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, also known by the '' wasei-eigo'' construction , is a genre of Japanese media focusing on intimate relationships between female characters. While lesbianism is a commonly associated theme, the genre is also inclusive of works depicting emotional and spiritual relationships between women that are not necessarily romantic or sexual in nature. ''Yuri'' is most commonly associated with anime and manga, though the term has also been used to describe video games, light novels, and
literature Literature is any collection of Writing, written work, but it is also used more narrowly for writings specifically considered to be an art form, especially prose fiction, drama, and poetry. In recent centuries, the definition has expanded to ...
. Themes associated with ''yuri'' originate from Japanese lesbian fiction of the early twentieth century, notably the writings of Nobuko Yoshiya and literature in the Class S genre. Manga depicting female homoeroticism began to appear in the 1970s in the works of artists associated with the Year 24 Group, notably Ryoko Yamagishi and
Riyoko Ikeda is a Japanese manga artist and singer. She is included in the Year 24 Group, by some, although her status as one of them has been debated due to a focus more on epic stories than the internal psychology of those mangaka. She was one of the most ...
. The genre gained wider popularity beginning in the 1990s; the founding of ''
Yuri Shimai Yuri may refer to: People and fictional characters Given name *Yuri (Slavic name), the Slavic masculine form of the given name George, including a list of people with the given name Yuri, Yury, etc. * Yuri (Japanese name), also Yūri, feminine Ja ...
'' in 2003 as the first manga magazine devoted exclusively to ''yuri'', followed by its successor ''
Comic Yuri Hime is a manga anthology magazine published in Japan by Ichijinsha. It began as a quarterly publication in July 2005, but was issued bimonthly on odd months from January 2011 to December 2016, when it became monthly. Kanako Umezawa has served as '' ...
'' in 2005, led to the establishment of ''yuri'' as a discrete publishing genre and the creation of a ''yuri'' fan culture. As a genre, ''yuri'' does not inherently target a single gender demographic, unlike its male homoerotic counterparts '' yaoi'' (marketed towards a female audience) and
gay manga is a colloquialism for a genre of Japanese art and media known within Japan as or . The genre focuses on male same-sex love, as created primarily by gay men for a gay male audience. ''Bara'' can vary in visual style and plot, but typically ...
(marketed towards a gay male audience). Although ''yuri'' originated as a genre targeted towards a female audience, ''yuri'' works have been produced that target a male audience, as in manga from ''Comic Yuri Hime''s male-targeted sister magazine ''
Comic Yuri Hime S was a quarterly ''yuri'' manga magazine published by Ichijinsha. The first issue was published on June 18, 2007. It was the sister magazine of ''Comic Yuri Hime''. The contributors were mostly '' shōnen'' and ''seinen'' manga authors. The magaz ...
''.


Terminology and etymology


''Yuri''

The word translates literally to "
lily ''Lilium'' () is a genus of herbaceous flowering plants growing from bulbs, all with large prominent flowers. They are the true lilies. Lilies are a group of flowering plants which are important in culture and literature in much of the world. M ...
", and is a relatively common Japanese feminine name. White lilies have been used since the Romantic era of Japanese literature to symbolize beauty and purity in women, and are a ''de facto'' symbol of the ''yuri'' genre. In 1976, , editor of the gay men's magazine , used the term in reference to female readers of the magazine in a column of letters titled . While not all women whose letters appeared in ''Yurizoku no Heya'' were lesbians, and it is unclear whether the column was the first instance of the term ''yuri'' in this context, an association of ''yuri'' with lesbianism subsequently developed. For example, the '' tanbi'' magazine began publishing in July 1983 as a personal ad column for "lesbiennes" to communicate. The term came to be associated with lesbian pornographic manga beginning in the 1990s, notably through the manga magazine ''Lady's Comic Misuto'' (1996–1999), which heavily featured symbolic lily flowers. When the term ''yuri'' began being used in the west in the 1990s, it was similarly used almost exclusively to describe pornographic manga aimed at male readers featuring lesbian couples. Over time, the term drifted from this pornographic connotation to describe the portrayal of intimate love, sex, or emotional connections between women, and became broadly recognized as a genre name for works depicting same-sex female intimacy in the mid-2000s following the founding of the specialized ''yuri'' manga magazines ''
Yuri Shimai Yuri may refer to: People and fictional characters Given name *Yuri (Slavic name), the Slavic masculine form of the given name George, including a list of people with the given name Yuri, Yury, etc. * Yuri (Japanese name), also Yūri, feminine Ja ...
'' and ''
Comic Yurihime is a manga anthology magazine published in Japan by Ichijinsha. It began as a quarterly publication in July 2005, but was issued bimonthly on odd months from January 2011 to December 2016, when it became monthly. Kanako Umezawa has served as '' ...
''. The Western use of ''yuri'' subsequently broadened beginning in the 2000s, picking up connotations from the Japanese use. American publishing companies such as
ALC Publishing Yuricon was an anime convention geared toward fans of yuri anime and manga. The first Yuricon event was held in 2003 in Newark, New Jersey with about 200 attending, although Yuricon has existed as an online entity since 2000. The event was or ...
and Seven Seas Entertainment have also adopted the Japanese usage of the term to classify their ''yuri'' manga publications. In Korea and China, "lily" is used as a semantic loan from the Japanese usage to describe female-female romance media, where each use the direct translation of the term – ''baekhap'' (백합) in Korea and ''bǎihé'' (百合) in China.


