The prehistoric discovery of how to control fire and the later Neolithic Revolution increased the available sources of food and the invention of the wheel helped humans to travel in and control their environment. Developments in historic times, including the printing press , the telephone , and the Internet , have lessened physical barriers to communication and allowed humans to interact freely on a global scale. The steady progress of military technology has brought weapons of ever-increasing destructive power, from clubs to nuclear weapons . Technology has many effects. It has helped develop more advanced economies (including today's global economy ) and has allowed the rise of a leisure class . Many technological processes produce unwanted by-products known as pollution and deplete natural resources to the detriment of Earth's environment
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Mass Communication
MASS COMMUNICATION is the study of how people exchange information through mass media to large segments of the population at the same time. In other words, mass communication refers to the imparting and exchanging of information on a large scale to a wide range of people. It is usually understood to relate newspaper , magazine , and book publishing, as well as radio , television and film , even via internet as these mediums are used for disseminating information, news and advertising . Mass communication
Mass communication
differs from the studies of other forms of communication, such as interpersonal communication or organizational communication , in that it focuses on a single source transmitting information to a large number of receivers. The study of mass communication is chiefly concerned with how the content of mass communication persuades or otherwise affects the behavior , attitude , opinion , or emotion of the person or people receiving the information
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Broadcast Media
BROADCASTING is the distribution of audio or video content or other messages to a dispersed audience via any electronic mass communications medium , but typically one using the electromagnetic spectrum (radio waves ), in a one-to-many model. Broadcasting began with AM radio , which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers . Before this, all forms of electronic communication (early radio , telephone , and telegraph ) were one-to-one, with the message intended for a single recipient. The term _broadcasting_, borrowed from the agricultural method of sowing seeds in a field by casting them broadly about, was coined by either KDKA manager Frank Conrad or RCA historian George Clark around 1920 to distinguish this new activity of "one-to-many" communication; a single radio station transmitting to multiple listeners. Over the air broadcasting is usually associated with radio and television , though in recent years both radio and television transmissions have begun to be distributed by cable (cable television ). The receiving parties may include the general public or a relatively small subset; the point is that anyone with the appropriate receiving technology and equipment (e.g., a radio or television set) can receive the signal
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Film
A FILM, also called a MOVIE, MOTION PICTURE, THEATRICAL FILM, or PHOTOPLAY, is a series of still images which, when shown on a screen, creates the illusion of moving images due to the phi phenomenon . This optical illusion causes the audience to perceive continuous motion between separate objects viewed rapidly in succession. The process of filmmaking is both an art and an industry . A film is created by photographing actual scenes with a motion picture camera ; by photographing drawings or miniature models using traditional animation techniques; by means of CGI and computer animation ; or by a combination of some or all of these techniques and other visual effects . The word "CINEMA", short for cinematography , is often used to refer to the industry of films and filmmaking or to the art of filmmaking itself. The contemporary definition of cinema is the art of simulating experiences to communicate ideas, stories, perceptions, feelings, beauty or atmosphere by the means of recorded or programmed moving images along with other sensory stimulations. Films were originally recorded onto plastic film through a photochemical process and then shown through a movie projector onto a large screen. The adoption of CGI-based special effects led to the use of digital intermediates . Most contemporary films are now fully digital through the entire process of production, distribution, and exhibition from start to finish
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Radio
RADIO is the technology of using radio waves to carry information, such as sound, by systematically modulating properties of electromagnetic energy waves transmitted through space, such as their amplitude , frequency , phase , or pulse width . When radio waves strike an electrical conductor , the oscillating fields induce an alternating current in the conductor. The information in the waves can be extracted and transformed back into its original form. Radio
Radio
systems need a transmitter to modulate (change) some property of the energy produced to impress a signal on it, for example using amplitude modulation or angle modulation (which can be frequency modulation or phase modulation ). Radio
Radio
systems also need an antenna to convert electric currents into radio waves , and radio waves into an electric current. An antenna can be used for both transmitting and receiving. The electrical resonance of tuned circuits in radios allow individual stations to be selected. The electromagnetic wave is intercepted by a tuned receiving antenna . A radio receiver receives its input from an antenna and converts it into a form that is usable for the consumer, such as sound, pictures, digital data, measurement values, navigational positions, etc. Radio frequencies occupy the range from a 3 kHz to 300 GHz, although commercially important uses of radio use only a small part of this spectrum
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Television
TELEVISION or TV is a telecommunication medium used for transmitting moving images in monochrome (black-and-white ), or in color, and in two or three dimensions and sound. The term can refer to a television set , a television program ("TV show"), or the medium of television transmission . Television
Television
is a mass medium for entertainment, education , news , politics, gossip, and advertising. Television
Television
became available in crude experimental forms in the late 1920s, but it would still be several years before the new technology was marketed to consumers. After World War II
World War II
, an improved form of black-and-white TV broadcasting became popular in the United States and Britain, and television sets became commonplace in homes, businesses, and institutions. During the 1950s, television was the primary medium for influencing public opinion . In the mid-1960s, color broadcasting was introduced in the US and most other developed countries. The availability of multiple types of storage media such as Betamax , VHS
VHS
tape, local disks , DVDs, flash drives , high-definition Blu-ray Discs , and digital video recorders have enabled viewers to watch prerecorded material—such as movies— at home on their own time schedule. For many reasons, the storage of television and video programming now occurs on the cloud
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Digital Media
