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A Zoom town is a community that experiences a significant population increase as due to an influx of
remote work Remote work, also called work from home (WFH), work from anywhere, telework, remote job, mobile work, and distance work is an employment arrangement in which employees do not commute to a central place of work, such as an office building, ware ...
ers. The term became popular during the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
. The population growth of Zoom towns has had significant economic implications. The name is a play on "
boomtown A boomtown is a community that undergoes sudden and rapid population and economic growth, or that is started from scratch. The growth is normally attributed to the nearby discovery of a precious resource such as gold, silver, or oil, althou ...
", a community that undergoes sudden and rapid growth, and Zoom, the videoconferencing software.


Definition

In 2020, the
COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
led to a significant migration to previous “getaway communities” and small towns near attractions such as ski resorts in conjunction with the increase in popularity of
remote work Remote work, also called work from home (WFH), work from anywhere, telework, remote job, mobile work, and distance work is an employment arrangement in which employees do not commute to a central place of work, such as an office building, ware ...
. In March 2020, the pandemic forced many workers to transfer to remote work, and a September Gallup poll showed that nearly 60% of workers remained working remotely full or part time, and two-thirds of employees wanted to stay that way, giving them more flexibility in where to live. Before the pandemic, only 10% or fewer of workers in the United States worked remotely full-time. People working remotely found they could attain some "normalcy" by hiking, biking, skiing, snowshoeing, and other outdoor activities while cities were locked down, and they did not need to commute to work. A November study by the
Pew Research The Pew Research Center is a nonpartisan American think tank (referring to itself as a "fact tank") based in Washington, D.C. It provides information on social issues, public opinion, and demographic trends shaping the United States and the ...
center found that as a result of the pandemic, around 5% of Americans had moved in the several months prior to the study.


