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Imprint (trade Name)
An imprint of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments.[1] Description[edit] An imprint of a publisher is a trade name—a name that a business uses for trading commercial products or services—under which a work is published. Imprints typically have a defining character or mission. In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes & Noble, imprints have been used to facilitate the venture of a bookseller into publishing.[2] Use[edit] A single publishing company may have multiple imprints, with the different imprints often used by the publisher to market works to different demographic consumer segments
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Goal
A goal is an idea of the future or desired result that a person or a group of people envisions, plans and commits to achieve.[1] People endeavor to reach goals within a finite time by setting deadlines. A goal is roughly similar to a purpose or aim, the anticipated result which guides reaction, or an end, which is an object, either a physical object or an abstract object, that has intrinsic value.Contents1 Goal
Goal
setting1.1 Short-term goals2 Personal goals2.1 Achieving personal goals 2.2 Personal goal achievement and happiness3 Self-concordance model3.1 Self-concordant goals4 Goal
Goal
management in organizations 5 See also 6 References 7 Further reading Goal
Goal
setting[edit] Main article: Goal
Goal
setting Goal-setting theory was formulated based on empirical research and has been called one of the most important theories in organizational psychology.[2] Edwin A
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Ephemeral
Ephemerality
Ephemerality
(from Greek εφήμερος – ephemeros, literally "lasting only one day"[1]) is the concept of things being transitory, existing only briefly. Typically the term ephemeral is used to describe objects found in nature, although it can describe a wide range of things, including human artifacts intentionally made to last for only a temporary period, in order to increase their perceived aesthetic value
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Special
Special
Special
or specials may refer to:Contents1 Music 2 Film and television 3 Other uses 4 See alsoMusic[edit] Special
Special
(album), a 1992 album by Vesta Williams "Special" (Garbage song), 1998 "Special
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Brand
A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.[2][3] Brands are used in business, marketing, and advertising. Name brands are sometimes distinguished from generic or store brands. The practice of branding is thought to have begun with the ancient Egyptians who were known to have engaged in livestock branding as early as 2,700 BC.[4] Branding was used to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron. If a person would steal the animals, anyone could detect the symbol and deduce the actual owner
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Marketing
Marketing
Marketing
is the study and management of exchange relationships.[1][2] Marketing
Marketing
is used to create, keep and satisfy the customer
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Demographic
Demography
Demography
(from prefix demo- from Ancient Greek
Ancient Greek
δῆμος dēmos meaning "the people", and -graphy from γράφω graphō, implies "writing, description or measurement"[1]) is the statistical study of populations, especially human beings. As a very general science, it can analyze any kind of dynamic living population, i.e., one that changes over time or space (see population dynamics). Demography encompasses the study of the size, structure, and distribution of these populations, and spatial or temporal changes in them in response to birth, migration, aging, and death. Based on the demographic research of the earth, earth's population up to the year 2050 and 2100 can be estimated by demographers
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Market Segment
Market segmentation
Market segmentation
is the process of dividing a broad consumer or business market, normally consisting of existing and potential customers, into sub-groups of consumers (known as segments) based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for common characteristics such as shared needs, common interests, similar lifestyles or even similar demographic profiles. The overall aim of segmentation is to identify high yield segments – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets). Many different ways to segment a market have been identified. Business-to-business
Business-to-business
(B2B) sellers might segment the market into different types of businesses or countries
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Trade Name
A trade name, trading name, or business name is a pseudonym frequently used by companies to operate under a name different from their registered, legal name. The term for this type of alternative name is a "fictitious" business name. Registering the fictitious name with the relevant government body is often required. In a number of countries, the phrase "trading as" (abbreviated to t/a) is used to designate a trade name. In the United States, the phrase "doing business as" (abbreviated to DBA, dba, d.b.a. or d/b/a) is used.[1] In Canada, "operating as" (abbreviated to o/a) and "trading as" (abbreviated to T/A) are used although "doing business as" is also sometimes used
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Corporate Takeover
In business, a takeover is the purchase of one company (the target) by another (the acquirer, or bidder). In the UK, the term refers to the acquisition of a public company whose shares are listed on a stock exchange, in contrast to the acquisition of a private company. Management of the target company may or may not agree with a proposed takeover, and this has resulted in the following takeover classifications: friendly, hostile, reverse or back-flip. Financing a takeover often involves loans or bond issues which may include junk bonds as well as a simple cash offers
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Barnes & Noble
Barnes & Noble, Inc., a Fortune 500
Fortune 500
company, is the bookseller with the largest number of retail outlets in the United States, and a retailer of content, digital media, and educational products. As of October 15, 2017, the company operates 633 retail stores in all 50 U.S. states.[5] Barnes & Noble operates mainly through its Barnes & Noble Booksellers chain of bookstores. The company's headquarters are at 122 Fifth Avenue
Fifth Avenue
in New York City.[6] After a series of mergers and bankruptcies in the American bookstore industry since the 1990s, Barnes & Noble stands alone as the United States' largest national bookstore chain.[7][8] Previously, Barnes and Noble operated the chain of small B. Dalton
B. Dalton
Booksellers stores in malls until they announced the liquidation of the chain
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Publishing
Publishing
Publishing
is the dissemination of literature, music, or information—the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers
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Publisher
Publishing
Publishing
is the dissemination of literature, music, or information—the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers
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Penguin Group
The Penguin Group
Penguin Group
is a trade book publisher and part of Penguin Random House. It is owned by Pearson PLC, the global education and publishing company, and Bertelsmann, the German media conglomerate. The new company was created by a merger that was finalized on 1 July 2013, with Bertelsmann
Bertelsmann
owning 53% of the joint venture, and Pearson controlling the remaining 47%.[2] Penguin Books
Penguin Books
has its registered office in City of Westminster, London.[3][4] Its British division is Penguin Books
Penguin Books
Ltd. Other separate divisions can be found in the United States, Ireland, New Zealand, India, Australia, Canada, China, Brazil and South Africa.Contents1 History 2 Imprints 3 See also 4 References 5 External linksHistory[edit] Penguin Books
Penguin Books
Ltd. (est
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Publish
Publishing is the dissemination of literature, music, or information—the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers
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Publishing Company
Publishing
Publishing
is the dissemination of literature, music, or information—the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers
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