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Triple parentheses or triple brackets, also known as an (((echo))), are an antisemitic symbol that has been used to highlight the names of individuals assumed to be of a
Jewish Jews ( he, יְהוּדִים, , ) or Jewish people are an ethnoreligious group and nation originating from the Israelites Israelite origins and kingdom: "The first act in the long drama of Jewish history is the age of the Israelites""The ...
background, or organizations thought to be owned by Jews. The practice originated from the alt-right-affiliated, neo-Nazi blog '' The Right Stuff''; the blog's editors have explained that the symbol is meant to symbolize that the historic actions of Jews caused their surnames to "echo throughout history". The triple parentheses have been adopted as an online stigma by antisemites, neo-Nazis, browsers of the "
Politically Incorrect ''Political correctness'' (adjectivally: ''politically correct''; commonly abbreviated ''PC'') is a term used to describe language, policies, or measures that are intended to avoid offense or disadvantage to members of particular groups in socie ...
" board on
4chan 4chan is an anonymous English-language imageboard website. Launched by Christopher "moot" Poole in October 2003, the site hosts boards dedicated to a wide variety of topics, from anime and manga to video games, cooking, weapons, television, ...
, and
white nationalists White nationalism is a type of racial nationalism or pan-nationalism which espouses the belief that white people are a raceHeidi Beirich and Kevin Hicks. "Chapter 7: White nationalism in America". In Perry, Barbara. ''Hate Crimes''. Greenwoo ...
to identify individuals of Jewish background as targets for
online harassment Cyberbullying or cyberharassment is a form of bullying or harassment using Electronic communication network, electronic means. Cyberbullying and cyberharassment are also known as online bullying. It has become increasingly common, especially ...
, such as Jewish political journalists critical of
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...
during his 2016 election campaign. Use of the notation was brought to mainstream attention by an article posted by Mic in June 2016. The reports also led
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
to remove a browser extension meant to automatically place the "echo" notation around Jewish names on web pages, and the notation being classified as a form of hate speech by the Anti-Defamation League. In the wake of these actions, some users, both Jews and non-Jews, have intentionally placed their own names within triple parentheses as an act of
reappropriation In linguistics, reappropriation, reclamation, or resignification is the cultural process by which a group reclaims words or artifacts that were previously used in a way disparaging of that group. It is a specific form of a semantic change (i.e. ...
or solidarity. Prior to its use as an antisemitic label or identifier, ((( ''screen name'' ))) had been used in online communities such as AOL to indicate that a user was "cyberhugging" the user with the specified screen name.


Use

The use of the "echo" originated from a 2014 episode of ''The Daily Shoah,'' a
podcast A podcast is a program made available in digital format for download over the Internet. For example, an episodic series of digital audio or video files that a user can download to a personal device to listen to at a time of their choosin ...
produced by the alt-right, antisemitic, white nationalist blog '' The Right Stuff.''From Alt Right to Alt Lite: Naming the Hate
. Anti-Defamation League.
The podcast includes a segment known as the "Merchant Minute", where Jewish names are spoken with a cartoonish echo effect to single them out. The editors of ''The Right Stuff'' explained that the use of an echo, represented in text using triple parentheses, was an internal meme meant to symbolize an opinion that the actions of Jews in the past cause their names to "echo throughout history". From the inside out, each parenthesis represents perceived Jewish involvement in
mass media Mass media refers to a diverse array of media technologies that reach a large audience via mass communication. The technologies through which this communication takes place include a variety of outlets. Broadcast media transmit informati ...
,
mass immigration Immigration is the international movement of people to a destination country of which they are not natives or where they do not possess citizenship in order to settle as permanent residents or naturalized citizens. Commuters, tourists, and ...
, and global
Zionism Zionism ( he, צִיּוֹנוּת ''Tsiyyonut'' after '' Zion'') is a nationalist movement that espouses the establishment of, and support for a homeland for the Jewish people centered in the area roughly corresponding to what is known in Je ...
. The triple parentheses have since been used on social networking services such as
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
by antisemites, alt-righters,
neo-Nazis Neo-Nazism comprises the post–World War II militant, social, and political movements that seek to revive and reinstate Nazi ideology. Neo-Nazis employ their ideology to promote hatred and racial supremacy (often white supremacy), attack ...
, and
white nationalist White nationalism is a type of racial nationalism or pan-nationalism which espouses the belief that white people are a raceHeidi Beirich and Kevin Hicks. "Chapter 7: White nationalism in America". In Perry, Barbara. ''Hate Crimes''. Greenwoo ...
s as a signal to target Jews for harassment. A number of Jewish journalists told the website Mic that after their names were mentioned in echoes, they began to receive messages from trolls containing antisemitic messages,
Holocaust The Holocaust, also known as the Shoah, was the genocide of European Jews during World War II. Between 1941 and 1945, Nazi Germany and its collaborators systematically murdered some six million Jews across German-occupied Europe; ...
photos, and death threats. ''
The Jerusalem Post ''The Jerusalem Post'' is a broadsheet newspaper based in Jerusalem, founded in 1932 during the British Mandate of Palestine by Gershon Agron as ''The Palestine Post''. In 1950, it changed its name to ''The Jerusalem Post''. In 2004, the paper ...
'' reported that the triple parentheses had "emerged as a weapon in the arsenal of the so-called ' alt-right', an amorphous, primarily online conservative movement that has been becoming more visible and vocal in the midst of
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of P ...
's
presidential campaign President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university * President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese fu ...
", and that these tactics were increasingly being used to target Jewish journalists posting content that was critical of the Republican Party candidate. A user who engages in these "dog-piling" actions described the echo notation as being like a "
dog whistle A dog whistle (also known as silent whistle or Galton's whistle) is a type of whistle that emits sound in the ultrasonic range, which humans cannot hear but some other animals can, including dogs and domestic cats, and is used in their training ...
". Search engines typically ignore
punctuation Punctuation (or sometimes interpunction) is the use of spacing, conventional signs (called punctuation marks), and certain typographical devices as aids to the understanding and correct reading of written text, whether read silently or aloud. An ...
contained in a query, meaning that it can be difficult to intentionally locate posts containing this notation. In a June 2016 article detailing the phenomenon, Mic also reported that an extension had been developed for the Google Chrome
web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used o ...
known as "Coincidence Detector", which automatically places the triple parentheses around the names of individuals who "
ave ''Alta Velocidad Española'' (''AVE'') is a service of high-speed rail in Spain operated by Renfe, the Spanish national railway company, at speeds of up to . As of December 2021, the Spanish high-speed rail network, on part of which the AVE s ...
been involved in certain political movements and media empires". The extension contains a list of 8,771 names, including common Jewish names and surnames, those of media personalities who have been critical of Trump, Trump's son-in-law
Jared Kushner Jared Corey Kushner (born January 10, 1981) is an American businessman and investor. He served as a senior advisor to 45th U.S. president Donald Trump, his father-in-law. Since leaving the White House, Kushner founded Affinity Partners, a pri ...
, as well as organizations such as
Ben & Jerry's Ben & Jerry's Homemade Holdings Inc., trading and commonly known as Ben & Jerry's, is an American company that manufactures ice cream, frozen yogurt, and sorbet. Founded in 1978 in Burlington, Vermont, the company went from a single ice cream ...
and Kars4Kids. The absurdist Twitter user
dril @dril is a pseudonymous Twitter user best known for his idiosyncratic style of absurdist humor and non sequiturs. The account, its author, and the character associated with the tweets are all commonly referred to as dril (the account's identi ...
sparked controversy in June 2016 after posting a tweet in which he made satirical use of the triple parentheses. Specifically, dril tweeted: "i refuse to consume any product that has been created by, or is claimed to have been created by, the ((( Keebler Elves)))". Journalist Jay Hathaway wrote that most of dril's followers understood the tweet to be an ironic joke exploring the uncertain "etiquette around this very 2016 expression of bigotry ... Can a non-Jew apply the (((echoes))) to his own name as a show of allyship? Is it OK to use the parentheses in a joke at the white supremacists' expense? There's no clear consensus." Regardless, some far-right users of Twitter saw the tweet as a genuine signal of support for antisemitism, and others found the tweet to be in poor taste even as a joke.