Impact

In the United States, locations such as
The Hamptons, New York ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
;
Cape Cod, Massachusetts Cape Cod is a peninsula extending into the Atlantic Ocean from the southeastern corner of mainland Massachusetts, in the northeastern United States. Its historic, maritime character and ample beaches attract heavy tourism during the summer mon ...
;
Aspen, Colorado Aspen is a home rule municipality that is the county seat and the most populous municipality of Pitkin County, Colorado, United States. The city population was 7,004 at the 2020 United States Census. Aspen is in a remote area of the Rocky Moun ...
;
Bethel, Maine Bethel is a town in Oxford County, Maine, United States. The population was 2,504 at the 2020 census. It includes the villages of Bethel and West Bethel. The town is home to Gould Academy, a private preparatory school, and is near the Sun ...
; and
Truckee, California Truckee is an incorporated town in Nevada County, California, United States. As of the 2010 United States Census, the population was 16,180, reflecting an increase of 2,316 from the 13,864 counted in the 2000 Census and having the 316th highe ...
 — which are usually considered vacation destinations — saw large spikes in people moving there. Truckee for instance saw a 23% increase. On the other hand, cities such as
San Francisco San Francisco (; Spanish for " Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the fourth most populous in California and 17t ...
,
Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region o ...
, and
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
, saw rent levels plunge. This put strain on towns which were not used to handling so many people, in some cases this led to problems such as a lack of affordable housing, availability of public transit, congestion, and income inequality; which have been traditionally thought of as larger city problems. In the United States, many small western mountain towns have seen significant numbers of very wealthy migrants, leading some observers to call the wealthy zoom towns a "Billionaire Wilderness," taken from the name of a book by
Yale University Yale University is a private research university in New Haven, Connecticut. Established in 1701 as the Collegiate School, it is the third-oldest institution of higher education in the United States and among the most prestigious in the w ...
sociologist Justin Farrell. Although the trend was already underway, the sudden rapid migration accelerated it, and led to calls to carefully manage the situation to avoid the places being "loved to death". Many of the areas have tight housing regulations which prevent construction booms, driving up prices for houses already built, as in
the Hamptons The Hamptons, part of the East End of Long Island, consist of the towns of Southampton and East Hampton, which together comprise the South Fork of Long Island, in Suffolk County, New York. The Hamptons are a popular seaside resort and one o ...
, which saw a rise in housing prices of up to 25%, and Truckee, which is up 50%. Not all areas experiencing booms see it as a problem however, and some have even launched initiatives specifically designed to appeal to remote workers. It is expected that remote workers will bring significant tax revenue and will want to give back to their new communities.
West Virginia West Virginia is a state in the Appalachian, Mid-Atlantic and Southeastern regions of the United States.The Census Bureau and the Association of American Geographers classify West Virginia as part of the Southern United States while the ...
has offered $12,000 to people who move to the state and work remotely. According to the Canadian magazine ''
Maclean's ''Maclean's'', founded in 1905, is a Canadian news magazine reporting on Canadian issues such as politics, pop culture, and current events. Its founder, publisher John Bayne Maclean, established the magazine to provide a uniquely Canadian pers ...
'', population-related statistical data in Canada "shows that from July 1, 2019 to July 1, 2020, Toronto and Montreal posted record population losses, while Halifax grew the second-fastest of any major urban area, and Moncton also grew faster than average. Housing prices have soared as people across Canada buy property in the Maritimes sight unseen through virtual tours, with Fredericton’s U-Haul dealer struggling to keep up with all the people renting moving trucks in Ontario and Quebec and trying to drop them off at its lot." In Europe, some countries such as
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
,
Romania Romania ( ; ro, România ) is a country located at the crossroads of Central Europe, Central, Eastern Europe, Eastern, and Southeast Europe, Southeastern Europe. It borders Bulgaria to the south, Ukraine to the north, Hungary to the west, S ...
,
Poland Poland, officially the Republic of Poland, is a country in Central Europe. It is divided into 16 administrative provinces called voivodeships, covering an area of . Poland has a population of over 38 million and is the fifth-most populou ...
,
Latvia Latvia ( or ; lv, Latvija ; ltg, Latveja; liv, Leţmō), officially the Republic of Latvia ( lv, Latvijas Republika, links=no, ltg, Latvejas Republika, links=no, liv, Leţmō Vabāmō, links=no), is a country in the Baltic region of ...
, and
Bulgaria Bulgaria (; bg, България, Bǎlgariya), officially the Republic of Bulgaria,, ) is a country in Southeast Europe. It is situated on the eastern flank of the Balkans, and is bordered by Romania to the north, Serbia and North Macedo ...
