![Clark Stanley's Snake Oil Liniment](https://upload.wikimedia.org/wikipedia/commons/6/6d/Clark_Stanley%27s_Snake_Oil_Liniment.png)
Snake oil is a term used to describe
deceptive marketing
False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or servic ...
,
health care fraud
Health care fraud includes "snake oil" marketing, health insurance fraud, drug fraud, and medical fraud. Health insurance fraud occurs when a company or an individual defrauds an insurer or government health care program, such as Medicare (United S ...
, or a scam. Similarly, "snake oil salesman" is a common expression used to describe someone who sells, promotes, or is a general proponent of some valueless or fraudulent cure, remedy, or solution. The term comes from the "snake oil" that used to be sold as a cure-all elixir for many kinds of physiological problems. Many 19th-century United States and 18th-century European entrepreneurs advertised and sold
mineral oil
Mineral oil is any of various colorless, odorless, light mixtures of higher alkanes from a mineral source, particularly a distillate of petroleum, as distinct from usually edible vegetable oils.
The name 'mineral oil' by itself is imprecise, ...
(often mixed with various
active and
inactive household herbs, spices, drugs, and compounds, but containing no snake-derived substances whatsoever) as "snake oil
liniment
Liniment (from la, linere, meaning "to anoint"), also called embrocation and heat rub, is a medicated topical preparation for application to the skin. Some liniments have viscosity similar to that of water; others are lotion or balm; still other ...
", making claims about its efficacy as a
panacea
In Greek mythology, Panacea (Greek ''Πανάκεια'', Panakeia), a goddess of universal remedy, was the daughter of Asclepius and Epione. Panacea and her four sisters each performed a facet of Apollo's art:
* Panacea (the goddess of universal ...
.
Patent medicine
A patent medicine, sometimes called a proprietary medicine, is an over-the-counter (nonprescription) medicine or medicinal preparation that is typically protected and advertised by a trademark and trade name (and sometimes a patent) and claimed ...
s that claimed to be a panacea were extremely common from the 18th century until the 20th, particularly among vendors masking addictive drugs such as
cocaine
Cocaine (from , from , ultimately from Quechuan languages, Quechua: ''kúka'') is a central nervous system (CNS) stimulant mainly recreational drug use, used recreationally for its euphoria, euphoric effects. It is primarily obtained from t ...
,
amphetamine
Amphetamine (contracted from alpha- methylphenethylamine) is a strong central nervous system (CNS) stimulant that is used in the treatment of attention deficit hyperactivity disorder (ADHD), narcolepsy, and obesity. It is also commonly used ...
, alcohol, and
opium
Opium (or poppy tears, scientific name: ''Lachryma papaveris'') is dried latex obtained from the seed capsules of the opium poppy ''Papaver somniferum''. Approximately 12 percent of opium is made up of the analgesic alkaloid morphine, which i ...
-based concoctions or
elixirs, to be sold at
medicine shows as medication or products promoting health.
History
Oil from
Chinese water snakes has for centuries been used in
Chinese traditional medicine to treat joint pain such as
arthritis
Arthritis is a term often used to mean any disorder that affects joints. Symptoms generally include joint pain and stiffness. Other symptoms may include redness, warmth, swelling, and decreased range of motion of the affected joints. In som ...
and
bursitis
Bursitis is the inflammation of one or more bursae (fluid filled sacs) of synovial fluid in the body. They are lined with a synovial membrane that secretes a lubricating synovial fluid. There are more than 150 bursae in the human body. The bursa ...
. It has been suggested that the use of snake oil in the United States may have originated with Chinese railway laborers in the mid-19th century, who worked long days of physical toil. Chinese snake oil may have had real benefits due to its high concentration of the
omega−3 fatty acid eicosapentaenoic acid (EPA)—more than that of
salmon
Salmon () is the common name for several list of commercially important fish species, commercially important species of euryhaline ray-finned fish from the family (biology), family Salmonidae, which are native to tributary, tributaries of the ...
; the rattlesnake oil later sold by charlatans did not contain a significant amount of omega−3.
In a modern study,
erabu sea-snake oil was found to significantly improve the ability of mice to learn mazes, and their swimming endurance, over mice fed lard.
