T-Commerce is a term describing
trade via a (
smart
Smart or SMART may refer to:
Arts and entertainment
* ''Smart'' (Hey! Say! JUMP album), 2014
* Smart (Hotels.com), former mascot of Hotels.com
* ''Smart'' (Sleeper album), 1995 debut album by Sleeper
* '' SMart'', a children's television se ...
)
digital TV
Digital television (DTV) is the transmission of television signals using digital encoding, in contrast to the earlier analog television technology which used analog signals. At the time of its development it was considered an innovative advanc ...
-set which – besides its main functionality – acts as a
marketing channel A marketing channel consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption. It is the way products get to the end-user, the consumer; and is also ...
enabling bidirectional communication
enabling
interactive advertising and
addressable advertising
Targeted advertising is a form of advertising, including online advertising, that is directed towards an audience with certain traits, based on the product or person the advertiser is promoting. These traits can either be demographic with a focus ...
.
It is part of
Electronic Business and
e-Commerce which themselves are the most prominent parts of
u-Commerce. The promise of T-commerce is to enhance
shopping channels as well as regular
TV ads by offering consumers a "One-Click" "Buy It" possibility.
"Television" or "Tablet"?
An alternative reading of T-Commerce expands the "T" to
tablet
Tablet may refer to:
Medicine
* Tablet (pharmacy), a mixture of pharmacological substances pressed into a small cake or bar, colloquially called a "pill"
Computing
* Tablet computer, a mobile computer that is primarily operated by touching the ...
which would – owing to the fact that tablet computers are predominantly
mobile devices -then belong to the realm of
mobile commerce
The term mobile commerce was originally coined in 1997 by Kevin Duffey at the launch of the Global Mobile Commerce Forum, to mean "the delivery of electronic commerce capabilities directly into the consumer’s hand, anywhere, via wireless techno ...
. Irrespective of the interpretation of the "T", the extra value of the marketing channel lies in the direct
interactivity
Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but mo ...
the devices offer.
Examples
Interactive television
Interactive television is a form of media convergence, adding data services to traditional television technology. It has included on-demand delivery of content, online shopping, and viewer polls. Interactive TV is an example of how new informati ...
with pre-built-in T-commerce app that allows
buying online through the television
remote control was introduced by
Samsung in 2012/13.
was one of the first companies to air a commercial with t-commerce enabled during the Super Bowl in 2014.
See also
*
Online shopping
Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of the ...
References
E-commerce
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