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Droga5
Droga5 is a global advertising agency headquartered in New York City with offices in London and Tokyo. History David Droga founded Droga5 in New York City in 2006. Droga said that he named the agency after the tag his mother used to sew into his clothes (He is the fifth of six children and his mother stitched labels in her children's clothing based on birth order). In 2008, Droga5 opened a second office in Sydney in David Droga's homeland of Australia; this office was closed in September 2015 as Droga5 turned its focus to the European market and its London office, which opened in 2013. In July 2013, William Morris Endeavor announced a significant minority investment in Droga5. According to ''The New York Times'', "executives from both companies said the partnership would allow them to create more brand-supported content by combining their significant advertising and entertainment resources." Droga5's New York office relocated to Wall Street in 2014. The sale of Droga5 to A ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
David Droga
David Droga (born 1968) is an Australian advertising executive and the founder and chairman of Droga5, an advertising agency headquartered in New York City with offices in London and Tokyo. Droga5 was acquired by Accenture in 2019 and David was named CEO of Accenture Interactive in August, 2021. Early life and education Droga grew up in Perisher Valley, Australia, the fifth of six children. His mother is of Danish descent, while his father was a Jewish businessman. and a attended primary school at the Tudor House Preparatory School from 1978 to 1980 and spent his high school years at The King's School. He graduated with top honors from the Australian Writers and Art Directors School. Career At the age of 22, Droga became a Partner and Executive Creative Director of OMON Sydney. In 1996, he moved to Singapore to become Executive Creative Director of Saatchi & Saatchi Singapore and Regional Creative Director of Saatchi Asia. In 1998, ''Media Marketing'' named Saatchi Asia Reg ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Endeavor (company)
Endeavor Group Holdings, Inc. (formerly known as William Morris Endeavor Entertainment, WME or WME-IMG) is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California, United States. The company was founded in April 2009 after the merger of the William Morris Agency and the original Endeavor Talent Agency. Endeavor represents artists in film, television, music, theater, digital media, and publishing. It also represents the NFL and NHL. Endeavor owns the Ultimate Fighting Championship. It is headed by CEO Ari Emanuel and executive chairman Patrick Whitesell. The group used to own film and television production company Endeavor Content, but sold a majority stake in that division to South Korean entertainment and retail company CJ ENM in January 2022, with the company subsequently being renamed to Fifth Season. History Beginnings The Endeavor Talent Agency launched in 1995. By 2009, it was one of the fastest-growing Hollywo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
William Morris Endeavor
Endeavor Group Holdings, Inc. (formerly known as William Morris Endeavor Entertainment, WME or WME-IMG) is an American holding company for talent and media agencies with its primary offices in Beverly Hills, California, United States. The company was founded in April 2009 after the merger of the William Morris Agency and the original Endeavor Talent Agency. Endeavor represents artists in film, television, music, theater, digital media, and publishing. It also represents the NFL and NHL. Endeavor owns the Ultimate Fighting Championship. It is headed by CEO Ari Emanuel and executive chairman Patrick Whitesell. The group used to own film and television production company Endeavor Content, but sold a majority stake in that division to South Korean entertainment and retail company CJ ENM in January 2022, with the company subsequently being renamed to Fifth Season. History Beginnings The Endeavor Talent Agency launched in 1995. By 2009, it was one of the fastest-growing Hol ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Manhattan
Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state of New York. Located near the southern tip of New York State, Manhattan is based in the Eastern Time Zone and constitutes both the geographical and demographic center of the Northeast megalopolis and the urban core of the New York metropolitan area, the largest metropolitan area in the world by urban landmass. Over 58 million people live within 250 miles of Manhattan, which serves as New York City’s economic and administrative center, cultural identifier, and the city’s historical birthplace. Manhattan has been described as the cultural, financial, media, and entertainment capital of the world, is considered a safe haven for global real estate investors, and hosts the United Nations headquarters. New York City is the headquarters of th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adweek
''Adweek'' is a weekly American advertising trade publication that was first published in 1979. ''Adweek'' covers creativity, client–agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered various shifts in technology, including cable television, the shift away from commission-based agency fees, and the Internet. As the second-largest advertising-trade publication, its main competitor is ''Advertising Age''. ''Adweek'' also operates various blogs focusing on the advertising and mass media industry, including its flagship ''AdFreak'' blog and the Adweek Blog Network, which was formed from the assets of Mediabistro. Related publications include ''Adweek Magazine's Technology Marketing'' (ISSN 1536-2272), and ''Adweek's Marketing Week'' (ISSN 0892-8274). [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign (magazine)