Historical parallels

During the
Stalinist purges The Great Purge or the Great Terror (russian: Большой террор), also known as the Year of '37 (russian: 37-й год, translit=Tridtsat sedmoi god, label=none) and the Yezhovshchina ('period of Yezhov'), was Soviet General Secreta ...
, Jews who were accused of being “ rootless cosmopolitans” had their names placed in single parentheses. It is unknown if the modern triple-parentheses practice is derived from the Soviet one or not. However, the epithet “rootless cosmopolitans” has recently been revived in a right-wing populist context in the United States, allegedly as a euphemism for Jews.


Response

On June 3, 2016, following the publishing of the Mic article,
Google Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
pulled the Coincidence Detector extension from the
Chrome Web Store Chrome Web Store is Google's online store for its Chrome web browser. As of 2019, Chrome Web Store hosts about 190,000 extensions and web apps. History Chrome Web Store was publicly unveiled in December 2010, and was opened on February 11, 20 ...
, citing a violation of its policies prohibiting "promotions of hate or incitement of violence". It had been downloaded around 2,500 times before its removal. In the wake of Google's removal of the extension, some Twitter users, including Jews and non-Jews, intentionally put triple parentheses around their usernames in an act of
reappropriation In linguistics, reappropriation, reclamation, or resignification is the cultural process by which a group reclaims words or artifacts that were previously used in a way disparaging of that group. It is a specific form of a semantic change (i.e. ...
or solidarity. White nationalists, in turn, put inverted echo parentheses—like )))this(((—around their usernames to indicate their non-Jewish heritage. Author
Jeffrey Goldberg Jeffrey Mark Goldberg (born September 22, 1965) is an American journalist and editor-in-chief of ''The Atlantic'' magazine. During his nine years at ''The Atlantic'' prior to becoming editor, Goldberg became known for his coverage of foreign affa ...
from ''The Atlantic'' said that he hoped that Jews could reclaim the symbolism in the same way as some LGBT people had reclaimed the word " queer". Jonathan Weisman, an editor at ''
The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid d ...
'', included the triple parentheses in the title of his 2018 book release, ''(((Semitism))): Being Jewish in America in the Age of Trump''. On June 6, 2016, the Anti-Defamation League (ADL) announced that it had placed the triple parentheses in its database of symbols that it considers hate speech. CEO
Jonathan Greenblatt Jonathan Greenblatt (born November 21, 1970) is an American entrepreneur, corporate executive, and the sixth National Director and CEO of the Anti-Defamation League (ADL). Prior to heading the ADL, Greenblatt served in the White House as Special A ...
explained that the symbol was "the online equivalent of tagging a building with anti-Semitic
graffiti Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from s ...
or taunting someone verbally", and that the ADL was "working with our partners in the tech industry to investigate this phenomenon more deeply".


See also

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References

{{Alt-right footer Alt-right Antisemitism in the United States Hate speech Internet memes Punctuation Symbolism Symbols introduced in 2014 Neo-Nazi concepts 2014 introductions