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Imprint (trade Name)
An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments. Description An imprint of a publisher is a trade name—a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes & Noble, imprints have been used to facilitate the venture of a bookseller into publishing. In the video game industry, some game companies operate various publishing labels with Take-Two Interactive credited as "the father of label" in their case the labels are wholly owned incorporated entities with their own publishing and distributing, sales and marketing infrastructure and manag ...
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Publisher
Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newspapers, and magazines. With the advent of digital information systems, the scope has expanded to include electronic publishing such as ebooks, academic journals, micropublishing, websites, blogs, video game publishing, and the like. Publishing may produce private, club, commons or public goods and may be conducted as a commercial, public, social or community activity. The commercial publishing industry ranges from large multinational conglomerates such as Bertelsmann, RELX, Pearson and Thomson Reuters to thousands of small independents. It has various divisions such as trade/retail publishing of fiction and non-fiction, educational publishing (k-12) and academic and scientific publishing. Publishing is also undertaken by governments ...
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Activision Blizzard
Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. It was founded in July 2008 through the merger of Activision, Inc. (the publicly traded parent company of Activision Publishing) and Vivendi Games. It is traded on the Nasdaq stock exchange under the ticker symbol ATVI, and since 2015 has been a member of the S&P 500 Index. Activision Blizzard currently includes five business units: Activision Publishing, Blizzard Entertainment, King, Major League Gaming, and Activision Blizzard Studios. The company owns and operates additional subsidiary studios, as part of Activision Publishing, including Treyarch, Infinity Ward, High Moon Studios, and Toys for Bob. Among major intellectual properties produced by Activision Blizzard are ''Call of Duty'', ''Crash Bandicoot'', '' Guitar Hero'', ''Tony Hawk's'', ''Spyro,'' ''Skylanders'', ''World of Warcraft'', '' StarCraft'', '' Diablo'', '' Hearthstone'', ''Heroes of the Storm'', ''Over ...
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Penguin Group
Penguin Group is a British trade book publisher and part of Penguin Random House, which is owned by the German media conglomerate Bertelsmann. The new company was created by a merger that was finalised on 1 July 2013, with Bertelsmann initially owning 53% of the joint venture, and Pearson PLC initially owning the remaining 47%. Since 18 December 2019, Penguin Random House has been wholly owned by Bertelsmann. Penguin Books has its registered office in City of Westminster, London.Maps
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Its British division is Penguin Books Ltd. Other separate divisions are located in the

Viking Press
Viking Press (formally Viking Penguin, also listed as Viking Books) is an American publishing company owned by Penguin Random House. It was founded in New York City on March 1, 1925, by Harold K. Guinzburg and George S. Oppenheim and then acquired by the Penguin Group in 1975. History Guinzburg, a Harvard graduate and former employee of Simon and Schuster and Oppenheimer, a graduate of Williams College and Alfred A. Knopf, founded Viking in 1925 with the goal of publishing nonfiction and "distinguished fiction with some claim to permanent importance rather than ephemeral popular interest." B. W. Huebsch joined the firm shortly afterward. Harold Guinzburg's son Thomas became president in 1961. The firm's name and logo—a Viking ship drawn by Rockwell Kent—were meant to evoke the ideas of adventure, exploration, and enterprise implied by the word " Viking." In August 1961, they acquired H.B. Huesbsch, which maintained a list of backlist titles from authors such as James Joy ...
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Devolver Digital
Devolver Digital, Inc. is an American video game publisher based in Austin, Texas, specializing in the publishing of indie games. The company was founded in June 2009 by Nigel Lowrie, Harry Miller, Graeme Struthers, Rick Stults, and Mike Wilson, five executives who had been involved with Gathering of Developers and Gamecock Media Group, which published games on developer-friendly terms, but due to the high cost associated with releasing retail games saw themselves acquired and dissolved by larger companies. To avoid this, Devolver Digital instead turned to digital distribution channels. Devolver Digital started by publishing high-definition remakes of games in the ''Serious Sam'' series. After success with these remakes and spin-off games based on the series, Devolver Digital began publishing games from other, smaller independent studios, one of the first being their breakout title, ''Hotline Miami''. The company also operated Devolver Digital Films for film distribution, and ...
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Koei Tecmo
is a Japanese video game, amusement and anime holding company created in 2009 by the merger of Koei and Tecmo. Koei Tecmo Holdings owns several companies, the biggest one of those being its flagship game developer and publisher Koei Tecmo Games that was founded in 1978 as Koei. Koei Europe was the first subsidiary to change its name to Tecmo Koei Europe, Ltd and to release video games under the new moniker. In January 2010, Tecmo, Inc. and Koei Corporation followed suit by merging to form Tecmo Koei America Corporation. On April 1, 2010, Tecmo was declared disbanded in Japan. Its sister company Koei survived but was renamed Tecmo Koei Games (today Koei Tecmo Games) and is now the main publishing arm of the group in Japan. The former development divisions of Tecmo and Koei were briefly spun-off as separate companies in March 2010, but folded into Tecmo Koei Games in April 2011. In addition to its primary trademark, Koei Tecmo Games occasionally used until 2016 the "Tecmo" and "Ko ...