Girls' love

The '' wasei-eigo'' construction and its abbreviation "GL" were adopted by Japanese publishers in the 2000s, likely as an antonym of the male-male romance genre boys' love (BL). While the term is generally considered synonymous with ''yuri'', in rare cases it is used to denote ''yuri'' media that is sexually explicit, following the publication of the erotic ''yuri'' manga anthology ''Girls Love'' by Ichijinsha in 2011. However, this distinction is infrequently made, and ''yuri'' and "girls' love" are almost always used interchangeably.


''Shōjo-ai''

In the 1990s, western fans began to use the term to describe ''yuri'' works that do not depict explicit sex. Its usage was modeled after the western appropriation of the term to describe ''yaoi'' works that do not feature sexually explicit content. In Japan, the term ''shōjo-ai'' is not used with this meaning, and instead denotes
pedophilic Pedophilia ( alternatively spelt paedophilia) is a psychiatric disorder in which an adult or older adolescent experiences a primary or exclusive sexual attraction to prepubescent children. Although girls typically begin the process of puberty a ...
relationships between adult men and girls, with a similar meaning to the term '' lolicon''.


History


Before 1970: Class S literature

Among the first Japanese authors to produce works about love between women was Nobuko Yoshiya, a novelist active in the Taishō and Shōwa periods. Yoshiya was a pioneer in Japanese
lesbian literature Lesbian literature is a subgenre of literature addressing lesbian themes. It includes poetry, plays, fiction addressing lesbian characters, and non-fiction about lesbian-interest topics. Fiction that falls into this category may be of any gen ...
, including the early twentieth century Class S genre. Her works popularized many of the ideas and tropes which drove the ''yuri'' genre for years to come. Class S stories depict lesbian attachments as emotionally intense yet platonic relationships, destined to be curtailed by graduation from school, marriage, or death. The root of this genre is in part the contemporary belief that same-sex love was a transitory and normal part of female development leading into heterosexuality and motherhood. Class S developed in the 1930s through Japanese girls' magazines, but declined as a result of state censorship brought about by the Second Sino-Japanese War in 1937. Though
homosociality In sociology, homosociality means same-sex relationships that are not of a romantic or sexual nature, such as friendship, mentorship, or others. Researchers who use the concept mainly do so to explain how men uphold men's dominance in socie ...
between girls would re-emerge as a common theme in post-war ''shōjo'' manga (comics for girls), Class S gradually declined in popularity in favor of works focused on male-female romances. Traditionally, Class S stories focus on strong emotional bonds between an upperclassman and an underclassman, or in rare cases, between a student and her teacher. Private all-girls schools are a common setting for Class S stories, which are depicted as an idyllic homosocial world reserved for women. Works in the genre focus heavily on the beauty and innocence of their protagonists, a theme that would recur in ''yuri''. Critics have alternately considered Class S as a distinct genre from ''yuri'', as a "proto-''yuri''", and a component of ''yuri''.


1970s and 1980s: The "dark age"

In 1970, manga artist
Masako Yashiro is a Japanese manga artist. An artist of both ''shōjo'' manga (manga for girls) and ''shōnen'' manga (manga for boys), her 1970 manga series has been described as the first manga in the ''yuri'' (female-female romance) genre. Biography ...
published the ''shōjo'' manga , which focuses on a love triangle between two girls and a boy. Noted as the first non-Class S manga to depict an intimate relationship between women, ''Shīkuretto Rabu'' is regarded by some scholars as the first work in the ''yuri'' genre. As both Yashiro and ''Shīkuretto Rabu'' are relatively obscure and the work focuses in part on male-female romance, most critics identify ''
Shiroi Heya no Futari is a Japanese one-shot manga written and illustrated by Ryoko Yamagishi. Published in the February 1971 issue of '' Ribon Comic'', it is considered to be the first (female-female romance) manga. The story follows the relationship between ...
'' by Ryōko Yamagishi, published in 1971, as the first ''yuri'' manga. The 1970s also saw ''shōjo'' manga that dealt with transgender characters and characters who blur gender distinctions through cross-dressing, which was inspired in part by the Takarazuka Revue, an all-female theater troupe where women play male roles. These traits are most prominent in
Riyoko Ikeda is a Japanese manga artist and singer. She is included in the Year 24 Group, by some, although her status as one of them has been debated due to a focus more on epic stories than the internal psychology of those mangaka. She was one of the most ...
's works, including '' The Rose of Versailles'' (1972–1973), '' Dear Brother'' (1975), and '' Claudine'' (1978). Some ''shōnen'' works of this period featured lesbian characters, though they were typically depicted as fanservice and comic relief. Roughly a dozen ''yuri'' manga were published from the 1970s to the early 1990s, with the majority being published in the 1970s. Most of these stories are tragedies, focused on doomed relationships that end in separation or death. Owing to the small number of works published during this period and their generally tragic focus, ''Yuri Shimai'' has referred to the 1970s and 1980s as the "dark age" of ''yuri''. Several theories have emerged to explain the bias towards tragic narratives present in this period. Writer and translator Frederik L. Schodt notes that the majority of ''shōjo'' manga published during this period were tragic, regardless of whether or not they were ''yuri''. James Welker of Kanagawa University argues that these narratives represent a form of "lesbian panic", where the character – and by extension, the author – refuses their own lesbian feelings and desires. Verena Maser suggests that the decline of Class S removed the only context in which intimate relationships between women were possible, while Yukari Fujimoto suggests that patriarchal forces were responsible for tragic endings in "Crimson Rose and Candy" stories.


