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Cultural bias is the phenomenon of interpreting and judging phenomena by standards inherent to one's own culture. The phenomenon is sometimes considered a problem central to social and human sciences, such as economics,
psychology Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries betwe ...
,
anthropology Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of behav ...
, and
sociology Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation and ...
. Some practitioners of the aforementioned fields have attempted to develop methods and theories to compensate for or eliminate cultural bias. Cultural bias occurs when people of a culture make assumptions about conventions, including conventions of language, notation, proof and evidence. They are then accused of mistaking these assumptions for laws of logic or nature. Numerous such biases exist, concerning cultural norms for color, mate selection, concepts of justice,
linguistic Linguistics is the scientific study of human language. It is called a scientific study because it entails a comprehensive, systematic, objective, and precise analysis of all aspects of language, particularly its nature and structure. Linguis ...
and logical validity, the acceptability of evidence, and taboos.


Psychology

Cultural bias has no ''a priori'' definition. Instead, its presence is inferred from differential performance of socioracial (e.g., Blacks,
Whites White is a racialized classification of people and a skin color specifier, generally used for people of European origin, although the definition can vary depending on context, nationality, and point of view. Description of populations as ...
), ethnic (e.g.,
Latinos Hispanic and Latino Americans ( es, Estadounidenses hispanos y latinos; pt, Estadunidenses hispânicos e latinos) are Americans of Spanish and/or Latin American ancestry. More broadly, these demographics include all Americans who identify ...
/Latinas, Anglos), or national groups (e.g.,
Americans Americans are the citizens and nationals of the United States of America.; ; Although direct citizens and nationals make up the majority of Americans, many dual citizens, expatriates, and permanent residents could also legally claim Am ...
, Japanese) on measures of psychological constructs such as cognitive abilities, knowledge or skills (CAKS), or symptoms of psychopathology (e.g., depression). Historically, the term grew out of efforts to explain between group score differences on CAKS tests primarily of
African American African Americans (also referred to as Black Americans and Afro-Americans) are an ethnic group consisting of Americans with partial or total ancestry from sub-Saharan Africa. The term "African American" generally denotes descendants of ensl ...
and Latino/Latina American test takers relative to their White American counterparts and concerns that test scores should not be interpreted in the same manner across those groups in the name of fairness and equality (see also Cognitive dissonance). Although the concept of cultural bias in testing and assessment also pertains to score differences and potential misdiagnoses with respect to a broader range of psychological concepts, particularly in applied psychology and other social and behavioral sciences, this aspect of cultural bias has received less attention in the relevant literature. Cultural bias in psychological testing refers to the standardized psychological tests that are conducted to determine the level of intelligence among the test-takers. Limitations of such verbal or non-verbal intelligence tests have been observed since their introduction. Many tests have been objected to, as they produced poor results for the ethnic or racial minorities (students), as compared to the racial majorities. There is minimal evidence supporting claims of cultural bias and cross-cultural examination is both possible and done frequently. As discussed above, the learning environment, the questions posed or situations given in the test may be familiar and strange at the same time to students from different backgrounds- the type of ambiguity in which intellectual differences become apparent in individual capacities to resolve the strange-yet-familiar entity.


Economics

Cultural bias in economic exchange is often overlooked. A study done at the
Northwestern University Northwestern University is a private research university in Evanston, Illinois. Founded in 1851, Northwestern is the oldest chartered university in Illinois and is ranked among the most prestigious academic institutions in the world. Chart ...
suggests that the cultural perception that two countries have of each other plays a large factor in the economic activity between them. The study suggests that low bilateral trust between two countries results in less trade, less
portfolio investment Portfolio investments are investments in the form of a group (portfolio) of assets, including transactions in equity, securities, such as common stock, and debt Debt is an obligation that requires one party, the debtor, to pay money ...
, and less direct investment. The effect is amplified for goods, as they are more trust-intensive.


Anthropology

The concept of
culture theory Culture theory is the branch of comparative anthropology and semiotics (not to be confused with cultural sociology or cultural studies) that seeks to define the heuristic concept of culture in operational and/or scientific terms. Overview In ...
in anthropology explains that cultural bias is a critical piece of human group formation.


