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Affordance is what the environment offers the individual. American psychologist James J. Gibson coined the term in his 1966 book, ''The Senses Considered as Perceptual Systems'', and it occurs in many of his earlier essays. However, his best-known definition is taken from his seminal 1979 book, ''The Ecological Approach to Visual Perception'': The word is used in a variety of fields:
perceptual psychology Perceptual psychology is a subfield of cognitive psychology that concerns the conscious and unconscious innate aspects of the human cognitive system: perception. A pioneer of the field was James J. Gibson. One major study was that of affordances, ...
, cognitive psychology,
environmental psychology Environmental psychology is a branch of psychology that explores the relationship between humans and the external world. It examines the way in which the natural environment and our built environments shape us as individuals. Environmental Psychol ...
, criminology, industrial design,
human–computer interaction Human–computer interaction (HCI) is research in the design and the use of computer technology, which focuses on the interfaces between people (users) and computers. HCI researchers observe the ways humans interact with computers and design te ...
(HCI), interaction design,
user-centered design User-centered design (UCD) or user-driven development (UDD) is a framework of process (not restricted to interfaces or technologies) in which usability goals, user characteristics, environment, tasks and workflow of a product, service or proc ...
, communication studies, instructional design,
science, technology and society Science and technology studies (STS) is an interdisciplinary field that examines the creation, development, and consequences of science and technology in their historical, cultural, and social contexts. History Like most interdisciplinary fie ...
(STS),
sports science Sports science is a discipline that studies how the healthy human body works during exercise, and how sport and physical activity promote health and performance from cellular to whole body perspectives. The study of sports science traditionally inc ...
and
artificial intelligence Artificial intelligence (AI) is intelligence—perceiving, synthesizing, and inferring information—demonstrated by machines, as opposed to intelligence displayed by animals and humans. Example tasks in which this is done include speech r ...
.


Original development

Gibson developed the concept of affordance over many years, culminating in his final book, ''The Ecological Approach to Visual Perception'' in 1979. He defined an affordance as what the environment provides or furnishes the animal. Notably, Gibson compares an affordance with an
ecological niche In ecology, a niche is the match of a species to a specific environmental condition. Three variants of ecological niche are described by It describes how an organism or population responds to the distribution of resources and competitors (for ...
emphasizing the way niches characterize how an animal lives in its environment. The key to understanding affordance is that it is relational and characterizes the suitability of the environment to the observer, and so, depends on their current intentions and their capabilities. For instance, a set of steps which rises four feet high does not afford climbing to the crawling infant, yet might provide rest to a tired adult or the opportunity to move to another floor for an adult who wished to reach an alternative destination. This notion of intention/needs is critical to an understanding of affordance, as it explains how the same aspect of the environment can provide different affordances to different people, and even to the same individual at another point in time. As Gibson puts it, “Needs control the perception of affordances (selective attention) and also initiate acts.” Affordances were further studied by Eleanor J. Gibson, wife of James J. Gibson, who created her theory of perceptual learning around this concept. Her book, ''An Ecological Approach to Perceptual Learning and Development'', explores affordances further. Gibson's is the prevalent definition in cognitive psychology. According to Gibson, humans tend to alter and modify their environment so as to change its affordances to better suit them. On his view, humans change the environment to make it easier to live in (even if making it harder for other animals to live in it): to keep warm, to see at night, to rear children, and to move around. This tendency to change the environment is natural to humans, and Gibson argues that it is a mistake to treat the social world apart from the material world or the tools apart from the natural environment. He points out that manufacturing was originally done by hand as a kind of manipulation. Gibson argues that learning to perceive an affordance is an essential part of socialization. The theory of affordances introduces a "value-rich ecological object". Affordances cannot be described within the value-neutral language of physics, but rather introduces notions of benefits and injuries to someone. An affordance captures this beneficial/injurious aspect of objects and relates them to the animal for whom they are well/ill-suited. During childhood development, a child learns to perceive not only the affordances for the self, but also how those same objects furnish similar affordances to another. A child can be introduced to the conventional meaning of an object by manipulating which objects command attention and demonstrating how to use the object through performing its central function.Emma Williams and Alan Costall (2000), ''Taking Things More Seriously: Psychological Theories of Autism and the Material-Social Divide'', . By learning how to use an artifact, a child “enters into the shared practices of society” as when they learn to use a toilet or brush their teeth. And so, by learning the affordances, or conventional meaning of an artifact, children learn the artifact's social world and further, become a member of that world. Anderson, Yamagishi and Karavia (2002) found that merely looking at an object primes the human brain to perform the action the object affords.


