Korean Taco
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Korean Taco
Korean tacos are a Korean-Mexican fusion dish popular in a number of urban areas in the United States and Canada. Korean tacos originated in Los Angeles, often as street food, consisting of Korean-style fillings, such as bulgogi and kimchi, placed on top of small traditional Mexican corn tortillas. Korean burritos are a similarly themed dish, using larger flour tortillas as a wrap. Background Although various restaurants have occasionally served dishes they called Korean tacos, the popularity of the dish is generally traced to the use of Twitter by the proprietors of the Kogi Korean BBQ, a food truck in Los Angeles, California, to announce their schedule and itinerary. The idea of making Korean tacos came to owner Mark Manguera after an unsuccessful search of Los Angeles' Koreatown for carne asada tacos. In its first year of operation, Kogi generated an estimated $2 million of revenue. Korean taco trucks later appeared in Portland, Oregon (the "KOI Fusion" truck), Austin ...
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Food Truck
A food truck is a large motorized vehicle (such as a van) or trailer, equipped to cook, prepare, serve, and/or sell food. Some, including ice cream trucks, sell frozen or prepackaged food; others have on-board kitchens and prepare food from scratch, or they heat up food that was prepared in a brick and mortar commercial kitchen. Sandwiches, hamburgers, french fries, and other regional fast food fare is common. By the early 2010s, amid the pop-up restaurant phenomenon, food trucks offering gourmet cuisine and a variety of specialties and ethnic menus became particularly popular. Food trucks may also sell cold beverages such as soda pop and water. Food trucks, along with food booths and food carts, are major components of the street food industry that serves an estimated 2.5 billion people every day. () History United States In the United States, the Texas chuckwagon is a precursor to the American food truck. In the later 1800s, herding cattle from the Southwest to markets i ...
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Test Marketing
A test market, in the field of business and marketing, is a geographic region or demographic group used to gauge the viability of a product or service in the mass market prior to a wide scale roll-out. The criteria used to judge the acceptability of a test market region or group include: #a population that is demographically similar to the proposed target market; and #relative isolation from densely populated media markets so that advertising to the test audience can be efficient and economical. Practical use The test market ideally aims to duplicate "everything" - promotion and distribution as well as "product" - on a smaller scale. The technique replicates, typically in one area, what is planned to occur in a national launch; and the results are very carefully monitored, so that they can be extrapolated to projected national results. The area may be any one of the following: *Television area *Internet online test *Test town *Residential neighborhood *Test site A number of ...
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Baja Fresh
Baja Fresh is an American chain of fast-casual Tex Mex restaurants founded in Newbury Park, California in 1990 and headquartered in Scottsdale, Arizona and is owned by Canadian franchisor MTY Food Group. The chain emphasizes fresh ingredients, each restaurant featuring a self-serve salsa bar. At the time of its acquisition by MTY in 2016, the chain operated 162 restaurants in the United States, Dubai, and Singapore, most of which are franchised. History 1990s In 1990 Jim and Linda Magglos took out a third mortgage on their home and opened the first Baja Fresh in Newbury Park, California in the Conejo Valley. Franchising began in 1995, and the chain had expanded to 31 outlets by 1997. In 1998, the Magglos worked with Greg Dollarhyde and Pete Siracusa, who recapitalized the parent company, acquired venture capital and bought shares from outside holders to take control of Baja Fresh. Dollarhyde became CEO with Siracusa as Chairman and Magglos as President, they then grew the chain ...
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San Francisco Ferry Building
The San Francisco Ferry Building is a terminal for ferries that travel across the San Francisco Bay, a food hall and an office building. It is located on The Embarcadero in San Francisco, California and is served by Golden Gate Ferry and San Francisco Bay Ferry routes. On top of the building is a clock tower with four clock dials, each in diameter, which can be seen from Market Street, a main thoroughfare of the city. Designed in 1892 by American architect A. Page Brown in the Beaux-Arts style, the ferry building was completed in 1898. At its opening, it was the largest project undertaken in the city up to that time. One of Brown's design inspirations for the clock tower may have been the current 16th-century iteration of the 12th-century Giralda bell tower in Seville, Spain. The entire length of the building on both frontages is based on an arched arcade. With decreased use since the 1950s, after bridges were constructed to carry transbay traffic and most streetcar r ...
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Farmers Market
A farmers' market (or farmers market according to the AP stylebook, also farmer's market in the Cambridge Dictionary) is a physical retail marketplace intended to sell foods directly by farmers to consumers. Farmers' markets may be indoors or outdoors and typically consist of booths, tables or stands where farmers sell their produce, live animals and plants, and sometimes prepared foods and beverages. Farmers' markets exist in many countries worldwide and reflect the local culture and economy. The size of the market may be just a few stalls or it may be as large as several city blocks. Due to their nature, they tend to be less rigidly regulated than retail produce shops. They are distinguished from public markets, which are generally housed in permanent structures, open year-round, and offer a variety of non-farmer/non-producer vendors, packaged foods and non-food products. History The current concept of a farmers' market is similar to past concepts, but different in relatio ...
