Men's adventure is a

genre Genre () is any form or type of communication in any mode (written, spoken, digital, artistic, etc.) with socially-agreed-upon conventions developed over time. In popular usage, it normally describes a category of literature, music, or other for ...

of magazine that was published in the United States from the 1940s until the early 1970s. Catering to a male audience, these magazines featured

pin-up girl A pin-up model (known as a pin-up girl for a female and less commonly male pin-up for a male) is a model whose mass-produced pictures see widespread appeal as part of popular culture. Pin-up models were variously glamour models, fashion models ...

s and lurid tales of

adventure An adventure is an exciting experience or undertaking that is typically bold, sometimes risky. Adventures may be activities with danger such as traveling, exploring, skydiving, mountain climbing, scuba diving, river rafting, or other extreme ...

that typically featured

war War is an intense armed conflict between states, governments, societies, or paramilitary groups such as mercenaries, insurgents, and militias. It is generally characterized by extreme violence, destruction, and mortality, using regular o ...

time feats of daring, exotic travel or conflict with wild animals. These magazines were also colloquially called "armpit slicks", "men's sweat magazines" or "the sweats", especially by people in the magazine publishing or distribution trades.

Overview

Fawcett Publications Fawcett Publications was an American publishing company founded in 1919 in Robbinsdale, Minnesota by Wilford Fawcett, Wilford Hamilton "Captain Billy" Fawcett (1885–1940). It kicked off with the publication of the bawdy humor magazine ''Captai ...

was having some success with their slick magazine ''

True True most commonly refers to truth, the state of being in congruence with fact or reality. True may also refer to: Places * True, West Virginia, an unincorporated community in the United States * True, Wisconsin, a town in the United States * ...

'' whose stories developed more of a war focus after the U.S. entered World War II in 1941. Pulp magazine '' Argosy'' opted to switch to slick paper in 1943, and mix in more 'true' stories amidst the fiction. The other major pulps ''

Adventure An adventure is an exciting experience or undertaking that is typically bold, sometimes risky. Adventures may be activities with danger such as traveling, exploring, skydiving, mountain climbing, scuba diving, river rafting, or other extreme ...

'', ''

Blue Book A blue book or bluebook is an almanac, buyer's guide or other compilation of statistics and information. The term dates back to the 15th century, when large blue velvet-covered books were used for record-keeping by the Parliament of England. The ...

'' and ''

Short Stories A short story is a piece of prose fiction that typically can be read in one sitting and focuses on a self-contained incident or series of linked incidents, with the intent of evoking a single effect or mood. The short story is one of the oldest t ...

'' eventually followed suit. Soon new magazines joined in - Fawcett's ''

Cavalier The term Cavalier () was first used by Roundheads as a term of abuse for the wealthier royalist supporters of King Charles I and his son Charles II of England during the English Civil War, the Interregnum, and the Restoration (1642 – ) ...

'', '' Stag'' and '' Swank''. During their peak in the late 1950s, approximately 130 men's adventure magazines were being published simultaneously. The interior tales usually claimed to be true stories. Women in distress were commonly featured in the painted covers or interior art, often being menaced or

torture Torture is the deliberate infliction of severe pain or suffering on a person for reasons such as punishment, extracting a confession, interrogational torture, interrogation for information, or intimidating third parties. definitions of tortur ...

d by

Nazis Nazism ( ; german: Nazismus), the common name in English for National Socialism (german: Nationalsozialismus, ), is the far-right totalitarian political ideology and practices associated with Adolf Hitler and the Nazi Party (NSDAP) in N ...

or, in later years,

Communists Communism (from Latin la, communis, lit=common, universal, label=none) is a far-left sociopolitical, philosophical, and economic ideology and current within the socialist movement whose goal is the establishment of a communist society, a s ...

