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Collective action refers to action taken together by a group of people whose
goal A goal is an idea of the future or desired result that a person or a group of people envision, plan and commit to achieve. People endeavour to reach goals within a finite time by setting deadlines. A goal is roughly similar to a purpose or ...
is to enhance their condition and achieve a common objective. It is a term that has formulations and theories in many areas of the
social science Social science is one of the branches of science, devoted to the study of societies and the relationships among individuals within those societies. The term was formerly used to refer to the field of sociology, the original "science of so ...
s including
psychology Psychology is the scientific study of mind and behavior. Psychology includes the study of conscious and unconscious phenomena, including feelings and thoughts. It is an academic discipline of immense scope, crossing the boundaries between ...
,
sociology Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation an ...
,
anthropology Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of be ...
,
political science Political science is the scientific study of politics. It is a social science dealing with systems of governance and power, and the analysis of political activities, political thought, political behavior, and associated constitutions and la ...
and
economics Economics () is the social science that studies the production, distribution, and consumption of goods and services. Economics focuses on the behaviour and interactions of economic agents and how economies work. Microeconomics analyzes ...
.


The social identity model

Researchers Martijn van Zomeren, Tom Postmes, and Russell Spears conducted a meta-analysis of over 180 studies of collective action, in an attempt to integrate three dominant socio-psychological perspectives explaining antecedent conditions to this phenomenon – injustice, efficacy, and identity. In their resultant 2008 review article, an integrative Social Identity Model of Collective Action (SIMCA) was proposed which accounts for interrelationships among the three predictors as well as their predictive capacities for collective action. An important assumption of this approach is that people tend to respond to subjective states of disadvantage, which may or may not flow from objective physical and social reality.


Perceived injustice

Examining collective action through perceived injustice was initially guided by relative deprivation theory (RDT). RDT focuses on a subjective state of unjust disadvantage, proposing that engaging in fraternal (group-based) social comparisons with others may result in feelings of relative deprivation that foster collective action. Group-based emotions resulting from perceived injustice, such as anger, are thought to motivate collective action in an attempt to rectify the state of unfair deprivation. The extent to which individuals respond to this deprivation involves several different factors and varies from extremely high to extremely low across different settings. Meta-analysis results confirm that effects of injustice causally predict collective action, highlighting the theoretical importance of this variable.


Perceived efficacy

Moving beyond RDT, scholars suggested that in addition to a sense of injustice, people must also have the objective, structural resources necessary to mobilize change through social protest. An important psychological development saw this research instead directed towards subjective expectations and beliefs that unified effort (collective action) is a viable option for achieving group-based goals – this is referred to as perceived collective efficacy. Empirically, collective efficacy is shown to causally affect collective action among a number of populations across varied contexts.


Social identity

Social identity theory (SIT) suggests that people strive to achieve and maintain positive social identities associated with their group memberships. Where a group membership is disadvantaged (for example, low status), SIT implicates three variables in the evocation of collective action to improve conditions for the group – permeability of group boundaries, legitimacy of the intergroup structures, and the stability of these relationships. For example, when disadvantaged groups perceive intergroup status relationships as illegitimate and unstable, collective action is predicted to occur, in an attempt to change status structures for the betterment of the disadvantaged group. Meta-analysis results also confirm that social identity causally predicts collective action across a number of diverse contexts. Additionally, the integrated SIMCA affords another important role to social identity – that of a psychological bridge forming the collective base from which both collective efficacy and group injustice may be conceived.


Model refinement

While there is sound empirical support for the causal importance of SIMCA's key theoretical variables on collective action, more recent literature has addressed the issue of reverse causation, finding support for a related, yet distinct, encapsulation model of social identity in collective action (EMSICA). This model suggests that perceived group efficacy and perceived injustice provide the basis from which social identity emerges, highlighting an alternative causal pathway to collective action. Recent research has sought to integrate SIMCA with intergroup contact theory (see Cakal, Hewstone, Schwär, & Heath) and others have extended SIMCA through bridging morality research with the collective action literature (see van Zomeren, Postmes, & Spears for a review).


