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The cover date of a periodical publication is the date displayed on the cover, which is not necessarily the true date of publication (the on-sale date or release date); later cover dates are common in
magazine A magazine is a periodical publication, generally published on a regular schedule (often weekly or monthly), containing a variety of content. They are generally financed by advertising, purchase price, prepaid subscriptions, or by a combinatio ...
and
comic book A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are of ...
publishing. More unusually, ''
Le Monde ''Le Monde'' (; ) is a French daily afternoon newspaper. It is the main publication of Le Monde Group and reported an average circulation of 323,039 copies per issue in 2009, about 40,000 of which were sold abroad. It has had its own website si ...
'' is a
daily newspaper A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, spor ...
published the afternoon before its cover date. For some publications, the cover date may not be found on the
cover Cover or covers may refer to: Packaging * Another name for a lid * Cover (philately), generic term for envelope or package * Album cover, the front of the packaging * Book cover or magazine cover ** Book design ** Back cover copy, part of copy ...
, but rather on an inside jacket or on an interior page.


Magazines

In the United States, Canada, and the United Kingdom, the standard practice is to display on magazine covers a date which is some weeks or months in the future from the publishing or release date. There are two reasons for this discrepancy: first, to allow magazines to continue appearing "current" to
consumer A consumer is a person or a group who intends to order, or uses purchased goods, products, or services primarily for personal, social, family, household and similar needs, who is not directly related to entrepreneurial or business activities. ...
s even after they have been on sale for some time (since not all magazines will be sold immediately), and second, to inform newsstands when an unsold magazine can be removed from the stands and returned to the
publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
or be destroyed (in this case, the cover date is also the pull date). Weeklies (such as ''
Time Time is the continued sequence of existence and event (philosophy), events that occurs in an apparently irreversible process, irreversible succession from the past, through the present, into the future. It is a component quantity of various me ...
'' and ''
Newsweek ''Newsweek'' is an American weekly online news magazine co-owned 50 percent each by Dev Pragad, its president and CEO, and Johnathan Davis (businessman), Johnathan Davis, who has no operational role at ''Newsweek''. Founded as a weekly print m ...
'') are generally dated a week ahead. Monthlies (such as ''
National Geographic Magazine ''National Geographic'' (formerly the ''National Geographic Magazine'', sometimes branded as NAT GEO) is a popular American monthly magazine published by National Geographic Partners. Known for its photojournalism, it is one of the most widely ...
'') are generally dated a month ahead, and quarterlies are generally dated three months ahead. In other countries, the cover date usually matches more closely the date of publication, and may indeed be identical where weekly magazines are concerned. In all markets, it is rare for monthly magazines to indicate a particular day of the month: thus issues are dated ''May 2016'', and so on, whereas weekly magazines may be dated ''17 May 2016''.


Comic books

The general practice of most mainstream
comic book A comic book, also called comicbook, comic magazine or (in the United Kingdom and Ireland) simply comic, is a publication that consists of comics art in the form of sequential juxtaposed panels that represent individual scenes. Panels are of ...
companies since the creation of the comic book in the 1930s was to date individual issues by putting the name of a month (and much later the year as well) on the cover which was generally two months after the release date. For example, a 1951 issue of ''
Superman Superman is a superhero who appears in American comic books published by DC Comics. The character was created by writer Jerry Siegel and artist Joe Shuster, and debuted in the comic book '' Action Comics'' #1 ( cover-dated June 1938 and pu ...
'' which had the cover date of July would have been published two months earlier from that date in the month of May, generally speaking. In 1973 the discrepancy between the cover date and the publishing date went from two months to three months. In 1989 the cover date and publishing date discrepancy was changed back to two months, though generally each comic book company now uses its own system. Of the two major American comic book publishers,
DC Comics DC Comics, Inc. ( doing business as DC) is an American comic book publisher and the flagship unit of DC Entertainment, a subsidiary of Warner Bros. Discovery. DC Comics is one of the largest and oldest American comic book companies, with the ...
continues to put cover dates on the
cover Cover or covers may refer to: Packaging * Another name for a lid * Cover (philately), generic term for envelope or package * Album cover, the front of the packaging * Book cover or magazine cover ** Book design ** Back cover copy, part of copy ...
.
Marvel Comics Marvel Comics is an American comic book publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Comics'' in ...
opted against putting cover dates on the cover in October 1999; instead, the "cover" date was moved to the indicia on an interior page.


References

{{Reflist Magazine publishing Date and time representation Comics terminology