Brand Licensing

	Brand Licensing Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song ("Somewhere Over The Rainbow"), a character (Donald Duck), a name (Michael Jordan), or a brand (The Ritz-Carlton). An arrangement to license a brand requires a licensing agreement [...More Info...] [...Related Items...]
picture info	Marketing Marketing is the study and management of exchange relationships. Marketing is used to create, keep and satisfy the customer [...More Info...] [...Related Items...]
	Behavioral Targeting Behavioral targeting comprises a range of technologies and techniques used by online website brands, publishers and advertisers aimed at increasing the effectiveness of marketing and advertising using user web-browsing behavior information. In particular, "behavioral targeting uses information collected from an individual's web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display". This activity extends to behavioral marketing by using that same browsing behavior to prompt relevant email and onsite messaging to users and consumers. When a consumer visits a web site, the pages they visit, the amount of time they view each page, the links they click on, the searches they make, and the things that they interact with, allow sites to collect that data, and other factors, to create a 'profile' that links to that visitor's web browser [...More Info...] [...Related Items...]
	Music On Hold Music on hold (MOH) is the business practice of playing recorded music to fill the silence that would be heard by telephone callers who have been placed on hold [...More Info...] [...Related Items...]
picture info	Personal Selling Personal selling occurs when a sales representative meets with a potential client for the purpose of transacting a sale. Many sales representatives rely on a sequential sales process that typically includes nine steps. Some sales representatives develop scripts for all or part of the sales process [...More Info...] [...Related Items...]
	Premium (marketing) Premiums are promotional items — toys, collectables, souvenirs and household products — that are linked to a product, and often require box tops, tokens or proofs of purchase to acquire. The consumer generally has to pay at least the shipping and handling costs to receive the premium. Premiums are sometimes referred to as prizes, although historically the word "prize" has been used to denote (as opposed to a premium) an item that is packaged with the product (or available from the retailer at the time of purchase) and requires no additional payment over the cost of the product. Premiums predominantly fall into three categories, free premiums, self-liquidating premiums and in-or on-package premiums. Free premiums are sales promotions that involve the consumer purchasing a product in order to receive a free gift or reward [...More Info...] [...Related Items...]
	Prize (marketing) Prizes are promotional items—small toys, games, trading cards, collectables, and other small items of nominal value—found in packages of brand-name retail products (or available from the retailer at the time of purchase) that are included in the price of the product (at no extra cost) with the intent to boost sales. Collectable prizes produced (and sometimes numbered) in series are used extensively—as a loyalty marketing program—in food, drink, and other retail products to increase sales through repeat purchases from collectors. Prizes have been distributed through bread, candy, cereal, cheese, chips, crackers, laundry detergent, margarine, popcorn, and soft drinks [...More Info...] [...Related Items...]
picture info	Product Placement Product placement, also known as embedded marketing, is a marketing technique in which references to specific brands or products are incorporated into another work, such as a film or television program, with a specific intent to promote said product. While references to brands may be voluntarily incorporated into fictional works in an effort to maintain a feeling of realism or comment upon the brand itself, product placement is the deliberate incorporation of a brand or product into a work in exchange for compensation. Product placements may range from unobtrusive appearances of a brand or product within an environment, to prominent integration and acknowledgement of the product within the work [...More Info...] [...Related Items...]
picture info	Corporate Propaganda Corporate propaganda refers to propaganda disseminated by a corporation (or corporations), for the purpose of manipulating public opinion concerning to that corporation, and its activities. The use of corporate propaganda can be commonly found in the fields of advertising, marketing, politics, history, and public relations. There is debate as to whether corporate propaganda should be legal, with corporations claiming that advertising is an inherent right for any entity in a free market economy trying to sell a product or service, while modern leftists, social liberals, and social rights activists argue that corporate propaganda is tantamount to brainwashing.
picture info	Publicity Publicity (from French publicité, from public ‘public’) is the movement of information to the general public from the media. The subjects of publicity includes people (for example, politicians and performing artists), goods and services, organizations, and works of art or entertainment. Publicity is gaining public visibility or awareness for a product, service or your company via the media. It is the publicist that carries out publicity, while PR is the strategic management function that helps an organization communicate, establishing and maintaining communication with the public. This can be done internally, without the use of media. From a marketing perspective, publicity is one component of promotion and marketing. The other elements of the promotional mix are advertising, sales promotion, direct marketing and personal selling [...More Info...] [...Related Items...]
picture info	Sales Promotion Sales promotion is one of the elements of the promotional mix. (The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity/public relations). Sales promotion uses both media and non-media marketing communications for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples, and rebates. Sales promotions can be directed at either the customer, sales staff, or distribution channel members (such as retailers). Sales promotions targeted at the consumer are called consumer sales promotions. Sales promotions targeted at retailers and wholesale are called trade sales promotions [...More Info...] [...Related Items...]
	Brand Ambassador A Brand Ambassador (sometimes also called a Corporate Ambassador) is a person who is hired by an organization or company to represent a brand in a positive light and by doing so help to increase brand awareness and sales. The brand ambassador is meant to embody the corporate identity in appearance, demeanor, values and ethics. The key element of brand ambassadors is their ability to use promotional strategies that will strengthen the customer-product-service relationship and influence a large audience to buy and consume more. Predominantly, a brand ambassador is known as a positive spokesperson, an opinion leader or a community influencer, appointed as an internal or external agent to boost product or service sales and create brand awareness. Today, brand ambassador as a term has expanded beyond celebrity branding to self-branding or personal brand management [...More Info...] [...Related Items...]
	Loyalty Marketing Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition – the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines. The discipline of customer loyalty marketing has been around for many years, but expansions from it merely being a model for conducting business to becoming a vehicle for marketing and advertising have made it omnipresent in consumer marketing organizations since the mid- to late-1990s. Some of the newer loyalty marketing industry insiders, such as Fred Reichheld, have claimed a strong link between customer loyalty marketing and customer referral [...More Info...] [...Related Items...]
picture info	Broadcasting Broadcasting is the distribution of audio or video content to a dispersed audience via any electronic mass communications medium, but typically one using the electromagnetic spectrum (radio waves), in a one-to-many model. Broadcasting began with AM radio, which came into popular use around 1920 with the spread of vacuum tube radio transmitters and receivers. Before this, all forms of electronic communication (early radio, telephone, and telegraph) were one-to-one, with the message intended for a single recipient [...More Info...] [...Related Items...]