Zhumir Latin Spirit is an

Ecuador Ecuador ( ; ; Quechua: ''Ikwayur''; Shuar: ''Ecuador'' or ''Ekuatur''), officially the Republic of Ecuador ( es, República del Ecuador, which literally translates as "Republic of the Equator"; Quechua: ''Ikwadur Ripuwlika''; Shuar: ''Eku ...

ian brand of

spirits Spirit or spirits may refer to: Liquor and other volatile liquids * Spirits, a.k.a. liquor, distilled alcoholic drinks * Spirit or tincture, an extract of plant or animal material dissolved in ethanol * Volatile (especially flammable) liquids, ...

, marketed on a national and international scale. Zhumir is often, incorrectly, referred to as

Rum Rum is a liquor made by fermenting and then distilling sugarcane molasses or sugarcane juice. The distillate, a clear liquid, is usually aged in oak barrels. Rum is produced in nearly every sugar-producing region of the world, such as the Ph ...

outside of Ecuador.

Origins

Zhumir was originally founded by Don Eduardo Crespo Malo. The term "Zhumir" was coined in 1870 by Francesco Cabeza de VacaAguardiente Zhumir
/ref> to describe spirits, and the distillery has roots in Cuenca, where it was founded in 1966 by Doña Hortensia Mata Ordóñez as "Destilería La Playa." The name was changed in 1982 to "Destilería Zhumir C. Ltda" in order to more closely identify the company with its most popular product. When Zhumir began, it was a

cottage industry The putting-out system is a means of subcontracting work. Historically, it was also known as the workshop system and the domestic system. In putting-out, work is contracted by a central agent to subcontractors who complete the project via remote ...

, bottling and selling spirits made in the traditional artesanal manner, however the product quickly became so popular that the company installed an industrial distillery to keep up with demand. Much of the

sugarcane Sugarcane or sugar cane is a species of (often hybrid) tall, Perennial plant, perennial grass (in the genus ''Saccharum'', tribe Andropogoneae) that is used for sugar Sugar industry, production. The plants are 2–6 m (6–20 ft) tall with ...

used to produce Zhumir is grown in company owned fields in the valley of Paute in the province of

Azuay Azuay (), Province of Azuay is a province of Ecuador, created on 25 June 1824. It encompasses an area of . Its capital is Cuenca. It is located in the south center of Ecuador in the highlands. Its mountains reach above sea level in the natio ...

, and the corporation has its headquarters in the Azuay capital, Cuenca.

Flavours

Zhumir's Neat Spirits Zhumir Blender - triple-filtered, dry, flavourless spirit, 68 proof.
Zhumir Watermelon - semi-dry, Watermelon and Strawberry flavoured spirit, (Extremely popular among youngsters) 15 proof .
Zhumir Coco - semi-dry,

coconut The coconut tree (''Cocos nucifera'') is a member of the palm tree family ( Arecaceae) and the only living species of the genus ''Cocos''. The term "coconut" (or the archaic "cocoanut") can refer to the whole coconut palm, the seed, or the ...

flavoured spirit, 42 proof.
Zhumir Maracuyá - semi-dry,

passionfruit ''Passiflora edulis,'' commonly known as passion fruit, is a vine species of passion flower native to southern Brazil through Paraguay and northern Argentina. It is cultivated commercially in tropical and subtropical areas for its sweet, seedy f ...

flavoured spirit, 42 proof.
Zhumir Durazno - semi-dry,

peach The peach (''Prunus persica'') is a deciduous tree first domesticated and cultivated in Zhejiang province of Eastern China. It bears edible juicy fruits with various characteristics, most called peaches and others (the glossy-skinned, non-fu ...

flavoured spirit, 42 proof.
Zhumir Limón - semi-dry,

lime Lime commonly refers to: * Lime (fruit), a green citrus fruit * Lime (material), inorganic materials containing calcium, usually calcium oxide or calcium hydroxide * Lime (color), a color between yellow and green Lime may also refer to: Botany ...

flavoured spirit, 60 proof.
Zhumir Reposado - a fine, aged spirit similar to amber rum, 80 proof.
Zhumir Reserva Especial - a fine, aged spirit similar to dark rum, 80 proof. "Zhumir Naranjilla" As well, the company offers blended spirit-based

liqueur A liqueur (; ; ) is an alcoholic drink composed of spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-aged beyond ...

s Piña Colada with Zhumir - a pre-mixed Pina Colada, 30 proof.
Tacao with Zhumir - a

chocolate Chocolate is a food made from roasted and ground cacao seed kernels that is available as a liquid, solid, or paste, either on its own or as a flavoring agent in other foods. Cacao has been consumed in some form since at least the Olmec civ ...

cream liqueur, 30 proof.

Rompope Rompope is an eggnog-like drink made with eggs, milk, and vanilla flavouring. The egg yolks impart a yellow hue to the emulsified beverage. It is a traditional drink known as such in Honduras, Costa Rica, Ecuador, Nicaragua, El Salvador, Guatem ...

with Zhumir - a

cinnamon Cinnamon is a spice obtained from the inner bark of several tree species from the genus ''Cinnamomum''. Cinnamon is used mainly as an aromatic condiment and flavouring additive in a wide variety of cuisines, sweet and savoury dishes, breakfa ...

and egg cream liqueur of flavour similar to eggnog, 32 proof.

External links

Official website

References

{{Alcoholic drinks Distilled drinks Companies of Ecuador Ecuadorian brands Alcoholic drink brands