Pay television, also known as subscription television, premium television or, when referring to an individual service, a premium channel, refers to
subscription
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, a ...
-based
television
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising, ...
services, usually provided by
multichannel television
A multichannel television service, also known as simply a television provider, is a type of service provider who distributes television programming to its customers for a subscription fee. Subscription television providers distribute television c ...
providers, but also increasingly via
digital terrestrial, and
streaming television
Streaming television is the digital distribution of television content, such as TV shows, as streaming media delivered over the Internet. Streaming television stands in contrast to dedicated terrestrial television delivered by over-the-air ae ...
. In the United States, subscription television began in the late 1970s and early 1980s in the form of encrypted analog over-the-air broadcast television which could be decrypted with special equipment. The concept rapidly expanded through the
multi-channel transition and into the
post-network era
The post-network era, also known as the post-broadcast era, is a concept that was popularized by Amanda D. Lotz. It denotes the period that followed an earlier network era, television's first institutional phase that started in the 1950s and ran ...
.
Other parts of the world beyond the United States, such as
France and
Latin America
Latin America or
* french: Amérique Latine, link=no
* ht, Amerik Latin, link=no
* pt, América Latina, link=no, name=a, sometimes referred to as LatAm is a large cultural region in the Americas where Romance languages — languages derived ...
have also offered encrypted analog terrestrial signals available for subscription.
The term is most synonymous with premium entertainment services focused on films or general entertainment programming such as, in the United States,
Cinemax
Cinemax is an American pay television, cable, and satellite television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. Developed as a companion "maxi-pay" service complementing the offerings shown on parent ...
,
Epix
Epix (pronounced ''epics'' and stylized as P) is an American Pay television, premium cable television, cable and satellite television, satellite television network owned by the Epix Entertainment Limited liability company, LLC subsidiary of Metro- ...
,
HBO,
Showtime, and
Starz, but such services can also include those devoted to
sports
Sport pertains to any form of competitive physical activity or game that aims to use, maintain, or improve physical ability and skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can ...
, as well as
adult entertainment
The sex industry (also called the sex trade) consists of businesses that either directly or indirectly provide sex-related products and services or adult entertainment. The industry includes activities involving direct provision of sex-related ...
.
Business model
In contrast to most other multichannel television broadcasters, which depend on
advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...
and
carriage fees as their sources of revenue, the majority of pay television services rely almost solely on monthly subscription fees paid by individual customers. As a result, pay television outlets are most concerned with offering content that can
justify the cost of the service, which helps to attract new subscribers, and retain existing subscribers.
Many pay television services consist of multiple individual channels, referred to as "
multiplex" services (in reference to
multiplex cinemas), where a main flagship channel is accompanied by secondary services with distinct schedules focusing on specific
genres
Genre () is any form or type of communication in any mode (written, spoken, digital, artistic, etc.) with socially-agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other for ...
and
audiences
An audience is a group of people who participate in a show or encounter a work of art, literature (in which they are called "readers"), theatre, music (in which they are called "listeners"), video games (in which they are called "players"), or ...
(such as multiplexes focusing more on "classic" films, or family-oriented programming),
time shifting, or
brand licensing
Licensing means renting or leasing of an intangible asset. It is a process of creating and managing contracts between the owner of a brand and a company or individual who wants to use the brand in association with a product, for an agreed peri ...
deals (such as channels focusing specifically on
Disney films, or content from U.S. pay television brands if they do not specifically run their own network in a specific market). Typically, these services are bundled together with the main channel at no additional charge, and cannot be purchased separately.
Depending on local regulations, pay television services generally have more lenient content standards because of their relatively narrower distribution, and not being subject to pressure from
sponsors to tone down content. As a result, programming is typically aired with limited to no edits for time or, where applicable, mature content such as
graphic violence
Graphic violence refers to the depiction of especially vivid, brutal and realistic acts of violence in visual media such as film, television, and video games. It may be real, simulated live action, or animated.
Intended limitedly for mat ...
,
profanity
Profanity, also known as cursing, cussing, swearing, bad language, foul language, obscenities, expletives or vulgarism, is a socially offensive use of language. Accordingly, profanity is language use that is sometimes deemed impolite, ru ...
,
nudity
Nudity is the state of being in which a human is without clothing.
The loss of body hair was one of the physical characteristics that marked the biological evolution of modern humans from their hominin ancestors. Adaptations related to ...
