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Key Demographic
The key demographic or target demographic is a term in commercial broadcasting that refers to the most desirable demographic group to a given advertiser. Key demographics vary by outlet, time of day, and programming type, but they are generally composed of individuals who are younger and more affluent than the general public: "Young adult viewers have been TV's target demographic for decades, because they're thought to have less brand loyalty and more disposable income." In the case of television, most key demographic groups consist of adults who are somewhere in age between 18 and 54. For example, the key demographic for reality television is women with disposable income aged 18 to 34 whereas for the WB Television Network it was "eighteen- to thirty-four-year-old viewers." Television programming is tailored to members of its key demographics: "Despite the increase in time-shifting to watch recorded television and shows on the Internet, the use of television as an advertising vehicl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Demographics
Demography () is the statistical study of populations, especially human beings. Demographic analysis examines and measures the dimensions and dynamics of populations; it can cover whole societies or groups defined by criteria such as education, nationality, religion, and ethnicity. Educational institutions usually treat demography as a field of sociology, though there are a number of independent demography departments. These methods have primarily been developed to study human populations, but are extended to a variety of areas where researchers want to know how populations of social actors can change across time through processes of birth, death, and migration. In the context of human biological populations, demographic analysis uses administrative records to develop an independent estimate of the population. Demographic analysis estimates are often considered a reliable standard for judging the accuracy of the census information gathered at any time. In the labo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Reality Television
Reality television is a genre of television programming that documents purportedly unscripted real-life situations, often starring unfamiliar people rather than professional actors. Reality television emerged as a distinct genre in the early 1990s with shows such as '' The Real World'', then achieved prominence in the early 2000s with the success of the series '' Survivor'', '' Idols'', and '' Big Brother'', all of which became global franchises. Reality television shows tend to be interspersed with "confessionals", short interview segments in which cast members reflect on or provide context for the events being depicted on-screen; this is most commonly seen in American reality television. Competition-based reality shows typically feature gradual elimination of participants, either by a panel of judges, by the viewership of the show, or by the contestants themselves. Documentaries, television news, sports television, talk shows, and traditional game shows are generally not ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Disposable Income
Disposable income is total personal income minus current income taxes. In national accounts definitions, personal income minus personal current taxes equals disposable personal income. Subtracting personal outlays (which includes the major category of personal r privateconsumption expenditure) yields personal (or, private) savings, hence the income left after paying away all the taxes is referred to as disposable income. Restated, consumption expenditure plus savings equals disposable income after accounting for transfers such as payments to children in school or elderly parents’ living and care arrangements. The marginal propensity to consume (MPC) is the fraction of a change in disposable income that is consumed. For example, if disposable income rises by $100, and $65 of that $100 is consumed, the MPC is 65%. Restated, the marginal propensity to save is 35%. For the purposes of calculating the amount of income subject to garnishments, United States' federal law de ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The WB Television Network
The WB Television Network (for Warner Bros., or the "Frog Network", for its former mascot, Michigan J. Frog) was an American television network launched on broadcast television on January 11, 1995, as a joint venture between the Warner Bros. Entertainment division of Time Warner and the Tribune Broadcasting subsidiary of the Tribune Company, with the former acting as controlling partner. The network aired programs targeting teenagers and young adults between 12 and 34, with its children's division, Kids' WB, geared toward children 6 to 12. On January 24, 2006, CBS Corporation and Warner Bros. Entertainment announced plans to merge its subsidiary networks, UPN and the WB, and launch The CW later that same year. The WB Television Network shut down on September 17, 2006, with some programs from both it and competitor UPN (which had shut down on September 15) moving to The CW when it launched the following day, September 18. Time Warner re-used the WB brand for an online net ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Radio Format