[
]Patent medicine
A patent medicine, sometimes called a proprietary medicine, is an over-the-counter (nonprescription) medicine or medicinal preparation that is typically protected and advertised by a trademark and trade name (and sometimes a patent) and claimed ...
s originated in England, where a patent was granted to Richard Stoughton's elixir in 1712. There were no federal regulations in the United States concerning the safety and effectiveness of drugs until the 1906 Pure Food and Drug Act. Thus, the widespread marketing and availability of dubiously advertised patent medicines without known properties or origin persisted in the US for a much greater number of years than in Europe.
In 18th-century Europe, especially in the UK, viper
The Viperidae (vipers) are a family of snakes found in most parts of the world, except for Antarctica, Australia, Hawaii, Madagascar, and various other isolated islands. They are venomous and have long (relative to non-vipers), hinged fangs tha ...
oil had been commonly recommended for many afflictions, including the ones for which oil from the rattlesnake
Rattlesnakes are venomous snakes that form the genera ''Crotalus'' and ''Sistrurus'' of the subfamily Crotalinae (the pit vipers). All rattlesnakes are vipers. Rattlesnakes are predators that live in a wide array of habitats, hunting small anim ...
(pit viper), a type of viper native to America, was subsequently favored to treat rheumatism
Rheumatism or rheumatic disorders are conditions causing chronic, often intermittent pain affecting the joints or connective tissue. Rheumatism does not designate any specific disorder, but covers at least 200 different conditions, including art ...
and skin diseases. Though there are accounts of oil obtained from the fat of various vipers in the Western world, the claims of its effectiveness as a medicine have never been thoroughly examined, and its efficacy is unknown. It is also likely that much of the snake oil sold by Western entrepreneurs was illegitimate, and did not contain ingredients derived from any kind of snake. Snake oil in the United Kingdom and the United States probably contained modified mineral oil
Mineral oil is any of various colorless, odorless, light mixtures of higher alkanes from a mineral source, particularly a distillate of petroleum, as distinct from usually edible vegetable oils.
The name 'mineral oil' by itself is imprecise, ...
. William Rockefeller Sr.
William Avery "Devil Bill" Rockefeller Sr. (November 13, 1810 – May 11, 1906) was an American businessman, lumberman, herbalist, salesman, and con-artist who went by the alias of Dr. William Levingston. He worked as a lumberman and then a travel ...
(1810-1906), the father of John D. Rockefeller
John Davison Rockefeller Sr. (July 8, 1839 – May 23, 1937) was an American business magnate and philanthropist. He has been widely considered the wealthiest American of all time and the richest person in modern history. Rockefeller was ...
, peddled literal snake oil.
In popular culture, a particular kind of confidence trick
A confidence trick is an attempt to defraud a person or group after first gaining their trust. Confidence tricks exploit victims using their credulity, naïveté, compassion, vanity, confidence, irresponsibility, and greed. Researchers have def ...
is associated with the snake-oil salesman - the traveling salesman purports to be a doctor (with false credentials), selling fake medicines with boisterous marketing hype
Hype in marketing is a strategy of using extreme publicity. Hype as a modern marketing strategy is closely associated with social media.
Marketing through hype often uses artificial scarcity to induce demand. Consumers of hyped products often ...
, often supported by pseudo-scientific evidence. To increase sales, an accomplice in the crowd (a shill
A shill, also called a plant or a stooge, is a person who publicly helps or gives credibility to a person or organization without disclosing that they have a close relationship with said person or organization. Shills can carry out their operatio ...
) will often attest to the value of the product in an effort to provoke buying enthusiasm. The "doctor" will leave town before his customers realize they have been cheated. This scam is often associated with the Old West, and appears in some Western films, but the judgment condemning snake oil as medicine took place in Rhode Island
Rhode Island (, like ''road'') is a U.S. state, state in the New England region of the Northeastern United States. It is the List of U.S. states by area, smallest U.S. state by area and the List of states and territories of the United States ...
, and involved snake oil manufactured in .[
]
From cure-all to quackery
Clark Stanley's Snake Oil Liniment – produced by Clark Stanley, the "Rattlesnake King" – was tested by the United States government's Bureau of Chemistry
The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...
, the precursor to the Food and Drug Administration
The United States Food and Drug Administration (FDA or US FDA) is a List of United States federal agencies, federal agency of the United States Department of Health and Human Services, Department of Health and Human Services. The FDA is respon ...
(FDA) in 1916. It was found to contain: mineral oil, 1% fatty oil (assumed to be tallow
Tallow is a rendering (industrial), rendered form of beef or mutton fat, primarily made up of triglycerides.
