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Outreach is the activity of providing services to any population that might not otherwise have access to those services. A key component of outreach is that the group providing it is not stationary, but mobile; in other words, it involves meeting someone in need of an outreach service at the location where they are. Compared with traditional service providers, outreach services are provided closer to where people may reside, efforts are very often voluntary, and have fewer, if any, enforceable obligations. In addition to delivering services, outreach has an educational role, raising the awareness of existing services. It includes identification of under-served populations and service referral and the use of outreach tools like leaflets, newsletters, advertising stalls and displays, and dedicated events. Outreach is often meant to fill in the gap in the services provided by mainstream (often governmental) services, and is often carried out by
non-profit A nonprofit organization (NPO) or non-profit organisation, also known as a non-business entity, not-for-profit organization, or nonprofit institution, is a legal entity organized and operated for a collective, public or social benefit, in co ...
, nongovernmental organizations.


Categories

There are many different types of outreach, but they can be categorized into these four groupings: domiciliary (undertaken at individual homes), detached (undertaken in public environments and targeting individuals), peripatetic (undertaken at public or private environments and targeting organizations rather than individuals). and satellite outreach (where services are provided at a dedicated site).


Homeless street outreach

The concept of street outreach to individuals that are experiencing homelessness is a classic example of a form of outreach. There are multiple governmental and non-governmental agencies that have sought to engage in this work because of the understanding that unhoused people tend to have increased barriers to access traditional services. Street outreach comes in different forms, from people walking around carrying supplies or offering resources, to mobile health clinics with teams of medical volunteers driving around and offering services. Regardless of its form, the essence of street outreach is the desire to meet people where they are at, build deep trust and connections, offer support, and reinforce the human dignity and respect that is deserving of all people. The core elements of effective street outreach include being systematic, coordinated, comprehensive, housing-focused, person-centered, trauma-informed, culturally responsive, as well as emphasizing safety and reducing harm.


Goals of outreach

The purpose of street outreach is heavily debated. Most agree that outreach serves a vital function, filling in a gap in access to services and helping those who face heightened barriers to care. However, proponents of outreach argue whether it is better to emphasize process (outreach as seeking to establish a personal connection that provides the spark for the journey back to a vital and dignified life) or to emphasize goals (meeting individuals on the street to increase their access to services). Outreach is not intended to be a one size fits all answer to homelessness, as the population of people who are unhoused is very multifaceted in their needs and backgrounds and the majority of outreach programs face significant limitations. A lingering concern in the field of street outreach to unhoused is whether “downstream” service work outweighs the need for “upstream” advocacy work.


Housing

Volunteers and government workers who work to provide housing through street outreach oftentimes operate under the
Housing First Housing First is a policy that offers unconditional, permanent housing as quickly as possible to homeless people, and other supportive services afterward. It was first discussed in the 1990s, and in the following decades became government policy ...
Model, which became prominent in the United States after 2010. This model prioritizes getting individuals their basic needs before all else, alleviating their critical needs for things like food and shelter first before attending to secondary needs such as finding a source of income or attending to substance abuse issues. Although this model has been criticized as a "housing only" model, meaning that in some cases individuals are not provided with enough support or resources once they are housed, it is generally regarded as an effective solution to homelessness. Going hand in hand with street outreach is the Housing First Model. It is often the state provision towards homeless street outreach because it gives tangible results, gets people off the streets, and is overall beneficial for a cities economy. Government officials that perform street outreach with the Housing First Model in mind can sometimes be faced with backlash because these outreach services can be seen as a way for the government to expand control over a previously hard to govern group, or a method by which unhoused community members are pushed out of sight for the benefit of their housed counterparts. Barriers to effective outreach in regards to providing housing for unhoused individuals come from limited housing options, local pushback from housed individuals, or mistrust between unhoused individuals and outreach workers. The
Housing First Housing First is a policy that offers unconditional, permanent housing as quickly as possible to homeless people, and other supportive services afterward. It was first discussed in the 1990s, and in the following decades became government policy ...
model only works when outreach workers are able to redirect homeless individuals to adequate housing resources. When shelters are at capacity and supportive housing units are full, outreach workers cannot move individuals experiencing homelessness into housing. When creating new housing developments that cater towards the unhoused community, these developments are oftentimes met with pushback from local authorities or housed neighborhoods that harbor NIMBY sentiments. Another potential barrier is created by a sense of mistrust between unhoused individuals and governmental agencies and partners like outreach workers. Some unhoused individuals reject services and resources provided by outreach workers and are labeled as care avoidant or shelter resistant as a result. Typically this demographic of people reject help because they either view these services as ineffective or no longer trust a system that has failed them in the past.


Fulfilling Basic Needs

In addition to redirecting unhoused individuals to housing resources, some outreach programs are also concerned with delivering and fulfilling other basic needs such as food, water, and hygiene. The kinds of services and resources provided vary based on the outreach organization and the resources available to them at the time. A number of non-profit organizations such as Dorothy Day House in Berkeley, California do mobile outreach services to areas of concentrated homelessness around the city to distribute essential items such as hot meals, groceries, water, rain gear, clothing, and hygiene products. Non-profit organizations concerned with providing basic needs tend to partner with local government as well as other non-profit organizations such as
food bank A food bank is a non-profit, charitable organization that distributes food to those who have difficulty purchasing enough to avoid hunger, usually through intermediaries like food pantries and soup kitchens. Some food banks distribute food direct ...
s in order to distribute these goods to the unhoused population for free. By providing these services through mobile street outreach, outreach volunteers act as the link between state-provided services and homeless individuals by increasing accessibility to these essential items.


