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The common ingroup identity model is a theoretical model proposed by Samuel L. Gaertner and John F. Dovidio that outlines the processes through which intergroup bias may be reduced.Gaertner, S. L., Dovidio, J. F., Anastasio, P. A., Bachman, B. A., & Rust, M. C. (1993). The Common Ingroup Identity Model: Recategorization and the reduction of intergroup Bias. European Review of Social Psychology, 4, 1-26. Intergroup bias is a preference for one's in-group over the out-group. Derived from the
social identity approach The term social identity approach refers to research and theory pertaining to social identity theory and self-categorization theory—two intertwined, but distinct, social psychological theories. Haslam, A. S. (2001). Psychology in Organization ...
to intergroup behaviour, the common ingroup identity model is rooted in the process of social categorization, or how people conceive of group boundaries. The model describes how intergroup bias can be reduced if members of different groups can be induced to conceive of themselves to be part of the same group, then they would develop more positive attitudes of the former outgroup members. An individual will change the way they view the out-group through a social categorization process called recategorization where former out-group members become incorporated into individual's representations of the in-group.Gaertner, S. L., & Dovidio, J. F. (2000). Reducing intergroup bias: The common ingroup identity model. Philadelphia, PA: Psychology Press.


Aspects of the model

The common identity group model identifies the potential causes and outcomes of the recategorization process that changes an individual's common ingroup identity. The model assumes that intergroup bias reflects
in-group favoritism In-group favoritism, sometimes known as in-group–out-group bias, in-group bias, intergroup bias, or in-group preference, is a pattern of favoring members of one's in-group over out-group members. This can be expressed in evaluation of others ...
rather than outgroup derogation. In the model, Gaertner describes the behavior, emotional and social interactions between the group members to be the start of the recategorization process, or the causes (see Figure 1). The outcomes or consequences of those cognitive and motivational processes then changes an individual's attitude to be more positive toward the outgroup. The model also includes representational mediators, or the recategorization processes that change the way we view the group. An example representational mediator would be the recategorization of an individual's ingroup and the outgroup from "us" and "them" to "we". The causal factors (left) in the model are proposed to influence members' cognitive representations of the whole group. The cognitive representations of an individual such as whether they perceive themselves as one group or two subgroups within one group will then affect the specific cognitive, affective and behavioral consequences (right). The causal factors of the model influences an individual's cognitive representation (center) of their memberships to their ingroup and outgroup that consequently mediate the relationship.


Development of the model

Although, social categorization usually occurs spontaneously on the basis of proximity, similarities, or even shared fate, it is not completely uncontrollable or unalterable. The common ingroup identity group model harnesses the forces of how we categorize ourselves into social groups and redirects it towards the elimination of intergroup bias with recategorization. Recategorization encourages the members of both groups to consider themselves as belonging to a common superordinate group. Furthermore, recategorization does not require an individual to reject their original subgroup identity in favor of the new inclusive group identity. Rather, a dual identity may be present, whereby individuals view themselves as members of different groups working towards the same goals. According to the model, different types of intergroup interdependence and cognitive, perceptual, affective, linguistic, and environmental factors, can either independently or in concert, alter individual's cognitive representations of the aggregate. In essence, these factors may indirectly reduce intergroup bias by facilitating a transformation of members' perceptions of group boundaries from 'us' and 'them' to a more inclusive 'we'. Furthermore, a common ingroup identity can be directly attained by increasing the salience of existing common superordinate memberships (e.g. a team, a school, a company, a nation) or categories (e.g. students) or by introducing factors that are shared by the memberships (i.e. common goals or fate). From this view, features specified by Allport's (1954)
contact hypothesis In psychology and other social sciences, the contact hypothesis suggests that intergroup contact under appropriate conditions can effectively reduce prejudice between majority and minority group members. Following WWII and the desegregation of the ...
, such as cooperative interaction, equal status and egalitarian norms, reduce intergroup bias by providing an environment which assists in transforming individual's perceptions of group boundaries from two groups to one more inclusive group.Gaertner, S. L., Rust, M., Dovidio, J. F., Bachman, B. A., & Anastasio, P. A. (1994). The contact hypothesis: The role of common ingroup identity on reducing intergroup bias. Small Group Research, 25, 224-249. Theoretically, attaining a common ingroup identity results in reduced intergroup bias because group membership is drawn at a more inclusive level. Consequently, the cognitive and motivational processes that usually generate positive feelings towards ingroup members are therefore extended or redirected to former outgroup members because of their recategorized ingroup status. The existence of a common ingroup identity does not require individuals to reject their original subgroup identity in favour of the new inclusive identity.


