Zig-Zag is a brand of

rolling paper Rolling paper is a specialty paper used for making cigarettes (commercially manufactured filter cigarettes and individually made roll-your-own cigarettes). Rolling papers are packs of several cigarette-size sheets, often folded inside a cardbo ...

s that originated in

France France (), officially the French Republic ( ), is a country primarily located in Western Europe. It also comprises of Overseas France, overseas regions and territories in the Americas and the Atlantic Ocean, Atlantic, Pacific Ocean, Pac ...

. The Zig-Zag brand produces primarily hand-rolled tobacco related products such as

cigarette A cigarette is a narrow cylinder containing a combustible material, typically tobacco, that is rolled into thin paper for smoking. The cigarette is ignited at one end, causing it to smolder; the resulting smoke is orally inhaled via the opp ...

s, cigarette tubes and rolling accessories. Zig-Zag papier a cigarettes tin (Cigarette rolling papers)

History of Zig-Zag

The company was founded in 1855 by Maurice and Jacques Braunstein. Based in

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...

, in 1882 the company built the Papeterie de Gassicourt, a cigarette paper production plant near the town of

Mantes-la-Jolie Mantes-la-Jolie (, often informally called Mantes) is a commune in the Yvelines department in the Île-de-France region of north-central France. It is located to the west of Paris, from the centre of the capital. Mantes-la-Jolie is a subprefe ...

. In 1894 they invented the process of "interleaving" rolling papers. They called their papers Zig-Zag after the

zigzag A zigzag is a pattern made up of small corners at variable angles, though constant within the zigzag, tracing a path between two parallel lines; it can be described as both jagged and fairly regular. In geometry, this pattern is described as a ...

alternating packaging process. In 1900, Zig-Zag was awarded a

gold Gold is a chemical element with the symbol Au (from la, aurum) and atomic number 79. This makes it one of the higher atomic number elements that occur naturally. It is a bright, slightly orange-yellow, dense, soft, malleable, and ductile met ...

medal at the

Universal Exposition A world's fair, also known as a universal exhibition or an expo, is a large international exhibition designed to showcase the achievements of nations. These exhibitions vary in character and are held in different parts of the world at a specif ...

. Success led to expansion in 1919 to a new mill in

Thonon-les-Bains Thonon-les-Bains (; frp, Tonon), often simply referred to as Thonon, is a subprefecture of the Haute-Savoie department in the Auvergne-Rhône-Alpes region in Eastern France. In 2018, the commune had a population of 35,241. Thonon-les-Bains is ...

. During

World War II World War II or the Second World War, often abbreviated as WWII or WW2, was a world war that lasted from 1939 to 1945. It involved the vast majority of the world's countries—including all of the great powers—forming two opposin ...

, the company's original facility in Mantes-la-Jolie was destroyed and at war's end, all production was shifted to the Thonon factory. With the death of Jacques Braunstein, in the 1950s Zig-Zag was sold to a partnership of the Group Bolloré and competitor

JOB Work or labor (or labour in British English) is intentional activity people perform to support the needs and wants of themselves, others, or a wider community. In the context of economics, work can be viewed as the human activity that contr ...

. In 2000, Zig-Zag became part of Republic Technologies of which Group Bolloré owns 19 percent.

Marketing

Captain Zig-Zag

The

zouave The Zouaves were a class of light infantry regiments of the French Army serving between 1830 and 1962 and linked to French North Africa; as well as some units of other countries modelled upon them. The zouaves were among the most decorated unit ...

soldier portrayed on the front of Zig-Zag products is colloquially known as the "Zig-Zag man". The choice of a member of this French North African regiment as a Zig-Zag icon originates from a folk story about an incident in the

battle of Sevastopol A battle is an occurrence of combat in warfare between opposing military units of any number or size. A war usually consists of multiple battles. In general, a battle is a military engagement that is well defined in duration, area, and force ...

. When the soldier's clay pipe was destroyed by a bullet, he attempted to roll his tobacco using a piece of paper torn from a musket cartridge. In an advertising campaign in the 1960s, Zig-Zag published leaflets with the zouave facing the viewer (much like

Uncle Sam Uncle Sam (which has the same initials as ''United States'') is a common national personification of the federal government of the United States or the country in general. Since the early 19th century, Uncle Sam has been a popular symbol of ...

) and the caption, "Captain Zig-Zag wants YOU!" The reason for using the rank of "captain" is unclear as the Zig-Zag man is portrayed in the fez and embroidered jacket of an ordinary zouave and is not an officer.

In popular culture

*One of the covers of Zig-Zag inspired the album cover for

The Chronic ''The Chronic'' is the debut studio album by the American hip hop producer and rapper Dr. Dre. It was released on December 15, 1992, by his record label Death Row Records and distributed by Interscope Records. Recording sessions took place in ...

Dr. Dre Andre Romelle Young (born February 18, 1965), known professionally as Dr. Dre, is an American rapper and record producer. He is the founder and CEO of Aftermath Entertainment and Beats Electronics, and previously co-founded, co-owned, and ...

. *In the poem ''The Shoelace'' by

Charles Bukowski Henry Charles Bukowski ( ; born Heinrich Karl Bukowski, ; August 16, 1920 – March 9, 1994) was a German-American poet, novelist, and short story writer. His writing was influenced by the social, cultural, and economic ambience of his adopted ...

, Zig-Zag is mentioned: "...plenty of zigzag but no pot...."

References

External links