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Mailing List
A MAILING LIST is a collection of names and addresses used by an individual or an organization to send material to multiple recipients. The term is often extended to include the people subscribed to such a list, so the group of subscribers is referred to as "the mailing list", or simply "the list". CONTENTS * 1 Usage as discussion forums * 2 Types * 3 More definitions * 4 Listwashing * 5 See also * 6 References USAGE AS DISCUSSION FORUMS See also: Electronic mailing list Mailing lists preceded web forums and can provide similar functionalities. When used in that fashion, mailing lists are sometimes known as discussion lists or discussion forums. Discussion lists provide some advantages over typical web forums, so they are still used in various projects, notably Git and Debian
Debian

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Direct Digital Marketing
DIRECT DIGITAL MARKETING is marketing through an email address, a web browser or a mobile phone number. Traditional direct marketing was achieved using a customer’s postal address. ADDITIONAL TYPES OF MARKETINGTraditional marketing communications are divided into two primary types: direct marketing and mass marketing . Direct marketing is a marketing method that uses such things as a consumer’s postal address to send addressable communications to a target audience. Direct marketing campaigns feature calls-to-action that allow marketers to track and measure responses from consumers. The personalization and targeting capabilities of direct marketing have proven effective. * Mass marketing is a greget marketing method that broadcasts a message to a large audience
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Direct Marketing
Direct marketing
Direct marketing
is a form of advertising which allows businesses and nonprofit organizations to communicate directly to customers through a variety of media including cell phone text messaging , email, websites, online adverts, database marketing , fliers, catalog distribution, promotional letters and targeted television, newspaper and magazine advertisements as well as outdoor advertising. Among practitioners, it is also known as direct response. The prevalence of direct marketing and the unwelcome nature of some communications has led to regulations and laws such as the CAN-SPAM Act , requiring that consumers be allowed to opt out
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Spam (electronic)
ELECTRONIC SPAMMING is the use of electronic messaging systems to send an unsolicited message (SPAM), especially advertising, as well as sending messages repeatedly on the same site. While the most widely recognized form of spam is email spam , the term is applied to similar abuses in other media: instant messaging spam , Usenet
Usenet
newsgroup spam , Web search engine spam , spam in blogs , wiki spam , online classified ads spam, mobile phone messaging spam , Internet forum spam , junk fax transmissions , social spam , spam mobile apps, television advertising and file sharing spam. It is named after Spam , a luncheon meat, by way of a Monty Python sketch about a restaurant that has spam in every dish and where patrons annoyingly shout spam over and over again
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Newsletter
A NEWSLETTER is a printed report containing news (information ) of the activities of a business (legal name ; subscription business model ) or an organization (institutions , societies , associations) that is sent by mail regularly to all its members, customers, employees or people, who are interested in. Newsletters generally contain one main topic of interest to its recipients. A newsletter may be considered grey literature . E-newsletters delivered electronically via e-mail and can be viewed as spamming if sent unsolicited
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Robinson List
A ROBINSON LIST or MAIL PREFERENCE SERVICE (MPS) LIST is an opt-out list of people who do not wish to receive marketing transmissions. The marketing can be via e-mail , postal mail , telephone , or fax . In each case, contact details will be placed on a blacklist . Although the purpose of such a list is to reduce unwanted marketing, the principle that "data is only private until someone decides it isn't" indicates it can also generate unwanted marketing. In the UK, the Mailing Preference Service composes a Robinson list funded by the direct mail industry which collects names and addresses of people who do not want to receive direct marketing. This list is circulated to marketing companies which are then responsible for not contacting people on the list
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Special
SPECIAL or SPECIALS may refer to: CONTENTS * 1 Music * 2 Film and television * 3 Other uses * 4 See also MUSIC * Special (album) , a 1992 album by Vesta Williams * "Special" (Garbage song) , 1998 * "Special" (Mew song) , 2005 * "Special" (Stephen Lynch song) , 2000 * The Specials
The Specials
, a British band * "Special", a song by Violent Femmes on The Blind Leading the Naked * "Special", a song on
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Wiki
A WIKI (/ˈwɪki/ ( listen ) WIK-ee ) is a website on which users collaboratively modify content and structure directly from the web browser . In a typical wiki, text is written using a simplified markup language and often edited with the help of a rich-text editor . A wiki is run using wiki software , otherwise known as a wiki engine. A wiki engine is a type of content management system , but it differs from most other such systems, including blog software , in that the content is created without any defined owner or leader, and wikis have little implicit structure, allowing structure to emerge according to the needs of the users. There are dozens of different wiki engines in use, both standalone and part of other software, such as bug tracking systems . Some wiki engines are open source , whereas others are proprietary. Some permit control over different functions (levels of access); for example, editing rights may permit changing, adding or removing material
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Library Science