Public good

The economic theory of collective action is concerned with the provision of public goods (and other collective consumption) through the collaboration of two or more individuals, and the impact of
externalities In economics, an externality or external cost is an indirect cost or benefit to an uninvolved third party that arises as an effect of another party's (or parties') activity. Externalities can be considered as unpriced goods involved in either co ...
on group behavior. It is more commonly referred to as
Public Choice Public choice, or public choice theory, is "the use of economic tools to deal with traditional problems of political science". Gordon Tullock, 9872008, "public choice," ''The New Palgrave Dictionary of Economics''. . Its content includes the s ...
. Mancur Olson's 1965 book '' The Logic of Collective Action: Public Goods and the Theory of Groups,'' is an important early analysis of the problems of public good cost. Besides economics, the theory has found many applications in
political science Political science is the scientific study of politics. It is a social science dealing with systems of governance and power, and the analysis of political activities, political thought, political behavior, and associated constitutions and la ...
,
sociology Sociology is a social science that focuses on society, human social behavior, patterns of social relationships, social interaction, and aspects of culture associated with everyday life. It uses various methods of empirical investigation an ...
,
communication Communication (from la, communicare, meaning "to share" or "to be in relation with") is usually defined as the transmission of information. The term may also refer to the message communicated through such transmissions or the field of inqui ...
,
anthropology Anthropology is the scientific study of humanity, concerned with human behavior, human biology, cultures, societies, and linguistics, in both the present and past, including past human species. Social anthropology studies patterns of be ...
and
environmentalism Environmentalism or environmental rights is a broad philosophy, ideology, and social movement regarding concerns for environmental protection and improvement of the health of the environment, particularly as the measure for this health seeks ...
.


Collective action problem

The term collective action problem describes the situation in which multiple individuals would all benefit from a certain action, but has an associated cost making it implausible that any individual can or will undertake and solve it alone. The ideal solution is then to undertake this as a collective action, the cost of which is shared. Situations like this include the
prisoner's dilemma The Prisoner's Dilemma is an example of a game analyzed in game theory. It is also a thought experiment that challenges two completely rational agents to a dilemma: cooperate with their partner for mutual reward, or betray their partner ("def ...
, a collective action problem in which no communication is allowed, the
free rider problem In the social sciences, the free-rider problem is a type of market failure that occurs when those who benefit from resources, public goods (such as public roads or public library), or services of a communal nature do not pay for them or under-p ...
, and the
tragedy of the commons Tragedy (from the grc-gre, τραγῳδία, ''tragōidia'', ''tragōidia'') is a genre of drama based on human suffering and, mainly, the terrible or sorrowful events that befall a main character. Traditionally, the intention of tragedy i ...
, also known as the problem with open access. An allegorical metaphor often used to describe the problem is " belling the cat". Solutions to collective action problems include mutually binding agreements, government regulation, privatisation, and assurance contracts, also known as crowdacting.


Exploitation of the great by the small

Mancur Olson made the claim that individual
rational choice Rational choice theory refers to a set of guidelines that help understand economic and social behaviour. The theory originated in the eighteenth century and can be traced back to political economist and philosopher, Adam Smith. The theory postula ...
leads to situations where individuals with more resources will carry a higher burden in the provision of the public good than poorer ones. Poorer individuals will usually have little choice but to opt for the free rider strategy, i.e., they will attempt to benefit from the public good without contributing to its provision. This may also encourage the under-production (inefficient production) of the public good.


Institutional design

While public goods are often provided by governments, this is not always the case. Various institutional designs have been studied with the aim of reducing the collaborative failure. The best design for a given situation depends on the production costs, the utility function, and the collaborative effects, amongst other things. Here are only some examples:


Joint products

A joint-product model analyzes the collaborative effect of joining a private good to a public good. For example, a tax deduction (private good) can be tied to a donation to a charity (public good). It can be shown that the provision of the public good increases when tied to the private good, as long as the private good is provided by a monopoly (otherwise the private good would be provided by competitors without the link to the public good).


Clubs

Some institutional design, e.g.,
intellectual property rights Intellectual property (IP) is a category of property that includes intangible creations of the human intellect. There are many types of intellectual property, and some countries recognize more than others. The best-known types are patents, cop ...
, can introduce an exclusion mechanism and turn a pure public good into an impure public good artificially. If the costs of the exclusion mechanism are not higher than the gain from the collaboration, clubs can emerge.
James M. Buchanan James McGill Buchanan Jr. (; October 3, 1919 – January 9, 2013) was an American economist known for his work on public choice theory originally outlined in his most famous work co-authored with Gordon Tullock in 1962, ''The Calculus of Consen ...
showed in his seminal paper that clubs can be an efficient alternative to government interventions. A
nation A nation is a community of people formed on the basis of a combination of shared features such as language, history, ethnicity, culture and/or society. A nation is thus the collective Identity (social science), identity of a group of people unde ...
can be seen as a club whose members are its citizens. Government would then be the manager of this club.


