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A home page (or homepage) is the main web page of a
website A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google, Facebook, Amazon, and W ...
. The term may also refer to the start page shown in a
web browser A web browser is application software for accessing websites. When a user requests a web page from a particular website, the browser retrieves its files from a web server and then displays the page on the user's screen. Browsers are used o ...
when the
application Application may refer to: Mathematics and computing * Application software, computer software designed to help the user to perform specific tasks ** Application layer, an abstraction layer that specifies protocols and interface methods used in a c ...
first opens. Usually, the home page is located at the root of the website's domain or subdomain. For example, if the domain is example.com, the home page is likely located at www.example.com/.


Function

A home page is the primary web page that a visitor will view when they navigate to a website via a search engine, and it may also function as a landing page to attract visitors.. In some cases, the home page is a site directory, particularly when a website has multiple home pages. Good home page design is usually a high priority for a website; for example, a news website may curate headlines and first paragraphs of top stories, with links to full articles. According to ''Homepage Usability'', the homepage is the "most important page on any website" and receives the most views of any page. A poorly designed home page can overwhelm and deter visitors from the site. One important use of home pages is communicating the identity and value of a company.


Elements

A homepage is oftentimes designed to catch attention, and as such, important elements are positioned at the top in a strict hierarchy of importance. Curating which content to display on a homepage, as to not overwhelm visitors, is important to a well-designed page.


Hero image

One of the commonly found aspects of a homepage is a
hero image A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking ...
, a large eye-catching banner image often containing a photograph or drawing depicting the webpage owner's values, services, etc. as a message. Hero images are immediately visible
above the fold Above the fold is the upper half of the front page of a newspaper or tabloid where an important news story or photograph is often located. Papers are often displayed to customers folded so that only the top half of the front page is visible. Th ...
, without scrolling the page down. A hero image may have several complementary elements as an overlay, such as the website's logo, a call to action, and a brief description. File:Web-Design-Vinaire.jpg, A website with a wide hero image. File:Picture of Highrise Website homepage.png, Homepage featuring a prominent hero image with logo and description overlaid. File:Seanobrien.jpeg, A biographical website with a full-sized image.


Carousel

A descendant of the hero image is a carousel, also known as a slider. It is a slideshow-like element of the homepage with multiple images rotating every few seconds. Carousels are frequently accompanied by dots and buttons in order to select different images. Carousels are generally made using
JavaScript JavaScript (), often abbreviated as JS, is a programming language that is one of the core technologies of the World Wide Web, alongside HTML and CSS. As of 2022, 98% of websites use JavaScript on the client side for webpage behavior, of ...
but can also be made through CSS animations. In 2013, carousels were a popular element of a homepage, with 52% of top
e-commerce E-commerce (electronic commerce) is the activity of electronically buying or selling of products on online services or over the Internet. E-commerce draws on technologies such as mobile commerce, electronic funds transfer, supply chain manag ...
websites using the design feature. However, in 2016 only 32% of websites used one.


See also

*
Contact page {{Unreferenced, date=February 2012 A contact page is a common web page on a website for visitors to contact the organization or individual providing the website. The page contains one or more of the following items: * an e-mail address * a teleph ...
*
Site map A sitemap is a list of pages of a web site within a domain. There are three primary kinds of sitemap: * Sitemaps used during the planning of a website by its designers. * Human-visible listings, typically hierarchical, of the pages on a site. * S ...


References


Bibliography

* * * {{Authority control Web design