Providing Social Services

Social services Social services are a range of public services intended to provide support and assistance towards particular groups, which commonly include the disadvantaged. They may be provided by individuals, private and independent organisations, or adminis ...
are an essential part of outreach work in any city. Outreach workers in this sector are responsible for connecting individuals to physical and mental health resources as well as drug and alcohol counseling. Typically, these services are provided by trained professionals such as clinicians, case managers, and social work specialists. This kind of outreach involves an element of physical and moral danger for the outreach worker, as the traditional boundaries between clinician and patient do not exist in this domain. There is potential for outreach workers in this domain put their own wellbeing at risk in order to help those who in some cases may not adhere to the help they are given. The role of the outreach worker can become uncertain in this practice—although outreach workers are supposed to be advocates, in this situation there is an inherent power dynamic that positions the outreach worker as the role of the gatekeeper, which allows them to wield the power over the unhoused individual to provide them with certain services. Several homeless street outreach programs focus on providing specialized mental health services, harm reduction, or health services in response to the lack of public services that effectively address these needs. Due to the intersectionality of issues that contribute to homelessness, some organizations have developed outreach that allows services to be offered concurrently for individuals who belong to more than one category. Issues surrounding territory, respect, and understanding regarding the homes of the unsheltered when engaging in homeless service outreach is often a factor that is considered by outreach workers, especially for those concerned with providing social services. Volunteers aim to affirm the territories of those that are unsheltered by acts of respect for privacy (including asking for permission to enter a person's space, knocking on the frame of the tent to notify residents about potentially entering the homes of the unsheltered). The right approach in terms of the location and timing of street outreach, the people included on the team, and verbal and nonverbal first impressions can make the difference for individuals hesitant to access social services. Instead of coming from a place of governance and regulation that often results of Housing First centered street outreach, community outreach by volunteers are often focused on giving dignity and respect to the unhoused. When conducting service-based outreach, it is important to be aware of individuals who do not wish to seek services or may be distrustful of offers of help. For example, in harm reduction outreach, the opioid epidemic and alarming increase in accidental overdoses from substances laced with fentanyl has led to a strong negative outlook on the "fentanyl problem" and may stigmatize individuals who use fentanyl recreationally.


Limitations

There are many limitations of street outreach to the homeless. Street outreach is often referred to as a "band aid" solution for homelessness. Outreach as a solution to homelessness cannot address the impacts of education, income, and other social determinants of health that would allow long term improvements in health and housing security. In some regards, homeless street outreach merely acts as a bridge or stepping stone to fixed site services that can provide greater support and continuity of care. A survey of unhoused individuals who engaged with services revealed that there is “improvement in general health, mental health, vitality after street outreach contacts, but only for those who later attended fixed site clinics (<50% of people)." Outreach programs that remain knowledgeable of existing fixed site spaces or are integrated in networks of service organizations are better able to coordinate access to care. Additionally, due to the tendency for outreach organizations to be nonprofit and grassroots based, a significant limitation for outreach services is their reliance on volunteers' time and capacity and donor funding to continue to work with unhoused people. A barrier to widespread expansion of outreach services is the lack of awareness of the needs fulfilled by outreach and the difficulty in quantitatively representing the impact of outreach on the lives of unhoused individuals.


See also

*
Chabad outreach Chabad, also known as Lubavitch, Habad and Chabad-Lubavitch (), is an Orthodox Jewish Hasidic dynasty. Chabad is one of the world's best-known Hasidic movements, particularly for its outreach activities. It is one of the largest Hasidic groups ...
*
Charity Charity may refer to: Giving * Charitable organization or charity, a non-profit organization whose primary objectives are philanthropy and social well-being of persons * Charity (practice), the practice of being benevolent, giving and sharing * C ...
,
Tzedakah ''Tzedakah'' or ''Ṣedaqah'' ( he, צדקה ) is a Hebrew word meaning "righteousness", but commonly used to signify '' charity''. This concept of "charity" differs from the modern Western understanding of "charity". The latter is typically u ...
*
Community service Community service is unpaid work performed by a person or group of people for the benefit and betterment of their community without any form of compensation. Community service can be distinct from volunteering, since it is not always performe ...
*
Kiruv Orthodox Jewish outreach, often referred to as ''Kiruv'' or ''Qiruv'' ( he, קירוב "bringing close"), is the collective work or movement of Orthodox Judaism that reaches out to non-observant Jews to encourage belief in God and life accord ...
* ''
Remix to Rio ''Remix to Rio'' is a 2010 Canadian documentary depicting young people from Toronto, Canada and Rio de Janeiro, Brazil as they create community outreach projects aimed at rescuing their peers from lives of crime. Description This film follows ...
'' (2010) *
Social work Social work is an academic discipline and practice-based profession concerned with meeting the basic needs of individuals, families, groups, communities, and society as a whole to enhance their individual and collective well-being. Social wo ...
* Homelessness in the San Francisco Bay Area *
Homelessness in the United States Homelessness in the United States refers to the issue of homelessness in the United States, a condition wherein people lack a fixed, regular, and adequate residence. The number of homeless people varies from different federal government accoun ...
*
Housing First Housing First is a policy that offers unconditional, permanent housing as quickly as possible to homeless people, and other supportive services afterward. It was first discussed in the 1990s, and in the following decades became government policy ...


References


External links

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