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Behavior informatics (BI) is the informatics of behaviors so as to obtain behavior intelligence and behavior insights. Different from applied behavior analysis from the psychological perspective, BI builds computational theories, systems and tools to qualitatively and quantitatively model, represent, analyze, and manage behaviors of individuals, groups and/or organization

BI is built on classic study of behavioral science, including
behavior modelingIn artificial intelligence Artificial intelligence (AI) is intelligence Intelligence has been defined in many ways: the capacity for logic Logic (from Ancient Greek, Greek: grc, wikt:λογική, λογική, label=none, lit=possessed ...

behavior modeling
,
applied behavior analysis Applied Behavior Analysis (ABA), also called behavioral engineering Behavioral engineering, also called applied behavior analysis, is intended to identify issues associated with the interface of technology and the human operators in a system ...
,
behavior analysis Behaviorism is a systematic approach to understanding the behavior of humans and other animals. It assumes that behavior is either a reflex evoked by the pairing of certain antecedent (behavioral psychology), antecedent stimuli in the environmen ...
,
behavioral economics Behavioral economics (also, behavioural economics) studies the effects of psychological Psychology is the scientific Science () is a systematic enterprise that Scientific method, builds and organizes knowledge in the form of Te ...
, and
organizational behavior Organizational behavior (OB) or organisational behaviour is the: "study of human behavior Human behavior is the potential and expressed capacity (Energy (psychological), mentally, Physical activity, physically, and Social actions, sociall ...
. Typical BI tasks consist of individual and group behavior formation, representation, computational modeling, analysis, learning, simulation, and understanding of behavior impact, utility, non-occurring behaviors etc. for behavior intervention and management.


Behavior analytics

Behavior informatics covers ''behavior analytics'' which focuses on analysis and learning of behavioral data.


Behavior

From an
Informatics Informatics is the study of computational systems, especially those for data storage and retrieval. According to ACM ''Europe and'' ''Informatics Europe Informatics Europe is the European association of university departments and research laborat ...
perspective, a
behavior Behavior (American English American English (AmE, AE, AmEng, USEng, en-US), sometimes called United States English or U.S. English, is the set of variety (linguistics), varieties of the English language native to the United States. Cur ...
consists of four key elements: actors (behavioral subjects and objects), operations (actions, activities) and interactions (relationships), and their properties. A behavior can be represented as a behavior vector, all behaviors of an actor or an actor group can be represented as behavior sequences and multi-dimensional behavior matrix.


See also

*
Informatics Informatics is the study of computational systems, especially those for data storage and retrieval. According to ACM ''Europe and'' ''Informatics Europe Informatics Europe is the European association of university departments and research laborat ...


References

Behaviorism Behavioral concepts Behavioural sciences Behavioral economics Cognitive science Information science Artificial intelligence {{Informatics