hook (music)
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A hook is a
musical idea In music, a motif IPA: ( /moʊˈtiːf/) (also motive) is a short musical phrase, a salient recurring figure, musical fragment or succession of notes that has some special importance in or is characteristic of a composition: "The motive ...
, often a short
riff A riff is a repeated chord progression or refrain in music (also known as an ostinato figure in classical music); it is a pattern, or melody, often played by the rhythm section instruments or solo instrument, that forms the basis or acc ...
,
passage Passage, The Passage or Le Passage may refer to: Arts and entertainment Films * ''Passage'' (2008 film), a documentary about Arctic explorers * ''Passage'' (2009 film), a short movie about three sisters * ''The Passage'' (1979 film), starring ...
, or
phrase In syntax and grammar, a phrase is a group of words or singular word acting as a grammatical unit. For instance, the English expression "the very happy squirrel" is a noun phrase which contains the adjective phrase "very happy". Phrases can consi ...
, that is used in
popular music Popular music is music with wide appeal that is typically distributed to large audiences through the music industry. These forms and styles can be enjoyed and performed by people with little or no musical training.Popular Music. (2015). ''Fun ...
to make a
song A song is a musical composition intended to be performed by the human voice. This is often done at distinct and fixed pitches (melodies) using patterns of sound and silence. Songs contain various forms, such as those including the repetitio ...
appealing and to "catch the ear of the listener". The term generally applies to popular music, especially
rock Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...
, R&B, hip hop,
dance Dance is a performing art form consisting of sequences of movement, either improvised or purposefully selected. This movement has aesthetic and often symbolic value. Dance can be categorized and described by its choreography, by its repertoir ...
, and pop. In these genres, the hook is often found in, or consists of, the
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
. A hook can be either
melodic A melody (from Greek μελῳδία, ''melōidía'', "singing, chanting"), also tune, voice or line, is a linear succession of musical tones that the listener perceives as a single entity. In its most literal sense, a melody is a combinat ...
or
rhythm Rhythm (from Greek , ''rhythmos'', "any regular recurring motion, symmetry") generally means a " movement marked by the regulated succession of strong and weak elements, or of opposite or different conditions". This general meaning of regular recu ...
ic, and often incorporates the main motif for a piece of
music Music is generally defined as the art of arranging sound to create some combination of form, harmony, melody, rhythm or otherwise expressive content. Exact definitions of music vary considerably around the world, though it is an aspect ...
.Davidson, Miriam; Heartwood, Kiya (1996). ''Songwriting for Beginners'', p.7. Alfred Music Publishing. .


Definitions

One definition of a hook is "a musical or lyrical phrase that stands out and is easily remembered." Definitions typically include some of the following: that a hook is repetitive, attention-grabbing, memorable, easy to dance to, and has commercial potential and lyrics. A hook has been defined as a "part of a song, sometimes the title or key lyric line, that keeps recurring." Alternatively, the term has been defined as and can be something as insubstantial as a 'sound' (such as ''da doo ron ron'' or ''toora-loora-loo'') but While some melodic hooks include skips of an
octave In music, an octave ( la, octavus: eighth) or perfect octave (sometimes called the diapason) is the interval between one musical pitch and another with double its frequency. The octave relationship is a natural phenomenon that has been refer ...
or more to make the line more interesting, a hook can be equally catchy by employing rhythmic syncopation or other devices. A hook may also garner attention from listeners from other factors, such as the vocal timbre or instrumentation, as in the case of the
Beach Boys A beach is a landform alongside a body of water which consists of loose particles. The particles composing a beach are typically made from rock, such as sand, gravel, shingle, pebbles, etc., or biological sources, such as mollusc shell ...
' use of an Electro-Theremin in "
Good Vibrations "Good Vibrations" is a song by the American rock band the Beach Boys that was composed by Brian Wilson with lyrics by Mike Love. It was released as a single on October 10, 1966 and was an immediate critical and commercial hit, topping record ...
". Some hooks become popular without using any unusual elements. For example, in the song "
Be My Baby "Be My Baby" is a song by American girl group the Ronettes that was released as a single on Philles Records in August 1963. Written by Jeff Barry, Ellie Greenwich, and Phil Spector, the song was the Ronettes' biggest hit, reaching number 2 in ...
", performed by
The Ronettes The Ronettes were an American girl group from Washington Heights, Manhattan, New York City. The group consisted of lead singer Veronica Bennett (later known as Ronnie Spector), her older sister Estelle Bennett, and their cousin Nedra Talley. ...
, the hook consists of the words "be my baby" over the conventional
I–vi–IV–V The 50s progression (also known as the "Heart and Soul" chords, the "Stand by Me" changes, the doo-wop progression and the "ice cream changes") is a chord progression and turnaround used in Western popular music. The progression, represented in Ro ...
chord progression In a musical composition, a chord progression or harmonic progression (informally chord changes, used as a plural) is a succession of chords. Chord progressions are the foundation of harmony in Western musical tradition from the common practice ...
of the
chorus Chorus may refer to: Music * Chorus (song) or refrain, line or lines that are repeated in music or in verse * Chorus effect, the perception of similar sounds from multiple sources as a single, richer sound * Chorus form, song in which all verse ...
. Hooks in hip hop almost always refer to the chorus between verses; as in the lyrics to "
Ice Ice Baby "Ice Ice Baby" is a hip hop song by American rapper Vanilla Ice, K. Kennedy and DJ Earthquake. It was based on the bassline of the song "Under Pressure" by British rock band Queen and British singer David Bowie, who did not receive songwritin ...
", "check out the hook, while my DJ revolves it", that leads into the chorus itself.


