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Imprint (trade Name)
An IMPRINT of a publisher is a trade name under which it publishes a work. A single publishing company may have multiple imprints, often using the different names as brands to market works to various demographic consumer segments . DESCRIPTIONAn imprint of a publisher is a trade name —a name that a business uses for trading commercial products or services—under which a work is published . Imprints typically have a defining character or mission . In some cases, the diversity results from the takeover of smaller publishers (or parts of their business) by a larger company. In the case of Barnes "> * ^ Friedlander, Joel (2015-02-09). "A Quick Lesson About Publishers, Imprints, CreateSpace, and Bowker". The Book Designer. Retrieved 2016-07-29. * ^ "Industry Overview: Journalism and Publishing". Wet Feet. Retrieved 2016-07-29. * ^ "What is an imprint?". The Book Publicity Blog. This publishing -related article is a stub . You can help by expanding it . * v * t * e Retrieved from "https://en.wikipedia.org/w/index.php?title=Imprint_(trade_name) additional terms may apply. By using this site, you agree to the Terms of Use and Privacy Policy .® is a registered trademark of the Wikimedia Foundation, Inc
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Publisher
PUBLISHING is the dissemination of literature , music , or information —the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers . With the advent of digital information systems and the Internet , the scope of publishing has expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing , websites , blogs , video game publishers , and the like. Publishing includes the following stages of development: acquisition, copy editing , production, printing (and its electronic equivalents ), and marketing and distribution
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Trade Name
A TRADE NAME, TRADING NAME, or BUSINESS NAME is a pseudonym used by companies to perform their business under a name that differs from the registered, legal name of the business. In a number of countries the phrase TRADING AS (abbreviated T/A) is used to designate trade names. In the United States, the phrase "DOING BUSINESS AS" (abbreviated DBA, DBA, D.B.A. or D/B/A) is used. That is also sometimes used in Canada ; but OPERATING AS (abbreviated to O/A) and TRADING AS (abbreviated to T/A) is the most common form. Trade names are typically used by companies to conduct their operations under a simpler brand as opposed to using their formal name within all public communications, or when a desired name was not able to be registered by the business operator, or if that business is owned by a separate company, franchisee, or a sole proprietorship. CONTENTS * 1 Legal aspects * 2 By country * 2.1 Canada * 2.2 Chile * 2.3 Japan * 2.4 United Kingdom * 2.5 United States * 3 See also * 4 References LEGAL ASPECTSThe distinction between a registered legal name and a "fictitious" business name or trade name is important, as businesses with the latter give no obvious indication of the true identity of the entity that is legally responsible for their operation. Fictitious business names do not create legal entities in and of themselves; they are merely names assumed by existing persons or entities
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Publishing Company
PUBLISHING is the dissemination of literature , music , or information —the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers . With the advent of digital information systems and the Internet
Internet
, the scope of publishing has expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing , websites , blogs , video game publishers , and the like. Publishing
Publishing
includes the following stages of development: acquisition, copy editing , production, printing (and its electronic equivalents ), and marketing and distribution
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Brand
A BRAND is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer. Brands are used in business , marketing , and advertising . Initially, livestock branding was adopted to differentiate one person’s cattle from another's by means of a distinctive symbol burned into the animal’s skin with a hot branding iron . If a person would steal the animals, anyone could detect the symbol and deduce the actual owner. However, the term has been extended to mean a strategic personality for a product or company, so that ‘brand’ now suggests the values and promises that a consumer may perceive and buy into. BRANDING is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers . The key components that form a brand's toolbox include a brand’s identity, brand communication (such as by logos and trademarks ), brand awareness, brand loyalty , and various branding (brand management ) strategies. Brand equity is the measurable totality of a brand's worth and is validated by assessing the effectiveness of these branding components. As markets become increasingly dynamic and fluctuating, brand equity is a marketing technique to increase customer satisfaction and customer loyalty, with side effects like reduced price sensitivity
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Marketing
MARKETING is the study and management of exchange relationships . The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large." Marketing
Marketing
is used to create, keep and satisfy the customer. With the customer as the focus of its activities, it can be concluded that Marketing
Marketing
is one of the premier components of Business Management
Management
- the other being Innovation. Other services and management activities such as Operations (or Production), Human Resources, Accounting, Law and Legal aspects can be "bought in" or "contracted out"
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Demographic