1990s: Mainstream popularity

By the 1990s, tragic story formulas in manga had declined in popularity. Sources: ''Watashi no Ibasho wa Doko ni Aruno?'' by Yukari Fujimoto (), ''Otoko Rashisa to Iu Byōki? Pop-Culture no Shin Danseigaku'' by Kazuo Kumada (), and ''Yorinuki Dokusho Sōdanshitsu'' (). 1992 saw the release of two major works for the development of ''yuri'': ''Jukkai me no Jukkai'' (1992) by , which began to move the genre away from tragic outcomes and stereotyped dynamics; and the anime adaptation of '' Sailor Moon'' (1991–1997) by Naoko Takeuchi, the first mainstream manga and anime series to feature a "positive" portrayal of a lesbian relationship in the coupling of Sailor Uranus and Sailor Neptune. The immense popularity of ''Sailor Moon'' allowed the series to be adapted into anime, films, and to be exported internationally, significantly influencing the ''shōjo'' and ''yuri'' genres. Uranus and Neptune became popular subjects of ''
dōjinshi , also romanized as ', is the Japanese term for self-published print works, such as magazines, manga, and novels. Part of a wider category of '' doujin'' (self-published) works, ''doujinshi'' are often derivative of existing works and created ...
'' (self-published manga, analogous to fan comics) and contributed to the development of ''yuri dōjinshi'' culture. The success of ''Sailor Moon'' significantly influenced the development of ''yuri'', and by the mid-1990s, anime, and manga featuring intimate relationships between women enjoyed mainstream success and popularity. ''Sailor Moon'' director Kunihiko Ikuhara went on to create '' Revolutionary Girl Utena'' (1997–1999), a ''shōjo'' anime series with female same-sex relationships as a central focus. This period also saw a revival of the Class S genre through the best-selling light novel series '' Maria-sama ga Miteru'' (1998–2004) by , which by 2010 had 5.4 million copies in print. Another prominent author of this period is
Kaho Nakayama Kaho Nakayama may refer to: * Kaho Nakayama (writer) * Kaho Nakayama (handballer) {{hndis, Nakayama, Kaho ...
, active since the early 1990s, with works involving love stories among women. The first Japanese magazines specifically targeted towards lesbians, many of which contained sections featuring ''yuri'' manga, also emerged during this period. Stories in these magazines ranged from high school romance to lesbian life and love and featured varying degrees of sexual content. ''Works'' by Eriko Tadeno is an anthology of four stories and three short gag comics that were originally published in ''Phryné'', ''Anise'' and ''Mist'' magazines.