, and
sexual activity
Human sexual activity, human sexual practice or human sexual behaviour is the manner in which humans experience and express their sexuality. People engage in a variety of sexual acts, ranging from activities done alone (e.g., masturbation) t ...
.
As premium television services are commonly devoid of traditional commercial advertising, breaks between programming typically include
promotions for upcoming programs, and
interstitial segments (such as behind-the-scenes content, interviews, and other feature segments). Some sports-based pay services, however, may feature some commercial advertising, particularly if they simulcast sporting events that are broadcast by advertiser-supported television networks.
In addition, most general interest or movie-based pay services do not adhere to the common top and bottom of the hour scheduling of other cable channels and terrestrial broadcasters. As such, programs often air using either conventional scheduling or have airtimes in five-minute increments (for example, 7:05 a.m. or 4:40 p.m.); since such channels broadcast content without in-program break interruptions, this sometimes leads to extended or abbreviated breaks between programs, depending on when the previous program concludes and when the start time of the next program is. The only universal variation to this is
prime time
Prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for a television show. It is mostly targeted towards adults (and sometimes families). It is used by the major television networks to ...
, where the main channel in each pay service's suite usually schedules films to start on the hour.
Programming
Film
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
s comprise much of the content seen on most pay television services, particularly those with a general entertainment format and those that
focus exclusively on films. Services often obtain rights to films through exclusive agreements with
film distributor
A film distributor is responsible for the marketing of a film. The distribution company may be the same with, or different from, the production company. Distribution deals are an important part of financing a film.
The distributor may set the ...
s. Films acquired during the original term of license agreements with a distributor may also be broadcast as "sub-runs," in which a service holds rights to film long after the conclusion of a distribution agreement (under this arrangement, the pay service that originally licensed the rights to a particular film title, or one other than that which had held rights, may hold the broadcast rights through a library content deal).
Many general interest premium channels also produce original
television series
A television show – or simply TV show – is any content produced for viewing on a television set which can be broadcast via over-the-air, satellite, or cable, excluding breaking news, advertisements, or trailers that are typically placed bet ...
. Due to the aforementioned leniency in content standards, they too can contain content that is more mature than those of other cable channels or
television networks. These series also tend to be high-budget and aim for critical success in order to attract subscribers: notable premium series, such as
HBO's ''
Curb Your Enthusiasm
''Curb Your Enthusiasm'' is an American television sitcom produced and broadcast by HBO since October 15, 2000, and created by Larry David, who stars as a semi-fictionalized version of himself. It follows David's life as a semi-retired televisi ...
'', ''
Game of Thrones'', ''
Sex and the City
''Sex and the City'' is an American romantic comedy-drama television series created by Darren Star for HBO. An adaptation of Candace Bushnell's newspaper column and 1996 book anthology of the same name, the series premiered in the United Sta ...
'', and ''
The Sopranos
''The Sopranos'' is an American crime drama television series created by David Chase. The story revolves around Tony Soprano (James Gandolfini), a New Jersey-based Italian-American mobster, portraying his difficulties as he tries to balance ...
'', and
Showtime's ''
Dexter
Dexter may refer to:
Arts and entertainment
* Dexter, the main character of the American animated series '' Dexter's Laboratory'' that aired from 1996 to 2003
* Dexter, a fictional character in the British web series ''Diary of a Bad Man''
* Dext ...
'', ''
Homeland
A homeland is a place where a cultural, national, or racial identity has formed. The definition can also mean simply one's country of birth. When used as a proper noun, the Homeland, as well as its equivalents in other languages, often has ethn ...
'', and ''
Weeds'', have achieved critical acclaim and have won various television awards. Some premium channels also broadcast
television special
A television special (often TV special, or rarely television spectacular) is a standalone television show which may also temporarily interrupt episodic programming normally scheduled for a given time slot. Some specials provide a full range of ent ...
s, which most commonly consist of concerts and
concert film
A concert film, or concert movie, is a film that showcases a live performance from the perspective of a concert goer, the subject of which is an extended live performance or concert by either a musician or a stand-up comedian.
Early history
The ...
s,
documentaries
A documentary film or documentary is a non-fictional motion-picture intended to "document reality, primarily for the purposes of instruction, education or maintaining a historical record". Bill Nichols has characterized the documentary in term ...
