Campaign plan is a plan to achieve an objective, usually of a large-scale over an extended period of time. It usually coordinates many activities and uses of resources involving multiple organizations. A campaign plan could also have subordinate objectives or intermediate milestones and is often broken down by phases. They often begin with an assessment of the situation to put the plan in context. Campaign plans are often created in
business marketing
Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments and institutions). It allows them to sell products or services to other companies or organizations that resell them, use them ...
,
political campaigning
A political campaign is an organized effort which seeks to influence the decision making progress within a specific group. In democracies, political campaigns often refer to electoral campaigns, by which representatives are chosen or referend ...
and
military campaigning.
Examples
An example of a military campaign plan is
Noble Resolve.
Official definitions
The
U.S. Military defines campaign plan as:
:"A joint operation plan for a series of related major operations aimed at achieving strategic or operational objectives within a given time and space."
[Chairman, U.S. Joint Chiefs of Staff, , Joint Publication (JP) 1-02 (Washington, DC: CJCS, April 12, 2001, Amended October 31, 2009), p. 74.]
Notes
Plan
A plan is typically any diagram or list of steps with details of timing and resources, used to achieve an objective to do something. It is commonly understood as a temporal set of intended actions through which one expects to achieve a goal.
...
Marketing techniques
Military science
Plan
A plan is typically any diagram or list of steps with details of timing and resources, used to achieve an objective to do something. It is commonly understood as a temporal set of intended actions through which one expects to achieve a goal.
...
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