Microbrewery

Craft beer is a beer that has been made by craft breweries. They produce smaller amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis on enthusiasm, new flavours, and varied brewing techniques.

The microbrewery movement began in both the United States and United Kingdom in the 1970s, although traditional artisanal brewing existed in Europe for centuries and subsequently spread to other countries. As the movement grew, and some breweries expanded their production and distribution, the more encompassing concept of craft brewing emerged. A brewpub is a pub that brews its own beer for sale on the premises.

Producer definitions

Microbrewery

Although the term "microbrewery" was originally used in relation to the size of breweries, it gradually came to reflect an alternative attitude and approach to brewing flexibility, adaptability, experimentation and customer service. The term and trend spread to the US in the 1980s and was eventually used as a designation of breweries that produce fewer than annually.

Microbreweries gradually appeared in other countries, such as New Zealand and Australia. Craft beer and microbreweries were cited as the reason for a drop in alcohol sales in New Zealand over 2012, with New Zealanders preferring higher-priced premium beers over cheaper brands.

Nanobrewery

The website The Food Section defines a "nanobrewery" as "a scaled-down microbrewery, often run by a solo entrepreneur, that produces beer in small batches." The US Department of the Treasury defines nanobreweries as "very small brewery operations" that produce beer for sale.

Craft brewery

"Craft brewing" is a more encompassing term for developments in the industry succeeding the microbrewing movement of the late 20th century. The definition is not entirely consistent but typically applies to relatively small, independently owned commercial breweries that employ traditional brewing methods and emphasize flavor and quality. The term is usually reserved for breweries established since the 1970s but may be used for older breweries with a similar focus.
A United States trade group, the Brewers Association, interested in brand transparency, offers a definition of craft breweries as "small, independent and traditional". The craft brewing process takes time and can be considered an art by the brewmasters. In the United Kingdom, the Assured Independent British Craft Brewer initiative is run by the Society of Independent Brewers (SIBA), who ensure that any breweries using the Independent Craft Brewer logo are relatively small, independent and brewing quality beer.

Farm brewery

The term "farm brewery" or "farmhouse brewery" has been around for centuries. Several beer styles are considered "farmhouse", originally stemming from farmers brewing low ABV beer as an incentive for field workers. Farm breweries were not large scale; they had smaller, more unique, methods of brewing and fermenting in comparison to the larger breweries of the time. This had different effects on the overall product, creating unconventional beer flavors.

The term "farm brewery" has more recently found its way into several local and state laws, in order to give farm breweries certain, often agriculturally related, privileges not normally found under standard brewery laws. These privileges usually come at a price: some portion of the ingredients (such as grains, hops, or fruit) used in the beer must be grown on the given licensed farm brewery.

Brewpub

Brewpub is an abbreviated term combining the ideas of a brewery and a pub or public-house. A brewpub can be a pub or restaurant that brews beer on the premises. In the United States a brewpub is defined as selling 25 percent or more of its beer on-site and operating significant food services. A taproom brewery is a professional brewery that sells 25 percent or more of its beer on-site and does not operate significant food services. The beer is brewed primarily for sale in the taproom, and is often dispensed directly from the brewery's storage tanks.

In the European Union brewpubs in some countries are favoured by a system of progressive beer duty, which originated in Bavaria. In the United Kingdom brewpubs brewing up to 5,000 hectolitres a year (about 880,000 pints) pay just half of ordinary beer duty rates.

Developments in the 21st century

Marketing strategy

Craft beer has adopted a marketing strategy that differs from those of the large, mass-market breweries, offering products that compete on the basis of quality and diversity instead of low price and advertising. Their influence has been much greater than their market share, which amounts to only 2% in the UK, indicated by the introduction by large commercial breweries of new brands for the craft beer market. However, when the strategy failed, the corporate breweries invested in microbreweries or, in many cases, acquired them outright.

Canned beer

The use of cans by craft brewers doubled between 2012 and 2014, with over 500 companies in the United States using cans to package their beverages. Previously associated with the major brewing corporations, cans are now favored by craft brewers for numerous reasons: cans are impervious to oxygen, beer-degrading light does not affect canned beer, canned beer is more portable since less room is required for storage or transportation, canned beer cools more quickly, and cans have a greater surface area for wraparound designs and decorations.