Research

A large body of research in meaningful 'real-world' contexts lends support to the applicability of the common ingroup identity model. In a diverse range of intergroup situations, it has been demonstrated that the conditions specified by the contact hypothesis (i.e. cooperative interaction) reduce intergroup bias through transforming members' representations of separate group memberships to one inclusive group. These findings have been demonstrated among diverse groups including students attending a multiethnic high school, banking executives who had experienced a corporate merger, and in recently formed stepfamilies. Furthermore, studies have demonstrated that individuals express more positive attitudes towards racial outgroups when a common, superordinate identity is made salient. In a field experiment conducted at the University of Delaware football stadium,Nier, J. A., Gaertner, S. L., Dovidio, J. F., Banker, B. S., & Ward, C. M. (2001). Changing interracial evaluations and behavior: The effects of a common group identity. Group Processes and Intergroup Relations, 4, 299-316. interviewers (either White or Black) approached White football fans wearing either a home team hat (the common ingroup identity condition) or an away team hat (the control condition). Football fans complied with Black interviewers more when the interviewer was wearing the home team hat, suggesting that (Black) outgroup members were treated more favourably when they were perceived to share a more inclusive common ingroup identity. Early studies of the common ingroup identity model conducted by Gaertner and Dovidio analyzed how the degree of differentiation between groups influences representation of groups and intergroup attitudes. In one study, the effect of physical seating arrangements to the degree which two groups perceive themselves as one unit was examined. Two groups of four participants (AAAA and BBBB) met in separate rooms to discuss a solution to a problem and then convened around an octagonal table as one group. The seating arrangements were configured in a segregated (AAAABBBB), partially integrated (AABABBAB), or fully integrated pattern (ABABABAB). Results indicated that participants who experienced greater integrated seating experienced the merger as one unit and exhibited less ingroup bias. Similarly, relative value of members' contribution to the solution, ratings of friendliness between and within subgroups, and confidence in the merged group's solution increased with greater seat integration. Participants who regarded the aggregate group as one entity perceived the group as more cooperative, democratic, pleasant, close, and successful than participants who viewed the aggregate group as two units. These results suggest manipulation of seating arrangements changes group representations and influenced group bias.


Criticism

Criticism for the common ingroup identity model primarily questions the long term effectiveness of the approach proposed in the model. The potential of a common ingroup identity to facilitate helping naturalistic groups with history of conflict was tested at a University football game. In this experiment, salient superordinate and subgroup identities were demonstrated to increase behavioral compliance with request for assistance from a person of different race, as explained above. However, the reduction in bias is only shown to occur for a temporary period of time. In a laboratory experiment, racial outgroup members sharing common superordinate identity was explored. The results demonstrate that evaluations of the White partner were equivalent for the team and individual conditions. However, the evaluations of the Black partner were significantly more positive in the team condition than the individual condition. Additionally, the evaluation of the Black partner in the team condition was even more favorable than the evaluation of the White partner. These results indicate racial outgroup members sharing common identity were treated particularly positively relative to other conditions, but does not demonstrate how long the common identity is kept.Sidanius, J., Pratto, F., Martin, M., & Stallworth, L. (1991). Consensual racism and career track: Some implications of social dominance theory. Political Psychology, 12, 691 – 721.