DIGITAL MEDIA is any media that is encoded in a machine-readable format. Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices. Combined with the Internet and personal computing , digital media has caused disruption in publishing, journalism, entertainment, education, commerce and politics. Digital media has also posed new challenges to copyright and intellectual property laws, fostering an open content movement in which content creators voluntarily give up some or all of their legal rights to their work. The ubiquity of digital media and its effects on society suggest that we are at the start of a new era in industrial history, called the Information Age , perhaps leading to a paperless society in which all media are produced and consumed on computers. However, challenges to a digital transition remain, including outdated copyright laws, censorship , the digital divide , and the spectre of a digital dark age , in which older media becomes inaccessible to new or upgraded information systems. Digital media has a significant, wide-ranging and complex impact on society and culture
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Internet
The INTERNET is the global system of interconnected computer networks that use the Internet protocol suite (TCP/IP) to link devices worldwide. It is a _network of networks_ that consists of private, public, academic, business, and government networks of local to global scope, linked by a broad array of electronic, wireless, and optical networking technologies. The Internet carries an extensive range of information resources and services, such as the inter-linked hypertext documents and applications of the World Wide Web (WWW), electronic mail , telephony , and file sharing . The origins of the Internet date back to research commissioned by the United States federal government in the 1960s to build robust, fault-tolerant communication via computer networks. The linking of commercial networks and enterprises in the early 1990s marks the beginning of the transition to the modern Internet, and generated rapid growth as institutional, personal , and mobile computers were connected to the network. By the late 2000s , its services and technologies had been incorporated into virtually every aspect of modern life. Most traditional communications media, including telephony, radio, television, paper mail and newspapers are being reshaped or redefined by the Internet, giving birth to new services such as email , Internet telephony , Internet television , online music , digital newspapers, and video streaming websites
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Mobile Web
The MOBILE WEB refers to browser-based Internet services accessed from handheld mobile devices , such as smartphones or feature phones , through a mobile or other wireless network . Traditionally, the World Wide Web has been accessed via fixed-line services on laptops and desktop computers. However, the Web is now more accessible by portable and wireless devices. An early 2010 ITU (International Telecommunication Union) report said that with current growth rates, web access by people on the go — via laptops and smart mobile devices — is likely to exceed web access from desktop computers within the next five years. In January 2014 mobile Internet use exceeded desktop use in the United States. The shift to mobile Web access has accelerated since 2007 with the rise of larger multitouch smartphones, and since 2010 with the rise of multitouch tablet computers. Both platforms provide better Internet access, screens, and mobile browsers , or application-based user Web experiences, than previous generations of mobile devices. Web designers may work separately on such pages, or pages may be automatically converted, as in Mobile Wikipedia . Faster speeds, smaller, feature-rich devices, and a multitude of applications continue to drive explosive growth for mobile Internet traffic
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Email
ELECTRONIC MAIL (EMAIL) is a method of exchanging messages between people using electronics. Email
Email
first entered substantial use in the 1960s and by the mid-1970s had taken the form now recognized as email. Email
Email
operates across computer networks , which today is primarily the Internet
Internet
. Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging . Today's email systems are based on a store-and-forward model. Email
Email
servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages. Originally an ASCII
ASCII
text-only communications medium, Internet
Internet
email was extended by Multipurpose Internet
Internet
Mail Extensions (MIME) to carry text in other character sets and multimedia content attachments. International email, with internationalized email addresses using UTF-8
UTF-8
, has been standardized, but as of 2017 it has not been widely adopted
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Social Media
SOCIAL MEDIA are computer-mediated technologies that facilitate the creation and sharing of information , ideas, career interests and other forms of expression via virtual communities and networks . The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features: * Social media are interactive Web 2.0 Internet -based applications. * User-generated content , such as text posts or comments, digital photos or videos, and data generated through all online interactions, are the lifeblood of social media. * Users create service-specific profiles for the website or app that are designed and maintained by the social media organization . * Social media facilitate the development of online social networks by connecting a user's profile with those of other individuals or groups. Social media use web-based technologies, desktop computers and mobile technologies (e.g., smartphones and tablet computers ) to create highly interactive platforms through which individuals, communities and organizations can share, co-create, discuss, and modify user-generated content or pre-made content posted online. They introduce substantial and pervasive changes to communication between businesses, organizations, communities and individuals. Social media changes the way individuals and large organizations communicate
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Website
A WEBSITE , or simply SITE, is a collection of related web pages , including multimedia content, typically identified with a common domain name , and published on at least one web server . A website may be accessible via a public Internet Protocol (IP) network, such as the Internet
Internet
, or a private local area network (LAN), by referencing a uniform resource locator (URL) that identifies the site. Websites have many functions and can be used in various fashions; a website can be a personal website , a commercial website for a company, a government website or a non-profit organization website. Websites are typically dedicated to a particular topic or purpose, ranging from entertainment and social networking to providing news and education. All publicly accessible websites collectively constitute the World Wide Web , while private websites, such as a company's website for its employees, are typically a part of an intranet . Web pages, which are the building blocks of websites, are documents , typically composed in plain text interspersed with formatting instructions of Hypertext Markup Language ( HTML , X HTML ). They may incorporate elements from other websites with suitable markup anchors
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QR Code
QR CODE (abbreviated from QUICK RESPONSE CODE) is the trademark for a type of matrix barcode (or two-dimensional barcode ) first designed for the automotive industry in Japan . A barcode is a machine-readable optical label that contains information about the item to which it is attached. A QR code uses four standardized encoding modes (numeric, alphanumeric, byte/binary, and kanji ) to efficiently store data; extensions may also be used. The QR code system became popular outside the automotive industry due to its fast readability and greater storage capacity compared to standard UPC barcodes . Applications include product tracking, item identification, time tracking, document management, and general marketing. A QR code consists of black squares arranged in a square grid on a white background, which can be read by an imaging device such as a camera, and processed using Reed–Solomon error correction until the image can be appropriately interpreted. The required data is then extracted from patterns that are present in both horizontal and vertical components of the image
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