The perception that bottles lead to a taste that is superior to canned beer has been called "just kind of dated", as most aluminum cans are lined with a polymer coating that protects the beer from the problematic metal. However, since drinking directly from a can may still result in a metallic taste, most craft brewers recommend pouring beer into a glass prior to consumption. In June 2014, the BA estimated 3% of craft beer is sold in cans, 60% is sold in bottles, and kegs represent the remainder of the market.

Between 2015 and 2020, the proportion of craft beer packaged in cans in the UK increased nearly tenfold to 4.9 percent.

Barrel-aged beer

Goose Island first produced its Bourbon County Stout in 1992, but it was not regularly available until 2005. Other breweries began following Goose Island's lead, typically aging rich imperial stouts such as Founders KBS and The Bruery's Black Tuesday. In 2018, ''Food and Drink'' wrote: "A process that was once niche has become not just mainstream, but ubiquitous." Barrel-aged sour beers are a newer trend, inspired by the Belgian tradition of lambics and Flanders red ale.

Non-alcoholic craft beers

The market for non-alcoholic beer and wine in North America is predicted to quadruple from a base of about $20 million in 2018. Brooklyn Brewery are among the early craft breweries prepared to release a non-alcoholic craft beer, with their "Special Effects". Examples in Europe include Mikkeller's "Drink'in The Sun" and Nirvana's gluten-free "Kosmic Stout".

Craft beer in Asia

Cambodia

Cambodia's first microbrewery, Kingdom Breweries, opened in 2009 and brews dark, pilsener, and lager beers.

China

China, the world's largest beer consumer as of July 2013, is home to a growing craft beer market, with brands such as Slowboat Brewery, Jing-A Brewery, and Boxing Cat Brewery. By July 2013, the number of brewpubs in Shanghai, China had doubled since 2010. General beer consumption reached in early 2013 and an increasing interest in craft beers developed accordingly. The Great Leap Brewing Company is one example of numerous microbreweries that have been recently established, with a localization strategy leading to the use of traditional Chinese ingredients and spices in the Beijing brand's beer production process. China's largest brewpub is located in Suzhou and is managed by the Taiwanese brewing company Le Ble D'or, while craft beer consumers are both ex-pats and native Chinese.

India

India's first microbrewery, Doolally, was opened in Pune in 2009. Bangalore has over 60 microbreweries.

Japan

An early boom in small regional microbreweries followed Japan's 1994 revision of tax laws allowing the establishment of smaller breweries producing per year. Before this change, breweries could not get a license without producing at least per year. Beer produced by microbreweries in the early 1990s was commonly referred to as Ji Bīru (地ビール), or "local beer." In the late 2000s, more established microbreweries in Japan chose to emphasize the term Craft Beer (クラフトビア) to mark a break with the short-lived Ji Bīru boom and to emphasize the traditional brewing skills and reverence for ingredients that characterize their products.

Sri Lanka

In Sri Lanka, over-strict laws made it almost impossible for any craft beer to be brewed. On the remote East Coast, however, "Arugam Bay Surfer's Beer" managed to maintain a small, but popular brewpub. Established in 1977, the Siam View Hotel escaped regulations due to the long civil war and its remoteness. For two years running, the ''Daily Telegraph'' "Best of British" awarded the Siam View Hotel the "Best Pub in Sri Lanka" medal.

Taiwan

In Taiwan, where a single beer company dominates the market, the craft beer market has grown with brewers such as Redpoint Brewing Company gaining increasing market exposure through local bars and restaurants. This market trend has been accompanied by craft beer festivals where expat and Taiwanese brewers showcase their beer.

Thailand

Following the introduction of American microbrews in 2012, the popularity of craft beer bars in Thailand—primarily Bangkok—increased fairly rapidly and in January 2014, the fourth global location of Danish microbrewery Mikkeller was launched in Bangkok. The brand partnered with an already established beer distribution company and seeks to capitalize on the higher earning capacity of Thai people in the second decade of the 21st century, as well as tourists. At the opening, one of the owners explained: "... and we thought it was about time to elevate the level of craft beer available in Thailand and, hopefully, expand throughout Southeast Asia." A total of 30 beers are served at the venue, including two microbrews exclusive to Thailand.