As perceived action possibilities

In 1988,
Donald Norman Donald Arthur Norman (born December 25, 1935) is an American researcher, professor, and author. Norman is the director of The Design Lab at University of California, San Diego. He is best known for his books on design, especially '' The Design ...
appropriated the term ''affordances'' in the context of
Human–Computer Interaction Human–computer interaction (HCI) is research in the design and the use of computer technology, which focuses on the interfaces between people (users) and computers. HCI researchers observe the ways humans interact with computers and design te ...
to refer to just those action possibilities that are readily perceivable by an actor. This new definition of "action possibilities" has now become synonymous with Gibson's work, although Gibson himself never made any reference to action possibilities in any of his writing. Through Norman's book ''
The Design of Everyday Things ''The Design of Everyday Things'' is a best-selling book by cognitive scientist and usability engineer Donald Norman about how design serves as the communication between object and user, and how to optimize that conduit of communication in order ...
'', this interpretation was popularized within the fields of HCI, interaction design, and
user-centered design User-centered design (UCD) or user-driven development (UDD) is a framework of process (not restricted to interfaces or technologies) in which usability goals, user characteristics, environment, tasks and workflow of a product, service or proc ...
. It makes the concept dependent not only on the physical capabilities of an actor, but also on their goals, beliefs, and past experiences. If an actor steps into a room containing an armchair and a
softball Softball is a game similar to baseball played with a larger ball on a smaller field. Softball is played competitively at club levels, the college level, and the professional level. The game was first created in 1887 in Chicago by George Hanc ...
, Gibson's original definition of affordances allows that the actor may throw the chair and sit on the ball, because this is objectively possible. Norman's definition of (perceived) affordances captures the likelihood that the actor will sit on the armchair and throw the softball. Effectively, Norman's affordances "suggest" how an object may be interacted with. For example, the size, shape, and weight of a softball make it perfect for throwing by humans, and it matches their past experience with similar objects. The focus on perceived affordances is much more pertinent to practical
design A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design' ...
problems , which may explain its widespread adoption. Norman later explained that this restriction of the term's meaning had been unintended, and in his 2013 update of ''The Design of Everyday Things'', he added the concept "signifiers". In the digital age, designers were learning how to indicate what actions were possible on a smartphone's touchscreen, which didn't have the physical properties that Norman intended to describe when he used the word "affordances". However, the definition from his original book has been widely adopted in HCI and interaction design, and both meanings are now commonly used in these fields. Following Norman's adaptation of the concept, ''affordance'' has seen a further shift in meaning where it is used as an
uncountable noun In linguistics, a mass noun, uncountable noun, non-count noun, uncount noun, or just uncountable, is a noun with the syntactic property that any quantity of it is treated as an undifferentiated unit, rather than as something with discrete eleme ...
, referring to the easy discoverability of an object or system's action possibilities, as in "this button has good affordance". This in turn has given rise to use of the verb ''afford'' – from which Gibson's original term was derived – that is not consistent with its dictionary definition (to provide or make available): designers and those in the field of HCI often use ''afford'' as meaning "to suggest" or "to invite". The different interpretations of affordances, although closely related, can be a source of confusion in writing and conversation if the intended meaning is not made explicit and if the word is not used consistently. Even authoritative textbooks can be inconsistent in their use of the term.''Human–Computer Interaction'', Preece et al. (1994, p. 6): The authors explicitly define perceived affordances as being a subset of all affordances, but another meaning is used later in the same paragraph by talking about "good affordance."''Universal Principles of Design'', Lidwell, Holden & Butler (2003, p. 20): The authors first explain that round wheels are better suited for rolling than square ones and therefore better afford (i.e. allow) rolling, but later state that a door handle "affords" (i.e. suggests) pulling, but not pushing. When affordances are used to describe
information and communications technology Information and communications technology (ICT) is an extensional term for information technology (IT) that stresses the role of unified communications and the integration of telecommunications ( telephone lines and wireless signals) and computer ...
(ICT) an analogy is created with everyday objects with their attendant features and functions.Faraj, S., & Azad, B. (2012). The Materiality of Technology: an Affordance Perspective. In ''Materiality and Organizing: Social Interaction in a Technological World''. . Yet, ICT's features and functions derive from the product classifications of its developers and designers. This approach emphasizes an artifact’s convention to be wholly located in how it was designed to be used. In contrast, affordance theory draws attention to the fit of the technology to the activity of the user and so lends itself to studying how ICTs may be appropriated by users or even misused. One meta-analysis reviewed the evidence from a number of surveys about the extent to which the Internet is transforming or enhancing community. The studies showed that the internet is used for connectivity locally as well as globally, although the nature of its use varies in different countries. It found that internet use is adding on to other forms of communication, rather than replacing them.