, which had experienced " brain-drain" in preceding years, found young professionals return home as they began working remotely; a trend which was further encouraged by some governments in the form of tax breaks for returning citizens. Other places have set up working visa programs specifically for remote workers, such as
Anguilla Anguilla ( ) is a British Overseas Territory in the Caribbean. It is one of the most northerly of the Leeward Islands in the Lesser Antilles, lying east of Puerto Rico and the Virgin Islands and directly north of Saint Martin. The terr ...
,
Barbados Barbados is an island country in the Lesser Antilles of the West Indies, in the Caribbean region of the Americas, and the most easterly of the Caribbean Islands. It occupies an area of and has a population of about 287,000 (2019 estima ...
,
Georgia Georgia most commonly refers to: * Georgia (country), a country in the Caucasus region of Eurasia * Georgia (U.S. state), a state in the Southeast United States Georgia may also refer to: Places Historical states and entities * Related to the ...
,
Estonia Estonia, formally the Republic of Estonia, is a country by the Baltic Sea in Northern Europe. It is bordered to the north by the Gulf of Finland across from Finland, to the west by the sea across from Sweden, to the south by Latvia, an ...
, and
Croatia , image_flag = Flag of Croatia.svg , image_coat = Coat of arms of Croatia.svg , anthem = " Lijepa naša domovino"("Our Beautiful Homeland") , image_map = , map_caption = , capi ...
. Following the same trend, Italy began paying people to move to its more remote villages in order to revitalize them. One study early in the pandemic of 30 countries around the world showed that countries in the so-called "
developed world A developed country (or industrialized country, high-income country, more economically developed country (MEDC), advanced country) is a sovereign state that has a high quality of life, developed economy and advanced technological infrastruct ...
" had the easiest shift to working remotely, with
Luxembourg Luxembourg ( ; lb, Lëtzebuerg ; french: link=no, Luxembourg; german: link=no, Luxemburg), officially the Grand Duchy of Luxembourg, ; french: link=no, Grand-Duché de Luxembourg ; german: link=no, Großherzogtum Luxemburg is a small lan ...
coming in at the top, while
Nigeria Nigeria ( ), , ig, Naìjíríyà, yo, Nàìjíríà, pcm, Naijá , ff, Naajeeriya, kcg, Naijeriya officially the Federal Republic of Nigeria, is a country in West Africa. It is situated between the Sahel to the north and the Gulf o ...
was at the bottom.
Richard Florida Richard L. Florida is an American urban studies theorist focusing on social and economic theory. He is a professor at the Rotman School of Management at the University of Toronto and a Distinguished Fellow at NYU's School of Professional Studies. ...
and Adam Ozimek wrote in an article in ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'' that the shift is expected to have significant economic implications. Before the pandemic, very few companies allowed their employees to do work entirely remotely, and many had a negative perception of remote work, but the pandemic changed that. The "work-from-home experiment" was considered a "a resounding – and somewhat unexpected – success" by management experts, and working remotely is expected to remain a significant part of the American workforce, and no longer be seen as a workplace "perk" for a handful of employees in a few more modern companies. Companies that have already announced that remote work will become permanent within their corporation include
Twitter Twitter is an online social media and social networking service owned and operated by American company Twitter, Inc., on which users post and interact with 280-character-long messages known as "tweets". Registered users can post, like, and ...
,
Siemens Siemens AG ( ) is a German multinational conglomerate corporation and the largest industrial manufacturing company in Europe headquartered in Munich with branch offices abroad. The principal divisions of the corporation are ''Industry'', ''E ...
,
Shopify Shopify Inc. is a Canadian multinational e-commerce company headquartered in Ottawa, Ontario. Shopify is the name of its proprietary e-commerce platform for online stores and retail point-of-sale systems. The Shopify platform offers online ret ...
,
Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dust ...
, and
State Bank of India State Bank of India (SBI) is an Indian multinational public sector bank and financial services statutory body headquartered in Mumbai, Maharashtra. SBI is the 49th largest bank in the world by total assets and ranked 221st in the '' Fort ...
, and 74% of venture capitalists and venture-backed entrepreneurs expect their companies to remain remote for the majority of employees, if not all of them. Other possible effects of people moving to smaller towns include changes in transportation habits, as people drive cars less and feel it less of a necessity to own them, they may opt for ridesharing options if available, and may even increase the demand for
self-driving car A self-driving car, also known as an autonomous car, driver-less car, or robotic car (robo-car), is a car that is capable of traveling without human input.Xie, S.; Hu, J.; Bhowmick, P.; Ding, Z.; Arvin, F.,Distributed Motion Planning for S ...
s.