Vietnam

Vietnam is the largest producer of craft beer in Southeast Asia, with microbreweries producing 31,000 hectolitres in 2018.

With a beer culture that emerged during French colonisation and further influenced by Vietnamese students returning from overseas studies, , there were 31 microbreweries in Vietnam. Established microbreweries include Heart of Darkness Craft Brewery, BiaCraft, Platinum Beers and Pasteur Street Brewing Company.

Craft beer in Europe

Czech republic

There has been a boom of craft beer breweries. Despite strong tradition of drinking Czech beer there is a growing craft beer scene in the Czech Republic focused on non-traditional beer styles. Notable breweries include Matuška, Clock and Zichovec. What makes Czech craft beer unique is the common use of decoction instead of just infusion even for top fermented beers.

Denmark

In Denmark microbreweries have occurred throughout the country in increasing numbers. Small microbreweries often relate to restaurants and pubs, but local microbrewed craft beers are also sold in stores.

Estonia

Estonia has a tradition of home-brewed farm beers which are often flavoured with juniper. Craft beer came late to Estonia, but that began to change in 2012 when Mikkeller brewed a custom beer for the Estonian market, called Baltic Frontier. Then one local brewer in particular, Põhjala, led the way for other Estonian microbrewers such as Lehe, Koeru and Õllenaut. By 2017 there were nearly 30 microbreweries on the Estonian market, in a country with a population of only 1.2 million. Since 2015 Põhjala Brewery has organised an annual craft beer festival called "Tallinn Craft Beer Weekend".

Finland

The legislation in Finland allows craft breweries to sell their products directly to consumers.

Germany

Some microbreweries, such as those in Germany, have been brewing traditionally for hundreds of years. In Germany, there were 901 small breweries in 2010. The Federal Statistical Office defines a small brewery as a brewery with a production of less than 5,000 hectoliters (132,086 US gallons) beer p.a. Small breweries pay a reduced beer tax.

The total market share of the small breweries is less than 1%. 638 of them have a production even less than 1,000 hl (26,417.2 US gal.) p.a. and can be considered as microbreweries in a narrow sense. The figures apply to commercial breweries only and do not include hobby brewing.

About one third of the small breweries have a tradition going back up to 500 years, most of them in Franconia. About two thirds were founded in the last 25 years. The vast majority of small breweries operate in combination with a brewpub.

Whereas in other countries, microbreweries and brewpubs have risen in reaction to the mass production and marketing of beer, in Germany, the traditional brewpub or Brauhaus remains a major source of beer. This is mainly true for the South of Germany, especially the state of Bavaria. Upper Franconia, a district in the Region Franconia in the north of Bavaria, has the highest density of breweries in the world. Upper Franconia has about one million inhabitants and about 200 breweries. Many of them are microbreweries or brewpubs.

Ireland

Ireland has a long history of brewing and in the past two decades, there has been a resurgence in craft breweries. Although the Irish market remains dominated by three multinational brewing concerns (Diageo, Heineken and C&C), there have been four so-called waves of growth in the Irish craft beer market. The number of microbreweries in Ireland had risen from 15 in 2012 to over 72 by 2017.

Italy

In recent years, many microbreweries have opened in Italy, due to increasing beer popularity among young people. According to Coldiretti, microbreweries have grown in ten years by 1900%. There are more than 900 microbreweries active in Italy.

Norway

After Oslo Microbrewery was established in 1989, the number of microbreweries in Norway has expanded rapidly and sharply in the recent decades. Interest and expertise among Norwegians about craft brewed beer has risen sharply in a short time, and the old brewery traditions of this country are revived and the traditional brewing yeast kveik rediscovered. However, most craft beers are brewed by imported recipes. Local microbreweries are scattered across Norway, from Lindesnes in the very south, and to the northernmost microbrewery in the world, Svalbard Bryggeri

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