2000s: Publishing and fan culture growth

Faced with a proliferation of stories focused on homosociality, homoeroticism, and female homosexuality, some publishers sought to exploit the ''yuri'' market by creating
manga magazines This is a list of manga magazines or published in Japan. The majority of manga magazines are categorized into one of five demographics, which correspond to the age and gender of their readership: * '' Kodomo'' – aimed at young children. * ' ...
dedicated to the genre, coalescing around ''yuri'' as the preferred name for this genre in response to its popularity in ''dōjinshi'' culture. In 2003, ''Yuri Tengoku'' and ''
Yuri Shimai Yuri may refer to: People and fictional characters Given name *Yuri (Slavic name), the Slavic masculine form of the given name George, including a list of people with the given name Yuri, Yury, etc. * Yuri (Japanese name), also Yūri, feminine Ja ...
'' launched as the first manga magazines devoted exclusively to ''yuri''. This was followed by the female reader-oriented ''
Comic Yuri Hime is a manga anthology magazine published in Japan by Ichijinsha. It began as a quarterly publication in July 2005, but was issued bimonthly on odd months from January 2011 to December 2016, when it became monthly. Kanako Umezawa has served as '' ...
'' in 2005 and the male reader-oriented ''
Comic Yuri Hime S was a quarterly ''yuri'' manga magazine published by Ichijinsha. The first issue was published on June 18, 2007. It was the sister magazine of ''Comic Yuri Hime''. The contributors were mostly '' shōnen'' and ''seinen'' manga authors. The magaz ...
'' in 2007; the two magazines merged under the title ''Comic Yuri Hime'' in 2010. Stories in these magazines dealt with a range of themes, from intense emotional connections such as those depicted in '' Voiceful'' (2004–2006), to sexually-explicit schoolgirl romances like those portrayed in ''
First Love Sisters is a Japanese manga written by Mako Komao and illustrated by Mizuo Shinonome (characters) and Reine Hibiki (scenario) which was first serialized in the now-defunct yuri josei manga magazine ''Yuri Shimai'' on June 28, 2003 under the title . Th ...
'' (2003–2008), and realistic tales about love between adult women such as those seen in ''
The Conditions of Paradise is a Japanese ''yuri'' manga written and illustrated by Akiko Morishima. It was first serialized in Ichijinsha's ''Comic Yuri Hime'' in 2007 as a series of one-shots before being collecting into a single tankōbon volume. Morishima went on to r ...
'' (2007).
Some of these subjects are seen in male-targeted works of this period as well, sometimes in combination with other themes, including mecha and
science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts such as advanced science and technology, space exploration, time travel, parallel uni ...
.
Examples include series such as '' Kannazuki no Miko'' (2004–2005), '' Blue Drop'' (2004–2008), and '' Kashimashi: Girl Meets Girl'' (2004–2007). In addition, male-targeted stories tend to make extensive use of '' moe'' and '' bishōjo'' characterizations. The publication of ''yuri'' magazines had the effect of nurturing a "''yuri'' culture" that influenced artists to create works depicting female same-sex relationships. Further, articles in these magazines contributed to the history of the genre by retroactively labeling certain works as ''yuri'', thus developing "a historical canon of the ''yuri'' genre." Specifically, Verena Maser notes in her analysis of issues of ''Yuri Shimai'', ''Comic Yurihime'', and ''Comic Yurihime S'' published from 2003 to 2012 that eight of the ten most-referenced series in the magazines predate the 2003 formalization of ''yuri'' as a publishing genre: ''Apurōzu - Kassai'' (1981–1985), ''
Sakura no Sono is a Japanese manga series written and illustrated by Akimi Yoshida. It was serialized from 1985 to 1986 in Hakusensha's manga magazine LaLa. The story focuses on individuals from a drama club that are putting on Anton Chekhov's 1904 play '' ...
'' (1985–1986), ''Sailor Moon'' (1992–1996), ''
Cardcaptor Sakura , abbreviated as ''CCS'', is a Japanese manga series written and illustrated by the manga group Clamp. Serialized monthly in the ''shōjo'' manga magazine ''Nakayoshi'' from May 1996 to June 2000, it was also published in 12 ''tankōbon'' ...
'' (1996–2000), ''Revolutionary Girl Utena'' (1997–1999), ''Maria-sama ga Miteru'' (1998–2012), '' Loveless'' (2002–present), and '' Strawberry Marshmallow'' (2002–present).


2010s–present: Genre diversification

While schoolgirl romances remained popular into the 2010s and 2020s, notably '' Kase-san'' (2010–2017), ''
Citrus ''Citrus'' is a genus of flowering trees and shrubs in the rue family, Rutaceae. Plants in the genus produce citrus fruits, including important crops such as oranges, lemons, grapefruits, pomelos, and limes. The genus ''Citrus'' is native to ...
'' (2012–2018), ''
Bloom Into You is a Japanese yuri manga series written and illustrated by Nio Nakatani. The manga began serialization in the Japanese monthly shōnen manga magazine ''Dengeki Daioh'' on April 27, 2015, and ended on September 27, 2019. The story follows t ...
'' (2015–2019), and ''
Whisper Me a Love Song is a Japanese '' yuri'' manga written and illustrated by Eku Takeshima. It was first serialized in Ichijinsha's ''Comic Yuri Hime'' April 2019 issue and is licensed in English by Kodansha Comics. An anime television series adaptation by Yoko ...
'' (2019–present), ''yuri'' works during this period began to incorporate new genres, themes, and subject material. The mid-2010s saw ''yuri'' works expand to genres such as science fiction and '' isekai'', as well as the formalization of as a subgenre focused on stories involving adult women. The growth of digital platforms like Pixiv, Twitter, and Shōsetsuka ni Narō allowed for the creation and widespread distribution of ''yuri'' works outside of traditional manga magazine and ''dōjinshi'' publishing: '' My Lesbian Experience With Loneliness'' (2016) was originally published as a web comic, while the ''yuri'' fantasy works '' Sexiled'' (2018–2019), ''
Roll Over and Die is a Japanese light novel series written by kiki and illustrated by kinta. It began serialization as a web novel published on the user-generated novel publishing website Shōsetsuka ni Narō in January 2018. Micro Magazine later acquired the ...
'' (2018–present), and '' I'm in Love with the Villainess'' (2018–present) began as web novels on Shōsetsuka ni Narō before being adapted into other mediums. ''Yuri'' stories by openly lesbian creators also became more prominent, such as ''My Lesbian Experience With Loneliness''.