Use in market research

The hooks of a song may be used in
market research Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Mark ...
to assist in gauging the popularity of a song based on the listener's ability to recognize the song's hook. Often radio stations conduct "call out" either on the Internet, via telephone, or a music test (either online or in an in-person setting) to conduct surveys. Stations may use the services of a professional "hook service" or prepare the materials themselves. In some studies, radio stations play the hook, typically 8–12 bars long, for audiences of up to 150 participants. The participants are then asked to rate the song on a scale from "dislike very much" to "like very much". Top 40 stations typically can't wait that long for results and have participants "call out" directly, by listening and rating different hooks. Studies such as these inform the radio station how popular current songs are or if the audience is "burned out" of a certain song. Market research based on hooks gives radio stations of all genres awareness of what their audience demographic wants to listen to, and is even used to test the musical boundaries of the audience. Some groups even release these research hooks on a single's CD release.


Scientific research

A European consortium (including
Utrecht University Utrecht University (UU; nl, Universiteit Utrecht, formerly ''Rijksuniversiteit Utrecht'') is a public research university in Utrecht, Netherlands. Established , it is one of the oldest universities in the Netherlands. In 2018, it had an enrollme ...
and the
University of Amsterdam The University of Amsterdam (abbreviated as UvA, nl, Universiteit van Amsterdam) is a public research university located in Amsterdam, Netherlands. The UvA is one of two large, publicly funded research universities in the city, the other being ...
) studies the hook by using online games and the
wisdom of the crowd The wisdom of the crowd is the collective opinion of a diverse independent group of individuals rather than that of a single expert. This process, while not new to the Information Age, has been pushed into the mainstream spotlight by social infor ...
to understand and quantify the effect of catchiness on musical memory.


See also

* Catchiness * Lick *
Refrain A refrain (from Vulgar Latin ''refringere'', "to repeat", and later from Old French ''refraindre'') is the line or lines that are repeated in music or in poetry — the "chorus" of a song. Poetic fixed forms that feature refrains include the vi ...
*
Vamp The VaMP driverless car was one of the first truly autonomous cars Dynamic Vision for Perc ...
*
Theme Theme or themes may refer to: * Theme (arts), the unifying subject or idea of the type of visual work * Theme (Byzantine district), an administrative district in the Byzantine Empire governed by a Strategos * Theme (computing), a custom graphical ...
* Ostinato *
Earworm An earworm, sometimes referred to as a brainworm, sticky music, stuck song syndrome, or, most commonly after earworms, Involuntary Musical Imagery (INMI), is a catchy and/or memorable piece of music or saying that continuously occupies a person ...


References

{{Musical form Musical techniques