,
stand-up comedy
Stand-up comedy is a comedic performance to a live audience in which the performer addresses the audience directly from the stage. The performer is known as a comedian, a comic or a stand-up.
Stand-up comedy consists of one-liners, stories ...
, and in the past,
theatrical plays.
Sports programming is also featured on some premium services; HBO was historically known for its broadcasts of
boxing
Boxing (also known as "Western boxing" or "pugilism") is a combat sport in which two people, usually wearing protective gloves and other protective equipment such as hand wraps and mouthguards, throw punches at each other for a predetermine ...
, while Showtime and
Epix
Epix (pronounced ''epics'' and stylized as P) is an American Pay television, premium cable television, cable and satellite television, satellite television network owned by the Epix Entertainment Limited liability company, LLC subsidiary of Metro- ...
also carry
mixed martial arts
Mixed martial arts (MMA), sometimes referred to as cage fighting, no holds barred (NHB), and ultimate fighting, and originally referred to as Vale Tudo is a full-contact combat sport based on striking, grappling and ground fighting, inco ...
events. Some general interest premium channels have aired other professional sporting events in the past: HBO for example, carried games from the
National Hockey League
The National Hockey League (NHL; french: Ligue nationale de hockey—LNH, ) is a professional ice hockey league in North America comprising 32 teams—25 in the United States and 7 in Canada. It is considered to be the top ranked professional ...
(NHL),
National Basketball Association
The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United ...
(NBA) and
American Basketball Association
The American Basketball Association (ABA) was a major men's professional basketball league from 1967 to 1976. The ABA ceased to exist with the American Basketball Association–National Basketball Association merger in 1976, leading to four A ...
(ABA) in its early years, and from 1975 to 1999 aired the
Wimbledon tennis tournament. Specialty pay
sports channels also exist—often focusing on international sports considered niche to domestic audiences (such as, in the United States,
cricket
Cricket is a bat-and-ball game played between two teams of eleven players on a field at the centre of which is a pitch with a wicket at each end, each comprising two bails balanced on three stumps. The batting side scores runs by s ...
), and are typically sold at a higher expense than traditional premium services.
Out-of-market sports packages in
North America
North America is a continent in the Northern Hemisphere and almost entirely within the Western Hemisphere. It is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South America and the C ...
are multi-channel pay services carrying professional or collegiate sporting events which are sold in a seasonal package. They are typically the most expensive type of pay services, generally running in the range of $35 to $50 per month.
Some pay services also offer
pornographic films
Pornographic films (pornos), erotic films, sex films, and 18+ films are films that present sexually explicit subject matter in order to arouse and satisfy the viewer. Pornographic films present sexual fantasies and usually include erotic ...
;
Cinemax
Cinemax is an American pay television, cable, and satellite television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. Developed as a companion "maxi-pay" service complementing the offerings shown on parent ...
was well known for carrying a
late-night block of
softcore films and series known as "Max After Dark"—a reputation that led to the network often being nicknamed "Skinemax" by viewers. Cinemax phased out this programming in the 2010s, noting the increasing amount of sexual content in other mainstream premium series (such as ''Game of Thrones'') as having made a specific block redundant, the increased availability of porn via other digital platforms, and an increasing shift towards action series as part of its original programming strategy. Specialized channels dedicated to pornographic films also exist, that carry either softcore adult programs (such as
Playboy TV
Playboy TV (originally The Playboy Channel) is a pay television channel based in the United States.
History
The channel first launched on December 9, 1980, as Escapade by Rainbow Programing Services (a joint-venture of four cable companies, ...
), or more
hardcore content (such as
The Erotic Network and
Hustler TV).
Pricing and packaging
Pay television channels come in different price ranges. Many channels carrying advertising combine this income with a lower subscription fee. These are called "mini-pay" channels (a term also used for smaller scale commercial-free pay television services) and are often sold as a part of a package with numerous similarly priced channels. Usually, however, the regular pricing for premium channels ranges from just under $10 to near $25 per month per suite, with lower prices available via
bundling options with cable or satellite providers, or special limited offers which are available during
free preview
A free preview (also called a free preview weekend and sometimes referred to under the portmanteau "freeview") is a stunt programming concept in which a pay television service or channel tier is exhibited without signal encryption to customers o ...
periods or before the launch of a network's prestige series. However, some other channels, such as sports and adult networks may ask for monthly pricing that may go as high as near $50 a month. There are also premium television services which are priced significantly higher than the mini-pay channels, but they compensate for their higher price by carrying little or no advertising and also providing a higher quality program output. As advertising sales are sensitive to the
business cycle
Business cycles are intervals of expansion followed by recession in economic activity. These changes have implications for the welfare of the broad population as well as for private institutions. Typically business cycles are measured by examin ...