Concepts and themes


Intimacy between women

''Yuri'' as a genre depicts intimate relationships between women, a scope that is broadly defined to include romantic love, intense friendships, spiritual love, and rivalry. While lesbianism is a theme commonly associated with ''yuri'', not all characters in ''yuri'' media are necessarily non-heterosexual; Welker summarizes that whether ''yuri'' characters are lesbians is a "very complicated issue." The question of whether a character in a ''yuri'' work is a lesbian or bisexual can only be determined if the character describes themselves in these terms, though the majority ''yuri'' works do not explicitly define the sexual orientation of their characters, and instead leave the matter to reader interpretation. Rica Takashima notes Western and Japanese fans often have differing expectations for the level of intimacy depicted in ''yuri'', which she ascribes to cultural differences between the groups. She notes that ''yuri'' works that enjoy international popularity tend to be explicit and focused on "cute girls making out with each other," while Japanese fans "have a propensity for reading between the lines, picking up on subtle cues, and using their own imaginations to weave rich tapestries of meaning from small threads."


Lack of genre and demographic exclusivity

Though ''yuri'' has been historically and thematically linked to ''shōjo'' manga since its emergence in the 1970s, ''yuri'' works have been published in all demographic groups for manga – not only ''shōjo'' (girls), but also ''
josei , also known as and its abbreviation , is an editorial category of Japanese comics that emerged in the 1980s. In a strict sense, ''josei'' refers to manga marketed to an audience of adult women, contrasting ''shōjo'' manga, which is market ...
'' (adult women), '' shōnen'' (boys) and '' seinen'' (adult men). ''Shōjo'' ''yuri'' works tend to focus on fanciful and fairy tale-inspired narratives that idolize Takarazuka Revue-inspired " girl prince" characters, while ''yuri'' works in the ''josei'' demographic tend to depict same-sex female couples with a greater degree of realism. ''Shōnen'' and ''seinen'' manga, conversely, tend to use ''yuri'' to depict relationships between "innocent schoolgirls" and " predatory lesbians". Manga magazines dedicated exclusively to ''yuri'' tend not to conform to any one specific demographic, and are thus inclusive of content ranging from schoolgirl romances to sexually-explicit content. Often, works that are perceived and categorized as ''yuri'' in Japan are not regarded as such by international audiences. For example, while in the west ''Sailor Moon'' is regarded as a magical girl series with some ''yuri'' elements, in Japan the series is regarded by ''yuri'' magazines as a "monumental work" of the genre. The ''Sailor Moon'' example further illustrates how fans, rather than publishers or creators, often determine whether a work is ''yuri''; ''Sailor Moon'' was not conceived as a ''yuri'' manga or anime, but "became a ''yuri'' text" based on how the work was interpreted and consumed by ''yuri'' fans.


Nominal sexual content

''Yuri'' works generally do not depict graphic sex scenes. Unlike '' yaoi'', where explicit depictions of sexual acts are commonplace and stories typically climax with the central couple engaging in
anal intercourse Anal sex or anal intercourse is generally the insertion and thrusting of the erect penis into a person's anus, or anus and rectum, for sexual pleasure.Sepages 270–271for anal sex information, anpage 118for information about the clitoris. O ...
, sexual acts in ''yuri'' are rarely more explicit than kissing and the caressing of breasts. Kazumi Nagaike of Oita University argues that this general avoidance of sex "does not mean that female sexual desire is effaced" in ''yuri'', but rather that the absence of sex "clearly derives from the importance which is placed on the spiritual female-female bond."


"Crimson Rose and Candy"

The majority of ''yuri'' stories published in the 1970s and 1980s were tragedies, focused on doomed relationships that end in separation or death (see History above).
Yukari Fujimoto is a manga researcher and professor of global Japanese studies at Meiji University. She was born in Kumamoto Prefecture. She was an editor for Chikuma Shobō. She is a manga critic, gender theorist, family theorist, current events critic, author, ...
, a manga scholar at Meiji University, notes that the tragic plot of ''
Shiroi Heya no Futari is a Japanese one-shot manga written and illustrated by Ryoko Yamagishi. Published in the February 1971 issue of '' Ribon Comic'', it is considered to be the first (female-female romance) manga. The story follows the relationship between ...
'' became a common ''yuri'' story archetype that she dubs "Crimson Rose and Candy". These stories depict "Candy", a physically smaller character with lighter hair and a naive personality, who admires "Rose", who is generally taller, with long dark hair and a serious demeanor. The characters bond over a common unhappiness, usually originating from their respective home lives. The attachment between Candy and Rose becomes the subject of rumors or even blackmail, even while Candy and Rose grow to acknowledge that their relationship has become romantic. The story concludes with Rose dying in order to protect Candy from scandal. While tragic story formulas in ''yuri'' declined in popularity by the 1990s, the Rose and Candy archetypes continue to influence contemporary ''yuri'' stories, particularly those that depict ''senpai'' and ''kōhai'' relationships such as ''
Bloom Into You is a Japanese yuri manga series written and illustrated by Nio Nakatani. The manga began serialization in the Japanese monthly shōnen manga magazine ''Dengeki Daioh'' on April 27, 2015, and ended on September 27, 2019. The story follows t ...
''.


