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Imprint (trade Name)
An IMPRINT of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments . DESCRIPTIONAn imprint of a publisher is a trade name —a name that a business uses for trading commercial products or services—under which a work is published . Imprints typically have a defining character or mission . In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes "> * ^ Friedlander, Joel (2015-02-09). "A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker". The Book Designer. Retrieved 2016-07-29. * ^ "Industry Overview: Journalism and Publishing". Wet Feet. Retrieved 2016-07-29. * ^ "What is an imprint?". The Book Publicity Blog. This publishing -related article is a stub . You can help by expanding it
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Publisher
PUBLISHING is the dissemination of literature , music , or information —the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers . With the advent of digital information systems and the Internet , the scope of publishing has expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing , websites , blogs , video game publishers , and the like
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Trade Name
A TRADE NAME, TRADING NAME, or BUSINESS NAME is a pseudonym used by companies to perform their business under a name that differs from the registered, legal name of the business. In a number of countries the phrase TRADING AS (abbreviated T/A) is used to designate trade names. In the United States, the phrase "DOING BUSINESS AS" (abbreviated DBA, DBA, D.B.A. or D/B/A) is used. That is also sometimes used in Canada ; but OPERATING AS (abbreviated to O/A) and TRADING AS (abbreviated to T/A) is the most common form. Trade names are typically used by companies to conduct their operations under a simpler brand as opposed to using their formal name within all public communications, or when a desired name was not able to be registered by the business operator, or if that business is owned by a separate company, franchisee, or a sole proprietorship
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Publishing Company
PUBLISHING is the dissemination of literature , music , or information —the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers . With the advent of digital information systems and the Internet
Internet
, the scope of publishing has expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing , websites , blogs , video game publishers , and the like
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Brand
A BRAND is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business , marketing , and advertising . Initially, livestock branding was adopted to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron . If a person would steal the animals, anyone could detect the symbol and deduce the actual owner. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. BRANDING is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers
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Marketing
MARKETING is the study and management of exchange relationships . The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing
Marketing
is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing
Marketing
is one of the premier components of Business Management
Management
- the other being Innovation. Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out"
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Demographic
DEMOGRAPHY (from prefix _demo-_ from Ancient Greek δῆμος _dēmos_ meaning "the people", and _-graphy_ from γράφω _graphō_, implies "writing, description or measurement" ) is the statistical study of populations , especially human beings . As a very general science, it can analyze any kind of dynamic living population, i.e., one that changes over time or space (see population dynamics ). Demography encompasses the study of the size, structure, and distribution of these populations, and spatial or temporal changes in them in response to birth , migration , ageing , and death . Based on the demographic research of the earth, earth's population up to the year 2050 and 2100 can be estimated by demographers. Demographics are quantifiable characteristics of a given population
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Market Segment
MARKET SEGMENTATION is the process of dividing a broad consumer or business market , normally consisting of existing and potential customers, into sub-groups of consumers (known as _segments_) based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for shared characteristics such as common needs, common interests, similar lifestyles or even similar demographic profiles . The overall aim of segmentation is to identify _high yield segments_ – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets ). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries
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Publish
PUBLISHING is the dissemination of literature , music , or information —the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers . With the advent of digital information systems and the Internet
Internet
, the scope of publishing has expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing , websites , blogs , video game publishers , and the like
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Goal
A GOAL is a desired result or possible outcome that a person or a system envisions, plans and commits to achieve: a personal or organizational desired end-point in some sort of assumed development. Many people or organizations endeavor to reach goals within a finite time by setting deadlines . It is roughly similar to purpose or aim, the anticipated result which guides reaction, or an end , which is an object , either a physical object or an abstract object , that has intrinsic value
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Corporate Takeover
In business, a TAKEOVER is the purchase of one company (the target) by another (the acquirer, or bidder). In the UK , the term refers to the acquisition of a public company whose shares are listed on a stock exchange , in contrast to the acquisition of a private company . CONTENTS* 1 Types * 1.1 Friendly * 1.2 Hostile * 1.3 Reverse * 1.4 Backflip * 2 Financing * 2.1 Funding * 2.2 Loan note alternatives * 2.3 All share deals * 2.4 All-cash deals * 3 Mechanics * 3.1 In the United Kingdom
United Kingdom
* 4 Strategies * 5 Agency problems * 6 Pros and cons * 7 Occurrence * 8 Tactics against hostile takeover * 9 See also * 10 References * 11 External links TYPESFRIENDLY Further information: White knight (business) A "friendly takeover" is an acquisition which is approved by the management
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Barnes & Noble
BARNES & NOBLE, INC., is a Fortune 500 company, the bookseller with the largest number of retail outlets in the United States, and a retailer of content, digital media, and educational products. As of October 15, 2017, the company operates 778 retail stores in all 50 U.S. states . Barnes & Noble
Barnes & Noble
operates mainly through its Barnes & Noble
Barnes & Noble
Booksellers chain of bookstores . The company's headquarters are at 122 Fifth Avenue in New York City
New York City
. After a series of mergers and bankruptcies in the American bookstore industry since the 1990s, Barnes & Noble
Barnes & Noble
stands alone as the United States' largest national bookstore chain. Previously, Barnes and Noble operated the chain of small B. Dalton Booksellers stores in malls until they announced the liquidation of the chain
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Viking Press
VIKING PRESS is an American publishing company now owned by Penguin Random House . It was founded in New York City
New York City
on March 1, 1925, by Harold K. Guinzburg and George S. Oppenheim and then acquired by the Penguin Group in 1975. The firm's name and logo—a Viking ship drawn by Rockwell Kent —were meant to evoke the ideas of adventure, exploration, and enterprise implied by the word " Viking
Viking
". The house has been home to many prominent authors of fiction, non-fiction, and play scripts. Five Viking
Viking
authors have been awarded Nobel Prizes for Literature and one received the Nobel Peace Prize
Nobel Peace Prize
; Viking
Viking
books have also won numerous Pulitzer Prizes , National Book Awards , and other important literary prizes. Viking
Viking
publishes approximately 100 books a year
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Penguin Group
The PENGUIN GROUP is a trade book publisher, part of Penguin Random House . It is owned by Pearson PLC , the global education and publishing company, and Bertelsmann , the German media conglomerate . The new company was created by a merger that was finalized on 1 July 2013, with Bertelsmann owning 53% of the joint venture , and Pearson controlling the remaining 47%. Penguin Books
Penguin Books
has its registered office in City of Westminster
City of Westminster
, London
London
. Its British division is Penguin Books
Penguin Books
Ltd. Other separate divisions can be found in the United States, Ireland, New Zealand, India, Australia, Canada, China, and South Africa. CONTENTS * 1 History * 2 Imprints * 3 See also * 4 References * 5 External links HISTORY Penguin Books
Penguin Books
Ltd. (est
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Ephemeral
EPHEMERALITY (from Greek _εφήμερος_ – _ephemeros_, literally "lasting only one day" ) is the concept of things being transitory, existing only briefly. Typically the term EPHEMERAL is used to describe objects found in nature, although it can describe a wide range of things, including human artifacts intentionally made to last for only a temporary period, in order to increase their perceived aesthetic value. With respect to unique performances, for example, it has been noted that "phemerality is a quality caused by the ebb and flow of the crowd's concentration on the performance and a reflection of the nostalgic character of specific performances". Because different people may value the passage of time differently, "the concept of ephemerality is a relative one"
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Publishing
PUBLISHING is the dissemination of literature , music , or information —the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers . With the advent of digital information systems and the Internet , the scope of publishing has expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing , websites , blogs , video game publishers , and the like
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