In industry, tallow is not strictly defined as beef or mutton fat. In this context, tallow is animal fat that conforms to certain techn ...
), capsaicin
Capsaicin (8-methyl-''N''-vanillyl-6-nonenamide) ( or ) is an active component of chili peppers, which are plants belonging to the genus ''Capsicum''. It is a chemical irritant for mammals, including humans, and produces a sensation of burning ...
from chili pepper
Chili peppers (also chile, chile pepper, chilli pepper, or chilli), from Nahuatl '' chīlli'' (), are varieties of the berry-fruit of plants from the genus ''Capsicum'', which are members of the nightshade family Solanaceae, cultivated for ...
s, turpentine
Turpentine (which is also called spirit of turpentine, oil of turpentine, terebenthene, terebinthine and (colloquially) turps) is a fluid obtained by the distillation of resin harvested from living trees, mainly pines. Mainly used as a special ...
, and camphor
Camphor () is a waxy, colorless solid with a strong aroma. It is classified as a terpenoid and a cyclic ketone. It is found in the wood of the camphor laurel ('' Cinnamomum camphora''), a large evergreen tree found in East Asia; and in the k ...
.
In 1916, subsequent to the passage of the Pure Food and Drug Act in 1906, Clark Stanley's Snake Oil Liniment was examined by the Bureau of Chemistry, and found to be drastically overpriced
A price is the (usually not negative) quantity of payment or compensation given by one party to another in return for goods or services. In some situations, the price of production has a different name. If the product is a "good" in the c ...
and of limited value. As a result, Stanley faced federal
Federal or foederal (archaic) may refer to:
Politics
General
*Federal monarchy, a federation of monarchies
*Federation, or ''Federal state'' (federal system), a type of government characterized by both a central (federal) government and states or ...
prosecution for peddling mineral oil in a fraudulent manner as snake oil. In his 1916 civil
Civil may refer to:
*Civic virtue, or civility
*Civil action, or lawsuit
* Civil affairs
*Civil and political rights
*Civil disobedience
*Civil engineering
*Civil (journalism), a platform for independent journalism
*Civilian, someone not a membe ...
hearing instigated by federal prosecutor
A prosecutor is a legal representative of the prosecution in states with either the common law adversarial system or the Civil law (legal system), civil law inquisitorial system. The prosecution is the legal party responsible for presenting the ...
s in the U.S. District Court
The United States district courts are the trial courts of the U.S. federal judiciary. There is one district court for each federal judicial district, which each cover one U.S. state or, in some cases, a portion of a state. Each district cou ...
for Rhode Island, Stanley pleaded ''nolo contendere
' is a legal term that comes from the Latin phrase for "I do not wish to contend". It is also referred to as a plea of no contest or no defense.
In criminal trials in certain United States jurisdictions, it is a plea where the defendant neithe ...
'' (no contest) to the allegations against him, giving no admission
Admission may refer to:
Arts and media
* "Admissions" (''CSI: NY''), an episode of ''CSI: NY''
* ''Admissions'' (film), a 2011 short film starring James Cromwell
* ''Admission'' (film), a 2013 comedy film
* ''Admission'', a 2019 album by Florida s ...
of guilt. His plea was accepted, and as a result, he was fined $20 (about $ in ).
The term ''snake oil'' has since been established in popular culture as a reference to any worthless concoction sold as medicine, and has been extended to describe a wide-ranging degree of fraudulent goods, services, ideas, and activities such as worthless rhetoric in politics. By further extension, a snake oil salesman is commonly used in English to describe a quack
Quack, The Quack or Quacks may refer to:
People
* Quack Davis, American baseball player
* Hendrick Peter Godfried Quack (1834–1917), Dutch economist and historian
* Joachim Friedrich Quack (born 1966), German Egyptologist
* Johannes Quack (b ...
, huckster, or charlatan
A charlatan (also called a swindler or mountebank) is a person practicing quackery or a similar confidence trick in order to obtain money, power, fame, or other advantages through false pretenses, pretense or deception. Synonyms for ''charlatan ...
.
Modern implications
False health products described by medical experts as "snake oil" continue to be marketed during the 21st century, including herbal medicines
Herbal medicine (also herbalism) is the study of pharmacognosy and the use of medicinal plants, which are a basis of traditional medicine. With worldwide research into pharmacology, some herbal medicines have been translated into modern remedies ...