''Tachi'' and ''neko''

In Japanese lesbian culture, the participants in a lesbian relationship are occasionally referred to as , which designates the active participant, and , which designates the submissive participant. This distinction is comparable to that of the ''seme'' and ''uke'' distinction in ''yaoi'', or to the butch and femme distinction in broader lesbian culture. Characters in contemporary ''yuri'' rarely conform to these dichotomies, though the dynamic of an active partner and a passive partner that the ''tachi'' and ''neko'' distinction represents does recur in the genre.


Media


In Japan

In the mid-1990s and early 2000s, some Japanese lesbian lifestyle magazines contained manga sections, including the now-defunct magazines ''Anise'' (1996–97, 2001–03) and ''Phryné'' (1995). ''Carmilla'', an erotic lesbian publication, released an anthology of lesbian manga called ''Girl's Only''. Additionally, ''Mist'' (1996–99), a ladies' comic manga magazine, contained sexually explicit lesbian-themed manga as part of a section dedicated to lesbian-interest topics. The first publication marketed exclusively as ''yuri'' was Sun Magazine's manga anthology magazine ''
Yuri Shimai Yuri may refer to: People and fictional characters Given name *Yuri (Slavic name), the Slavic masculine form of the given name George, including a list of people with the given name Yuri, Yury, etc. * Yuri (Japanese name), also Yūri, feminine Ja ...
'', which was released between June 2003 and November 2004 in quarterly installments, ending with only five issues. After the magazine's discontinuation, ''
Comic Yuri Hime is a manga anthology magazine published in Japan by Ichijinsha. It began as a quarterly publication in July 2005, but was issued bimonthly on odd months from January 2011 to December 2016, when it became monthly. Kanako Umezawa has served as '' ...
'' was launched by Ichijinsha in July 2005 as a revival of the magazine, containing manga by many of the authors who had had work serialized in ''Yuri Shimai''. Like its predecessor, ''Comic Yuri Hime'' was also published quarterly but went on to release bi-monthly on odd months from January 2011 to December 2016, after which it became monthly. A sister magazine to ''Comic Yuri Hime'', named ''
Comic Yuri Hime S was a quarterly ''yuri'' manga magazine published by Ichijinsha. The first issue was published on June 18, 2007. It was the sister magazine of ''Comic Yuri Hime''. The contributors were mostly '' shōnen'' and ''seinen'' manga authors. The magaz ...
'', was launched as a quarterly publication by Ichijinsha in June 2007. Unlike either ''Yuri Shimai'' or ''Comic Yuri Hime'', ''Comic Yuri Hime S'' was targeted towards a male audience. However, in 2010 it was merged with ''Comic Yuri Hime''. Ichijinsha published light novel adaptations from ''Comic Yuri Hime'' works and original ''yuri'' novels under their ''shōjo'' light novel line ''Ichijinsha Bunko Iris'' starting in July 2008. Once ''Comic Yuri Hime'' helped establish the market, several other ''yuri'' anthologies were released, such as ', ''Hirari'', ''Mebae'', ''Yuri Drill'', ''Yuri + Kanojo'', and ''Eclair''.
Houbunsha is a Japanese publishing company founded on July 10, 1950. It is based in Bunkyo-ku, Tokyo. Magazines published by Houbunsha *''Weekly Manga Times'' *'' Hana Oto'' *'' Comic Fuz'' Manga Time magazines *'' Manga Time'' *'' Manga Time Original ...
also published their own ''yuri'' magazine, '' Tsubomi'', from February 2009 to December 2012 for a total of 21 issues. After a successful crowdfunding campaign, the creator-owned ''yuri'' anthology magazine ''Galette'' was launched in 2017.


