A structured interview (also known as a standardized interview or a researcher-administered survey) is a
quantitative research
Quantitative research is a research strategy that focuses on quantifying the collection and analysis of data. It is formed from a deductive approach where emphasis is placed on the testing of theory, shaped by empiricist and positivist philoso ...
method commonly employed in
survey research
In research of human subjects, a survey is a list of questions aimed for extracting specific data from a particular group of people. Surveys may be conducted by phone, mail, via the internet, and also at street corners or in malls. Surveys are us ...
. The aim of this approach is to ensure that each
interview
An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" ...
is presented with exactly the same questions in the same order. This ensures that answers can be reliably aggregated and that comparisons can be made with confidence between sample sub groups or between different survey periods.
Structure
Structured interviews are a means of collecting data for a
statistical survey
Survey methodology is "the study of survey methods".
As a field of applied statistics concentrating on human-research surveys, survey methodology studies the sampling of individual units from a population and associated techniques of survey da ...
. In this case, the data is collected by an interviewer rather than through a self-administered
questionnaire
A questionnaire is a research instrument that consists of a set of questions (or other types of prompts) for the purpose of gathering information from respondents through survey or statistical study. A research questionnaire is typically a mix ...
. Interviewers read the questions exactly as they appear on the survey questionnaire. The choice of answers to the questions is often fixed (close-ended) in advance, though open-ended questions can also be included within a structured interview.
A structured interview also standardises the order in which questions are asked of survey respondents, so the questions are always answered within the same context. This is important for minimising the impact of
context effects, where the answers given to a survey question can depend on the nature of preceding questions. Though context effects can never be avoided, it is often desirable to hold them constant across all respondents. By doing so, structured interviews often have increased validity.
Other uses
Qualitative research
Structured
interviews can also be used as a
qualitative research
Qualitative research is a type of research that aims to gather and analyse non-numerical (descriptive) data in order to gain an understanding of individuals' social reality, including understanding their attitudes, beliefs, and motivation. This ...
methodology. For structured qualitative interviews, it is usually necessary for researchers to develop an interview schedule which lists the wording and sequencing of questions. Interview schedules are sometimes considered a means by which researchers can increase the reliability and credibility of research data.
Hiring
Structured interviews have been advocated for use in the hiring process as well, . Structured interviews have been found to provide better hiring decisions as they are more accurate and objective. The United States Postal Service uses structured interviews for at least some of its hiring, and has printe
a guide to structured interviewsthat is publicly available online. Also
Google
Google LLC () is an American Multinational corporation, multinational technology company focusing on Search Engine, search engine technology, online advertising, cloud computing, software, computer software, quantum computing, e-commerce, ar ...
started them too after data-driven research found it to be beneficial over more common unstructured interviews.
References
{{DEFAULTSORT:Structured Interview
Quantitative research
Job interview
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Recruitment