Federated structure

In some cases, theory shows that collaboration emerges spontaneously in smaller groups rather than in large ones (see e.g.
Dunbar's number Dunbar's number is a suggested cognitive limit to the number of people with whom one can maintain stable social relationships—relationships in which an individual knows who each person is and how each person relates to every other person. This ...
). This explains why
labor unions A trade union (labor union in American English), often simply referred to as a union, is an organization of workers intent on "maintaining or improving the conditions of their employment", ch. I such as attaining better wages and benefits (su ...
or charities often have a federated structure.


In philosophy

Since the late 20th century, analytic philosophers have been exploring the nature of collective action in the sense of acting together, as when people paint a house together, go for a walk together, or together execute a pass play. These particular examples have been central for three of the philosophers who have made well known contributions to this literature:
Michael Bratman Michael E. Bratman (born July 25, 1945) is an American philosopher who is Durfee Professor in the School of Humanities & Sciences and Professor of Philosophy at Stanford University. Education and career Bratman graduated from Haverford Colle ...
,
Margaret Gilbert Margaret Gilbert (born 1942) is a British philosopher best known for her founding contributions to the analytic philosophy of social phenomena. She has also made substantial contributions to other philosophical fields including political philosop ...
, and John Searle, respectively. In and subsequent articles and book chapters including Gilbert (2006, chapter 7), whom argues for an account of collective action according to which this rests on a special kind of interpersonal commitment, what Gilbert calls a "joint commitment". A joint commitment in Gilbert's sense is not a matter of a set of personal commitments independently created by each of the participants, as when each makes a personal decision to do something. Rather, it is a single commitment to whose creation each participant makes a contribution. Thus suppose that one person says "Shall we go for a walk?" and the other says "Yes, let's". Gilbert proposes that as a result of this exchange the parties are jointly committed to go for a walk, and thereby obligated to one another to act as if they were parts of a single person taking a walk. Joint commitments can be created less explicitly and through processes that are more extended in time. One merit of a joint commitment account of collective action, in Gilbert's view, is that it explains the fact that those who are out on a walk together, for instance, understand that each of them is in a position to demand corrective action of the other if he or she acts in ways that affect negatively the completion of their walk. In she discusses the pertinence of joint commitment to collective actions in the sense of the theory of rational choice. In Searle (1990) Searle argues that what lies at the heart of a collective action is the presence in the mind of each participant of a "we-intention". Searle does not give an account of we-intentions or, as he also puts it, "
collective intentionality In the philosophy of mind, collective intentionality characterizes the intentionality that occurs when two or more individuals undertake a task together. Examples include two individuals carrying a heavy table up a flight of stairs or dancing a tan ...
", but insists that they are distinct from the "I-intentions" that animate the actions of persons acting alone. In Bratman (1993) Bratman proposed that, roughly, two people "share an intention" to paint a house together when each intends that the house is painted by virtue of the activity of each, and also intends that it is so painted by virtue of the intention of each that it is so painted. That these conditions obtain must also be "common knowledge" between the participants. Discussion in this area continues to expand, and has influenced discussions in other disciplines including anthropology, developmental psychology, and economics. One general question is whether it is necessary to think in terms that go beyond the personal intentions of individual human beings properly to characterize what it is to act together. Bratman's account does not go beyond such personal intentions. Gilbert's account, with its invocation of joint commitment, does go beyond them. Searle's account does also, with its invocation of
collective intentionality In the philosophy of mind, collective intentionality characterizes the intentionality that occurs when two or more individuals undertake a task together. Examples include two individuals carrying a heavy table up a flight of stairs or dancing a tan ...
. The question of whether and how one must account for the existence of mutual obligations when there is a collective intention is another of the issues in this area of inquiry.


