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''Pochteca'' (singular ''pochtecatl'') were professional, long-distance traveling
merchants A merchant is a person who trades in commodities produced by other people, especially one who trades with foreign countries. Historically, a merchant is anyone who is involved in business or trade. Merchants have operated for as long as industr ...
in the
Aztec Empire The Aztec Empire or the Triple Alliance ( nci, Ēxcān Tlahtōlōyān, �jéːʃkaːn̥ t͡ɬaʔtoːˈlóːjaːn̥ was an alliance of three Nahua city-states: , , and . These three city-states ruled that area in and around the Valley of Mexic ...
. The trade or commerce was referred to as ''pochtecayotl''. Within the empire, the ''pochteca'' performed three primary duties: market management, international trade, and acting as market intermediaries domestically. They were a small but important class as they not only facilitated commerce, but also communicated vital information across the empire and beyond its borders, and were often employed as spies due to their extensive travel and knowledge of the empire. The ''pochteca'' are the subject of Book 9 of the '' Florentine Codex'' (1576), compiled by
Bernardino de Sahagún Bernardino de Sahagún, OFM (; – 5 February 1590) was a Franciscan friar, missionary priest and pioneering ethnographer who participated in the Catholic evangelization of colonial New Spain (now Mexico). Born in Sahagún, Spain, in 1499, he ...
.


Status in Aztec society

''Pochteca'' occupied a high status in
Aztec society Aztec society was a highly complex and stratified society that developed among the Aztecs of central Mexico in the centuries prior to the Spanish conquest of the Aztec Empire, and which was built on the cultural foundations of the larger regio ...
, below the noble class. They were responsible for providing the materials that the Aztec nobility used to display their wealth, which were often obtained from foreign sources. The ''pochteca'' also acted as agents for the nobility, selling the surplus tribute that had been bestowed on the noble and warrior elite and also sourcing rare goods or luxury items. The ''pochteca'' traded the excess tribute (food, garments, feathers and slaves) in the marketplace or carried it to other areas to exchange for trade goods. Due to the success of the ''pochteca'', many of these merchants became as wealthy as the noble class, but were obligated to hide this wealth from the public. Trading expeditions often left their districts late in the evening, and their wealth was only revealed within their private guildhalls. Although politically and economically powerful, the ''pochteca'' strove to avoid undue attention. The merchants followed their own laws in their own '' calpulli'', and venerating their god, Yacatecuhtli, "The Lord Who Guides" and Lord of the Vanguard an aspect of
Quetzalcoatl Quetzalcoatl (, ; Spanish: ''Quetzalcóatl'' ; nci-IPA, Quetzalcōātl, ket͡saɬˈkoːaːt͡ɬ (Modern Nahuatl pronunciation), in honorific form: ''Quetzalcōātzin'') is a deity in Aztec culture and literature whose name comes from the Nahu ...
. Eventually the merchants were elevated to the rank of the warriors of the military orders.


Organization

The ''pochteca'' were organized into powerful guilds, each based in one of the urban centers of the
Valley of Mexico The Valley of Mexico ( es, Valle de México) is a highlands plateau in central Mexico roughly coterminous with present-day Mexico City and the eastern half of the State of Mexico. Surrounded by mountains and volcanoes, the Valley of Mexico wa ...
: * Tenochtitlán * Tlatelolco *
Huitzilopochco Huitzilopochco (sometimes called Churubusco, and other variants) was a small pre-Columbian Nahua '' altepetl'' ( city-state) in the Valley of Mexico. Huitzilopochco was one of the '' Nauhtecuhtli'' ("Four Lords"), along with Culhuacan, Itztapala ...
*
Cuautitlán Cuautitlán (), is a municipality in the State of Mexico, just north of the northern tip of the Federal District (Distrito Federal) within the Greater Mexico City urban area. The city of Cuautitlán is the municipal seat and makes up most of th ...
*
Azcapotzalco Azcapotzalco ( nci, Āzcapōtzalco , , from '' āzcapōtzalli'' “anthill” + '' -co'' “place”; literally, “In the place of the anthills”) is a borough (''demarcación territorial'') in Mexico City. Azcapotzalco is in the northwestern p ...
*
Mixcoac Mixcoac is an area of southern Mexico City which used to be a separate town and municipality within the Mexican Federal District until it was made part of Mexico City proper (the '' Departamento Central'' at the time) in 1928. Mixcoac consists o ...
* Texcoco * Huexotla * Coatlichan * Otompan * Xochimilco * Chalco *
Tlacopan Tlacopan, also called Tacuba, was a Tepanec / Mexica altepetl on the western shore of Lake Texcoco. The site is today the neighborhood of Tacuba, in Mexico City. Etymology The name comes from Classical Nahuatl ''tlacōtl'', "stem" or "rod" a ...


Urban organization

''Pochtecatl'' were based in thirteen urban centers in the Valley of Mexico. Within each urban area, the ''pochteca'' were organized into a hereditary calpultin. These calpulli were highly selective of who they allowed membership, with a potential member requiring both the consensus of the group and the approval of the calpulli's lord. In Tenochtitlán specifically, there were six separate wards, each ultimately answering to a major temple in the Tzonmolco ward. These calpulli were notable for maintaining their own temples, as well as their own leadership. Further, ''pochteca'' within these calpulli participated in corporate religious ceremonies that bolstered their common identity. This method of organization was to the benefit of the ''pochteca'', as it both increased the social cohesiveness of the ''pochteca'' allowing increased safety and profitability during long-distance trade, as well as insulating them from extortion from potentially envious elites.