, some broadcasters try to balance them with more stable income from subscriptions.
Some providers offer services owned by the same company in a single package. For example, American satellite provider
DirecTV
DirecTV (trademarked as DIRECTV) is an American multichannel video programming distributor based in El Segundo, California. Originally launched on June 17, 1994, its primary service is a digital satellite service serving the United States. ...
offers the
Encore
An encore is an additional performance given by performers after the planned show has ended, usually in response to extended applause from the audience.Lalange Cochrane, in ''Oxford Companion to Music'', Alison Latham, ed., Oxford University Pres ...
channels along with the
Starz multiplex (both owned by
Lionsgate
Lions Gate Entertainment Corporation, doing business as Lionsgate, is a Canadian- American entertainment company. It was formed by Frank Giustra on July 10, 1997, domiciled in Vancouver, British Columbia, Canada and is currently headquartered i ...
's
Starz Inc.
Starz Entertainment LLC., (doing business as Starz Inc., and founded as Encore Movie Group in 1991) is an American entertainment company that owns U.S. pay television channels, including the namesake Starz network, and a media distribution comp ...
) in its "Starz Super Pack"; and
The Movie Channel
The Movie Channel (TMC) is an American pay television, premium television network owned by Showtime Networks, a subsidiary of Paramount Global operated through its Paramount Media Networks, Media Networks unit. The network's programming mainly ...
,
Flix and
SundanceTV
Sundance TV (formerly known as Sundance Channel) is an American pay television channel owned by AMC Networks that launched on February 1, 1996. The channel is named after Robert Redford's character in ''Butch Cassidy and the Sundance Kid'' and, w ...
(the latter of which continues to be sold in the DirecTV package despite
Showtime Networks
Showtime Networks Inc. is an American entertainment company that oversees the company's premium cable television channels, including its flagship service Showtime. It is a subsidiary of media conglomerate Paramount Global under its networks un ...
no longer owning Sundance, that channel is now owned by
AMC Networks
AMC Networks Inc. is an American entertainment company headquartered in 11 Penn Plaza, New York.
AMC Networks owns and operates the eponymous cable channel and its siblings, IFC, We TV, and Sundance TV; the art house movie theater IFC Cen ...
) along with
Showtime in its "Showtime Unlimited" package;
Cinemax
Cinemax is an American pay television, cable, and satellite television network owned by the Home Box Office, Inc. subsidiary of Warner Bros. Discovery. Developed as a companion "maxi-pay" service complementing the offerings shown on parent ...
and its multiplex networks, in turn, are almost always packaged with
HBO (both owned by
Warner Bros. Discovery).
Though selling premium services that are related by ownership as a package is common, that may not always be the situation: for example, in the United States, Cinemax and
Encore
An encore is an additional performance given by performers after the planned show has ended, usually in response to extended applause from the audience.Lalange Cochrane, in ''Oxford Companion to Music'', Alison Latham, ed., Oxford University Pres ...
are optionally sold separately from or in a single package with their respective parent networks HBO and Starz, depending on the service provider. The Movie Channel and Flix meanwhile, are usually sold together with Showtime (all three channels are owned by
Paramount Global
Paramount Global (Trade name, doing business as Paramount) is an American Multinational corporation, multinational mass media and entertainment Conglomerate (company), conglomerate owned and operated by National Amusements (79.4%) and headquar ...
); though subscribers are required to purchase Showtime in order to receive Flix, The Movie Channel does not have such a restriction as a few providers optionally sell that service without requiring a Showtime subscription.
Unlike other cable networks, premium services are almost always subscribed to ''
a la carte'', meaning that one can, for example, subscribe to HBO without subscribing to Showtime (in Canada, there are slight modifications, as most providers include U.S.
superstation
''Superstation'' (alternatively rendered as "super station" or informally as "SuperStation") is a term in North American broadcasting that has several meanings. Commonly, a "superstation" is a form of distant signal, a broadcast television sign ...
s – such as
WAPA-TV
WAPA-TV (channel 4) is a Spanish-language independent television station in San Juan, Puerto Rico. It is owned by Hemisphere Media Group, which is 84% owned by InterMedia Partners. WAPA-TV's studios are located on Avenida Luis Vigoreaux in ...