Spontaneous consensus

In addition to the psychological mechanisms of collective action as explained by the social identity model, researchers have developed sociological models of why collective action exists and have studied under what conditions collective action emerges. Along this social dimension, a special case of the general collective action problem is one of collective agreement: how does a group of agents (humans, animals, robots, etc.) reach consensus about a decision or belief in the absence of central organization? Common examples can be found from domains as diverse as biology ( flocking,
shoaling and schooling In biology, any group of fish that stay together for social reasons are shoaling, and if the group is swimming in the same direction in a coordinated manner, they are schooling. In common usage, the terms are sometimes used rather loosely. Ab ...
, and general
collective animal behavior Collective animal behaviour is a form of social behavior involving the coordinated behavior of large groups of similar animals as well as emergent properties of these groups. This can include the costs and benefits of group membership, the tra ...
), economics ( stock market bubbles), and sociology (
social conventions A convention is a set of agreed, stipulated, or generally accepted standards, norms, social norms, or criteria, often taking the form of a custom. In a social context, a convention may retain the character of an "unwritten law" of custom (for e ...
and norms) among others. Consensus is distinct from the
collective action problem A collective action problem or social dilemma is a situation in which all individuals would be better off cooperating but fail to do so because of conflicting interests between individuals that discourage joint action. The collective action probl ...
in that there often is not an explicit goal, benefit, or cost of action but rather it concerns itself with a
social equilibrium In sociology, a system is said to be in social equilibrium when there is a dynamic working balance among its interdependent parts. Each subsystem will adjust to any change in the other subsystems and will continue to do so until an equilibrium is ...
of the individuals involved (and their beliefs). And it can be considered ''spontaneous'' when it emerges without the presence of a centralized institution among self-interested individuals.


Dimensions

Spontaneous consensus can be considered along 4 dimensions involving the social structure of the individuals participating (local versus global) in the consensus as well as the processes (competitive vs cooperative) involved in reaching consensus: * Competitive * Cooperative * Local * Global


Competitive versus cooperative

The underlying processes of spontaneous consensus can be viewed either as ''cooperation'' among individuals trying to coordinate themselves through their interactions or as ''competition'' between the alternatives or choices to be decided upon. Depending on the dynamics of the individuals involved as well as the context of the alternatives considered for consensus, the process can be wholly cooperative, wholly competitive, or a mix of the two.


Local versus global

The distinction between local and global consensus can be viewed in terms of the social structure underlying the network of individuals participating in the consensus making process. ''Local consensus'' occurs when there is agreement between groups of neighboring nodes while ''global consensus'' refers to the state in which most of the population has reached an agreement. How and why consensus is reached is dependent on both the structure of the social network of individuals as well as the presence (or lack) of centralized institutions.


Equilibrium mechanisms

There are many mechanisms (social and psychological) that have been identified to underlie the consensus making process. They have been used to both explain the emergence of spontaneous consensus and understand how to facilitate an equilibrium between individuals and can be grouped according to their role in the process. * Facilitation of Equilibrium ** Communication ** Punishment of Deviants ** Positive Payoffs ** Conformity Bias * Selection of Alternatives ** Logical Reflection ** Psychological and shared biases ** Chance (when all alternatives are equivalent)


Methods and techniques

Due to the interdisciplinary nature of both the mechanisms as well as the applications of spontaneous consensus, a variety of techniques have been developed to study the emergence and evolution of spontaneous cooperation. Two of the most widely used are game theory and
social network analysis Social network analysis (SNA) is the process of investigating social structures through the use of networks and graph theory. It characterizes networked structures in terms of ''nodes'' (individual actors, people, or things within the network) ...
.


Game theory

Traditionally game theory has been used to study zero-sum games but has been extended to many different types of games. Relevant to the study of spontaneous consensus are
cooperative A cooperative (also known as co-operative, co-op, or coop) is "an autonomous association of persons united voluntarily to meet their common economic, social and cultural needs and aspirations through a jointly owned and democratically-contro ...
and non-cooperative games. Since a consensus must be reached without the presence of any external authoritative institution for it to be considered ''spontaneous'', non-cooperative games and Nash equilibrium have been the dominant paradigm for which to study its emergence. In the context of non-cooperative games, a consensus is a formal Nash equilibrium that all players tend towards through self-enforcing alliances or agreements. An important case study of the underlying mathematical dynamics is the
coordination game A coordination game is a type of simultaneous game found in game theory. It describes the situation where a player will earn a higher payoff when they select the same course of action as another player. The game is not one of pure conflict, which r ...
. Even when coordination is desired, it can be difficult to achieve due to incomplete information and constrained time horizons.