Outside of Japan

The first company to release lesbian-themed manga in North America was
Yuricon Yuricon was an anime convention geared toward fans of yuri anime and manga. The first Yuricon event was held in 2003 in Newark, New Jersey with about 200 attending, although Yuricon has existed as an online entity since 2000. The event was org ...
's publishing arm ALC Publishing. Their works include Rica Takashima's ''
Rica 'tte Kanji!? is a Japanese ''yuri'' manga series written and illustrated by Rica Takashima. The series was first serialized in the Japanese manga magazine ''Phryne'' in 1995, and then moved to ''Anise'' in 1996. The manga was later licensed by ALC Publish ...
'' (1995–1996) and their annual ''yuri'' manga anthology ''Yuri Monogatari'', both of which were published in 2003. The latter collects stories by American, European, and Japanese creators, including Akiko Morishima, Althea Keaton, Kristina Kolhi, Tomomi Nakasora, and Eriko Tadeno. These works range from fantasy stories to more realistic tales dealing with themes such as coming out and
sexual orientation Sexual orientation is an enduring pattern of romantic or sexual attraction (or a combination of these) to persons of the opposite sex or gender, the same sex or gender, or to both sexes or more than one gender. These attractions are generall ...
. Besides ALC Publishing, the Los Angeles-based Seven Seas Entertainment has also incurred in the genre, with the English version of well known titles such as '' Kashimashi: Girl Meets Girl'' (2004–2007) and '' Strawberry Panic!'' (2003–2007). On October 24, 2006, Seven Seas announced the launch of their specialized ''yuri'' manga line, which includes titles such as ''Strawberry Panic!'', ''
The Last Uniform is a Japanese manga series written and illustrated by Mera Hakamada. The series was first serialized in the Japanese seinen manga magazine ''Manga Time Kirara Carat'' on February 24, 2007, published by Houbunsha, but later had concurrent serial ...
'' (2004–2006), and ''Comic Yuri Himes compilations such as '' Voiceful'' (2004–2006) and ''
First Love Sisters is a Japanese manga written by Mako Komao and illustrated by Mizuo Shinonome (characters) and Reine Hibiki (scenario) which was first serialized in the now-defunct yuri josei manga magazine ''Yuri Shimai'' on June 28, 2003 under the title . Th ...
'' (2003–2008). Between 2011 and 2013, the now-defunct
JManga JManga was an American website and international online community focused on the promotion, distribution, and monetization of digital comics (specifically manga) as well as the development of other manga related services. Founded in December 2 ...
released several ''yuri'' titles to its digital subscription platform, before terminating service on March 13, 2013. As of 2017, Viz Media and Yen Press began publishing ''yuri'' manga, with Tokyopop following in 2018. Kodansha Comics announced its debut into publishing both ''yuri'' and '' yaoi'' manga in 2019, as well as
Digital Manga Digital Manga is a California-based publishing company that licenses and releases Japanese manga, anime, and related merchandise in the English language. Digital Manga also owns and operates eManga, a digital publishing site for manga and l ...
launching a new imprint specializing in ''yuri'' '' dōjin'' manga. As ''yuri'' gained further recognition outside Japan, some artists began creating original English-language manga that were labeled as ''yuri'' or having ''yuri'' elements and subplots. Early examples of original English-language ''yuri'' comics include ''
Steady Beat ''Steady Beat'' is a manga-inspired comic by Rivkah. It tells the story of Leah, a sixteen-year-old girl who finds a love letter addressed to her older sister Sarai, from a girl called Jessica. It tells of how Leah learns to accept her sister's ...
'' (2003) by Rivkah LaFille and ''
12 Days ''12 Days'' is a debut graphic novel/ global manga written and illustrated by June Kim. Basing the plot partially on a story told to her by a stranger, Kim began an early version of ''12 Days'' as a sophomore in college to help herself cope w ...
'' (2006) by June Kim, which were published between 2005 and 2006. Additionally, more English-developed visual novels and indie games have marketed themselves as ''yuri'' games. This has been aided by the ''Yuri Game Jam'', a game jam established in 2015 that takes place annually. By the mid-2010s, ''yuri'' video games also began to be officially translated into English. In 2015, MangaGamer announced they would be releasing ''
A Kiss for the Petals is a Japanese adult yuri visual novel series created by the dōjin group Fuguriya. The series debuted on November 25, 2006, with a visual novel of the same name for Microsoft Windows. Since then, a total of 23 titles have been released, with the m ...
'', the first license of a ''yuri'' game to have an English translation. MangaGamer went on to publish ''
Kindred Spirits on the Roof is an Eroge, adult Yuri (genre), yuri visual novel developed by Liar-soft, originally released in Japan on March 30, 2012. The game was licensed by MangaGamer and released in English on February 12, 2016. An updated version featuring fully v ...
'' in 2016, which was one of the first adult visual novels to be released uncensored on the Steam store.


Analysis


Demography

While ''yuri'' originated in female-targeted ('' shōjo'', ''
josei , also known as and its abbreviation , is an editorial category of Japanese comics that emerged in the 1980s. In a strict sense, ''josei'' refers to manga marketed to an audience of adult women, contrasting ''shōjo'' manga, which is market ...
'') works, the genre has evolved over time to also target a male audience. Various studies have been undertaken to examine the demography of ''yuri'' fandom.