DEMOGRAPHY (from prefix _demo-_ from Ancient Greek δῆμος _dēmos_ meaning "the people", and _-graphy_ from γράφω _graphō_, implies "writing, description or measurement" ) is the statistical study of populations , especially human beings . As a very general science, it can analyze any kind of dynamic living population, i.e., one that changes over time or space (see population dynamics ). Demography encompasses the study of the size, structure, and distribution of these populations, and spatial or temporal changes in them in response to birth , migration , ageing , and death . Based on the demographic research of the earth, earth's population up to the year 2050 and 2100 can be estimated by demographers. Demographics are quantifiable characteristics of a given population. Demographic analysis can cover whole societies or groups defined by criteria such as education , nationality , religion , and ethnicity . Educational institutions usually treat demography as a field of sociology , though there are a number of independent demography departments. FORMAL DEMOGRAPHY limits its object of study to the measurement of population processes, while the broader field of SOCIAL DEMOGRAPHY or population studies also analyses the relationships between economic, social, cultural, and biological processes influencing a population
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Market Segment
MARKET SEGMENTATION is the process of dividing a broad consumer or business market , normally consisting of existing and potential customers, into sub-groups of consumers (known as _segments_) based on some type of shared characteristics. In dividing or segmenting markets, researchers typically look for shared characteristics such as common needs, common interests, similar lifestyles or even similar demographic profiles . The overall aim of segmentation is to identify _high yield segments_ – that is, those segments that are likely to be the most profitable or that have growth potential – so that these can be selected for special attention (i.e. become target markets ). Many different ways to segment a market have been identified. Business-to-business (B2B) sellers might segment the market into different types of businesses or countries . While business to consumer (B2C) sellers might segment the market into demographic segments, lifestyle segments, behavioral segments or any other meaningful segment
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Publish
PUBLISHING is the dissemination of literature , music , or information —the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers . With the advent of digital information systems and the Internet , the scope of publishing has expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing , websites , blogs , video game publishers , and the like. Publishing includes the following stages of development: acquisition, copy editing , production, printing (and its electronic equivalents ), and marketing and distribution
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Goal
A GOAL is a desired result or possible outcome that a person or a system envisions, plans and commits to achieve: a personal or organizational desired end-point in some sort of assumed development. Many people or organizations endeavor to reach goals within a finite time by setting deadlines . It is roughly similar to purpose or aim, the anticipated result which guides reaction, or an end , which is an object , either a physical object or an abstract object , that has intrinsic value . CONTENTS* 1 Goal setting * 1.1 Short-term goals * 2 Personal goals * 2.1 Achieving personal goals * 2.2 Personal goal achievement and happiness * 3 Self-concordance model * 3.1 Self-concordant goals * 4 Goal
Goal
management in organizations * 5 See also * 6 References * 7 Further reading GOAL SETTING Main article: Goal setting Goal setting may involve establishing specific, measurable, achievable, relevant, and time-bounded (SMART ) objectives, but not all researchers agree that these SMART criteria are necessary. Research
Research
on goal setting by Edwin A. Locke and his colleagues suggests that goal setting can serve as an effective tool for making progress when it ensures that group members have a clear awareness of what each person must do to achieve a shared objective
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Corporate Takeover
In business, a TAKEOVER is the purchase of one company (the target) by another (the acquirer, or bidder). In the UK , the term refers to the acquisition of a public company whose shares are listed on a stock exchange , in contrast to the acquisition of a private company . CONTENTS* 1 Types * 1.1 Friendly * 1.2 Hostile * 1.3 Reverse * 1.4 Backflip * 2 Financing * 2.1 Funding * 2.2 Loan note alternatives * 2.3 All share deals * 2.4 All-cash deals * 3 Mechanics * 3.1 In the United Kingdom * 4 Strategies * 5 Agency problems * 6 Pros and cons * 7 Occurrence * 8 Tactics against hostile takeover * 9 See also * 10 References * 11 External links TYPESFRIENDLY Further information: White knight (business) A "friendly takeover" is an acquisition which is approved by the management. Before a bidder makes an offer for another company, it usually first informs the company's board of directors . In an ideal world, if the board feels that accepting the offer serves the shareholders better than rejecting it, it recommends the offer be accepted by the shareholders. In a private company, because the shareholders and the board are usually the same people or closely connected with one another, private acquisitions are usually friendly. If the shareholders agree to sell the company, then the board is usually of the same mind or sufficiently under the orders of the equity shareholders to cooperate with the bidder
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Barnes & Noble
Leonard Riggio (Chairman) Demos Parneros (CEO) PRODUCTS Nook
Nook
SparkNotes BRANDS BARNES LINE-HEIGHT:1.2EM;">OPERATING INCOME US$
US$
14.656 million (FY 2016) NET INCOME US$
US$
