In radio or television broadcasting, a director of network programming, program director, director of programming, president of TV entertainment, senior vice president for TV programming or vice president of program scheduling is an executive who typically plans the

broadcast programming Broadcast programming is the practice of organizing or ordering (scheduling) of broadcast media shows, typically radio and television, in a daily, weekly, monthly, quarterly, or season-long schedule. Modern broadcasters use broadcast autom ...

schedule, deciding what

radio program A radio program, radio programme, or radio show is a segment of content intended for broadcast on radio. It may be a one-time production, or part of a periodically recurring series. A single program in a series is called an episode. Radio netw ...

s or

TV show A television show, TV program (), or simply a TV show, is the general reference to any content produced for viewing on a television set that is broadcast via over-the-air, satellite, and cable, or distributed digitally on streaming platfo ...

s will air and when. A program director's selections are based upon expertise in the media as well as knowledge of the target

demographic Demography () is the statistics, statistical study of human populations: their size, composition (e.g., ethnic group, age), and how they change through the interplay of fertility (births), mortality (deaths), and migration. Demographic analy ...

. In some countries, the program director in commercial broadcasting is of even greater importance, since he makes a decisive decision about the economic success of the broadcasters. In so-called "private television", the most important program directors were or are often the managing directors of the station, such as

Les Moonves Leslie Roy Moonves (; born October 6, 1949) is an American media executive who was the chairman and CEO of CBS Corporation from 2006 until his resignation in September 2018 following numerous allegations of sexual harassment, sexual assault and ...

for CBS in the United States or Anke Schäferkordt for RTL in Germany. In a broadcasting network, there might be a separation between the news department and the programming department, in which case there is a

news director A news director is an individual at a broadcast station or network who is in charge of the news department. In local news, the news director is typically in charge of the entire news staff, including journalists, news presenters, photographers, ...

overseeing the news department, and the director of programming has no say.Lynne Gross, Brian Gross, Philippe (2012)
Programming for TV, Radio & The Internet: Strategy, Development & Evaluation
'

References

Broadcasting occupations {{Job-stub

See also

References