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Embracer Group
Embracer Group AB (formerly Nordic Games Licensing AB and THQ Nordic AB) is a Swedish video game and media holding company based in Karlstad. The company was established under the name Nordic Games Licensing in 2011 as part of Nordic Games Group and as the parent of publisher Nordic Games GmbH. The company has acquired several assets from defunct publishers, beginning with those of JoWooD in 2011 and THQ in 2013. In August 2016, Nordic Games Licensing and its publishing subsidiary changed their names to THQ Nordic AB and THQ Nordic GmbH, utilising the "THQ" trademark that it had acquired in 2014. In November 2016, it became a public company listed on Nasdaq First North. Throughout 2018, THQ Nordic acquired Koch Media Holding (parent of Koch Media) and Coffee Stain Holding (parent of Coffee Stain Studios), both of which became independently operating groups within THQ Nordic, complementary to THQ Nordic GmbH. To avoid confusion with THQ Nordic GmbH and to clarify its position ...
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Warner Bros
Warner Bros. Entertainment Inc. (commonly known as Warner Bros. or abbreviated as WB) is an American Film studio, film and entertainment studio headquartered at the Warner Bros. Studios, Burbank, Warner Bros. Studios complex in Burbank, California, Burbank, California, and a subsidiary of Warner Bros. Discovery. Founded in 1923 by four brothers, Harry Warner, Harry, Albert Warner, Albert, Sam Warner, Sam, and Jack L. Warner, Jack Warner, the company established itself as a leader in the American Warner Bros. Pictures, film industry before diversifying into Warner Bros. Animation, animation, Warner Bros. Television Studios, television, and Warner Bros. Interactive Entertainment, video games and is one of the Major film studio, "Big Five" major American film studios, as well as a member of the Motion Picture Association (MPA). The company is known for its film studio division the Warner Bros. Pictures Group, which includes Warner Bros. Pictures, New Line Cinema, the Warner Animat ...
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Electronic Arts
Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the designers and programmers responsible for its games as "software artists." EA published numerous games and some productivity software for personal computers, all of which were developed by external individuals or groups until 1987's '' Skate or Die!''. The company shifted toward internal game studios, often through acquisitions, such as Distinctive Software becoming EA Canada in 1991. Currently, EA develops and publishes games of established franchises, including '' Battlefield'', ''Need for Speed'', '' The Sims'', ''Medal of Honor'', ''Command & Conquer'', ''Dead Space'', '' Mass Effect'', ''Dragon Age'', '' Army of Two'', '' Apex Legends'', and '' Star Wars'', as well as the EA Sports titles ''FIFA'', ''Madden NFL'', '' NBA Live'', '' ...
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ZeniMax Media
ZeniMax Media Inc. is an American video game holding company based in Rockville, Maryland, and founded in 1999. The company owns publisher Bethesda Softworks with its development unit Bethesda Game Studios (developer of ''The Elder Scrolls,'' ''Fallout'' and ''Starfield''), as well as developers id Software ('' Doom'', '' Quake'' and '' Rage'' series), Arkane Studios (''Dishonored'' and ''Prey''), MachineGames (''Wolfenstein'' series), Tango Gameworks (''The Evil Within'' and '' Ghostwire: Tokyo''), and ZeniMax Online Studios (''The Elder Scrolls Online''). ZeniMax Media was acquired by Microsoft in March 2021 and became part of Xbox Game Studios. History 1999–2007: Early history, SBS investment, Providence investment ZeniMax was founded in 1999 by Bethesda Softworks founder Christopher Weaver and Robert A. Altman. The name is a portmanteau of "zenith" and "maximum". It was established as a successor to Media Technology Limited, Bethesda's parent company at the t ...
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Take-Two Interactive
Take-Two Interactive Software, Inc. is an American video game holding company based in New York City and founded by Ryan Brant in September 1993. The company owns two major publishing labels, Rockstar Games and 2K, which operate internal game development studios. Take-Two created the Private Division label to support publishing from independent developers and more recently announced a new internal studio for the label called Intercept Games. The company also formed Ghost Story Games which was a former 2K studio under the name Irrational Games. The company acquired the developers Socialpoint, Playdots and Nordeus to establish itself in the mobile game market. The company also owns 50% of professional esports organization NBA 2K League. Take-Two's combined portfolio includes franchises such as ''BioShock'', '' Borderlands'', '' Grand Theft Auto'', ''NBA 2K'', and '' Red Dead'' among others. As of March 2018, it is the third-largest publicly traded game company in the ...
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Trade Name
A trade name, trading name, or business name, is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with a relevant government body is often required. In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a., or d/b/a) is used, among others, such as assumed business name or fictitious business name. In Canada, "operating as" (abbreviated to o/a) and "trading as" are used, although "doing business as" is also sometimes used. A company typically uses a trade name to conduct business using a simpler name rather than using their formal and often lengthier name. Trade names are also used when a preferred name cannot be registered, often because it may already be registered or is too similar to a name that is a ...
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