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Brand Licensing
Brand licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed period of time, within an agreed territory. Licensing is used by brand owners to extend a trademark or character onto products of a completely different nature. Examples of intangible assets include a song (" Over the Rainbow"), a character (Donald Duck), a name (David Beckham), or a brand (Rolls-Royce). An arrangement to license a brand requires a licensing agreement. A licensing agreement authorizes a company which markets a product or service (a licensee) to lease or rent a brand from a brand owner who operates a licensing program (a licensor). History Brand licensing is a well-established business, in both patents and trademarks. A concept established in British business, the world's first licensed character was a soft toy of Pete ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Intangible Asset
An intangible asset is an asset that lacks physical substance. Examples are patents, copyright, exclusive franchises, Goodwill (accounting), goodwill, trademarks, and trade names, reputation, Research and development, R&D, Procedural knowledge, know-how, organizational capital as well as any form of digital asset such as software and data. This is in contrast to physical assets (machinery, buildings, etc.) and financial assets (government securities, etc.). Intangible assets are usually very difficult to Valuation (finance), value. Today, a large part of the corporate economy (in terms of net present value) consists of intangible assets, reflecting the growth of information technology (IT) and organizational capital. Specifically, each dollar of IT has been found to be associated with and increase in firm market valuation of over $10, compared with an increase of just over $1 per dollar of investment in other tangible assets. Furthermore, firms that both make organizational capit ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Good Humor
Good Humor is a Good Humor-Breyers brand of ice cream started by Harry Burt in Youngstown, Ohio, United States, in the early 1920s with the Good Humor bar, a chocolate-coated ice cream bar on a stick sold from ice cream trucks and retail outlets. It was a fixture in American popular culture in the 1950s when the company operated up to 2,000 "sales cars". History The original Good Humor company started in Youngstown, Ohio, during the early 1920s and covered most of the country by the mid-1930s. In 1961, Good Humor was acquired by Thomas J. Lipton, the U.S. subsidiary of the international Unilever conglomerate. Profits declined when the baby boomers aged and costs increased because of labor issues, gasoline, and insurance. The company sold its fleet in 1978 but continued to distribute its products through grocery stores and independent street vendors. By 1984, Good Humor returned to profitability. Starting in 1989, Unilever expanded Good Humor through its acquisition of Gold Bon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including '' Autoweek'', ''Crain's New York Business'', '' Crain's Chicago Business'', ''Crain's Detroit Business'', and '' Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. In 2004, ''Advertising Age'' acquired ''American Demographics'' magazine. In 2007 Ad Age acquired the Thoddands Power 150, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PVH (company)
PVH Corp., formerly known as the Phillips-Van Heusen Corporation, is an United States, American clothing company which owns brands such as Tommy Hilfiger (company), Tommy Hilfiger and Calvin Klein (fashion house), Calvin Klein. The company also licenses brands such as Kenneth Cole (designer), Kenneth Cole New York and Capri Holdings, Michael Kors. PVH is partly named after Dutch people, Dutch immigrant John Manning van Heusen, who in 1910 invented a new process that fused cloth on a curve. Organization PVH is headquartered in Manhattan New York City, New York, with policy-making offices in Bridgewater, New Jersey and handling plants in Jonesville, North Carolina, McDonough, Georgia, and Palmetto, Georgia all in the United States. In September 2020, PVH announced that Stefan Larsson (businessman), Stefan Larsson was named Chief executive officer, CEO on February 1, 2021, succeeding Emanuel Chirico, who remains as chairman. As of April 2023, globally, PVH had over 120,000 employe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Meredith Corp
Meredith Corporation was an American media conglomerate based in Des Moines, Iowa, that owned newspapers, magazines, television stations, and websites. Its publications had a readership of more than 120 million and paid circulation of more than 40 million, its websites had nearly 135 million monthly unique visitors and its broadcast television stations reached 11% of U.S. households. Since 2021, Meredith was absorbed into the new conglomerate, Dotdash Meredith, underneath the holding company IAC Inc. History Early years Edwin Thomas Meredith founded the company in 1902 when he began publishing ''Successful Farming'' magazine. In 1922, Meredith began publishing ''Fruit, Garden and Home'' magazine, a home and family service publication. In 1924, the magazine was retitled '' Better Homes and Gardens'', and the first issue cost a dime on the newsstand. In 1930, the company published the first edition of ''The Better Homes and Gardens Cook Book''. In 1946, the company became a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Disney Consumer Products
Disney Consumer Products, Inc. is the retailing and licensing subsidiary of the Disney Experiences segment of The Walt Disney Company. Previously, Consumer Products was a segment of Disney until 2016, then a unit of Disney Consumer Products and Interactive Media (2016–2018). Since the 2000s, Disney Consumer Products has consistently been the most profitable merchandise licensor in the world, generating billions more in retail sales than its main competitors ( Warner Bros. Discovery Global Consumer Products, Universal Brand Development, and Paramount Consumer Products). Its five main brands include Disney, Pixar, Marvel, Star Wars, and National Geographic. Other important brands include Disney Parks, Lucasfilm, and 20th Century. Background DCPI's origins trace back to 1929, when Walt Disney licensed the image of Mickey Mouse for use on children's books. sources:*The Disney Touch, by Ron Grover, 1991.*The Musical World of Walt Disney, by David Tietyen, 1990. Page 19.Walt Disne ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Professional Association
