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A roadside attraction is a feature along the side of a road meant to attract
tourist Tourism is travel for pleasure or business; also the theory and practice of touring, the business of attracting, accommodating, and entertaining tourists, and the business of operating tours. The World Tourism Organization defines tourism mo ...
s. In general, these are places one might stop on the way to somewhere, rather than actually being a destination. They are frequently advertised with
billboards A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertise ...
. The modern tourist-oriented highway attraction originated as a
U.S. The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territori ...
and Canadian phenomenon in the 1940s to 1960s, and subsequently caught on in
Australia Australia, officially the Commonwealth of Australia, is a Sovereign state, sovereign country comprising the mainland of the Australia (continent), Australian continent, the island of Tasmania, and numerous List of islands of Australia, sma ...
.


History

When long-distance road travel became practical and popular in the 1920s, entrepreneurs began building restaurants, motels, coffee shops, cafes and more unusual businesses to attract travelers. Many of the buildings were attractions in themselves in the form of
novelty architecture Novelty architecture, also called programmatic architecture or mimetic architecture, is a type of architecture in which buildings and other structures are given unusual shapes for purposes such as advertising or to copy other famous buildings w ...
, depicting common objects of enormous size, typically relating to the items sold there. Some other types of roadside attractions include monuments and fictionalised-paranormal/illusionary amusements such as the Mystery Spot near Santa Cruz, California, or curiosities such as The Thing? along
Interstate 10 Interstate 10 (I-10) is the southernmost cross-country highway in the American Interstate Highway System. I-10 is the fourth-longest Interstate in the United States at , following I-90, I-80, and I-40. This freeway is part of the originally pl ...
in Arizona. With the construction of the U.S.
Interstate Highway System The Dwight D. Eisenhower National System of Interstate and Defense Highways, commonly known as the Interstate Highway System, is a network of controlled-access highways that forms part of the National Highway System in the United States. Th ...
in the mid-1950s, many roadside attractions were bypassed and quickly went out of business. Some remained attractive enough to divert travelers from the interstate for a brief respite and thus remain in business. The best example of this change is along
US Route 66 U.S. Route 66 or U.S. Highway 66 (US 66 or Route 66) was one of the original highways in the United States Numbered Highway System. It was established on November 11, 1926, with road signs erected the following year. The h ...
, where in the southwest,
Interstate 40 Interstate 40 (I-40) is a major east–west Interstate Highway running through the south-central portion of the United States. At a length of , it is the third-longest Interstate Highway in the country, after I-90 and I-80. From west to ea ...
provided for non-stop travel. In 2017, the publication Best Life listed 33 top roadside attractions in the U.S. Among those listed were
Lucy the Elephant Lucy the Elephant is a six-story elephant-shaped example of novelty architecture, constructed of wood and tin sheeting in 1881 by James V. Lafferty in Margate City, New Jersey, approximately five miles (8 km) south of Atlantic City. Origina ...
, Margate, NJ; Cabazon Dinosaurs, Cabazon, CA;
Oregon Vortex The Oregon Vortex is a roadside attraction that opened to tourists in 1930, located on Sardine Creek in Gold Hill, Oregon, in the United States. It consists of a number of interesting effects, which are gravity hill optical illusions, but whic ...
, Gold Hill, OR;
Jolly Green Giant Green Giant and Le Sueur (spelled Le Sieur in Canada) are brands of frozen and canned vegetables owned by B&G Foods. The company's mascot is the Jolly Green Giant. Company and brand history The Minnesota Valley Canning Company was founded in ...
, Blue Earth, MN; and Secret Caverns, Howes Cave, NY.


See also

* ''
Another Roadside Attraction ''Another Roadside Attraction'' is the first novel by Tom Robbins, published in 1971 * The year 1971 had three partial solar eclipses ( February 25, July 22 and August 20) and two total lunar eclipses ( February 10, and August 6). The worl ...
'', 1971 novel by Tom Robbins * Another Roadside Attraction (festival), Canadian music festival *
Australia's big things The big things of Australia are large structures, some of which are novelty architecture and some are sculptures. There are estimated to be over 230 such objects around the country. There are big things in every state and territory in contin ...
, novelty architecture and large sculptures in Australia *
Enchanted Highway The Enchanted Highway is a collection of the world's largest scrap metal sculptures constructed at intervals along a stretch of two-lane highway in the southwestern part of the U.S. state of North Dakota. Description The road has no highway n ...
, collection of scrap metal sculptures along an unnumbered stretch of highway in North Dakota *
Giants of the Prairies The Giants of the Prairies are a group of "world's biggest" roadside attractions found in Western Canada, especially in small towns populated mostly by Ukrainian Canadians. List In popular culture These attractions are referenced in the Kubasonic ...
, novelty architecture and large sculptures in Canada *
John Margolies John Samuel Margolies (May 16, 1940 – May 26, 2016) was an architectural critic, photographer, and author who was noted for celebrating vernacular and novelty architecture in the United States, particularly those designed as roadside attracti ...
, whose 13,000+ photographs of roadside attractions in the United States are now in the public domain *
List of largest roadside attractions This is a list of verifiably notable roadside attractions. Asia Thailand * Great Buddha of Thailand Europe North America Canada Alberta * World's Largest Dinosaur, Drumheller, Alberta * Vegreville egg (Ukrainian Easter egg), Vegreville ...
(international) *
Novelty architecture Novelty architecture, also called programmatic architecture or mimetic architecture, is a type of architecture in which buildings and other structures are given unusual shapes for purposes such as advertising or to copy other famous buildings w ...
*
Roadside America (disambiguation) Roadside America may refer to: * Roadside America, an indoor miniature village and railway in Shartlesville, Pennsylvania created by Laurence Gieringer in 1935 * ''Roadside America'', a travel book series by American author Doug Kirby See also * ...
*
Tourist trap A tourist trap is an establishment (or group of establishments) that has been created or re-purposed with the aim of attracting tourists and their money. Tourist traps will typically provide overpriced services, entertainment, food, souvenir ...
*
Wall Drug Wall Drug Store, often called simply Wall Drug, is a roadside attraction and tourist stop located in the town of Wall, South Dakota, adjacent to Badlands National Park. Wall Drug consists of a collection of cowboy-themed stores, including a drug ...
* ''
What Were They Thinking? ''What Were They Thinking?'' is a Canadian documentary television series, which debuted in 2005 on The Comedy Network. Hosted by Sean Cullen, the series profiled the various quirky roadside attractions that towns and cities have erected in their q ...
'', a Canadian comedy television series which profiled roadside attractions


References


Further reading

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External links


Roadside America: The Decline Of Kitsch?
by ''
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
''
The American Roadside: Photos, news and updates on America's fading roadside attractions
* ttps://sca-roadside.org Society for Commercial Archeologybr>American highways and roadside attractions
(NPR) {{DEFAULTSORT:Roadside Attraction Road