, dietary supplement
A dietary supplement is a manufactured product intended to supplement one's diet by taking a pill, capsule, tablet, powder, or liquid. A supplement can provide nutrients either extracted from food sources or that are synthetic in order ...
s, products such as Tibetan singing bowls (when used for healing
With physical trauma or disease suffered by an organism, healing involves the repairing of damaged tissue(s), organs and the biological system as a whole and resumption of (normal) functioning. Medicine includes the process by which the cells i ...
) and treatments such as vaginal steaming
Vaginal steaming, sometimes shortened to V-steaming, and also known as wormwood steaming, is an alternative health treatment whereby a woman squats or sits over steaming water containing herbs such as mugwort, rosemary, wormwood, and basil. It ha ...
. The company Goop
Goop may refer to:
*Alfons Goop (1910–1993), Liechtenstein Nazi leader
*'' Goops'', a 1900 book series by Gelett Burgess
* Shoe Goo or Sportsman's Goop, a brand of waterproof seam-sealer
*''Goop'', a brand of liquid hand cleaner containing finely ...
has been accused of "selling snake oil" in some of its health products and recommendations.
During the COVID-19 pandemic
The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...
, the Xinhua News Agency
Xinhua News Agency (English pronunciation: )J. C. Wells: Longman Pronunciation Dictionary, 3rd ed., for both British and American English, or New China News Agency, is the official state news agency of the People's Republic of China. Xinhua ...
claimed that the herbal product ''Shuanghuanglian'' can prevent or treat infections from coronavirus
Coronaviruses are a group of related RNA viruses that cause diseases in mammals and birds. In humans and birds, they cause respiratory tract infections that can range from mild to lethal. Mild illnesses in humans include some cases of the com ...
es, stimulating sales across the United States, Russia and China. However, these claims have no basis in science.
See also
* Beecham's Pills
__NOTOC__
Beecham's Pills were a laxative first marketed about 1842 in Wigan, Lancashire. They were invented by Thomas Beecham (1820–1907), grandfather of the conductor Sir Thomas Beecham (1879–1961).
Commercial history
The pills themselves ...
* Daffy's Elixir
Daffy's Elixir (also sometimes known as Daffey's Elixir or Daffye's Elixir) is a name that has been used by several patent medicines over the years. It was originally designed for diseases of the stomach, but was later marketed as a universal cur ...
* Dalby's Carminative
Dalby's Carminative was one of the two most widely used patent medicines given to babies and children at the end of the 18th and beginning of the 19th centuries. Together with its rival, Godfrey's Cordial, they were known as "mother's friends" an ...
* False advertising
False advertising is defined as the act of publishing, transmitting, or otherwise publicly circulating an advertisement containing a false claim, or statement, made intentionally (or recklessly) to promote the sale of property, goods, or servic ...
* goop (company)
* Hadacol
Hadacol was a patent medicine marketed as a vitamin supplement. Its principal attraction, however, was that it contained 12 percent alcohol (listed on the tonic bottle's label as a "preservative"), which made it quite popular in the dry counties o ...
* Homeopathy
Homeopathy or homoeopathy is a pseudoscientific system of alternative medicine. It was conceived in 1796 by the German physician Samuel Hahnemann. Its practitioners, called homeopaths, believe that a substance that causes symptoms of a dis ...
* Lydia Pinkham
Lydia Estes Pinkham (born Estes; February 9, 1819 – May 17, 1883) was an American inventor and marketer of an herbal-alcoholic "women's tonic" for menstrual and menopausal problems, which medical experts dismissed as a quack remedy, but w ...
* MLM companies
* Nine oils
In the 19th century, the nine oils was a preparation, or liniment, which was rubbed into the skin to relieve aches, such as over bruises. "Nine oils" was apparently developed in veterinary medicine, for treating horses, but later was adopted for ...
* Patent medicine
A patent medicine, sometimes called a proprietary medicine, is an over-the-counter (nonprescription) medicine or medicinal preparation that is typically protected and advertised by a trademark and trade name (and sometimes a patent) and claimed ...
* Turlington's Balsam
Turlington's Balsam of Life was a patent medicine developed by English merchant Robert Turlington.
Background
He succeeded in obtaining a royal patent from King George II in 1744, which gave him the right to pursue anyone attempting to pass off th ...
References
External links
*
*
{{Pseudoscience
Patent medicines
Ointments