Publisher studies

The first magazine to study the demographics of its readers was ''Yuri Shimai'' (2003–2004), who estimated the proportion of women at almost 70%, and that the majority of them were either teenagers or women in their thirties who were already interested in ''shōjo'' and ''yaoi'' manga. In 2008, Ichijinsha made a demographic study for its two magazines ''Comic Yuri Hime'' and ''Comic Yuri Hime S'', the first being targeted to women, the second to men. The study reveals that women accounted for 73% of ''Comic Yuri Hime'' readership, while in ''Comic Yuri Hime S'', men accounted for 62%. The publisher noted, however, that readers of the latter magazine also tended to read the first, which led to their merger in 2010. Regarding the age of women for ''Comic Yuri Hime'', 27% of them were under 20 years old, 27% were between 20 and 24 years old, 23% were between 25 and 29 years old, and 23% over 30 years old. As of 2017, the ratio between men and women is said to have shifted to about 6:4, thanks in part to the ''Comic Yuri Hime S'' merge and the mostly male readership '' YuruYuri'' brought with it.


Academic studies

Verena Maser conducted a study of Japanese ''yuri'' fandom demographics between September and October 2011. This study, mainly oriented towards the ''Yuri Komyu!'' community and the social network Mixi, received a total of 1,352 valid responses. The study found that 52.4% of respondents were women, 46.1% were men and 1.6% did not identify with either gender. The sexuality of the participants was also requested, separated into two categories: "heterosexual" and "non-heterosexual". The results were as follows: 30% were non-heterosexual women, 15.2% were heterosexual women, 4.7% were non-heterosexual men, 39.5% were heterosexual men, and 1.2% identified as "other". Regarding age, 69% of respondents were between 16 and 25 years old. Maser's study reinforced the notion of the ''yuri'' fandom being split somewhat equally between men and women, as well as highlighting the differing sexualities within it.


Relation to lesbianism


Semantic relationship

While the term ''yuri'' is synonymous with lesbianism in the west, the relationship between ''yuri'' and lesbianism is more tenuous in Japan. While ''yuri'' was strongly associated with lesbianism in Japan in the 1970s and 1980s, the correlation between the terms has weakened over time. Though Japanese fans, journalists, and publishers recognize that ''yuri'' and lesbianism share common characteristics, they are often specifically segregated as concepts, with ''Comic Yurihime'' editor Seitarō Nakamura stating that "in general, 'yuri'' isnot
bout Bout can mean: People *Viktor Bout, suspected arms dealer *Jan Everts Bout, early settler to New Netherland *Marcel Bout Musical instruments * The outward-facing round parts of the body shape of violins, guitars, and other stringed instrumen ...
lesbians with a carnal relationship." Japanese lesbian and queer magazines in the 1990s often opposed the conflation of ''yuri'' with lesbianism, likely due to its prior connotation with male-oriented pornography. Erin Subramian of
Yuricon Yuricon was an anime convention geared toward fans of yuri anime and manga. The first Yuricon event was held in 2003 in Newark, New Jersey with about 200 attending, although Yuricon has existed as an online entity since 2000. The event was org ...
explains that most Japanese people see the term "lesbian" as describing either "abnormal people in pornography or strange people in other countries." Maser concurs that ''yuri'' is a genre primarily focused on ideals of beauty, purity, innocence, and spirituality before sexual identity; focus is placed on "connection between hearts" rather than "connection between bodies." Nagaike notes in her analysis of letters published in ''Comic Yuri Hime'' that many female readers of the magazine identify as heterosexual; she thus argues ''yuri'' is more closely aligned with
homosociality In sociology, homosociality means same-sex relationships that are not of a romantic or sexual nature, such as friendship, mentorship, or others. Researchers who use the concept mainly do so to explain how men uphold men's dominance in socie ...
than it is with homosexuality, even if the two concepts are not mutually exclusive.


Sociopolitical relationship

Nagaike argues that ''yuri'' is a byproduct of the , which formed in pre-war all-girls schools in Japan. Isolated from the influence of patriarchy, adolescent girls created a "''shōjo'' culture" that used Class S literature to disseminate and share homosocial cultural codes. Though this culture was significant in informing girls' attitudes about femininity and independence, it was ultimately ephemeral; upon leaving the single-sex school environment, girls became subject to patriarchal expectations of marriage and family. As mixed-sex education became more common in the post-war era and Class S literature declined as a means to disseminate homosocial bonds, cross-dressing and ''yaoi'' emerged as the primary modes in literature for women to criticize and resist patriarchy. The emergence of ''yuri'' allowed for a return to Class S-style homosociality, of which homosexuality is a component. Thus, Nagaike asserts that ''yuri'' does not conform to the political vision of lesbianism espoused by philosophers like
Monique Wittig Monique Wittig (; July 13, 1935 – January 3, 2003) was a French author, philosopher and feminist theorist who wrote about abolition of the sex-class system and coined the phrase "heterosexual contract". Her seminal work is titled ''The Straig ...
that sees lesbianism as overthrowing "the political and sociological interpretation of women's identity;" rather, ''yuri'' is closer to Adrienne Rich's vision of a "lesbian continuum" that seeks to overthrow compulsory heterosexuality.


See also


References


Citations


General bibliography

* * * * * * {{DEFAULTSORT:Yuri (Genre) 1976 neologisms Anime and manga genres Anime and manga terminology Hentai Japanese sex terms Lesbian erotica Lesbian fiction LGBT slang LGBT in anime and manga