. Typical titles which relied on especially lurid and salacious cover illustrations include ''Man's Story, Men Today, World of Men'', and ''Man's Epic''. Many of the stories were actual historical accounts of battles and the biographies and exploits of highly decorated soldiers. Several of the stories were combined and issued under various titles in paperback editions by

Pyramid Books Jove Books, formerly known as Pyramid Books, is an American paperback and eBook publishing imprint, founded as an independent paperback house in 1949 by Almat Magazine Publishers (Alfred R. Plaine and Matthew Huttner). The company was sold to ...

with the credit "edited by Phil Hirsch". Phil Hirsch was vice president of Pyramid Books from 1955 to 1975. In the 1970s, many of the men's adventure magazines dropped the fiction and "true action" stories, and started focusing on pictorials of nude women and non-fiction articles related to sex or current events.

Contributors

Artist

Norman Saunders Norman Blaine Saunders (January 1, 1907 – March 7, 1989) was a prolific 20th-century American commercial artist. He is best known for paintings in pulp magazines, paperbacks, men's adventure magazines, comic books and trading cards. On occasio ...

was the dean of illustrators for these magazines, occupying a position similar to that enjoyed by Margaret Brundage for the classic pulps. Charles Copeland and

Earl Norem Earl H. Norem (April 17, 1923 – June 19, 2015), who signed his work simply Norem, was an American artist primarily known for his painted covers for men's-adventure magazines published by Martin Goodman's Magazine Management Company and for G ...

were two other popular artists who worked for the Magazine Management stable of magazines. Many illustrations that were uncredited were done by Bruce Minney, Norm Eastman, Gil Cohen, Mel Crair, Basil Gogos, and Vic Prezio among others.

James Bama James Elliott Bama (April 28, 1926 – April 24, 2022) was an American artist known for his realistic paintings and etchings of Western subjects. Life in Wyoming led to his comment, "Here an artist can trace the beginnings of Western history, see ...

contributed over 400 cover and interior illustrations for an approximate eight-year period circa 1957–1964 before turning to paperback cover illustration as his mainstay. Historical artist

Mort Künstler Mort Künstler (born August 28, 1927) is an American artist known for his illustrative paintings of historical events, especially of the American Civil War. He was a child prodigy, who, with encouragement from his parents, became a skilled artis ...

painted many covers and illustrations for these magazines, and ''

Playboy ''Playboy'' is an American men's Lifestyle magazine, lifestyle and entertainment magazine, formerly in print and currently online. It was founded in Chicago in 1953, by Hugh Hefner and his associates, and funded in part by a $1,000 loan from H ...

'' photographer

Mario Casilli Mario Anthony Casilli (January 22, 1931 – April 25, 2002) was an American photographer. Among other photos, he worked for Playboy magazine between 1957 and 1996 and his first photoshoot there was of Jacquelyn Prescott, as Playmate of the Month ...

started out shooting pinups for this market. At publisher Martin Goodman's Magazine Management Company, future best-selling humorist and author

Bruce Jay Friedman The English language name Bruce arrived in Scotland with the Normans, from the place name Brix, Manche in Normandy, France, meaning "the willowlands". Initially promulgated via the descendants of king Robert the Bruce (1274−1329), it has been ...

was a men's sweat writer-editor, and

Mario Puzo Mario Francis Puzo (; ; October 15, 1920 – July 2, 1999) was an American author, screenwriter, and journalist. He is known for his crime novels about the Italian-American Mafia and Sicilian Mafia, most notably '' The Godfather'' (1969), whi ...

was a contributor before he became a well-known novelist.

Pierre Boulle Pierre François Marie Louis Boulle (20 February 1912 – 30 January 1994) was a French novelist best known for two works, '' The Bridge over the River Kwai'' (1952) and ''Planet of the Apes'' (1963), that were both made into award-winning films. ...

Ray Bradbury Ray Douglas Bradbury (; August 22, 1920June 5, 2012) was an American author and screenwriter. One of the most celebrated 20th-century American writers, he worked in a variety of modes, including fantasy, science fiction, horror, mystery fictio ...