A radio format or programming format (not to be confused with broadcast programming) describes the overall content broadcast on a radio station. The radio format emerged mainly in the United States in the 1950s, at a time when radio was compelled to develop new and exclusive ways to programming by competition with television. The formula has since spread as a reference for commercial radio programming worldwide. A radio format aims to reach a more or less specific audience according to a certain type of programming, which can be thematic or general, more informative or more musical, among other possibilities. Radio formats are often used as a marketing tool and are subject to frequent changes. Except for talk radio or sports radio formats, most programming formats are based on commercial music. However the term also includes the news, bulletins, DJ talk, jingles, commercials, competitions, traffic news, sports, weather and community announcements between the tracks. Background ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Millennials
Millennials, also known as Generation Y or Gen Y, are the Western demographic cohort following Generation X and preceding Generation Z. Researchers and popular media use the early 1980s as starting birth years and the mid-1990s to early 2000s as ending birth years, with the generation typically being defined as people born from 1981 to 1996. Most millennials are the children of baby boomers and older Generation X; millennials are often the parents of Generation Alpha. Across the globe, young people have postponed marriage. Millennials were born at a time of declining fertility rates around the world, and are having fewer children than their predecessors. Those in developing nations will continue to constitute the bulk of global population growth. In the developed world, young people of the 2010s were less inclined to have sexual intercourse compared to their predecessors when they were at the same age. In the West, they are less likely to be religious than their predeces ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Late 2000s Recession
The Great Recession was a period of marked general decline, i.e. a recession, observed in national economies globally that occurred from late 2007 into 2009. The scale and timing of the recession varied from country to country (see map). At the time, the International Monetary Fund (IMF) concluded that it was the most severe economic and financial meltdown since the Great Depression. One result was a serious disruption of normal international relations. The causes of the Great Recession include a combination of vulnerabilities that developed in the financial system, along with a series of triggering events that began with the bursting of the United States housing bubble in 2005–2012. When housing prices fell and homeowners began to abandon their mortgages, the value of mortgage-backed securities held by investment banks declined in 2007–2008, causing several to collapse or be bailed out in September 2008. This 2007–2008 phase was called the subprime mortgage crisis. The ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
WIVB-TV
WIVB-TV (channel 4) is a television station in Buffalo, New York, United States, affiliated with CBS. It is owned by Nexstar Media Group alongside CW owned-and-operated station WNLO (channel 23). WIVB-TV and WNLO share studios on Elmwood Avenue in North Buffalo; through a channel sharing agreement, the two stations transmit using WNLO's spectrum from a tower in Colden, New York. However, master control and some internal operations are based at Springfield, Massachusetts–licensed Nexstar sister station and NBC affiliate WWLP's studios in Chicopee. History The station first signed on the air on May 14, 1948 as WBEN-TV. It was Buffalo's first television station, and the fifth-oldest station in New York state. The station was originally owned by the Butler family, along with the '' Buffalo Evening News'' and WBEN radio ( 930 AM and 106.5 FM, now WTSS at 102.5); the holding company for the WBEN stations was WBEN, Inc. Its radio sister had been one of CBS Radio's first 16 af ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Channel Drift
Channel drift or network decay is the gradual shift of a television network away from its original programming, to either target a newer and more profitable audience, or to broaden its viewership by including less niche programming. Often, this results in a shift from informative or artistic quality programming aimed at cultured and educated viewers toward sensational, ratings-based or reality-formatted programming designed solely for the entertainment of a mass audience. Channel drift frequently features the incorporation of infotainment, reality television and heavy advertising into the channel's lineup. Overview United States Cable Networks primarily focused on a particular topic, such as History Channel, tend to add shows that the channel's management feel that a larger audience wants to see, thus leading to additional profits. By producing irrelevant or low-quality programming they can increase their ratings to a target audience, increase viewership and increase revenu ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Target Audience
A target audience is the intended audience or readership of a publication, advertisement, or other message catered specifically to said intended audience. In marketing and advertising, it is a particular group of consumer within the predetermined target market, identified as the targets or recipients for a particular advertisement or message. Businesses that have a wide target market will focus on a specific target audience for certain messages to send, such as The Body Shops Mother's Day advertisements, which were aimed at the children and spouses of women, rather than the whole market which would have included the women themselves. A target audience is formed from the same factors as a target market, but it is more specific, and is susceptible to influence from other factors. An example of this was the marketing of the USDA's food guide, which was intended to appeal to young people between the ages of 2 and 18. The factors they had to consider outside of the standard marketing ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
