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iTunes Radio was an
Internet radio Online radio (also web radio, net radio, streaming radio, e-radio, IP radio, Internet radio) is a digital audio service transmitted via the Internet. Broadcasting on the Internet is usually referred to as webcasting since it is not transmitted ...
service by Apple Inc. that let users listen to automatically generated playlists based on direct input as well as collected data on music preferences. It was launched on September 18, 2013, as part of
iOS 7 iOS 7 is the seventh major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 6. It was announced at the company's Worldwide Developers Conference on June 10, 2013, and was released on September 1 ...
and was available in the Music app on iOS devices and
Apple TV An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancesto ...
(2nd generation and newer) as well as in
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mu ...
11.1 on
OS X macOS (; previously OS X and originally Mac OS X) is a Unix operating system developed and marketed by Apple Inc. since 2001. It is the primary operating system for Apple's Mac computers. Within the market of desktop and la ...
( 10.7 Lion; it requires Mac OS 10.7.5 or newer to run) and
Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for se ...
. It was only available in the United States and Australia. With the release of iOS 8.4 and iTunes 12.2, nearly all functions of iTunes Radio have become part of Apple's music streaming service
Apple Music Apple Music is a music, audio and video streaming service developed by Apple Inc. Users select music to stream to their device on-demand, or they can listen to existing playlists. The service also includes the Internet radio stations Appl ...
and was henceforth called just Radio or Apple Music Radio. On January 15, 2016, Apple announced that effective January 28, 2016, iTunes Radio stations, barring Beats 1, will only be accessible by Apple Music subscribers. On January 29, 2016, the iTunes Radio channel was automatically removed from all
Apple TV An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancesto ...
devices (3rd generation and earlier).


History

Apple announced the Internet radio service at its June 10, 2013
Apple Worldwide Developers Conference The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in t ...
(WWDC) keynote speech. The service launched in the United States on September 18, 2013, the same day as the release of
iOS 7 iOS 7 is the seventh major release of the iOS mobile operating system developed by Apple Inc., being the successor to iOS 6. It was announced at the company's Worldwide Developers Conference on June 10, 2013, and was released on September 1 ...
, and in Australia on February 11, 2014. Reports of a streaming music service from Apple circulated for weeks before the announcement. , iTunes Radio was only available in the United States and Australia. Apple had announced plans to offer the service in other countries. In October 2013, Bloomberg reported that Apple had plans to expand the service to the UK, Canada, and New Zealand by early 2014. With the release of Apple Music, most functions of iTunes Radio had become available in 100 countries, although iTunes Radio itself remained limited to the United States and Australia as a free service. On January 15, 2016, Apple announced that effective January 28, 2016, iTunes Radio stations, barring Beats 1, will only be accessible by Apple Music subscribers. On January 29, 2016, the iTunes Radio channel was automatically removed from
Apple TV An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ancesto ...
devices (3rd Generation and earlier).


Service

iTunes Radio was a free,
ad-supported Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising which uses the Internet to promote products and services to audiences and platform users. ...
service available to all iTunes users, featuring
Siri Siri ( ) is a virtual assistant that is part of Apple Inc.'s iOS, iPadOS, watchOS, macOS, tvOS, and audioOS operating systems. It uses voice queries, gesture based control, focus-tracking and a natural-language user interface to answer qu ...
integration on iOS. Users were able to skip tracks, customize stations, and purchase the station's songs from the
iTunes Store The iTunes Store is a digital media store operated by Apple Inc. It opened on April 28, 2003, as a result of Steve Jobs' push to open a digital marketplace for music. As of April 2020, iTunes offered 60 million songs, 2.2 million apps, 25,00 ...
. Users could also search through their history of previous songs. The number of track skips was limited like Pandora Radio's service. iTunes Match subscribers could be able to use an ad-free version of the service. The service has pre-loaded stations, including a playlist of trending songs on
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
. The service also generated a radio station based on input like a single artist with songs by them and others similar. The service's selection was expected to learn the user's preferences from input whether the user likes or dislikes the track.


