|
Google Penguin
Google Penguin was a codename for a Google algorithm update that was first announced on April 24, 2012. The update was aimed at decreasing search engine rankings of websites that violate Google's Webmaster Guidelines by using now declared Grey Hat SEM techniques involved in increasing artificially the ranking of a webpage by manipulating the number of links pointing to the page. Such tactics are commonly described as link schemes. According to Google's John Mueller, as of 2013, Google announced all updates to the Penguin filter to the public. Effect on search results By Google's estimates, Penguin affected approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even greater percentage of them in "highly spammed" languages. On May 25, 2012, Google unveiled another Penguin update, called Penguin 1.1. This update, according to Matt Cutts, former head of webspam at Google, was supposed to affect less than one-tenth ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Codename
A code name, call sign or cryptonym is a code word or name used, sometimes clandestinely, to refer to another name, word, project, or person. Code names are often used for military purposes, or in espionage. They may also be used in industrial counter-espionage to protect secret projects and the like from business rivals, or to give names to projects whose marketing name has not yet been determined. Another reason for the use of names and phrases in the military is that they transmit with a lower level of cumulative errors over a walkie-talkie or radio link than actual names. Military origins During World War I, names common to the Allies referring to nations, cities, geographical features, military units, military operations, diplomatic meetings, places, and individual persons were agreed upon, adapting pre-war naming procedures in use by the governments concerned. In the British case names were administered and controlled by the Inter Services Security Board (ISSB) staffed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Search Engine
A search engine is a software system designed to carry out web searches. They search the World Wide Web in a systematic way for particular information specified in a textual web search query. The search results are generally presented in a line of results, often referred to as search engine results pages (SERPs). When a user enters a query into a search engine, the engine scans its index of web pages to find those that are relevant to the user's query. The results are then ranked by relevancy and displayed to the user. The information may be a mix of links to web pages, images, videos, infographics, articles, research papers, and other types of files. Some search engines also mine data available in databases or open directories. Unlike web directories and social bookmarking sites, which are maintained by human editors, search engines also maintain real-time information by running an algorithm on a web crawler. Any internet-based content that can't be indexed and searc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Pigeon
Google Pigeon is the code name given to one of Google's local search algorithm updates. This update was released on July 24, 2014. The update is aimed to increase the ranking of local listing in a search. The changes will also affect the search results shown in Google Maps along with the regular Google search results. As of the initial release date, it was released in US English and was intended to shortly be released in other languages and locations. This update provides the results based on the user location and the listing available in the local directory. Effect on search results The purpose of Pigeon is to provide preference to local search results. On the day of release, it received mixed responses from webmasters. Some complained about the ranking being decreased whereas others reported improvement in the search rankings. As per the webmasters' understanding, this update has location and distance as key parts of the search strategy. The local directory listings are ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PageRank
PageRank (PR) is an algorithm used by Google Search to rank webpages, web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. According to Google: Currently, PageRank is not the only algorithm used by Google to order search results, but it is the first algorithm that was used by the company, and it is the best known. As of September 24, 2019, PageRank and all associated patents are expired. Description PageRank is a Network theory#Link analysis, link analysis algorithm and it assigns a numerical weighting to each element of a hyperlinked Set (computer science), set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal link, reciprocal quotations and references. The numerical weight that it assigns to any given element ''E'' is r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobilegeddon
Mobilegeddon is a name for Google's search engine algorithm update of April 21, 2015. The term was coined by Chuck Price in a post written for Search Engine Watch on March 9, 2015. The term was then adopted by webmasters and web-developers. The main effect of this update was to give priority to websites that display well on smartphones and other mobile devices. The change did not affect searches made from a desktop computer or a laptop. Google announced its intention to make the change in February 2015. In addition to their announcement, Google published an article, "''Mobile Friendly Sites''," on their Google Developers page to help webmasters with the transition. Google claims the transition to mobile-friendly sites was to improve user experience, stating "the desktop version of a site might be difficult to view and use on a mobile device." The protologism is a blend word of "mobile" and "Armageddon" because the change "could cause massive disruption to page rankings." But, w ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
RankBrain
RankBrain is a machine learning-based search engine algorithm, the use of which was confirmed by Google on 26 October 2015. It helps Google to process search results and provide more relevant search results for users. In a 2015 interview, Google commented that RankBrain was the third most important factor in the ranking algorithm along with links and content. , "RankBrain was used for less than 15% of queries." The results show that RankBrain produces results that are well within 10% of the Google search engine engineer team. If RankBrain sees a word or phrase it isn’t familiar with, the machine can make a guess as to what words or phrases might have a similar meaning and filter the result accordingly, making it more effective at handling never-before-seen search queries or keywords. Search queries are sorted into word vectors, also known as “distributed representations,” which are close to each other in terms of linguistic similarity. RankBrain attempts to map this query in ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Hummingbird
Hummingbird is the codename given to a significant algorithm change in Google Search in 2013. Its name was derived from the speed and accuracy of the hummingbird. The change was announced on September 26, 2013, having already been in use for a month. "Hummingbird" places greater emphasis on natural language queries, considering context and meaning over individual keywords. It also looks deeper at content on individual pages of a website, with improved ability to lead users directly to the most appropriate page rather than just a website's homepage. The upgrade marked the most significant change to Google search in years, with more "human" search interactions and a much heavier focus on conversation and meaning. Thus, web developers and writers were encouraged to optimize their sites with natural writing rather than forced keywords, and make effective use of technical web development for on-site navigation. History Google announced "Hummingbird", a new search algorithm, at a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Penalty
The Sandbox effect (or sandboxing) is a name given to an observation of the way Google ranks web pages in its index. It is the subject of much debate—its existence has been written about since 2004, but not confirmed, with several statements to the contrary. According to the theory of the sandbox effect, links which may normally be weighted by Google's ranking algorithm, not least improving the position of a webpage in Google's index, may be subjected to filtering to prevent their having a full impact. Some observations have suggested that two important factors for causing this filter to come into play are the active age of a domain, and the competitiveness of the keywords used in links. Active age of a domain should not be confused with the date of registration on a domain's WHOIS record, but instead refers to the time when Google first indexed pages on the domain. Keyword competitiveness refers to the search frequency of a word on Google search, with observation suggesting that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Algorithm
In computer science, a search algorithm is an algorithm designed to solve a search problem. Search algorithms work to retrieve information stored within particular data structure, or calculated in the search space of a problem domain, with either discrete or continuous values. algorithms are Although search engines use search algorithms, they belong to the study of information retrieval, not algorithmics. The appropriate search algorithm often depends on the data structure being searched, and may also include prior knowledge about the data. Search algorithms can be made faster or more efficient by specially constructed database structures, such as search trees, hash maps, and database indexes. Search algorithms can be classified based on their mechanism of searching into three types of algorithms: linear, binary, and hashing. Linear search algorithms check every record for the one associated with a target key in a linear fashion. Binary, or half-interval, searches repeatedl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Spam
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Spamdexing
Spamdexing (also known as search engine spam, search engine poisoning, black-hat search engine optimization, search spam or web spam) is the deliberate manipulation of search engine indexes. It involves a number of methods, such as link building and repeating unrelated phrases, to manipulate the relevance or prominence of resources indexed, in a manner inconsistent with the purpose of the indexing system."Word Spy - spamdexing" (definition), March 2003, webpagWordSpy-spamdexing. Spamdexing could be considered to be a part of search engine optimization, although there are many search engine optimization methods that improve the quality and appearance of the content of web sites and serve content useful to many users. Overview Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining whether the search term appears in the body text or URL of a web page. Many search engines check for instances of spamdexing and will remove su ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
