A showreel (also known as a demo reel, sizzle reel, or work reel) is a short video showcasing a person's previous work used by many kinds of people involved in

filmmaking Filmmaking (film production) is the process by which a motion picture is produced. Filmmaking involves a number of complex and discrete stages, starting with an initial story, idea, or commission. It then continues through screenwriting, castin ...

and other media, including actors, animators, lighting designers, editors, and models. Usually 2 to 3 minutes in length and consisting of footage from different projects, a showreel typically supplements a résumé and is used to promote the person to

talent agent A talent agent, or booking agent, is a person who finds jobs for actors, authors, broadcast journalists, film directors, musicians, models, professional athletes, screenwriters, writers, and other professionals in various entertainment or spor ...

s, producers, and

casting director In the performing arts industry such as theatre, film, or television, casting, or a casting call, is a pre-production process for selecting a certain type of actor, dancer, singer, or extra for a particular role or part in a script, screenplay ...

s. A

voice actor Voice acting is the art of performing voice-overs to present a character or provide information to an audience. Performers are called voice actors/actresses, voice artists, dubbing artists, voice talent, voice-over artists, or voice-over talent ...

may create an audio-only showreel, referred to as a voice reel, for the same purpose. Outside of the entertainment industry, companies use showreels for

brand management In marketing, brand management begins with an analysis on how a brand is currently perceived in the market, proceeds to planning how the brand should be perceived if it is to achieve its objectives and continues with ensuring that the brand is p ...

and other forms of

marketing communications Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate ...

and

public relations Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Pu ...

, which in this case is called a corporate showreel. They are also used for public relations, advertising, or propaganda of various kinds.

References

{{DEFAULTSORT:Showreel (Actors) Film advertising material Cinematic techniques Film editing

See also

References