LIBRARY SCIENCE (often termed LIBRARY STUDIES, LIBRARY AND INFORMATION SCIENCE, BIBLIOTHECOGRAPHY, LIBRARY ECONOMY) is an interdisciplinary or multidisciplinary field that applies the practices, perspectives, and tools of management , information technology, education, and other areas to libraries ; the collection, organization, preservation , and dissemination of information resources; and the political economy of information. Martin Schrettinger , a Bavarian librarian, coined the discipline within his work (1808-1828) Versuch eines vollständigen Lehrbuchs der Bibliothek-Wissenschaft oder Anleitung zur vollkommenen Geschäftsführung eines Bibliothekars. Rather than classifying information based on nature-oriented elements, as was previously done in his Bavarian library, Schrettinger organized books in alphabetical order. The first American school for library science was founded by Melvil Dewey
Melvil Dewey
at Columbia University in 1887
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List Broker
A LIST BROKER acts as an agent for those who wish to conduct direct marketing campaigns via direct mail, email, or telemarketing . List brokers provide lists that, minimally, contain a prospect's name and physical address. Consumer Lists may include additional demographic information such as age, gender, income, etc.; Business Lists may include firmographic information like job title, industry, employee size, etc. List Brokers work on behalf of their clients to find the best lists that reach their clients' desired target audience in which to promote/advertise their product or service, and coordinates the procurement process. Many promotional mailings such as catalogs, coupons, promotional offers and credit offers utilize lists purchased through list brokers. Common associations to which list brokers belong are the American Marketing Association and the Direct Marketing Association . This article DOES NOT CITE ANY SOURCES
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Internet Service Provider
An INTERNET SERVICE PROVIDER (ISP) is an organization that provides services accessing and using the Internet
Internet
. Internet
Internet
service providers may be organized in various forms, such as commercial, community-owned , non-profit , or otherwise privately owned . Internet
Internet
services typically provided by ISPs include Internet
Internet
access , Internet
Internet
transit , domain name registration, web hosting , Usenet service and colocation
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Postal System
The MAIL or POST is a system for physically transporting postcards , letters , and parcels . A postal service can be private or public, though many governments place restrictions on private systems. Since the mid-19th century, national postal systems have generally been established as government monopolies with a fee on the article prepaid. Proof of payment is often in the form of adhesive postage stamps , but postage meters are also used for bulk mailing. Modern private postal systems are typically distinguished from national postal agencies by the names "courier " or "delivery service ". Postal authorities often have functions other than transporting letters. In some countries, a postal, telegraph and telephone (PTT) service oversees the postal system, in addition to telephone and telegraph systems. Some countries' postal systems allow for savings accounts and handle applications for passports
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Mailshot
ADVERTISING MAIL, also known as DIRECT MAIL (by its senders), JUNK MAIL (by its recipients), MAILSHOT or ADMAIL, is the delivery of advertising material to recipients of postal mail . The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct marketing industry. Some organizations attempt to help people opt out of receiving advertising mail, in many cases motivated by a concern over its negative environmental impact . Advertising
Advertising
mail includes advertising circulars, plastic mailers, coupon envelopes (Money Mailer, Valpak), catalogs, CDs , “pre-approved ” credit card applications, and other commercial merchandising materials delivered to homes and businesses. It may be addressed to pre-selected individuals, or unaddressed and delivered on a neighbourhood-by-neighbourhood basis
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E-mail Spam
EMAIL SPAM, also known as JUNK EMAIL, is a type of electronic spam where unsolicited messages are sent by email . Many email spam messages are commercial in nature but may also contain disguised links that appear to be for familiar websites but in fact lead to phishing web sites or sites that are hosting malware . Spam email may also include malware as scripts or other executable file attachments (trojans ). Spam is named after Spam luncheon meat by way of a Monty Python sketch in which Spam in the sketch is ubiquitous, unavoidable and repetitive. Email
Email
spam has steadily grown since the early 1990s. Botnets , networks of virus -infected computers, are used to send about 80% of spam. Since the expense of the spam is borne mostly by the recipient, it is effectively postage due advertising. The legal status of spam varies from one jurisdiction to another
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USENET
USENET is a worldwide distributed discussion system available on computers. It was developed from the general-purpose UUCP
UUCP
dial-up network architecture. Tom Truscott and Jim Ellis conceived the idea in 1979, and it was established in 1980. Users read and post messages (called articles or posts, and collectively termed news) to one or more categories, known as newsgroups . Usenet
Usenet
resembles a bulletin board system (BBS) in many respects and is the precursor to Internet forums that are widely used today. Discussions are threaded , as with web forums and BBSs, though posts are stored on the server sequentially. The name comes from the term "users network". One notable difference between a BBS or web forum and Usenet
Usenet
is the absence of a central server and dedicated administrator
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Email
ELECTRONIC MAIL (EMAIL or E-MAIL) is a method of exchanging messages between people using electronic devices. Email
Email
first entered substantial use in the 1960s and by the mid-1970s had taken the form now recognized as email. Email
Email
operates across computer networks , which today is primarily the Internet
Internet
. Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging . Today's email systems are based on a store-and-forward model. Email
Email
servers accept, forward, deliver, and store messages. Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages
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