Applications

Educational exposure has been shown to decrease social dominance orientation and
symbolic racism Symbolic racism (also known as modern-symbolic racism, modern racism, symbolic prejudice, and racial resentment) is a coherent belief system that reflects an underlying one-dimensional prejudice towards a racialized ethnicity. These beliefs inclu ...
. Increased levels of educational exposure have been shown to lead to decreased levels of group dominance orientation among different university majors and to decreased levels of blatant and subtle ethnic
prejudice Prejudice can be an affective feeling towards a person based on their perceived group membership. The word is often used to refer to a preconceived (usually unfavourable) evaluation or classification of another person based on that person's perc ...
. Because students see themselves as part of a superordinate group, other issues of sub group differences are attenuated. Intergroup bias can be manifested as either traditional
racism Racism is the belief that groups of humans possess different behavioral traits corresponding to inherited attributes and can be divided based on the superiority of one race over another. It may also mean prejudice, discrimination, or antagonism ...
or
aversive racism Aversive racism is a theory proposed by Samuel L. Gaertner & John F. Dovidio (1986), according to which negative evaluations of racial/ethnic minorities are realized by a persistent avoidance of interaction with other racial and ethnic groups. As ...
. For example, following the events of Hurricane Katrina in 2005, a great deal of controversy arose over the event and how relief was handled. On one hand, Blacks felt that relief was slow to come due to racism. A poll revealed that 60% of Blacks felt that relief was slow to come because the majority of New Orleans inhabitants and those affected were Black. On the other hand, Whites felt that the residents of New Orleans were to blame.Dach-Gruschow, K., Hong, Y. (2006). The Racial Divide in Response to the Aftermath of Katrina: A Boundary Condition for Common Ingroup Identity Model. Analyses of Social Issues and Public Policy, Vol. 6, No. 1, 2006, 125-141 In the same poll as mentioned above, only 12% of Whites felt that relief was slow to come because the victims were mainly Black. In a study conducted by Gruschow and Hong, recategorization was shown to change perceptions of prejudice towards the Black out-group. When Whites identified themselves as "American", they were more prone to blame the victims of Hurricane Katrina for their predicament. When they identified themselves as "White American" or "European American", they were less likely to blame the victims. For a majority of White Americans, the title "American" isn't perceived as an inclusive title for all Americans (of which, minorities are surely included). By providing a dual identity in the "White/European American" identification, White Americans were able to view themselves as part of two groups, one of which, American (to include all Americans) was superordinate. Thus, intergroup bias was reduced by the recategorization of White Americans into the superordinate American group. For many Americans, the terrorist attacks of September 11, 2001 served as a unifying experience. As the attacks came from outside the country, a salient out-group was created. Additionally, recategorization for a majority of Americans occurred in that they felt America as a whole was attacked; the attacks increased the salience of the perception that all Americans are members of a superordinate nation group. Thus, through recategorization, America as a whole became the new in-group and a different out-group was created. "
In-group favoritism In-group favoritism, sometimes known as in-group–out-group bias, in-group bias, intergroup bias, or in-group preference, is a pattern of favoring members of one's in-group over out-group members. This can be expressed in evaluation of others ...
strengthened group cohesion, feelings of solidarity, and identification with the most emblematic values of the U.S. nation, while outgroup discrimination induced U.S. citizens to conceive the enemy (al-Qaeda and its protectors) as the incarnation of evil, depersonalizing the group and venting their anger on it, and to give their backing to a military response, the eventual intervention in Afghanistan". Recently, a study has shown that common in-group identity may have the potential to ease tense relations between religious groups. Muslims and Christians who identified with the common group of Abrahamic religions were more favorable towards the respective out-group.Kunst, J., Thomsen, L., Sam, D. (2014). Late Abrahamic reunion? Religious fundamentalism negatively predicts dual Abrahamic group categorization among Muslims and Christians. European Journal of Social Psychology, https://www.academia.edu/6436421/Late_Abrahamic_reunion_Religious_fundamentalism_negatively_predicts_dual_Abrahamic_group_categorization_among_Muslims_and_Christians Yet, as the results showed, particularly religious fundamentalists were less inclined to agree with this common origin.


See also

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Discrimination Discrimination is the act of making unjustified distinctions between people based on the groups, classes, or other categories to which they belong or are perceived to belong. People may be discriminated on the basis of Racial discrimination, r ...
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Out-group homogeneity The out-group homogeneity effect is the perception of out-group members as more similar to one another than are in-group members, e.g. "they are alike; we are diverse". Perceivers tend to have impressions about the diversity or variability of grou ...
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Stereotyping In social psychology, a stereotype is a generalized belief about a particular category of people. It is an expectation that people might have about every person of a particular group. The type of expectation can vary; it can be, for example ...


References

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