Markets

The markets of the Valley of Mexico were part of a complex interlocking system, of which there were four levels: * The great market of Tlatelolco which met daily. * The markets of Texcoco and Xochimilco. * The ''Macuiltianquiztli'' – every five-days markets of the city-states Huitzilopocho, Cuautitlán, Azcapotzalco, Mixcoac, Huexotla, Cóatlichan, Otompan and Chalco. * The markets of the smaller towns and villages. Some of the cities were famous for specialized markets: Texcoco was notable for ceramics and clothing, Tepepulco sold birds (or more importantly their feathers), and Azcapotzalco was a trading hub and controlled all major markets and trade routes.


Types

''Pochteca'' is used as a general term to describe the traders and merchants of Mesoamerica, but since the word is in Nahuatl, it is more often used to describe the Aztec's merchants. Often researchers use the general term to describe more specific roles like the ones below, so it's important to understand the distinctions. The professional merchants were classified into the following roles: * ''Tlachiuhqui'' – the producers that manufactured all that they sold, this usually took place domestically so they did not do as much traveling as other merchants. * ''Tlanamacac'' – the merchandiser. * ''Tlanecuilo'' – the retailer, usually the one who profits the most from trade. * ''Oztomecatl'' – the importer. These ''pochteca'' were also seldom identified by the products they sold by combining the product they were providing and the Nahuatl suffix of their job. For instance, a ''tlanamacac'' that sells chile peppers would be called ''chilnamacac''; a combination of the word chili and the Nahuatl word ending for vender (''-namacac''). Additionally, individuals were not however, restricted to their singular roles. Some craftsmen seemed to have contributed to small-scale retail trade, often buying and reselling items for profit. Thus blurring the lines between the ''tlachiuhqui'' and ''tlanecuilo''.


Hierarchies

Apart from the merchant's designated roles, there were also hierarchies and special ''pochteca'' with specific alliances, with military and/or nobility. * ''Teucnehnenqueh'' – the pochteca trading on behalf of the nobility. They were considered the higher rank of pochteca, carrying out some private trade as well. * ''Naualoztomeca'' – the 'disguised merchants', seeking after rare goods often on their own behalf but also as spies for the state. The teiaoaloanime were another group of spying pochteca, perhaps a lesser status. * ''Teyahualonime'' – Senior warrior-merchants. * ''Acxotecatl'' – the merchant-general. Often the trade performed by these warrior-merchants was a precursor of military conquest. * ''Pochtecatlatoque'' – the elder of the pochteca, and were no longer travelers, but rather acted as administrators, overseeing young pochteca and administering the marketplace. * ''Pochtecatlailotlac'' – 'first of the merchants' was the effective governor of Tlatelolco, answering to the Huey Tlatoani (Aztec Emperors) and accounted a magistrate of the ''Teuctlahtohqueh'', the imperial judges. * ''Tianquizpan tlayacaque'' – the Marketplace Judges, oversaw merchandise and all commercial transactions. They also overlooked the enactment of pochteca laws and sentenced any thieves. * ''Tlazcaltiltin'' – young boys who were merchant apprentices. They received this title after they've experienced their ''pochtecatelpopochtin'', or their first long distance trade venture.


See also

*
History of marketing History (derived ) is the systematic study and the documentation of the human activity. The time period of event before the invention of writing systems is considered prehistory. "History" is an umbrella term comprising past events as we ...
*
Market (place) A marketplace or market place is a location where people regularly gather for the purchase and sale of provisions, livestock, and other goods. In different parts of the world, a marketplace may be described as a ''souk'' (from the Arabic), '' ...
*
Merchant A merchant is a person who trades in commodities produced by other people, especially one who trades with foreign countries. Historically, a merchant is anyone who is involved in business or trade. Merchants have operated for as long as industry ...
*
Retail Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, an ...
*
Tianguis A is an open-air market or bazaar that is traditionally held on certain market days in a town or city neighborhood in Mexico and Central America. This bazaar tradition has its roots well into the pre-Hispanic period and continues in many cases e ...


References


Further reading

*Frances F. Berdan. ''The Aztecs of Central Mexico: An Imperial Society''. New York: Holt, Rinehart, and Winston 1982. *Ross Hassig, ''Aztec Warfare'', University of Oklahoma Press (1995). *Ian Heath, ''Armies of the Aztec and Inca Empires, and other native peoples of the Americas, and the Conquistadores 1450–1608'', Foundry Books (1999), pp 50–51. *Alfredo López Austin & Leonardo Lopez Lujan, ''Mexico's Indigenous Past'', University of Oklahoma Press (2001), pp 235–236. *Michael E. Smith, ''The Aztecs'', Blackwell (2003), pp 112–114. *Jacques Soustelle, ''Daily Life of the Aztecs'', Phoenix Press edition (1995), pp 60–65, 85–86. *George Clapp Vaillant (1901–1945, ''The Aztecs of Mexico'', Penguin Books edition (1953), pp. 122–23; also Plate 38 depicting portion of the Codex Florentino. *Rudolf van Zantwijk, ''The Aztec Arrangement. The Social History of Pre-Spanish Mexico,'' Norman: University of Oklahoma Press (1985), pp. 125–177: Ch. 7, The Social and Economic Development of the Aztec Merchants; Ch. 8, Ritual and Ceremonial Organization of the Merchants and Other Vocational Groups. {{div col end, 2 Aztec society Medieval merchants