Praenumeration (German: Pränumeration,
IPA
IPA commonly refers to:
* India pale ale, a style of beer
* International Phonetic Alphabet, a system of phonetic notation
* Isopropyl alcohol, a chemical compound
IPA may also refer to:
Organizations International
* Insolvency Practitioners A ...
:
prænumeration.html" ;"title="Near-open front unrounded vowel">prænumeration">Near-open front unrounded vowel">prænumeration was an early form of the
subscription business model
The subscription business model is a business model in which a customer must pay a recurring price at regular intervals for access to a product or service. The model was pioneered by publishers of books and periodicals in the 17th century, ...
. It was a common business practice in the 18th century book trade in
Germany
Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwee ...
. The publisher offered to sell a book that was planned but had not yet been printed, usually at a discount, so as to cover their costs in advance. The business practice was particularly common with magazines, helping to determine in advance how many subscribers there would be.
For example, when
Johann Heinrich Zedler
Johann Heinrich Zedler (7 January 1706 in Breslau (now Wrocław, Poland) – 21 March 1751 in Leipzig) was a bookseller and publisher. His most important achievement was the creation of a German encyclopedia, the '' Grosses Universal-Lexicon (Gre ...
decided to issue a collection of works of
Martin Luther
Martin Luther (; ; 10 November 1483 – 18 February 1546) was a German priest, theologian, author, hymnwriter, and professor, and Augustinian friar. He is the seminal figure of the Protestant Reformation and the namesake of Lutherani ...
he advertised that the book would be for sale through praenumeration at the
Leipzig
Leipzig ( , ; Upper Saxon: ) is the most populous city in the German state of Saxony. Leipzig's population of 605,407 inhabitants (1.1 million in the larger urban zone) as of 2021 places the city as Germany's eighth most populous, as ...
Easter Fair in 1728, with the first volume to be available at the following
Michaelmas
Michaelmas ( ; also known as the Feast of Saints Michael, Gabriel, and Raphael, the Feast of the Archangels, or the Feast of Saint Michael and All Angels) is a Christian festival observed in some Western liturgical calendars on 29 September, a ...
Fair in early October.
When the eleventh and final volume was issued in 1733, Zedler found himself in difficulty. He had been using praenumeration payments for the future volumes to pay the bills for previous volumes, and now the last bills were due with no future payments to cover them.
See also
*
Crowdfunding
Crowdfunding is the practice of funding a project or venture by raising money from a large number of people, typically via the internet. Crowdfunding is a form of crowdsourcing and alternative finance. In 2015, over was raised worldwide by cro ...
, 21st-century version
References
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Business models
German books
18th-century books