iTunes () is a
media player, media library,
Internet radio
Internet radio (also web radio, net radio, streaming radio, e-radio, IP radio, online radio) is a digital audio
Digital audio is a representation of sound recorded in, or converted into, Digital signal (signal processing), digital form. In ...
broadcaster,
mobile device
A mobile device (or handheld computer) is a computer
A computer is a machine that can be programmed to Execution (computing), carry out sequences of arithmetic or logical operations automatically. Modern computers can perform generic sets ...
management utility, and the client app for the
iTunes Store
The iTunes Store is a software-based online digital media
Digital media means any media (communication), media that are encoded in Machine-readable data, machine-readable formats. Digital media can be created, viewed, distributed, modified, ...

, developed by
Apple Inc.
Apple Inc. is an American multinational
Multinational may refer to:
* Multinational corporation, a corporate organization operating in multiple countries
* Multinational force, a military body from multiple countries
* Multinational state, a ...
It is used to purchase, play, download, and organize digital multimedia, on personal computers running the
macOS
macOS (; previously Mac OS X and later OS X) is a proprietary
{{Short pages monitor