BiFi is a brand of meat snacks owned by the
American
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the "United States" or "America"
** Americans, citizens and nationals of the United States of America
** American ancestry, pe ...
snack company
Jack Link's. BiFi Roll (introduced in 1987) and BiFi Carazza (introduced in 1994) are the most popular ''BiFi'' products besides BiFi Original. Up to this day, the meat snacks are still manufactured in the original facilities of "Schafft Fleischwerke" in
Ansbach, Germany.
History
The brand BiFi was introduced in 1972. Originally, the name BiFi was only used for the first product of today's product range, a small
salami. The name ''BiFi'' derived from the English adjective "beefy" (meaty). Currently more than ten products are distributed under the brand.
After "Schafft Fleischwerke" became part of the "Union Deutsche Lebensmittelwerke GmbH" (Union of German Food factories Ltd.), BiFi was included in the
Unilever product range.
In February 2014, Unilever sold their meat snacks brands BiFi and
Peperami
Peperami is a pork jerky snack manufactured by Jack Link's. It is similar to BiFi and is manufactured in Ansbach, Germany, and sold in the United Kingdom and the Republic of Ireland, across multiples and independent retailers.
The snack has mul ...
to the largest meat snack producer worldwide,
Jack Link's''.''
In 2017, the brand's
logo and
packaging design
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging also refers to the process of designing, evaluating, and producing packages. Packaging can be described as a co ...
was revised. The new look of the brand was introduced in the context by a large-scale
TV and online campaign under the claim "It's right when it feels right".
Advertising & Varieties
Like Peperami, BiFi's television advertising is humorous.
In the 1990s, BiFi used the advertisements at the time for
Peperami
Peperami is a pork jerky snack manufactured by Jack Link's. It is similar to BiFi and is manufactured in Ansbach, Germany, and sold in the United Kingdom and the Republic of Ireland, across multiples and independent retailers.
The snack has mul ...
, featuring the "Animal". However, Julien Haggége's German voice (for the Animal) was overdubbed with the German translations for the words, and the ending consequently features a BiFi packet, not a Peperami packet.
In 2001, BiFi "debuted" an advertising campaign featuring a supermarket/office area called Zomtec. There were ten adverts in the series, lasting even into 2003. They feature numerous characters and their "mishaps" with BiFi. One of the more famous ones (in English-language) featured a man "reach" for a BiFi, but someone else reaches for it first. Upset, other people offer him a BiFi, but it turns out to be a joke as one of the people offering him a BiFi licks the BiFi.
The following varieties are, or have been available: Original, XXL, Minis, Thin Sticks, Salamibrot,
Beef, Wrapped in Dough (Turkey, Hot, Original, Veggie),
Bierwurst,
Turkey,
Veggie Carazza.
See also
*
Peperami
Peperami is a pork jerky snack manufactured by Jack Link's. It is similar to BiFi and is manufactured in Ansbach, Germany, and sold in the United Kingdom and the Republic of Ireland, across multiples and independent retailers.
The snack has mul ...
(a similar snack also made by
Jack Link's)
References
External links
BiFi official websiteJack Link's website
{{DEFAULTSORT:Bifi (Snack)
Brand name snack foods
Brand name meats
Former Unilever brands
Products introduced in 1972