Social network analysis

An alternative approach to studying the emergence of spontaneous consensus—that avoids many of the unnatural or overly constrained assumptions of game theoretic models—is the use of network based methods and social network analysis (SNA). These SNA models are theoretically grounded in the communication mechanism of facilitating consensus and describe its emergence through the information propagation processes of the network (
behavioral contagion Behavioral contagion is a form of social contagion involving the spread of behavior through a group. It refers to the propensity for a person to copy a certain behavior of others who are either in the vicinity, or whom they have been exposed to. Th ...
). Through the spread of influence (and ideas) between agents participating in the consensus, local and global consensus can emerge if the agents in the network achieve a shared equilibrium state. Leveraging this model of consensus, researchers have shown that local peer influence can be used to reach a global consensus and cooperation across the entire network. While this model of consensus and cooperation has been shown to be successful in certain contexts, research suggest that communication and social influence cannot be fully captured by simple contagion models and as such a pure contagion based model of consensus may have limits.


Confucian approach

The teachings of
Confucius Confucius ( ; zh, s=, p=Kǒng Fūzǐ, "Master Kǒng"; or commonly zh, s=, p=Kǒngzǐ, labels=no; – ) was a Chinese philosopher and politician of the Spring and Autumn period who is traditionally considered the paragon of Chinese sages. C ...
have led to a kind of collective action that's based on the principal of "saving face" and other behavioral norms found taught in the Analects. One of the largest instances of Confucian-style collective action took place 1867 in the construction of the
Transcontinental Railroad A transcontinental railroad or transcontinental railway is contiguous railroad trackage, that crosses a continental land mass and has terminals at different oceans or continental borders. Such networks can be via the tracks of either a single ...
, where Chinese workers protested peacefully and negotiated for an outcome in a way that clearly demonstrated a kind of spontaneous consensus that's based on Confucian face-saving behavior.Ibid.


See also

* Anti-corruption collective action * Collaborative innovation network * Collective intelligence *
Collective intentionality In the philosophy of mind, collective intentionality characterizes the intentionality that occurs when two or more individuals undertake a task together. Examples include two individuals carrying a heavy table up a flight of stairs or dancing a tan ...
* Common property resource *
Constitutional economics Constitutional economics is a research program in economics and constitutionalism that has been described as explaining the choice "of alternative sets of legal-institutional-constitutional rules that constrain the choices and activities of econo ...
*
Coordination good In economics, coordination goods are a form of good created by the coordination of people within civil society. Coordination goods are non-rivalrous, but may be partially excludable through the means of withholding cooperation from a non-cooperati ...
*
Free rider problem In the social sciences, the free-rider problem is a type of market failure that occurs when those who benefit from resources, public goods (such as public roads or public library), or services of a communal nature do not pay for them or under-p ...
* Group action (sociology) *
Mass collaboration Mass collaboration is a form of collective action that occurs when large numbers of people work independently on a single project, often modular in its nature. Such projects typically take place on the internet using social software and computer-s ...
* Nash equilibrium *
Pareto efficiency Pareto efficiency or Pareto optimality is a situation where no action or allocation is available that makes one individual better off without making another worse off. The concept is named after Vilfredo Pareto (1848–1923), Italian civil engi ...
*
Polytely __NOTOC__ Polytely (from Greek roots ''poly-'' and ''-tel-'' meaning "many goals") comprises complex problem-solving situations characterized by the presence of multiple simultaneous goals.Funke 2001, p.72. These goals may be contradictory or othe ...
*
Prisoner's dilemma The Prisoner's Dilemma is an example of a game analyzed in game theory. It is also a thought experiment that challenges two completely rational agents to a dilemma: cooperate with their partner for mutual reward, or betray their partner ("def ...
* Private-collective model of innovation * Public good *
Social fact In sociology, social facts are values, cultural norms, and social structures that transcend the individual and can exercise social control. The French sociologist Émile Durkheim defined the term, and argued that the discipline of sociology should ...
*
Tragedy of the commons Tragedy (from the grc-gre, τραγῳδία, ''tragōidia'', ''tragōidia'') is a genre of drama based on human suffering and, mainly, the terrible or sorrowful events that befall a main character. Traditionally, the intention of tragedy i ...
*
Tragedy of the anticommons The tragedy of the anticommons is a type of coordination breakdown, in which a commons does not emerge, even when general access to resources or infrastructure would be a social good. It is a mirror-image of the older concept of tragedy of the co ...


Footnotes


Bibliography

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External links

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