''Campaign'' is a global business magazine covering advertising, media, marketing and commercial creativity. Headquartered in the UK, it also has editions in the US, Asia-Pacific, India, the Middle East and Turkey. ''Campaign'' is published by Haymarket Media Group, which owns more than 70 brands worldwide, including '' FourFourTwo'', '' Stuff'', '' Autocar'', '' What Car?'' and ''PRWeek''. Overview ''Campaign'' publishes a monthly print magazine in the UK as well as daily news and analysis on its websites: campaignlive.co.uk, campaignlive.com, campaignasia.com, campaignindia.in, campaignme.com, and campaigntr.com. Each spring ''Campaign'' releases its School Reports, an assessment of how the biggest advertising agencies performed over the past year. In December, as part of its Annual issue, it names the top agencies, advertising and media networks, advertisers, campaigns, media, and production companies of the year. ''Campaign'' also publishes the A-List, a directory of leadin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cannes Lions International Festival Of Creativity
The Cannes Lions International Festival of Creativity (formerly the International Advertising Festival) is a global event for those working in creative communications, advertising, and related fields. It is considered the largest gathering of the advertising and creative communications industry. The five-day festival, incorporating the awarding of the Lions awards, is held yearly at the Palais des Festivals et des Congrès in Cannes, France. During the last week of June, around 15,000 registered delegates from 90 countries visit the Festival to celebrate the best of creativity in brand communication, discuss industry issues, and network with one another. The week's activities include multiple award ceremonies as well as an opening and closing gala. History Inspired by the Cannes Film Festival, staged in Cannes since the late 1940s, a group of cinema screen advertising contractors belonging to the Screen Advertising World Association (Sawa) felt the makers of advertising films sho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Design And Art Direction
Design and Art Direction (D&AD), formerly known as British Design and Art Direction, is a British educational organisation that was created in 1962 to promote excellence in design and advertising. Its main offices are in Spitalfields in London. It is most famous for its annual awards, the D&AD Pencils. The highest award given by D&AD, the Black Pencil, is not necessarily awarded every year. History Origins (1962–1977) D&AD was founded in 1962 by a group of London-based designers and art directors including David Bailey, Terence Donovan, Alan Fletcher, and Colin Forbes (who designed the original D&AD logo). A panel of 25 judged the 2500 entries to the first awards in 1963. They awarded one Black Pencil (to Geoffrey Jones Films) and 16 Yellow Pencils. Early winners received an ebony pencil box designed by Marcello Minale, one of the founding partners of Minale Tattersfield, which contained a pencil with silver lettering. In 1966 it was replaced by a more durable award. Its ed ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Creativity (magazine)
''Creativity'' is a website focused on covering the creative aspects of advertising and design. ''Creativity'' started as a printed magazine in 1986 but moved online in 2009. The website aims to showcase ideas across all areas of consumer culture, explore the talent and techniques behind the work, and provide insight on the people and the trends shaping brand creativity. ''Creativity’s'' target audience includes advertising agency creatives, producers, directors, designers, editors, visual effects artists, advertisers, and others affiliated with marketing, advertising, design, and entertainment. ''Creativity'' is part of Crain Communications, a privately held publisher of more than 30 trade titles. History of AdCritic.com Founded in 1999, AdCritic.com was a pioneer in providing free downloadable video, specifically television commercials. It built a library of thousands of videos and was extremely popular. Unfortunately, the cost of the bandwidth was too high, and the site s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Fast Company
''Fast Company'' is a monthly American business magazine published in print and online that focuses on technology, business, and design. It publishes six print issues per year. History ''Fast Company'' was launched in November 1995 by Alan Webber and Bill Taylor, two former ''Harvard Business Review'' editors, and publisher Mortimer Zuckerman. The publication's early competitors included ''Red Herring'', ''Business 2.0'' and ''The Industry Standard''. In 1997, ''Fast Company'' created an online social network, the "Company of Friends" which spawned a number of groups that began meeting. At one point the Company of Friends had over 40,000 members in 120 cities, although by 2003 that number had declined to 8,000. In 2000, Zuckerman sold ''Fast Company'' to Gruner + Jahr, majority owned by media giant Bertelsmann, for $550 million. Just as the sale was completed, the dot-com bubble burst, leading to significant losses and a decline in circulation. Webber and Taylor left the mag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agencies Based In New York City
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