Apple Music integration

Former Apple CEO
Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...
was previously opposed to the idea of music subscription services. Through its purchase of audio equipment maker
Beats Electronics Beats Electronics LLC (also known as Beats by Dr. Dre, or simply Beats by Dre) is an American consumer audio products manufacturer headquartered in Culver City, California. The company was founded by music producer Dr. Dre and record company exec ...
in 2014, Apple gained ownership of its own service
Beats Music Beats Music was a subscription-based online music streaming service owned by the Beats Electronics division of Apple Inc. The service combined algorithm-based personalization with expert music suggestions from a variety of sources. Developmen ...
. With Beats Music CEO Ian Rogers also becoming responsible for the ad-supported iTunes Radio service, ''
Business Insider ''Insider'', previously named ''Business Insider'' (''BI''), is an American financial and business news website founded in 2007. Since 2015, a majority stake in ''Business Insider''s parent company Insider Inc. has been owned by the German publ ...
'' later reported that Apple was planning to merge the two services. Apple also hired noted British radio DJ
Zane Lowe Alexander Zane Reid Lowe (born 7 August 1973) is a New Zealand radio DJ, live DJ, record producer, and television presenter. After an early career in music creation, production and DJing, he moved to the UK in 1997. He came to prominence thro ...
to serve as a music curator. After a period of rumors and anticipation, Apple Music was announced at Apple's June 2015
Worldwide Developers Conference The Worldwide Developers Conference (WWDC) is an information technology conference held annually by Apple Inc. The conference is usually held at Apple Park in California. The event is usually used to showcase new software and technologies in t ...
with plans for launch later that month. The "
one more thing Stevenote is a colloquial term for keynote speeches given by Steve Jobs, former CEO of Apple, at events such as the Apple Worldwide Developers Conference, Macworld Expo, and Apple Expo. Because most Apple product releases were first shown to the ...
" reveal had been confirmed by
Sony Music Sony Music Entertainment (SME), also known as simply Sony Music, is an American multinational music company. Being owned by the parent conglomerate Sony Group Corporation, it is part of the Sony Music Group, which is owned by Sony Entertainmen ...
CEO Doug Morris and ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' reports prior to the announcement. Morris added that he expected the service to restore the music industry's prior state of financial prosperity. He said that Apple Music's ad-supported streams would have a
halo effect The halo effect (sometimes called the halo error) is the tendency for positive impressions of a person, company, brand, or product in one area to positively influence one's opinion or feelings in other areas. Halo effect is “the name given to t ...
on the market where
Spotify Spotify (; ) is a proprietary Swedish audio streaming and media services provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. It is one of the largest music streaming service providers, with over 456 million monthly active use ...
was unable to profit. Hip hop artist
Drake Drake may refer to: Animals * A male duck People and fictional characters * Drake (surname), a list of people and fictional characters with the family name * Drake (given name), a list of people and fictional characters with the given name ...
appeared onstage at the announcement event to elaborate on how he used the Connect platform. Apple also emphasized how unsigned artists could participate in Connect. Apple Music launched on June 30, 2015, in 100 countries. New users received a three-month trial subscription, which reverts to a monthly fee. A family plan allows six users to share a subscription at a reduced rate. Apple originally sought to enter the market at a lower price point for the service, but the music industry rejected the plan. The service debuts as an iOS device exclusive alongside the same-day iOS 8.4 update. Apple TV and Android device support is planned for a Q3 2015 launch. A previously unreleased song by
Pharrell Williams Pharrell Lanscilo Williams (; born April 5, 1973) is an American record producer, rapper, singer, and songwriter. Alongside close colleague Chad Hugo, he formed the hip hop and R&B production duo the Neptunes in the early 1990s, with whom h ...
entitled "
Freedom Freedom is understood as either having the ability to act or change without constraint or to possess the power and resources to fulfill one's purposes unhindered. Freedom is often associated with liberty and autonomy in the sense of "giving one ...
" was used in promotional material and has been announced as an exclusive release on the launch of the service. The "History of Sound" advert for the launch of the Apple Music service was soundtracked by the tune "There Is No Light" by Wildbirds & Peacedrums, from their 2009 album '' The Snake''. Upon its launch, Beats Music subscriptions and playlists were migrated to Apple Music, and the service was discontinued. Apple Music had 10 million paying subscribers just six months after launching, and as of April 2018 has over 40 million subscribers.


See also

* Apple Music Radio - successor to iTunes Radio, adds support for live streaming stations and increases country availability * Pandora Radio


References


External links

* {{Apple Inc. ITunes Internet radio in the United States Internet properties established in 2013 Internet properties disestablished in 2016 Computer-related introductions in 2013 Products introduced in 2013 Apple Inc. software IOS software