A lead-in is a short phrase, usually five words or less, that starts off a photo caption in a
newspaper
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background.
Newspapers can cover a wide variety of fields such as politics, business, sports ...
, high school
yearbook
A yearbook, also known as an annual, is a type of a book published annually. One use is to record, highlight, and commemorate the past year of a school. The term also refers to a book of statistics or facts published annually. A yearbook often ...
,
magazine
A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combina ...
or other publication.
Lead-ins (a.k.a. "kickers") are used to catch the reader's attention and "lead in" to the main caption. These phrases widely range from common phrases to song lyrics, and are written appropriate to the subject matter of the photograph. This is separate t
lead inwhich makes reference to getting new business into a sales team, typically.
Examples of lead-ins include the following:
:(On a picture of a farmer putting down pinestraw) Piling it on...
:(On a picture of a guidance counselor taking attendance folders) Makin' the rounds...
See also
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24-hour news cycle
The 24-hour news cycle (or 24/7 news cycle) is 24-hour investigation and reporting of news, concomitant with fast-paced lifestyles. The vast news resources available in recent decades have increased competition for audience and advertiser attent ...
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Breaking news
Breaking news, interchangeably termed late-breaking news and also known as a special report or special coverage or news flash, is a current issue that broadcasters feel warrants the interruption of scheduled programming or current news in orde ...
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Broadcast Journalism
Broadcast journalism is the field of news and journals which are broadcast by electronic methods instead of the older methods, such as printed newspapers and posters. It works on radio (via air, cable, and Internet), television (via air, cable, ...
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CNN effect
CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by the ...
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Electronic journalism
Digital journalism, also known as netizen journalism or online journalism, is a contemporary form of journalism where editorial content is distributed via the Internet, as opposed to publishing via print or broadcast. What constitutes digital ...
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Electronic news-gathering
Electronic news-gathering (ENG) or electronic journalism (EJ) is usage of electronic video and audio technologies by reporters to gather and present news instead of using film cameras. The term was coined during the rise of videotape techno ...
(ENGLISH)
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Journalism
Journalism is the production and distribution of reports on the interaction of events, facts, ideas, and people that are the " news of the day" and that informs society to at least some degree. The word, a noun, applies to the occupation (prof ...
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Journalist
A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalis ...
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Local news
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Media event
A media event, also known as a pseudo-event, is an event, activity, or experience conducted for the purpose of media publicity. It may also include any event that is covered in the mass media or was hosted largely with the media in mind.
In med ...
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News broadcasting
News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or telev ...
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News presenter
A news presenter – also known as a newsreader, newscaster (short for "news broadcaster"), anchorman or anchorwoman, news anchor or simply an anchor – is a person who presents news during a news program on TV, radio or the Internet. ...
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News program
News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or telev ...
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Reporter
A journalist is an individual that collects/gathers information in form of text, audio, or pictures, processes them into a news-worthy form, and disseminates it to the public. The act or process mainly done by the journalist is called journalism ...
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Sports commentator
In sports broadcasting, a sports commentator (also known as sports announcer or sportscaster) provides a real-time commentary of a game or event, usually during a live broadcast, traditionally delivered in the historical present tense. Radio w ...
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Television news
News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or televis ...
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Television program
Television, sometimes shortened to TV, is a telecommunication medium for transmitting moving images and sound. The term can refer to a television set, or the medium of television transmission. Television is a mass medium for advertising ...
{{DEFAULTSORT:Lead-In
Television terminology