Radio promotion is the division of a
record company
A record label, or record company, is a brand or trademark of music recordings and music videos, or the company that owns it. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the produ ...
which is charged with placing songs on the
radio
Radio is the technology of signaling and communicating using radio waves. Radio waves are electromagnetic waves of frequency between 30 hertz (Hz) and 300 gigahertz (GHz). They are generated by an electronic device called a tr ...
. They maintain relationships with
program directors at
radio stations
Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radio sta ...
and attempt to persuade them to play
singles to promote the sale of recordings, such as
CDs, sold by the record company. Those involved are known as record pluggers.
Ben Toone, "How bands get onto the radio: the art of the record plugger", ''BBC'', 10 December 2015
Retrieved 18 February 2020 They may also pay a fee to a third party, known as an independent promoter, who works in conjunction with the Label Promoters to further advance the single.
See also
* Payola
Payola, in the music industry, is the illegal practice of paying a commercial radio station to play a song without the station disclosing the payment. Under US law, a radio station must disclose songs they were paid to play on the air as spons ...
* Spin (radio)
In broadcasting, rotation is the repeated airing of a limited playlist of songs on a radio station or satellite radio channel, or music videos on a TV network. They are usually in a different order each time. However, they are not completely sh ...
References
*
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Music industry
Occupations in music
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