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Food Cart
A food cart is a mobile kitchen set up on the street to prepare and sell street food to passers-by. Food carts are often found in cities worldwide selling food of every kind. Food carts come in two basic styles. One allows the vendor to sit or stand inside and serve food through a window. In the other, the vendor stands next to the cart, while all the room in the cart is used for storage and to house the cooking machinery, usually a grilling surface. The cart style is determined principally by the type of food. Food carts are different from food trucks because they do not travel under their own power. Some food carts are towed by another vehicle, while some are pushed by a human or animal. History The first food carts probably came into being at the time of the early Greek and Roman civilizations with traders converting old hand-carts and smaller animal-drawn carts into mobile trading units. Carts have the distinct advantage of mobility, should a location not be producti ...
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Seattle, Washington
Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region of North America. The Seattle metropolitan area's population is 4.02 million, making it the 15th-largest in the United States. Its growth rate of 21.1% between 2010 and 2020 makes it one of the nation's fastest-growing large cities. Seattle is situated on an isthmus between Puget Sound (an inlet of the Pacific Ocean) and Lake Washington. It is the northernmost major city in the United States, located about south of the Canadian border. A major gateway for trade with East Asia, Seattle is the fourth-largest port in North America in terms of container handling . The Seattle area was inhabited by Native Americans for at least 4,000 years before the first permanent European settlers. Arthur A. Denny and his group of travelers, subsequen ...
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Chi'Lantro BBQ
Chi'Lantro BBQ is a Korean-Mexican fusion mobile truck and catering service which opened in Austin, Texas in 2010. Since then, the former food truck operation has opened ten restaurants in the Austin area. The name "Chi'Lantro" is a portmanteau of "kimchi" and "cilantro", two distinct cultural staples aiming to reinvent traditional Korean and Mexican cuisine. They are known as the originator of a dish known as "Kimchi Fries". History In February 2010, the business was opened by Jae Kim, who was born in Korea and moved to the U.S. when he was eleven years old. He graduated from California State University, Fullerton and opened his first food business at twenty-one, a coffee shop called "Foothill Café", which he owned for three years. At age twenty-six, he relocated to the "culturally diverse" Austin area to open the food truck business. The food truck operations initially served only the Austin and Fort Hood, Texas areas before expanding beyond the Austin market in early 2012 ...
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Austin, Texas
Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city in the United States, the fourth-most-populous city in Texas, the second-most-populous state capital city, and the most populous state capital that is not also the most populous city in its state. It has been one of the fastest growing large cities in the United States since 2010. Downtown Austin and Downtown San Antonio are approximately apart, and both fall along the Interstate 35 corridor. Some observers believe that the two regions may some day form a new "metroplex" similar to Dallas and Fort Worth. Austin is the southernmost state capital in the contiguous United States and is considered a " Beta −" global city as categorized by the Globalization and World Cities Research Network. As of 2021, Austin had an estimated popu ...
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Portland, Oregon
Portland (, ) is a port city in the Pacific Northwest and the list of cities in Oregon, largest city in the U.S. state of Oregon. Situated at the confluence of the Willamette River, Willamette and Columbia River, Columbia rivers, Portland is the county seat of Multnomah County, Oregon, Multnomah County, the most populous county in Oregon. Portland had a population of 652,503, making it the List of United States cities by population, 26th-most populated city in the United States, the sixth-most populous on the West Coast of the United States, West Coast, and the second-most populous in the Pacific Northwest, after Seattle. Approximately 2.5 million people live in the Portland metropolitan area, Portland metropolitan statistical area (MSA), making it the List of metropolitan statistical areas, 25th most populous in the United States. About half of Oregon's population resides within the Portland metropolitan area. Named after Portland, Maine, the Oregon settlement began to be po ...
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Taco Stand
A taco stand or taquería is a food stall, food cart or restaurant that specializes in tacos and other Mexican dishes. The food is typically prepared quickly and tends to be inexpensive. Many various ingredients may be used, and various taco styles may be served. Taco stands are an integral part of Mexican street food. Tacos became a part of traditional Mexican cuisine in the early 20th century, beginning in Mexico City, as what had been a miner's snack began to be sold on street corners in the city. Read onlineat Google Books Shops selling tacos have since proliferated throughout Mexico and other areas with a heavy Mexican culinary and cultural influence, including much of the Western United States and most other larger American cities. More typical taquerías specialize in tacos, as expected, but in some localities it can be used to refer to restaurants specializing in burritos, where tacos themselves are less of a point of emphasis. In Mexico, taco stands are commonly refe ...
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