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Zapier is a product that allows end users to integrate the
web applications A web application (or web app) is application software that is accessed using a web browser. Web applications are delivered on the World Wide Web to users with an active network connection. History In earlier computing models like client-serv ...
they use and automate workflows. The company is fully remote. As of 2021, it connects to more than 4,000 apps, with free and paid plans.


Overview

Zapier provides workflows to automate the use of web applications together. It is often described as a translator between web APIs, helping to increase worker productivity by saving time through automation of recurring tasks, and business processes such as
lead management Lead management is a set of methodologies, systems, and practices designed to generate new potential business clientele, generally operated through a variety of marketing campaigns or programs. Lead management facilitates a business's connection bet ...
. Through an interface in which users can set up workflow rules to determine how its automations function, it orchestrates flow of data between tools and online services that wouldn't otherwise communicate with one another. For example, when a new business lead is added to a
Google Sheets Google Sheets is a spreadsheet program included as part of the free, web-based Google Docs Editors suite offered by Google. The service also includes: Google Docs, Google Slides, Google Drawings, Google Forms, Google Sites and Google Keep. G ...
spreadsheet, that lead can be automatically entered in
Salesforce Salesforce, Inc. is an American cloud-based software company headquartered in San Francisco, California. It provides customer relationship management (CRM) software and applications focused on sales, customer service, marketing automation, a ...
and assigned to a sales representative. Additional team members can be alerted through Slack and the team lead can receive an email notification when the new lead has been contacted.


History

Zapier was founded in
Columbia, Missouri Columbia is a city in the U.S. state of Missouri. It is the county seat of Boone County and home to the University of Missouri. Founded in 1821, it is the principal city of the five-county Columbia metropolitan area. It is Missouri's fourt ...
by Wade Foster, Bryan Helmig, and Mike Knoop, as part of the first Startup Weekend Columbia in 2011. After initially submitting an application for the Winter 2012 funding cycle and being rejected, they then built their initial prototype with 25 apps, and were accepted to
Y Combinator Y Combinator (YC) is an American technology startup accelerator launched in March 2005. It has been used to launch more than 3,000 companies, including Airbnb, Coinbase, Cruise, DoorDash, Dropbox, Instacart, Quora, PagerDuty, Reddit, St ...
startup seed accelerator in the Summer 2012 funding cycle. As a result of the acceptance, the company temporarily relocated to
Mountain View, California Mountain View is a city in Santa Clara County, California, United States. Named for its views of the Santa Cruz Mountains, it has a population of 82,376. Mountain View was integral to the early history and growth of Silicon Valley, and is t ...
in Spring 2012. In October of the same year, Zapier received a $1.3 million seed funding round led by global venture investment firm
Bessemer Venture Partners Bessemer Venture Partners (Bessemer) is an American venture capital firm. The firm has over $19 billion under management and invests globally, with offices in San Francisco, Redwood City, New York City, Boston, Israel, India, and London. Besseme ...
, its only venture capital funding to date. Zapier reached profitability in 2014.
Sequoia Capital Sequoia Capital is an American venture capital firm. The firm is headquartered in Menlo Park, California, and specializes in seed stage, early stage, and growth stage investments in private companies across technology sectors. , Sequoia's total ...
and Steadfast Financial bought shares from some of the company's original investors in January 2021, raising Zapier's valuation to $5 billion. It is one of the highest valued companies to come out of the Y Combinator program, and brought in $140 million in annually recurring revenue as of January 2021. In March 2017, the company offered a "de-location package", consisting of $10,000 in moving reimbursement to employees who desired to move away from the San Francisco Bay Area. After the announcement, job applications increased by 50%. Zapier has been a fully remote company since it was founded in 2011. As of January 2022, the company employs approximately 500 people in 38 countries. In 2020, as the
Covid-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identi ...
spread, Zapier set up a $1 million small business assistance fund for struggling customers. In 2020, Zapier announced National No-Code Day, and launched a no-code competition with a $25,000 cash prize. In 2020,
fintech Fintech, a portmanteau of "financial technology", refers to firms using new technology to compete with traditional financial methods in the delivery of financial services. Artificial intelligence, blockchain, cloud computing, and big data are r ...
company
Brex Brex Inc is an American financial service and technology company based in San Francisco, California. Brex offers business credit cards and Cash Management Accounts to technology companies. Brex cards are business charge cards, which require at ...
announced a partnership with Zapier, allowing easy workflow automation between their products.


Acquisitions

In March 2021, the company acquired Makerpad, a no-code education service and community, for an undisclosed amount.


See also

*
IFTTT IFTTT (, an acronym of Conditional (computer programming)#If–then(–else), If This Then That) is a private commercial company that runs online digital automation Computing platform, platforms which it offers Platform as a service, as a servic ...
* Power Automate


References


External links

*{{Official Cloud applications Data synchronization Remote companies Y Combinator companies Companies based in Mountain View, California 2011 establishments in Missouri Automation software Workflow applications