A professional association (also called a professional body, professional organization, or professional society) is a group that usually seeks to advocacy, further a particular profession, the interests of individuals and organisations engaged in that profession, and the public interest. In the United States, such an association is typically a nonprofit business league for tax purposes. In the UK, they may take a variety of legal forms. Roles The roles of professional associations have been variously defined: "A group of people in a learned occupation who are entrusted with maintaining control or oversight of the legitimate practice of the occupation;" also a body acting "to safeguard the public interest;" organizations which "represent the interest of the professional practitioners," and so "act to maintain their own privileged and powerful position as a controlling body." Professional associations are ill defined although often have commonality in purpose and activities. In the U ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Royalties
A royalty payment is a payment made by one party to another that owns a particular asset, for the right to ongoing use of that asset. Royalties are typically agreed upon as a percentage of gross or net revenues derived from the use of an asset or a fixed price per unit sold of an item of such, but there are also other modes and metrics of compensation.Guidelines for Evaluation of Transfer of Technology Agreements, United Nations, New York, 1979 A royalty interest is the right to collect a stream of future royalty payments. A license agreement defines the terms under which a resource or property are licensed by one party ( party means the periphery behind it) to another, either without restriction or subject to a limitation on term, business or geographic territory, type of product, etc. License agreements can be regulated, particularly where a government is the resource owner, or they can be private contracts that follow a general structure. However, certain types of franchise ag ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Merchandise
Merchandising is any practice which contributes to the sale of Product (business), products ("merch" colloquially) to a retail consumer. At a retail in-store level, merchandising refers to displaying products that are for sale in a creative way that entices customers to purchase more items or products. In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Often in a retail setting, creatively tying in related products or accessories is a great way to entice consumers to purchase more. Merchandising helps to understand the ordinary dating notation for the terms of payment of an invoice. Codified discounting solves pricing problems including markups and markdowns. It helps to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brand Extensions
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category. The new product is called a spin-off. Organizations use this strategy to increase and leverage brand equity (definition: the net worth and long-term sustainability just from the renowned name). An example of a brand extension is Jello-gelatin creating Jello pudding pops. It increases awareness of the brand name and increases profitability from offerings in more than one product category. In the 1990s, 81 percent of new products used brand extension to introduce new brands and to create sales. Launching a new product is time-consuming but also needs a big budget to create brand awareness and to promote a product's benefits. Brand extension is one of the new product development strategies which can reduce financial risk by using the parent brand name to enhance consumers' perception due to the core br ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lucite
Poly(methyl methacrylate) (PMMA) is a synthetic polymer derived from methyl methacrylate. It is a transparent thermoplastic, used as an engineering plastic. PMMA is also known as acrylic, acrylic glass, as well as by the trade names and brands Crylux, Walcast, Hesalite, Plexiglas, Acrylite, Lucite, PerClax, and Perspex, among several others ( see below). This plastic is often used in sheet form as a lightweight or shatter-resistant alternative to glass. It can also be used as a casting resin, in inks and coatings, and for many other purposes. It is often technically classified as a type of glass, in that it is a non-crystalline vitreous substance—hence its occasional historic designation as ''acrylic glass''. History The first acrylic acid was created in 1843. Methacrylic acid, derived from acrylic acid, was formulated in 1865. The reaction between methacrylic acid and methanol results in the ester methyl methacrylate. It was developed in 1928 in several different laborat ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TGI Friday's
TGI Fridays Franchisor, LLC, doing business as TGI Fridays, is an American casual dining restaurant chain focusing primarily on American cuisine. The restaurant's name stands for "Thank God It's Friday". TGI Fridays operates over 600 locations in 55 countries, including 85 in the United States. The chain filed for bankruptcy in the United States on November 2, 2024. History 20th century In 1965, Alan Stillman opened the first TGI Fridays restaurant in Manhattan. He lived on 63rd Street between First and York Avenues, in a neighborhood with many airline stewardesses, fashion models, secretaries, and other young, single people on the East Side of Manhattan near the Queensboro Bridge. He hoped that opening a bar would help him meet women. Stillman's choices for socializing were non-public cocktail parties or guys' beer-drinking hangout bars that women usually would not visit; he recalled that "there was no public place for people between, say, twenty-three to thirty-seven yea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