Sociology

It is thought that societies with conflicting beliefs will more likely have cultural bias, as it is dependent on the group's standing in society in which the
social construction Social constructionism is a theory in sociology, social ontology, and communication theory which proposes that certain ideas about physical reality arise from collaborative consensus, instead of pure observation of said reality. The theor ...
s affect how a problem is produced. One example of cultural bias within the context of sociology can be seen in a study done at the University of California by Jane R. Mercer of how test "validity", "bias", and "fairness" in different cultural belief systems affect one's future in a pluralistic society. A definition of the cultural bias was given as "the extent that the test contains cultural content that is generally peculiar to the members of one group but not to the members of another group", which leads to a belief that "the internal structure of the test will differ for different cultural groups". In addition, the different types of errors made on culture-biased tests are dependent on different cultural groups. The idea progressed to the conclusion that a non-cultural-test represents the ability of a population as intended and not the abilities of a group that is not represented.


History

Cultural bias may also arise in historical scholarship when the standards, assumptions and conventions of the historian's own era are anachronistically used to report and to assess events of the past. The tendency is sometimes known as presentism and is regarded by many historians as a fault to be avoided. Arthur Marwick has argued that "a grasp of the fact that past societies are very different from our own, and... very difficult to get to know" is an essential and fundamental skill of the professional historian and that "anachronism is still one of the most obvious faults when the unqualified (those expert in other disciplines, perhaps) attempt to do history."


See also

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Cognitive bias A cognitive bias is a systematic pattern of deviation from norm or rationality in judgment. Individuals create their own "subjective reality" from their perception of the input. An individual's construction of reality, not the objective input, ...
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Confirmation bias Confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that confirms or supports one's prior beliefs or values. People display this bias when they select information that supports their views, ignoring ...
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Cultural pluralism Cultural pluralism is a term used when smaller groups within a larger society maintain their unique cultural identities, whereby their values and practices are accepted by the dominant culture, provided such are consistent with the laws and value ...
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Determinism Determinism is a philosophical view, where all events are determined completely by previously existing causes. Deterministic theories throughout the history of philosophy have developed from diverse and sometimes overlapping motives and cons ...
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Embodied philosophy Embodied cognition is the theory that many features of cognition, whether human or otherwise, are shaped by aspects of an organism's entire body. Sensory and motor systems are seen as fundamentally integrated with cognitive processing. The cognit ...
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Environmental racism Environmental racism or ecological apartheid is a form of institutional racism leading to landfills, incinerators, and hazardous waste disposal being disproportionally placed in communities of colour. Internationally, it is also associated with ...
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Ethnocentrism Ethnocentrism in social science and anthropology—as well as in colloquial English discourse—means to apply one's own culture or ethnicity as a frame of reference to judge other cultures, practices, behaviors, beliefs, and people, instead of ...
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Framing (social sciences) In the social sciences, framing comprises a set of concepts and theoretical perspectives on how individuals, groups, and societies organize, perceive, and communicate about reality. Framing can manifest in thought or interpersonal communicati ...
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Goodness and value theory In ethics and the social sciences, value theory involves various approaches that examine how, why, and to what degree humans value things and whether the object or subject of valuing is a person, idea, object, or anything else. Within philosop ...
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Observer-expectancy effect The observer-expectancy effect (also called the experimenter-expectancy effect, expectancy bias, observer effect, or experimenter effect) is a form of reactivity in which a researcher's cognitive bias causes them to subconsciously influence th ...
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Out-group homogeneity The out-group homogeneity effect is the perception of out-group members as more similar to one another than are in-group members, e.g. "they are alike; we are diverse". Perceivers tend to have impressions about the diversity or variability of grou ...
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Social Darwinism Social Darwinism refers to various theories and societal practices that purport to apply biological concepts of natural selection and survival of the fittest to sociology, economics and politics, and which were largely defined by scholars in We ...
* Social learning theory *
Theory-ladenness In the philosophy of science, observations are said to be "theory-laden" when they are affected by the theoretical presuppositions held by the investigator. The thesis of theory-ladenness is most strongly associated with the late 1950s and early 19 ...
* Ultimate attribution error * Xenocentrism


References


Bibliography

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External links

* {{Culture Cognitive biases Cultural anthropology Value (ethics) Ethnocentrism Bias