False affordances

William Gaver divided affordances into three categories: perceptible, hidden, and false. * A false affordance is an apparent affordance that does not have any real function, meaning that the actor perceives possibilities for action that are nonexistent. A good example of a false affordance is a
placebo button A placebo button is a push-button or other control that appears to have functionality but has no physical effect when pressed. Such buttons can appear to work, by lighting up or otherwise reacting, which rewards the user by giving them an illusion ...
. * Affordance is said to be hidden when there are possibilities for action, but these are not perceived by the actor. For example, it is not apparent from looking at a shoe that it could be used to open a wine bottle. * Affordance is said to be perceptible when there is information available such that the actor perceives and can then act upon the existing affordance. This means that, when affordances are perceptible, they offer a direct link between perception and action, and, when affordances are hidden or false, they can lead to mistakes and misunderstandings.


Affordance in robotics

Problems in robotics indicate that affordance is not only a theoretical concept from psychology. In object grasping and manipulation, robots need to learn the affordance of objects in the environment, i.e., to learn from visual perception and experience (a) whether objects can be manipulated, (b) to learn how to grasp an object, and (c) to learn how to manipulate objects to reach a particular goal. As an example, the hammer can be grasped, in principle, with many hand poses and approach strategies, but there is a limited set of effective contact points and their associated optimal grip for performing the goal.


Affordances in media

Affordances have now become a part of social media and are embedded in the design to keep users engaged on the platform for longer periods of time. These strategies have been utilized because increasing engagement generates more profit for media companies. For example, Instagram is designed for users to post and present their identity through pictures. Its affordance would be that a user is limited to communication limited to pictures, captions, hashtags, likes, comments and tagging. TikTok on the other hand allows a user to create short video content . One of the features "duet" allows users to communicate with each other by responding directly to another user's content which is a feature not available on Instagram. However Instagram affords users more characters in their caption compared to TikTok. Therefore users are more inclined to use Instagram for written and visual communication and more inclined to use TikTok for visual and audio communication.


Affordances in language education

Based on Gibson’s conceptualization of affordances as both the good and bad that the environment offers animals, affordances in language learning are both the opportunities and challenges that learners perceive of their environment when learning a language. Affordances, which are both learning opportunities or inhibitions, arise from the semiotic budget of the learning environment, which allows language to evolve. Positive affordances, or learning opportunities, are only effective in developing learner's language when they perceive and actively interact with their surroundings. Negative affordances, on the other hand, are crucial in exposing the learners’ weaknesses for teachers, and the learners themselves, to address their moment-to-moment needs in their learning process.


See also

*
Action-specific perception Action-specific perception, or perception-action, is a psychological theory that people perceive their environment and events within it in terms of their ability to act.Witt, J. K. (2011). Action's effect on perception. ''Current Directions in Psy ...
*
Ambient optic array The ambient optic array is the structured arrangement of light with respect to a point of observation. American psychologist James J. Gibson posited the existence of the ambient optic array as a central part of his ecological approach to optics. F ...
*
Default effect The default effect, a concept within the study of nudge theory, explains the tendency for an agent to generally accept the default option in a strategic interaction. The default option is the course of action that the agent, or chooser, will obtain ...
*
Form follows function Form follows function is a principle of design associated with late 19th and early 20th century architecture and industrial design in general, which states that the shape of a building or object should primarily relate to its intended function ...
* Usability


References


Further reading

* * * * * * *


External links

*A series of slides concerning theories of vision and (incidentally) the role of affordances and some interesting optical illusions concerning affordances {{cite web , url=http://www.cs.bham.ac.uk/research/projects/cogaff/misc/talks/sloman-beyond-gibson.pdf , title=What's vision for, and how does it work? From Marr (and earlier) to Gibson and beyond , date=March 12, 2014 , author =Aaron Sloman , access-date = May 22, 2014 Action (philosophy) Perception Psychological theories