– with their main premium package by default). However, subscribing to an "individual" service automatically includes access to all of that service's available multiplex channels and, in some cases, access to content via
video-on-demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
(in the form of a conventional VOD television service, and in some cases, a companion on-demand
streaming
Streaming media is multimedia that is delivered and consumed in a continuous manner from a source, with little or no intermediate storage in network elements. ''Streaming'' refers to the delivery method of content, rather than the content it ...
service as well). Most pay television providers also offer a selection of premium services (for example, the HBO, Showtime and Starz packages) in one
bundle
Bundle or Bundling may refer to:
* Bundling (packaging), the process of using straps to bundle up items
Biology
* Bundle of His, a collection of heart muscle cells specialized for electrical conduction
* Bundle of Kent, an extra conduction pa ...
at a greatly reduced price than it would cost to purchase each service separately, as an inducement for subscribers to remain with their service provider or for others to induce subscribers into using their service. Similarly, many television providers offer general interest or movie-based premium channels at no additional charge for a
trial period, often one to three months, though there have been rare instances of free trials for pay services that last up to one year for newer subscribers to that provider's television service.
Distribution
Pay television has become popular with
cable and
satellite television
Satellite television is a service that delivers television programming to viewers by relaying it from a communications satellite orbiting the Earth directly to the viewer's location. The signals are received via an outdoor parabolic antenna commo ...
. Pay television services often, at least two to three times per year, provide free previews of their services, in order to court potential subscribers by allowing this wider audience to sample the service for a period of days or weeks; these are typically scheduled to showcase major special event programming, such as the pay cable premiere of a blockbuster feature film, the premiere (either a
series or
season premiere
A season premiere is the first episode of a new season of a returning television show. In the United States, many season premieres are aired in the fall time or, for mid-season replacements, either in the spring or late winter.
In countries such ...
) of a widely anticipated or critically acclaimed original series or occasionally, a high-profile special (such as a concert).
Subscription services transmitted via analogue terrestrial television have also existed, to varying degrees of success. The most known example of such service in Europe is Canal+ and its scrambled services, which operated in
France from 1984 to the 2011 closedown of analogue television,
Spain
, image_flag = Bandera de España.svg
, image_coat = Escudo de España (mazonado).svg
, national_motto = '' Plus ultra'' (Latin)(English: "Further Beyond")
, national_anthem = (English: "Royal March")
, ...
from 1990 to 2005 and
Poland
Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
from 1995 to 2001. Some U.S. television stations launched pay services (known simply as "subscription television" services) such as
SuperTV
Super TV was an American subscription television service operating in the Washington, D.C. and Baltimore metropolitan areas. that was owned by Subscription Television of Greater Washington, Inc. It was an early form of subscription television t ...
,
Wometco Home Theater
The Wometco Home Theater (WHT) was an early pay television service in the New York City area, that was owned by Miami-based Wometco Enterprises, which owned several major network affiliates in mid-sized media markets and its flagship WTVJ in Mia ...
,
PRISM (which principally operated as a cable service, only being simultaneously carried over-the-air for a short time during the 1980s, and unlike other general-interest pay services accepted outside advertising for broadcast during its sports telecasts),
Preview,
SelecTV and
ONTV in the late 1970s, but those services disappeared as competition from cable television expanded during the 1980s.
In some countries, the launch of
digital terrestrial television
Digital terrestrial television (DTTV or DTT, or DTTB with "broadcasting") is a technology for terrestrial television in which land-based (terrestrial) television stations broadcast television content by radio waves to televisions in consumers' ...
has meant that pay television has become increasingly popular in countries with regular antennas. The UK's original DTT service, ONdigital (later rebranded as
ITV Digital
ITV Digital was a British digital terrestrial television broadcaster which launched a pay-TV service on the world's first digital terrestrial television network. Its main shareholders were Carlton Communications plc and Granada plc, owners o ...