Erskine Caldwell Erskine Preston Caldwell (December 17, 1903 – April 11, 1987) was an American novelist and short story writer. His writings about poverty, racism and social problems in his native Southern United States, in novels such as '' Tobacco Road'' (1 ...

, Ian Fleming,

Robert F. Dorr Robert F. Dorr (September 11, 1939 – June 12, 2016) was an American author and retired senior diplomat who wrote and published over 70 books, hundreds of short stories, and numerous contemporary non-fiction articles on international affairs, mil ...

and

Mickey Spillane Frank Morrison Spillane (; March 9, 1918July 17, 2006), better known as Mickey Spillane, was an American crime novelist, whose stories often feature his signature detective character, Mike Hammer. More than 225 million copies of his books have ...

also contributed short stories or novel excerpts to men's adventure magazines.

Legacy

Paperback novels became increasingly popular in the 1950s and 1960s, and series' such as

Don Pendleton Donald Eugene Pendleton (December 12, 1927 – October 23, 1995) was an American author of fiction and non-fiction books, best known for his creation of the fictional character Mack Bolan, which have sold hundreds of millions of copies worldwide ...

's '' The Executioner'' mined a similar vein of war story, and continued on long after the magazines themselves shifted away from such fare.

Don D'Ammassa Donald Eugene D'Ammassa (born April 24, 1946) is an American fantasy, science fiction Science fiction (sometimes shortened to Sci-Fi or SF) is a genre of speculative fiction which typically deals with imaginative and futuristic concepts ...

. 2009. ''The Encyclopedia of Adventure Fiction.'' The title of the Frank Zappa and

The Mothers of Invention The Mothers of Invention (also known as The Mothers) was an American rock band from California. Formed in 1964, their work is marked by the use of sonic experimentation, innovative album art, and elaborate live shows. Originally an R&B band ...

album '' Weasels Ripped My Flesh'' was borrowed from a man-against-beast cover story in the September 1956 issue of ''Man's Life'', and the title went through another permutation when filmmaker Nathan Schiff made the horror feature ''Weasels Rip My Flesh'' (1979). There have been attempts to revive the ''Argosy'' title, once in the 1990s, again in 2004, and finally in 2013. '' Soldier of Fortune'' carried on the tradition of war stories for a male audience. A few contemporary "

lad mag Lad mag was a term principally used in the UK in the 1990s and early 2000s to describe a then-popular type of lifestyle magazine for younger, heterosexual men, focusing on "sex, sport, gadgets and grooming tips". The lad mag was notable as a new t ...

" periodicals such as ''

FHM ''FHM'' (For Him Magazine) is a British multinational men's lifestyle magazine that was published in several countries. Its master edition contained features such as the ''FHM'' 100 Sexiest Women in the World, which has featured models, actres ...

'' and ''

Maxim Maxim or Maksim may refer to: Entertainment * ''Maxim'' (magazine), an international men's magazine ** ''Maxim'' (Australia), the Australian edition ** ''Maxim'' (India), the Indian edition *Maxim Radio, ''Maxim'' magazine's radio channel on Sir ...

'' are somewhat similar to the earlier adventure magazines, featuring a combination of

glamour photography Glamour photography is a genre of photography in which the subjects are portrayed in erotic poses ranging from fully clothed to nude. The term may be a euphemism for erotic photography. For glamour models, body shape and size are directly rel ...

and occasional true adventure/horror stories. Publishers such as Hard Case Crime put out new and reprint paperback novels in the hard-boiled pulp tradition. Online book vendor

Amazon.com Amazon.com, Inc. ( ) is an American multinational technology company focusing on e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. It has been referred to as "one of the most influential econo ...

uses the genre label "men's adventure" in a general sense to categorize adventure novels where the hero is an adult man to distinguish these books from "women's adventure" and "children's action & adventure."

Overview

Contributors

Legacy

References

Further reading