A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a
co-branding
Co-branding is a marketing strategy that involves strategic alliance of multiple brand names jointly used on a single product or service.
Co-branding is an arrangement that associates a single product or service with more than one brand name, ...
relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and
value-added resellers (VARs) and other such organizations.
Managed services channel partner
The
Managed Services Channel Program (MSCP) defines managed services based on market and industry
best practice
A best practice is a method or technique that has been generally accepted as superior to other known alternatives because it often produces results that are superior to those achieved by other means or because it has become a standard way of doing ...
s, validates a provider’s managed service against those standards, and offers escalating rewards tied to the value delivered.
Outsourcing channel partner
The Outsourcing Channel Program is designed for partner who are taking over management of customer assets for multiple years across multiple technologies, either at the customer site or at another location like a remote
data center
A data center (American English) or data centre (British English)See spelling differences. is a building, a dedicated space within a building, or a group of buildings used to house computer systems and associated components, such as telecommunic ...
.
Referral partner
The referral partner is any individual, usually a professional consultant, existing customer, or sales professional, who can refer new customers to the manufacturer in any number of ways. Increasingly, companies are taking advantage of this type of partner as more and more individuals find work independently consulting and referring manufacturer solutions to their clients—which in essence provides a low cost way for manufacturers to manage their sales efforts.
Partner relationship management (PRM) software
With the increased reliance on the channel to drive sales efforts, technology has emerged to help support these efforts.
Partner relationship management (PRM) is the term most widely used to refer to this type of technology.
References
External links
Definition of terms{{Business-term-stub
Business terms