-24.446 million (FY 2016) TOTAL ASSETS US$
US$
2.013 billion (FY 2016) TOTAL EQUITY US$
US$
603.510 million (FY 2016) NUMBER OF EMPLOYEES 29,000 (2016) WEBSITE www.barnesandnobleinc.com (corporate site) www.barnesandnoble.com (consumer site) www.nook.com (consumer site) Barnes ">NYSE : BNED S&P 600 Component WEBSITE www.barnesandnoble.comBARNES & NOBLE, INC., is a Fortune 500 company, the bookseller with the largest number of retail outlets in the United States, and a retailer of content, digital media, and educational products. As of April 29, 2017, the company operates 633 retail stores in all 50 U.S. states . Barnes & Noble
Barnes & Noble
operates mainly through its Barnes & Noble
Barnes & Noble
Booksellers chain of bookstores . The company's headquarters are at 122 Fifth Avenue in New York City
New York City
. After a series of mergers and bankruptcies in the American bookstore industry since the 1990s, Barnes & Noble
Barnes & Noble
stands alone as the United States' sole remaining national bookstore chain
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Viking Press
VIKING PRESS is an American publishing company now owned by Penguin Random House
Random House
. It was founded in New York City
New York City
on March 1, 1925, by Harold K. Guinzburg and George S. Oppenheim and then acquired by the Penguin Group in 1975. The firm's name and logo—a Viking ship drawn by Rockwell Kent —were meant to evoke the ideas of adventure, exploration, and enterprise implied by the word " Viking
Viking
". The house has been home to many prominent authors of fiction, non-fiction, and play scripts. Five Viking
Viking
authors have been awarded Nobel Prizes for Literature and one received the Nobel Peace Prize
Nobel Peace Prize
; Viking
Viking
books have also won numerous Pulitzer Prizes
Pulitzer Prizes
, National Book Awards , and other important literary prizes. Viking
Viking
publishes approximately 100 books a year. It is notable for publishing both successful commercial fiction and acclaimed literary fiction and non-fiction, and its paperbacks are most often published by Penguin Books. Viking's current president is Brian Tart . The Viking
Viking
Children's Book department was established in 1933; its founding editor was May Massee . Viking
Viking
Kestrel was one of its imprints
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Penguin Group
The PENGUIN GROUP is a trade book publisher, part of Penguin Random House . It is owned by Pearson PLC, the global education and publishing company, and Bertelsmann, the German media conglomerate . The new company was created by a merger that was finalized on 1 July 2013, with Bertelsmannowning 53% of the joint venture , and Pearson controlling the remaining 47%. Penguin Books
Penguin Books
has its registered office in City of Westminster
City of Westminster
, London
London
. Its British division is _ Penguin Books
Penguin Books
Ltd._ Other separate divisions can be found in the United States, Ireland, New Zealand, India, Australia, Canada, China, and South Africa. CONTENTS * 1 History * 2 Imprints * 3 See also * 4 References * 5 External links HISTORY Penguin Books
Penguin Books
Ltd. (est. 1935) of the United Kingdom
United Kingdom
was bought over by Pearson Longman
Longman
in 1970. Penguin Group
Penguin Group
(USA) Inc. was formed in 1996 as a result of the merger between Penguin Books
Penguin Books
USA and the Putnam Berkley Group . The newly formed company was originally called Penguin Putnam Inc., but, in 2003, it changed its name to Penguin Group
Penguin Group
(USA) Inc
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Ephemeral
EPHEMERALITY (from Greek _εφήμερος_ – _ephemeros_, literally "lasting only one day" ) is the concept of things being transitory, existing only briefly. Typically the term EPHEMERAL is used to describe objects found in nature, although it can describe a wide range of things, including human artifacts intentionally made to last for only a temporary period, in order to increase their perceived aesthetic value. With respect to unique performances, for example, it has been noted that "phemerality is a quality caused by the ebb and flow of the crowd's concentration on the performance and a reflection of the nostalgic character of specific performances". Because different people may value the passage of time differently, "the concept of ephemerality is a relative one". CONTENTS* 1 Natural examples * 1.1 Geographical features * 1.2 Biological processes * 2 Ephemeral artifacts * 3 See also * 4 References * 5 Further reading NATURAL EXAMPLESGEOGRAPHICAL FEATURESAn ephemeral waterbody is a wetland , spring , stream , river , pond or lake that only exists for a short period following precipitation or snowmelt . They are not the same as intermittent or seasonal waterbodies, which exist for longer periods, but not all year round
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Publishing
PUBLISHING is the dissemination of literature , music , or information —the activity of making information available to the general public. In some cases, authors may be their own publishers, meaning originators and developers of content also provide media to deliver and display the content for the same. Also, the word publisher can refer to the individual who leads a publishing company or an imprint or to a person who owns/heads a magazine. Traditionally, the term refers to the distribution of printed works such as books (the "book trade") and newspapers . With the advent of digital information systems and the Internet , the scope of publishing has expanded to include electronic resources such as the electronic versions of books and periodicals, as well as micropublishing , websites , blogs , video game publishers , and the like. Publishing includes the following stages of development: acquisition, copy editing , production, printing (and its electronic equivalents ), and marketing and distribution
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