Examples of Zoom towns and regions

*
Aspen, Colorado Aspen is a home rule municipality that is the county seat and the most populous municipality of Pitkin County, Colorado, United States. The city population was 7,004 at the 2020 United States Census. Aspen is in a remote area of the Rocky Moun ...
*
Bellevue, Washington Bellevue ( ) is a city in the Eastside region of King County, Washington, United States, located across Lake Washington from Seattle. It is the third-largest city in the Seattle metropolitan area and has variously been characterized as ...
*
Bethel, Maine Bethel is a town in Oxford County, Maine, United States. The population was 2,504 at the 2020 census. It includes the villages of Bethel and West Bethel. The town is home to Gould Academy, a private preparatory school, and is near the Sun ...
*
Bozeman, Montana Bozeman is a city and the county seat of Gallatin County, Montana, United States. Located in southwest Montana, the 2020 census put Bozeman's population at 53,293, making it the fourth-largest city in Montana. It is the principal city o ...
Patrick Sisson
Remote Workers Spur an Affordable Housing Crunch in Montana
Bloomberg. February 11, 2021
*
Cape Cod, Massachusetts Cape Cod is a peninsula extending into the Atlantic Ocean from the southeastern corner of mainland Massachusetts, in the northeastern United States. Its historic, maritime character and ample beaches attract heavy tourism during the summer mon ...
*
Carlsbad, California Carlsbad is a coastal city in the North County region of San Diego County, California, United States. The city is south of downtown Los Angeles and north of downtown San Diego. As of the 2020 census, the population of the city was 114,746. ...
*
Carmel, Indiana Carmel is a suburban city in Indiana immediately north of Indianapolis. With a population of 100,777, the city spans across Clay Township in Hamilton County, Indiana, and is bordered by the White River to the east; the Hamilton-Boone county l ...
*
Cary, North Carolina Cary is a town in Wake and Chatham counties in the U.S. state of North Carolina and is part of the Raleigh–Cary, NC Metropolitan Statistical Area. According to the 2020 Census, its population was 174,721, making it the seventh largest mun ...
*
Centennial, Colorado Centennial is a home rule municipality located in Arapahoe County, Colorado, United States. The city population was 108,418 at the 2020 United States Census, making Centennial the 11th most populous municipality in Colorado. Centennial is a part ...
* Greater Danbury, Connecticut *
Fremont, California Fremont is a city in Alameda County, California, United States. Located in the East Bay region of the San Francisco Bay Area, Bay Area, Fremont has a population of 230,504 as of 2020, making it the fourth List of cities and towns in the San Fra ...
*
Frisco, Texas Frisco is a city in Collin and Denton counties in the U.S. state of Texas. It is part of the Dallas–Fort Worth metroplex and about from both Dallas Love Field and Dallas/Fort Worth International Airport. Its population was 200,509 at the 2 ...
*
Gilbert, Arizona Gilbert is a town in Maricopa County, Arizona, United States, located southeast of Phoenix within the city's metropolitan area. Incorporated on July 6, 1920, Gilbert was once known as the "Hay Shipping Capital of the World". It is the fifth-lar ...
*
The Hamptons, New York ''The'' () is a grammatical article in English, denoting persons or things already mentioned, under discussion, implied or otherwise presumed familiar to listeners, readers, or speakers. It is the definite article in English. ''The'' is the ...
*
Henderson, Nevada Henderson is a city in Clark County, Nevada, United States, about southeast of downtown Las Vegas. It is the second largest city in Nevada, after Las Vegas, with an estimated population of 320,189 in 2019. The city is part of the Las Vegas Val ...
* Hudson Valley, New York * Lake Tahoe, California *
League City, Texas League City is a city in the U.S. state of Texas, in Galveston County, within the metropolitan area. As of the 2020 census, the city had a population of 112,129. The city of League City has a small portion north of Clear Creek within Harris C ...
* Moncton, New Brunswick *
Olathe, Kansas Olathe ( ) is the county seat of Johnson County, Kansas, United States. It is the fourth-most populous city in both the Kansas City metropolitan area and the state of Kansas, with a 2020 population of 141,290. History 19th century Olathe wa ...
*
Roseville, California Roseville is the most populous city in Placer County, California, located within the Sacramento metropolitan area. As of 2019, the US Census Bureau estimated the city's population to be 141,500. Interstate 80 runs through Roseville and State Rout ...
*
Sandy Springs, Georgia Sandy Springs is a city in northern Fulton County, Georgia and an inner ring suburb of Atlanta. The city's population was 108,080 at the 2020 census, making it Georgia's seventh-largest city. It is the site of several corporate headquarters, ...
*
Santa Fiora Santa Fiora is a '' comune'' (municipality) in the Province of Grosseto, in the Italian region of Tuscany, located about southeast of Florence and about east of Grosseto. Santa Fiora borders the following municipalities: Abbadia San Salvator ...
,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
*
Santo Stefano di Sessanio Santo Stefano di Sessanio is a ''comune'' and hill town in the province of L'Aquila in the Abruzzo region of southern Italy. Located in the Gran Sasso e Monti della Laga National Park, in the highest region of the Apennines, this medieval hill to ...
,
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical ...
*
Thousand Oaks, California Thousand Oaks is the second-largest city in Ventura County, California, United States. It is in the northwestern part of Greater Los Angeles, approximately from the city of Los Angeles and from Downtown. It is named after the many oak tr ...
*
Torrance, California Torrance is a city in the Los Angeles metropolitan area located in Los Angeles County, California, United States. The city is part of what is known as the South Bay region of the metropolitan area. Torrance has of beachfront on the Pacific O ...
*
Truckee, California Truckee is an incorporated town in Nevada County, California, United States. As of the 2010 United States Census, the population was 16,180, reflecting an increase of 2,316 from the 13,864 counted in the 2000 Census and having the 316th highe ...


See also

* Impact of the COVID-19 pandemic


References

{{COVID-19 pandemic COVID-19 pandemic in the United States Economic impact of the COVID-19 pandemic Economic growth Types of towns Urban studies and planning terminology COVID-19 pandemic in Europe COVID-19 pandemic in Canada