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Lettering is an
umbrella term In linguistics, semantics, general semantics, and ontologies, hyponymy () is a semantic relation between a hyponym denoting a subtype and a hypernym or hyperonym (sometimes called umbrella term or blanket term) denoting a supertype. In other wor ...
that covers the art of drawing letters, instead of simply writing them. Lettering is considered an art form, where each letter in a phrase or quote acts as an
illustration An illustration is a decoration, interpretation or visual explanation of a text, concept or process, designed for integration in print and digital published media, such as posters, flyers, magazines, books, teaching materials, animations, video ...
. Each letter is created with attention to detail and has a unique role within a
composition Composition or Compositions may refer to: Arts and literature *Composition (dance), practice and teaching of choreography *Composition (language), in literature and rhetoric, producing a work in spoken tradition and written discourse, to include v ...
., Lettering is created as an image, with letters that are meant to be used in a unique configuration. Lettering words do not always translate into alphabets that can later be used in a typeface, since they are created with a specific word in mind.,


Examples

Lettering includes that used for purposes of
blueprints A blueprint is a reproduction of a technical drawing or engineering drawing using a contact print process on light-sensitive sheets. Introduced by Sir John Herschel in 1842, the process allowed rapid and accurate production of an unlimited number ...
and
comic books A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are oft ...
, as well as decorative lettering such as
sign painting Sign painting is the craft of painting lettered signs on buildings, billboards or signboards, for promoting, announcing, or identifying products, services and events. Sign painting artisans are signwriters. History Signwriters often learned t ...
and custom graphics. For instance; on
posters A poster is a large sheet that is placed either on a public space to promote something or on a wall as decoration. Typically, posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly text. ...
, for a
letterhead A letterhead is the heading at the top of a sheet of letter paper (stationery). It consists of a name, address, logo or trademark, and sometimes a background pattern. Overview Many companies and individuals prefer to create a letterhead templat ...
or business
wordmark __notoc__ A wordmark, word mark, or logotype, is usually a distinct text-only typographic treatment of the name of a company, institution, or product name used for purposes of identification and branding. Examples can be found in the graphic iden ...
, lettering in stone, lettering for advertisements,
tire lettering Tire lettering is the practice of putting, or drawing visible letters on the sidewall of an automobile's tires. In modern usage, the lettering is often big car brands or tire brands names, with custom lettering being a much smaller niche of that. I ...
,
fileteado ''Fileteado'' () is a type of artistic drawing and lettering, with stylised lines and flowered, climbing plants, typically used in Buenos Aires, Argentina. It is used to adorn all kinds of beloved objects: signs, taxis, lorries and even the old ...
,
graffiti Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from s ...
, or on chalkboards. Lettering may be drawn, incised, applied using stencils, using a digital medium with a stylus, or a vector program. Lettering that was not created using digital tools is commonly referred to as hand-lettering. In the past, almost all decorative lettering other than that on paper was created as custom or hand-painted lettering. The use of fonts in place of lettering has increased due to new printing methods,
phototypesetting Phototypesetting is a method of setting type. It uses photography to make columns of type on a scroll of photographic paper. It has been made obsolete by the popularity of the personal computer and desktop publishing (digital typesetting). The ...
, and
digital typesetting Typesetting is the composition of text by means of arranging physical ''type'' (or ''sort'') in mechanical systems or ''glyphs'' in digital systems representing ''characters'' (letters and other symbols).Dictionary.com Unabridged. Random Ho ...
, which allow fonts to be printed at any desired size. Lettering has been particularly important in
Islamic art Islamic art is a part of Islamic culture and encompasses the visual arts produced since the 7th century CE by people who lived within territories inhabited or ruled by Muslim populations. Referring to characteristic traditions across a wide ra ...
, due to the Islamic practice of avoiding depictions of sentient beings generally and of Muhammad in particular, and instead using representations in the form of
Islamic calligraphy Islamic calligraphy is the artistic practice of handwriting and calligraphy, in the languages which use Arabic alphabet or the alphabets derived from it. It includes Arabic, Persian, Ottoman, and Urdu calligraphy.Chapman, Caroline (2012). '' ...
, including hilyes, or artforms based on written descriptions of Muhammed. More recently, there has been an influx of aspiring artists attempting hand-lettering with brush pens and digital mediums. Some popular styles are sans serif, serif, cursive/script, vintage,
blackletter Blackletter (sometimes black letter), also known as Gothic script, Gothic minuscule, or Textura, was a script used throughout Western Europe from approximately 1150 until the 17th century. It continued to be commonly used for the Danish, Norweg ...
("gothic") calligraphy, graffiti, and creative lettering.


Related artforms

Lettering can be confused with similar terms, such as
calligraphy Calligraphy (from el, link=y, καλλιγραφία) is a visual art related to writing. It is the design and execution of lettering with a pen, ink brush, or other writing instrument. Contemporary calligraphic practice can be defined as "t ...
or
typography Typography is the art and technique of arranging type to make written language legible, readable and appealing when displayed. The arrangement of type involves selecting typefaces, point sizes, line lengths, line-spacing (leading), and ...
. Calligraphy is known as a more rigid process, that requires learning the formal shapes of letters and often combining thick downstrokes with thin upstrokes. This style of writing is generally created with dip pens and inks. Some calligraphers and hand-letterers say that calligraphy created with brush pens becomes lettering or faux-calligraphy,, but others believe that the approach used to create the letters is more important than the tools used to do so., Typography is referred to as the use of type in a repeating system, where each instance of the same letter looks the same. Part of the reason why these misconceptions are common is that some font shops categorize their fonts as "hand-lettered", "illustrated" or "calligraphy". Said fonts can begin with a hand-lettered alphabet that is then digitized and turned into a repeatable system. This identifies them as typography, instead of lettering. ''Hand Lettering for Beginners'' defines the three terms as follows: Lettering is the art of drawing letters, calligraphy is the art of writing letters, and typography is the art of using letters.


See also

*
Typeface anatomy Typeface anatomy describes the graphic elements that make up letters in a typeface. Strokes The ''strokes'' are the components of a letterform. Strokes may be ''straight'', as in , or ''curved'', as in . If straight, they may be ''horizontal, ...
, the graphic elements that make up letters in a typeface


References


External links

Many textbooks on lettering or books of example alphabets were published in the nineteenth and early twentieth centuries. Those linked below are free to read at
archive.org The Internet Archive is an American digital library with the stated mission of "universal access to all knowledge". It provides free public access to collections of digitized materials, including websites, software applications/games, music, ...
. * * * * {{Cite book , url=https://archive.org/details/musteralphabetev01unse , title=Muster-Alphabete : verschiedener Schriftarten in den neuesten Formen , lang=de , year=1880 , oclc=1049698520 (sampler) Typography Signage Calligraphy