), provided both free-to-air channels and a selection of pay channels; however, it infamously suffered many problems and went under in 2002. The replacement DTT service,
Freeview, does not have any pay services available. Conversely, even as
Cord-cutting
In broadcast television, cord-cutting refers to the pattern of viewers, referred to as cord-cutters, cancelling their subscriptions to multichannel television services available over cable or satellite, dropping pay television channels or reduc ...
by pay television subscribers due to price increases resulting from rising carriage fees and as the use of
digital multicasting by terrestrial broadcasters has increased since the late 2000s, there have not been any attempts to launch new over-the-air pay services in North America, aside from the short-lived
USDTV and, to an extent, the short-lived
MovieBeam service (which used digital multicasting to assist subscribers in purchasing and downloading movies). However, as of 2020, a service called Evoca TV has been launched in markets including Boise and Denver, providing an
ATSC 3.0 based service, combined with an internet connection, offering 80 channels.
In
Australia,
Foxtel
Foxtel is an Australian pay television company—operating in cable television, direct broadcast satellite television, and IPTV streaming services. It was formed in April 2018, superseding an earlier company from 1995. The service was establi ...
,
Optus Television
Optus Television is the cable television division of Australian telecommunications company Optus.
History
Its immediate predecessor was Optus Vision, a joint venture between Optus and Continental Cablevision, with small shareholdings by medi ...
and
TransACT are the major pay television distributors, all of which provide cable services in some
metropolitan area
A metropolitan area or metro is a region that consists of a densely populated urban area, urban agglomeration and its surrounding territories sharing Industry (economics), industries, commercial areas, Transport infrastructure, transport net ...
s, with Foxtel providing satellite service for all other areas where cable is not available.
Austar
Austar was an Australian telecommunications company. Its main business activity was subscription television but it has also been involved with internet access and mobile phones. It was founded in 1995 under the name Community Entertainment Telev ...
formerly operated as a satellite pay service, until it merged with Foxtel and
SelecTV. The major distributors of pay television in New Zealand are
Sky Network Television
Sky Network Television Limited, more commonly known as Sky, is a New Zealand broadcasting company that provides pay television services via satellite, media streaming services and broadband internet services. It is also a wholesale channel pr ...
on satellite and
Vodafone
Vodafone Group plc () is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe, and Oceania.
, Vodafon ...
on cable.
In the 2010s,
over-the-top subscription video on demand (SVOD) services distributed via
internet video emerged as a major competitor to traditional pay television, with services such as
Amazon Video
Amazon Prime Video, also known simply as Prime Video, is an American subscription video on-demand over-the-top streaming and rental service of Amazon offered as a standalone service or as part of Amazon's Prime subscription. The service pr ...
,
Hulu
Hulu () is an American subscription streaming service majority-owned by The Walt Disney Company, with Comcast's NBCUniversal holding a minority stake. It was launched on October 29, 2007 and it offers a library of films and television series ...
, and
Netflix
Netflix, Inc. is an American subscription video on-demand over-the-top streaming service and production company based in Los Gatos, California. Founded in 1997 by Reed Hastings and Marc Randolph in Scotts Valley, California, it offers a ...
gaining prominence. Similarly to pay television services, their libraries include acquired content (which can not only include films, but acquired television series as well), and a mix of original series, films, and specials. The shift towards SVOD has resulted in increasing competition within the sector, with media conglomerates such as
Paramount
Paramount (from the word ''paramount'' meaning "above all others") may refer to:
Entertainment and music companies
* Paramount Global, also known simply as Paramount, an American mass media company formerly known as ViacomCBS. The following busin ...
(
Paramount+
Paramount+ is an American subscription video on-demand service owned by Paramount Global. The service's content is drawn primarily from the libraries of CBS Media Ventures (including CBS Studios), Paramount Media Networks (formerly Viacom Media ...
),
Disney
The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
(
Disney+
Disney+ is an American subscription video on-demand over-the-top streaming service owned and operated by the Media and Entertainment Distribution division of The Walt Disney Company. The service primarily distributes films and television s ...
, and also having acquired majority ownership in Hulu—originally a joint venture of multiple broadcasters), and
NBCUniversal
NBCUniversal Media, LLC is an American multinational mass media and entertainment conglomerate corporation owned by Comcast and headquartered at 30 Rockefeller Plaza in Midtown Manhattan, New York City, United States.
NBCUniversal is primari ...
(
Peacock
Peafowl is a common name for three bird species in the genera '' Pavo'' and '' Afropavo'' within the tribe Pavonini of the family Phasianidae, the pheasants and their allies. Male peafowl are referred to as peacocks, and female peafowl are r ...
