Zignal Labs is a

SaaS Software as a service (SaaS ) is a software licensing and delivery model in which software is licensed on a subscription basis and is centrally hosted. SaaS is also known as "on-demand software" and Web-based/Web-hosted software. SaaS is cons ...

-based

media intelligence Media intelligence uses data mining and data science to analyze public, social and editorial media content. It refers to marketing systems that synthesize billions of online conversations into relevant information. This allow organizations to me ...

software service company that serves marketing and public relations departments. It was founded in 2011 and is headquartered in

San Francisco San Francisco (; Spanish language, Spanish for "Francis of Assisi, Saint Francis"), officially the City and County of San Francisco, is the commercial, financial, and cultural center of Northern California. The city proper is the List of Ca ...

History

Zignal Labs was founded in 2011 by Josh Ginsberg, Adam Beaugh and Jim Hornthal, who saw a need to modernize the media war rooms used in political campaigns. They aimed to create a solution that would provide information on candidates in realtime from a variety of media sources. After seeing success in the 2012 election under the original moniker Politear, the company changed the name to Zignal Labs and launched the media intelligence software platform into other industries. With this transition, the company used the software’s capabilities to analyze conversations and track the key influencers, issues and sentiment around enterprises. Since expanding to serve enterprise customers, Zignal Labs has provided media intelligence to a variety of different companies, ranging from

AirBNB Airbnb, Inc. ( ), based in San Francisco, California, operates an online marketplace focused on short-term homestays and experiences. The company acts as a broker and charges a commission from each booking. The company was founded in 2008 b ...

, to the Brunswick Group. The 2016 election provided Zignal Labs with a large amount of exposure, where Zignal Command Centers were used at both the Republican and Democratic National Conventions. The company partnered with the

Washington Post ''The Washington Post'' (also known as the ''Post'' and, informally, ''WaPo'') is an American daily newspaper published in Washington, D.C. It is the most widely circulated newspaper within the Washington metropolitan area and has a large nati ...

’s “The Daily 202” segment to provide innovative graphics around the presidential campaign and were a part of the “CNN Politics Campaign 2016: Like, Share, Elect” exhibit at the

Newseum The Newseum was an American museum dedicated to news and journalism that promoted free expression and the First Amendment to the United States Constitution, while tracing the evolution of communication. The purpose of the museum, funded by the ...

, along with

Facebook Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...

and

Instagram Instagram is a photo and video sharing social networking service owned by American company Meta Platforms. The app allows users to upload media that can be edited with filters and organized by hashtags and geographical tagging. Posts can ...

. In 2022, Zignal Labs was in talks with

Anomaly Six Anomaly Six (A6) is a media intelligence company. It sells global-location-data products to the United States government and the private sector. The company has embedded its software in over 500 mobile applications, giving it the ability to track ...

about a potential partnership. The two companies decided not to proceed.

Products and services

Zignal Enterprise

The

platform uses

Big Data Though used sometimes loosely partly because of a lack of formal definition, the interpretation that seems to best describe Big data is the one associated with large body of information that we could not comprehend when used only in smaller am ...

to provide information for marketing and PR departments. It pulls in data from TV, radio, traditional print media, online media and social media into one location, in realtime and displays it using "visualization widgets". The platform allows users to view data from a high level and then dig into discover the content that is driving the conversation.

Zignal Command Center

The customizable multi-screen command center displays the data.

References

{{Reflist Software companies based in California Software companies of the United States