) having launched their own services to compete, and existing premium services such as HBO (
HBO Now
HBO Now (formally named HBO from July 2020) was an American subscription video on demand streaming service for premium television network HBO owned by WarnerMedia subsidiary Home Box Office, Inc. Officially unveiled on March 9 and launched o ...
, succeeded in 2020 by
HBO Max
HBO Max is an American subscription video on-demand over-the-top streaming service owned by Warner Bros. Discovery. Launched in the United States on May 27, 2020, the service is built around the libraries of HBO, Warner Bros., Cartoon Netw ...
—a revamp of the service adding content from other
Warner Bros. Discovery properties and third-parties) launching OTT versions of their services sold on a direct-to-consumer basis to appeal to
cord cutter
Cord or CORD may refer to:
People
* Alex Cord (1933–2021), American actor and writer
* Chris Cord (born 1940), American racing driver
* Errett Lobban Cord (1894–1974) American industrialist
* Ronnie Cord (1943–1986), Brazilian singer
* ...
s.
Ambiguities
Pay-per-view
Pay-per-view
Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast.
Events can be purchased through a multichannel television platform using their electronic program gu ...
(PPV) services are similar to subscription-based pay television services in that customers must pay to have the broadcast decrypted for viewing, but usually only entail a one-time payment for a single or time-limited viewing. Programs offered via pay-per-view are most often movies or sporting events, but may also include other events, such as concerts and even softcore adult programs. In the U.S., the initial concept and technology for pay-per-view for broadcast television was first developed in the early 1950s, including a crude decrypting of the over-the-air television signal and a decoding box, but never caught on for use at that time. It took another four decades when cable broadcasters started using pay-per-view on a widespread basis.
"Will You Pay for TV Shows?"
''Popular Science'', April 1952, pp. 124–127.
Free-to-view
"Free" variants are free-to-air
Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscript ...
(FTA) and free-to-view
Free-to-view (FTV) is a term used for audiovisual transmissions that are provided free without any form of continual subscription . It differs from free-to-air (FTA) in that the program is encrypted.
Free-to-view vs. free-to-air
The free-to-view ...
(FTV); however, FTV services are normally encrypted and decryption cards either come as part of an initial subscription to a pay television bouquet – in other words, an offer of pay-TV channels – or can be purchased for a one-time cost. FTA and FTV systems may still have selective access. ABC Australia is one example, as much of its programming content is free-to-air except for National Rugby League
The National Rugby League (NRL) is an Australasian rugby league club competition which contains clubs from New South Wales, Queensland, Victoria, the Australian Capital Territory and New Zealand. The NRL formed in 1998 as a joint partnershi ...
(NRL) games, which are encrypted.
See also
* List of cable television companies
This is a list of cable television providers by country.
Andorra
* Mútua Elèctrica(Cable Mútua), Sant Julià de Lória)
Argentina
* Cablevisión
*DirecTV
*
*
*Gigared
*Telered
Australia
*Foxtel
*Fetch TV
Austria
*BKF
*LIWEST
* Salzburg A ...
* List of direct broadcast satellite providers
* Satellite television by region
* Multichannel video programming distributor Multichannel television in the United States has been available since at least 1948. The United States is served by multichannel television through cable television systems, direct-broadcast satellite providers, and various other wireline video pr ...
* Terrestrial television
Terrestrial television or over-the-air television (OTA) is a type of television broadcasting in which the signal transmission occurs via radio waves from the terrestrial (Earth-based) transmitter of a TV station to a TV receiver having an a ...
* Out-of-market sports package
* Pay-per-view
Pay-per-view (PPV) is a type of pay television or webcast service that enables a viewer to pay to watch individual events via private telecast.
Events can be purchased through a multichannel television platform using their electronic program gu ...
* United States pay television content advisory system
The United States pay television content advisory system is a television content rating system developed cooperatively by the American pay television industry; it first went into effect on March 1, 1994, on cable-originated premium channels owne ...
* Cable television piracy
* Pirate decryption
* Premium segment
* Video on demand
Video on demand (VOD) is a media distribution system that allows users to access videos without a traditional video playback device and the constraints of a typical static broadcasting schedule. In the 20th century, broadcasting in the form of o ...
* Premium cable television in the United States
* Subscription television in the Philippines
References
{{DEFAULTSORT:Pay Television
Cable television
Television terminology
Bundled products or services